What Street is Culture does

Street is Culture (SIC) is an Italian Associazione Sportiva Dilettantistica (ASD), founded in London in 2013 and reorganized under Italian law in Milan in 2019, with CONI recognition and Centro Sportivo Italiano affiliation. The organization delivers structured courses, workshops, and community programming across eight urban disciplines — BMX, Skateboarding, Parkour, Urban Art, Breaking, Blading, Streetball, and Music Box (DJing, Rap, Music Production) — through a network of certified instructors operating nationwide. Its proprietary "Experiential Didactic Method" integrates sports practice with social-emotional learning techniques (circle time, cooperative learning, role-playing) and is implemented across consumer-facing courses, school programs, summer camps, and flagship touring events such as the Feel The Street Tour.

SIC serves five distinct beneficiary groups: families and individual consumers enrolling in courses; schools receiving curricular-credit programs; municipal administrations funding urban regeneration and youth prevention; the Ministry of Justice (Dipartimento Minorile di Giustizia e di Comunità) contracting rehabilitative laboratories in juvenile and adult correctional facilities; and corporate clients buying branded CSR activations (notably the Sorgenia Academy partnership). Revenue is generated through four concurrent streams: per-participant course fees, government service contracts (PON, PCTO, ministerial grants), school and municipal project contracts, and corporate CSR sponsorships. Pricing is not publicly disclosed; participants enroll via website contact, phone, or community referrals, with a social-inclusion policy allocating two free spots per four paying enrollees in municipal programs.

The organization is founder-led (President and Legal Representative: Issar Magid Motamedian), privately held, and reports no parent company, external equity investors, or acquisitions. Operationally, SIC maintains legal headquarters in Milan, primary operational headquarters in San Donato di Lecce (Apulia), and program delivery across at least 13 Italian regions. The technology stack is non-existent in the proprietary sense — service delivery is in-person, scheduling and enrollment remain manual via phone/email/contact forms, and there is no disclosed platform, app, or AI capability.

Name

Street is Culture

Legal name

Street is Culture Associazione Sportiva Dilettantistica

Website

https://streetisculture.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Street is Culture is an Italian non-profit sports association that delivers structured courses, workshops, and rehabilitation programs across eight urban disciplines (BMX, Skateboarding, Parkour, Urban Art, Breaking, Blading, Streetball, Music Box) for families, schools, municipalities, the Ministry of Justice, and corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Sports Education and Urban Arts Training

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Civic & Municipal Festivals (City Days, Public Celebrations) (MPAGAEAA), Student Clubs & Organizations (General Interest, Cultural, Service) (EDAJAJAG)

Keywords

• Urban sports education
• Youth development programs
• School sports workshops
• Urban regeneration projects
• Juvenile rehabilitation programs

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Course and membership fees: Families pay enrollment and course fees for children and adults to participate in urban sports and arts courses (Skateboarding, Parkour, Breaking, BMX, Blading, Streetball, Urban Art, Music Box). Fees are collected per participant per course cycle.
2. Government contracts and project funding: Street is Culture receives payment from the Ministry of Justice (Dipartimento di Giustizia Minorile) for running educational laboratories in Juvenile Penalties Institutions (IPM), Minor Social Services (USSM), and correctional facilities. Additionally, projects are funded through ministerial, regional, and European Union grants and calls for proposals (bandi).
3. Corporate CSR partnerships and brand activations: Brands and corporations engage Street is Culture for marketing and CSR activities, sponsoring events and social programs in exchange for brand association with urban sports and arts values. Formats include product placement, promotional events, and branded urban experiences.
4. School and municipal service contracts: Schools and municipalities contract SIC for In School programs, Urban Summer camps, and urban regeneration projects. Payments come from municipal budgets, school discretionary funds (PON, PCTO), and public-private partnership arrangements.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Street is Culture is a multidisciplinary educational organization that teaches eight urban sports and arts disciplines (BMX, Skateboarding, Parkour, Urban Art, Breaking, Blading, Streetball, and Music Box) through structured courses, workshops, summer camps, school programs, corporate CSR activations, and rehabilitative programs in juvenile justice institutions. It delivers these services through a national network of federation-certified instructors and combines physical practice with a proprietary Experiential Didactic Method targeting social-emotional learning, youth prevention, and urban regeneration.

Product overview

Street is Culture (SIC) is a multidisciplinary educational platform offering urban sports and arts instruction through a network of courses, workshops, summer programs, and community initiatives. The core offering consists of Corsi (structured courses in 8 disciplines: BMX, Skateboarding, Parkour, Urban Art, Breaking, Blading, Streetball, and Music Box) complemented by Laboratori (educational workshops), Urban Summer camps, Open Days, and the Feel The Street Tour. The platform extends into specialized verticals including In School programs for formal educational integration, Corporate CSR programs for brand partnerships, Justice Sector programs for rehabilitative settings, and Rigenerazione Urbana for urban regeneration projects. All offerings are delivered through a national network of certified instructors and operate under CONI recognition and federation affiliations (FISB, FISR, FGI, FIC, FIDS).

Differentiator

Problem solved

Functional benefit

Products and services

• Corsi (Courses) Structured courses in urban sports and arts disciplines including BMX, Skateboarding, Parkour, Urban Art, Breaking, Blading, Streetball, and Music Box (DJing, Rap, Music Production), offered at three levels and capable of granting formal educational credits; aimed at children, adolescents, and adults.
• Laboratori (Workshops) Educational workshops that combine physical activity (Skateboard, Parkour, Breakdance) with social skills development (emotional management, teamwork, empathy, stress management) using circle time, role playing, and cooperative learning methodologies.
• Urban Summer Summer campus and day camps for children aged 6+, combining recreational and sports activities in safe, supervised spaces managed by expert instructors and educators.
• Open Days Free introductory events allowing families and children to experience urban sports disciplines firsthand before committing to full courses.
• Feel The Street Tour Mobile social tour bringing urban sports and arts to different neighborhoods and municipalities across Italy, promoting regeneration and community engagement.
• Urban Experience Sporting and cultural events focused on Street Style disciplines that combine competitive entertainment with social and creative teaching, designed to combat micro-crime, bullying, and addiction among urban youth.
• Rigenerazione Urbana (Urban Regeneration) Urban regeneration projects transforming public spaces in peripheral neighborhoods through artistic interventions and multidisciplinary design, delivered in collaboration with municipalities via public-private partnerships.
• In School Programs Monthly, quarterly, and annual school programs offering urban discipline workshops that can confer formal educational credits (crediti formativi), including integration with PON ESTATE, PON 2025/2026, and P.C.T.O. work-study programs.
• Corporate CSR Programs Customizable branded experiences and social events for companies, connecting brands with urban community values through modulable, scalable formats adaptable to various contexts and budgets.
• Justice Sector Programs Educational and rehabilitative programs delivered for the Italian Ministry of Justice across USSM (Juvenile Social Services), IPM (Penal Institutions for Minors), and adult correctional facilities, using urban disciplines to promote social inclusion and personal development.

Quantifiable outcome

• 20+ Ministry of Justice sites served nationwide, from Turin to Taranto, including IPM institutions, USSM offices, and adult correctional facilities
• +2 more outcomes

Named customers4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• SorgeniamajorGTM or Marketing Partner · 1 January 2023Sorgenia and Street is Culture co-presented the Academy project in Milan, bringing urban sports and arts disciplines into schools and cities. Sorgenia is an energy company leveraging SIC's programming for CSR and brand association purposes.
• Ministry of Justice - Dipartimento Minorile di Giustizia e di ComunitàcoreStrategic or Co-development Partner · 1 January 2021SIC has been operating educational laboratories under the Ministry of Justice since 2021, with programs reconfirmed through 2023 and 2024. Activities take place at IPM institutions, USSM offices, and correctional facilities across Italy. The partnership involves designing and delivering rehabilitative sports and arts programs for minors and young adults.
• CONI (Comitato Olimpico Nazionale Italiano)coreStrategic or Co-development Partner · 1 January 2019Street is Culture is recognized as an ASD (Associazione Sportiva Dilettantistica) by CONI, making it an officially recognized sports organization. This recognition is foundational to its legitimacy as a sports education provider and enables federation certifications for its instructors.
• Centro Sportivo Italiano (CSI)coreStrategic or Co-development Partner · 1 January 2019Street is Culture is affiliated with the Centro Sportivo Italiano, a major Italian sports promotion body, providing additional legitimacy and network access for sports programming.
• FISB, FISR, FGI, FIC, FIDS (National Sports Federations)coreStrategic or Co-development Partner · 1 January 2019SIC instructors hold certifications from five national sports federations: FISB (Bmx), FISR (Skateboarding/Roller Sports), FGI (Gymnastics), FIC (Ice Sports / Inline), and FIDS (Dance). These certifications guarantee professional standards and safety monitoring for athletic activities.
• Italian Schools (Various Municipal and Private)majorStrategic or Co-development PartnerSIC has activated projects and partnerships with schools across Italy for In School programs, extracurricular activities, and PON/PCTO projects. Schools in Milan, Genoa, Palermo, and other cities have participated in urban sports and arts programming.
• Politecnico di MilanominorStrategic or Co-development PartnerSIC hosted an internship with a student from Politecnico di Milano's design program. The internship provided SIC with design and communication support while giving the student practical experience.
• Libera (Anti-Mafia Association)minorStrategic or Co-development PartnerSIC collaborated with the anti-mafia association Libera during the unveiling of the 'È POSSIBILE' mural in Reggio Calabria on the National Day of Commitment and Memory for victims of mafia crimes, demonstrating SIC's commitment to social values.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Woodward: Action-sports instruction camps for youth covering BMX, skateboarding, parkour, blading and adjacent disciplines. Similar multisport instructional delivery model to SIC's Corsi line; commercial operator whereas SIC is an ASD social-impact entity.
• Playworks: US nonprofit that integrates sports instruction with social-emotional learning for K-12 youth, delivered through schools. Closest analogue to SIC's combination of structured urban sports courses plus circle-time / cooperative-learning SEL frameworks inside educational settings.
• Skate Like a Girl: Nonprofit skateboarding instruction provider with social mission, operating in the US Pacific Northwest. Compares on the sports-education-plus-impact axis, with a narrower discipline offering (skateboarding only) versus SIC's multidisciplinary stack.
• Skateistan: International NGO using skateboarding as the entry point for youth education and empowerment in underserved communities. Operates in multiple geographies with a curriculum-plus-instructor model, parallel to SIC's urban-discipline + social-development approach.
• The Skatepark Project (formerly Tony Hawk Foundation): Nonprofit that funds and develops public skateparks in underserved communities in the US, combining infrastructure with youth programming. Directly comparable to SIC's SIC Park urban-regeneration model in San Donato di Lecce and Palermo.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs across 100+ countries. Comparable on the sport-plus-social-impact thesis and on connecting operators to corporate (LVMH) funding, but operates as a funder rather than direct instructor.
• CONI - Comitato Olimpico Nazionale Italiano: Italian National Olympic Committee, the umbrella body that recognizes SIC as an ASD. As regulator and primary national sport association funder, comparable to SIC's regulatory ecosystem but at a vastly larger scale and broader mandate.
• UISP - Unione Italiana Sport Per tutti: National Italian sport association offering membership, discipline promotion, and amateur-sport programming across multiple sports. Comparable in scale, breadth, and Italian ASD-association positioning to SIC's CONI/CSI-affiliated setup.
• Centro Sportivo Italiano (CSI): Italy's largest Catholic-affiliated amateur sports association and SIC's stated affiliation partner. Comparable on associational structure, national reach, and CONI affiliation; broader in sport coverage but less specialized in urban disciplines.

Regional players

• Special Olympics Italia: Italian affiliate of Special Olympics using sport for social inclusion of people with intellectual disabilities. Comparable on the social-impact-through-sport mission in Italy and on partnership with municipalities, but focused on inclusion rather than urban disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHqaC6mbcTmb2Y7mUUt7cgA
• Facebookfacebook.com/streetiscultureofficial
• LinkedInlinkedin.com/company/streetisculture
• Instagraminstagram.com/streetiscultureofficial
• TikToktiktok.com/@streetisculturelofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street is Culture