Core Marketing & Events

What Core Marketing & Events does

Core Marketing & Events Ltd. is a Birmingham-based independent creative agency founded in 1998 that delivers branding, design, digital, content creation, marketing, public relations, events, and placemaking services. The firm operates from Suite 21 at 10X by Spacemade in Brindleyplace and works primarily with UK property developers, urban regeneration companies, local authorities, and educational institutions. Its customer base includes MEPC, Clowes Developments, St. Modwen, Birmingham City Council, and the West Midlands Growth Company, with documented engagements on major regeneration schemes such as Paradise Birmingham (£1.2bn project value) and Blackpool Central (£300m project value).

The agency's core technology consists of bespoke CMS-based websites, in-house UX and technical builds, and two proprietary products: Comm (a tenant engagement app at mycomm.uk) and Secret Shopper (a structured admissions-journey evaluation service for schools). It uses Microsoft Clarity, Microsoft Advertising, and Google Analytics for behavioral analytics but discloses no AI/ML capability. Service delivery is provided by a 13-person in-house team spanning creative, design, digital, technical, copywriting, and account management functions, with stated policy of no freelance reliance for core work.

Core Marketing generates revenue through project-based professional services billed on 50/25/25 milestones for design and project management, monthly invoicing for ongoing work, and recurring subscription income from mandatory web hosting for CMS/e-commerce clients. Project outcomes reported by the firm include a 172% increase in lead generation for Invest West Midlands, a 102% increase in page views for The Shires, and a 53% increase in Brindleyplace web traffic. The company is privately held under English law with no disclosed funding history and operates exclusively in the UK market with a West Midlands geographic anchor.

Name

Core Marketing & Events

Legal name

Core Marketing & Events Ltd.

Website

https://core-marketing.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Marketing & Events is a Birmingham-based independent creative agency, founded 1998, delivering branding, digital, PR, events, and placemaking services to UK property developers, local authorities, and educational institutions.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Creative marketing services
• Brand strategy design
• Property marketing agency
• Digital marketing solutions
• Event management services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Project-based creative services including branding, design, digital, content creation, marketing, communications, and placemaking. Invoiced 50% at start of work, 25% if project exceeds 12 weeks timeline, 25% on completion. Monthly invoicing for ongoing services.
2. Website Hosting Services: Web hosting service for websites built for clients. Mandatory for websites with CMS or e-commerce systems for ongoing support and maintenance.
3. Purchased and Hired Goods: Supply of materials, works and goods as part of project delivery. Property and title remains with Core Marketing until full payment is received.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Core Marketing & Events is an independent creative agency delivering end-to-end branding, design, digital, content, PR, events, placemaking and public-consultation services. It primarily serves property developers, regeneration companies, local authorities and educational institutions in the UK, with a strong specialism in major regeneration projects. Its offering combines strategic discovery and brand work with bespoke website builds, digital marketing campaigns, content production, and on-the-ground community activations, supported by two distinct product offerings: the Comm tenant engagement platform and the Secret Shopper school admissions service.

Product overview

Core Marketing & Events is a creative agency offering a comprehensive suite of services organized into eight core areas: Design (creative campaigns, marketing materials, print, outdoor advertising, wayfinding), Brand (discovery workshops, positioning, narrative, visual identity, brand guidelines), Digital (strategy, UX, technical build with CMS, display advertising, email marketing, SEO, PPC), Strategy (research, channel planning, PR, brand launch, digital marketing, evaluation), Content Creation (photography, CGI, illustration, video, articles, competitions), Comms (press relations, events, crisis management, stakeholder engagement), Public Consultation (events, webinars, exhibitions, surveys), and Placemaking (community events, activities, activations, school engagement). The agency also offers two distinct products: Comm (a tenant engagement app) and Secret Shopper (a school admissions evaluation service). The core offering is service-based rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Comm: A flexible, all-in-one tenant engagement platform that delivers communications directly to tenants, elevates brands, and streamlines operations.

Products and services

• Comm Tenant Engagement Platform A flexible, all-in-one tenant engagement app/platform that delivers property communications directly to tenants, elevates brand presence and streamlines operational workflows for property developers and estate managers.
• Secret Shopper A school admissions evaluation service in which trained evaluators assess the full parent journey from online discovery through to site visits, providing objective insights into how a school is perceived by prospective parents.
• Creative Agency Services (Brand, Design, Digital, Content, Comms, Placemaking) Project-based creative services spanning brand strategy and visual identity, design, digital strategy and build, content creation (photography, video, CGI, animation), marketing and communications, delivered primarily to property developers, local authorities and educational institutions. Billed on milestone terms with ongoing monthly invoicing.
• Events and Placemaking Services End-to-end events management and placemaking activations, including community events, public consultations, exhibitions, launches and seasonal campaigns (e.g., cherry blossom events, Jubilee, Easter, Christmas), delivered to property estates and regeneration schemes.
• Public Consultation Services Public consultation services including events, webinars, exhibitions and surveys, designed to engage stakeholders on regeneration, policy and development initiatives for local authorities and developers.
• Website Hosting Services Recurring web hosting service for websites built by Core Marketing, mandatory for sites with CMS or e-commerce systems, providing ongoing support, maintenance and infrastructure.

Quantifiable outcome

• 172% increase in lead generation for Invest West Midlands website
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• National TrustcoreStrategic or Co-development PartnerThree-year relationship with National Trust led to securing the launch of their Big Blooming Break campaign at Brindleyplace. Timed to coincide with spring equinox, the event featured signage, pop-up activations and outdoor furniture to inspire people to enjoy blossom season. Event achieved 150+ pieces of national and regional media coverage with potential audience of 130+ million.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havas: Global advertising and communications group operating across creative, media, and healthcare. UK presence competes with regional agencies for enterprise brand and digital mandates.
• WPP: World's largest advertising holding company, parent of Ogilvy, GroupM, and VMLY&R. Operates across the same creative, digital, and media services as Core Marketing but at vastly greater scale and geographic reach.
• Ogilvy: Global advertising and marketing network with deep UK presence, providing brand, PR, digital, and content services at scale. Represents the broader competitive set for enterprise mandates.
• Saatchi & Saatchi: Global advertising agency network with UK operations offering brand strategy, creative campaigns, and digital services across sectors including property and place marketing. Larger-scale incumbent competing for similar enterprise clients.
• Publicis Groupe: Global advertising holding company offering creative, media, digital, and PR services through agencies including Leo Burnett, Saatchi & Saatchi (outside UK), and Digitas. Competes with Core for enterprise mandates at much greater scale.

Direct peers

• Hallam: UK digital creative agency of comparable size (~50 people) offering branding, digital marketing, SEO, and web development. Similar mid-market positioning and full-service model to Core Marketing.
• McCann Birmingham: Mid-sized UK creative and advertising agency operating from Birmingham with similar full-service brand, digital, and campaign capabilities for regional and national clients. Directly comparable in market positioning and service mix.
• Liquid: Independent UK creative agency providing brand strategy, digital, design, and content services to enterprise clients. Comparable in offering breadth and target market to Core Marketing.
• Mother London: Independent UK creative agency delivering brand strategy, advertising campaigns, and content for major clients. Similar independent positioning and creative-led approach.
• TMW Unlimited: UK data-driven creative agency offering brand, digital, CRM, and experiential services. Comparable as a full-service independent creative shop targeting enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CoreBirmingham
• LinkedInlinkedin.com/company/corebirmingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Marketing & Events