Spicelink

What Spicelink does

Spicelink (株式会社Spicelink) is a privately-held Japanese company headquartered in Nagoya, Aichi Prefecture, founded in 2018. It operates two business segments: a Blockchain Business and a Digital Marketing Business. The Blockchain Business encompasses the PIZZA DAY circular economy apparel brand, the Horoyoi WEB3 audio media property (ranked #2 in Spotify's technology category), and Web3/blockchain consulting and new business support services. The Digital Marketing Business covers ad verification, advertising communication, and creative website construction.

PIZZA DAY is the flagship commercial asset: a circular economy apparel brand that converts waste wool into organic fertilizer, which is then applied to partner vineyards and orchards to grow grapes and citrus that feed back into the company's wine and agricultural product line. This closed-loop model is operationalized through multi-stakeholder partnerships with regional governments (Nasushiobara City, Tochigi Prefecture), agricultural operators (Kobe Winery in Hyogo, Mikkabi citrus farms in Shizuoka), and corporate collaborators (Nikke Group). Web3 and blockchain technology provide provenance and NFT-based exchange rights attached to physical wine products.

Revenue is generated through DTC apparel e-commerce (pizzaday.world), wine and NFT product sales (e.g., the Meguri no WA! Set), professional consulting services for Web3/blockchain new business development, and the Horoyoi WEB3 audio media property. Customers include sustainability-conscious Japanese consumers, regional governments seeking circular economy demonstration projects, and businesses requiring Web3 advisory support. The company has not disclosed revenue, headcount, or external funding; it was accepted into the STATION Ai Founders Program operated by SoftBank Corporation in December 2022. Leadership consists of Representative Director Takada Motoyi (高田 基以).

Name

Spicelink

Legal name

株式会社Spicelink

Website

https://spice-link.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Spicelink is a privately-held Japanese company operating a blockchain business (circular economy apparel brand PIZZA DAY, Web3 audio media Horoyoi WEB3, and consulting) and a digital marketing business, serving sustainability-conscious consumers, regional governments, and Web3 advisory clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Apparel Product Sales: Direct sales of circular economy apparel products (PIZZA DAY brand) including wool garments through e-commerce. Revenue generated from consumer purchases of sustainable fashion items.
2. Wine and NFT Sales: Sales of wine products with NFT exchange rights. Products combine physical goods (wool fertilizer-derived agricultural products) with digital tokens representing exchange rights, creating a hybrid revenue stream.
3. Consulting and New Business Support: Professional services providing support and consulting for new businesses, particularly in Web3 and circular economy domains.
4. Web3 Media Operations: Operation of 'ほろよいWEB3' audio media show distributed across multiple audio platforms including Spotify. Revenue generated through audience growth and potentially advertising or sponsorship.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Spicelink operates two segments: a Blockchain Business that runs the PIZZA DAY circular-economy apparel brand (converting waste wool into fertilizer used in vineyards and producing wine), the Horoyoi WEB3 audio media show, and Web3/blockchain consulting for new ventures; and a Digital Marketing Business offering ad verification, advertising communication, and creative/website production services for clients.

Product overview

Spicelink operates two main business segments: Blockchain Business and Digital Marketing Business. The Blockchain Business includes the circular economy apparel brand PIZZA DAY (which transforms waste wool into wine through Web3/blockchain technology), the Web3 specialized audio media brand Horoyoi WEB3, and new business consulting services. The Digital Marketing segment covers ad verification, advertising communication, and creative website development. The core product PIZZA DAY serves as the flagship brand, connecting sustainable fashion with blockchain technology and circular economy principles across multiple regional projects including the Wool Wine Project (with Nikke Group) and the Nasushiobara Wool×Wine Project.

Differentiator

Problem solved

Functional benefit

Brands

• PIZZA DAY: Circular economy apparel brand addressing fashion industry environmental problems through wool and Web3 technology. Features sustainable clothing production and waste wool recycling into fertilizer for agricultural use.
• ほろよいWEB3

Products and services

• PIZZA DAY Circular-economy apparel brand that addresses fashion-industry environmental problems through Web3 and blockchain technology, converting waste wool from production into organic fertilizer used in partner vineyards and tying apparel purchases to wine outputs.
• Horoyoi WEB3 (ほろよいWEB3) Audio media show dedicated to Web3 and blockchain topics, distributed via Spotify and other audio platforms to build community and brand awareness around Web3 and circular-economy themes.
• Blockchain and Web3 Consulting / New Business Support Professional services providing consulting and new-business support to companies and entrepreneurs seeking to leverage Web3, blockchain, and circular-economy models for new ventures.
• Digital Marketing Services Digital marketing services covering ad verification, advertising communication planning, and creative/website production for clients across the apparel, regional government, and Web3 sectors.
• Meguri no WA! Set (めぐるのWA！セット) Product offering that lets consumers experience the Nasushiobara circular-economy wool-to-wine project through wool garments and wine bundled with NFT exchange rights.

Quantifiable outcome

• ほろよいWEB3 ranked #2 in Spotify technology category

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Nasushiobara City (那須塩原市)coreStrategic or Co-development Partner · 1 June 2025Regional government partnership for wool×wine resource circulation project. Combines Nasushiobara's wine industry with PIZZA DAY's circular economy practices. PIZZA DAY provides waste wool-derived organic fertilizer for use in local vineyards. Grapes grown with the fertilizer produce wine that is sold as part of the project. Project includes special website and 'Meguri no WA! Set' product sales.
• Shift CminorGTM or Marketing Partner · 1 September 2024Shift C is a global-standard fashion ethics rating platform. Featured PIZZA DAY's environmental initiatives through interview article about their circular economy approach using wool products. Coverage published on shiftc.jp.
• Mikkabi Town Citrus Farms (三ヶ日町のみかん畑)minorStrategic or Co-development Partner · 1 June 2024Partnership with local citrus farm in Mikkabi Town, Shizuoka Prefecture for circular economy demonstration experiment. Waste wool fertilizer from PIZZA DAY production is applied to orange orchards, utilizing wool's biodegradable properties to return nutrients to soil.
• Nikke Group (ニッケグループ)coreStrategic or Co-development Partner · 1 January 2024Joint Wool Wine Project (ウールワインプロジェクト) focused on building circular economy model through wool material fertilizer conversion. Nikke Group collaborates on converting waste wool into organic fertilizer for grape cultivation at Kobe Winery in Hyogo Prefecture. Project won the 'Green Food System Participation Award' at MAFF Sustainability Awards 2024.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Patagonia: A global sustainable apparel incumbent known for circular economy and recycled-material practices. Comparable to PIZZA DAY in brand-level sustainability narrative, though Patagonia is vastly larger and does not use Web3/NFT elements.
• ADWAYS: A Japanese digital advertising and marketing company providing ad tech, affiliate, and creative services. Comparable to Spicelink's digital marketing services segment within the Japanese SMB/mid-market segment.
• Stella McCartney: A global luxury sustainable fashion brand with circular-economy initiatives and traceability emphasis. Comparable to PIZZA DAY's narrative of combining sustainability with innovation (Web3/NFTs being Spicelink's distinct twist).
• Digital Garage: A Japanese digital marketing, fintech, and Web3/crypto investment group. Comparable to Spicelink in operating both digital marketing services and Web3 initiatives, though at significantly larger scale and broader scope.
• Septeni Holdings: A Japanese digital marketing group offering ad verification, digital advertising, and creative services — directly mirroring Spicelink's digital marketing services segment, though at vastly larger scale.
• LayerX: A larger Japanese blockchain and Web3 company building enterprise infrastructure and consumer applications. Comparable to Spicelink in that both operate at the intersection of Web3 technology and Japanese business clients, though LayerX focuses on enterprise SaaS rather than circular-economy fashion.

Emerging players

• Couger: A Japanese Web3 development and consulting firm focused on metaverse and blockchain solutions. Comparable to Spicelink's Web3 consulting and media arm in terms of Japanese-market Web3 services targeting enterprises.

Direct peers

• Startale Labs: Japanese Web3 builder (formerly tied to Astar Network) developing consumer-facing Web3 products and media. Comparable to Spicelink in operating Web3-focused media and consumer products in the Japanese market.
• HashPort: A Japanese blockchain consultancy and media operator supporting enterprise Web3 adoption. Comparable to Spicelink in combining Web3 consulting services with content/media operations targeting Japanese enterprises.

Others

• Mavie (formerly Fabbit): A Japanese startup-support and innovation hub ecosystem backed by regional government initiatives. Comparable to Spicelink in operating at the intersection of regional Japanese government sustainability programs and startup incubation, like the STATION Ai partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicelink