Reifencom
Reifencom is a German online retailer of tyres, rims, and complete wheels, serving B2C and B2B customers across eight European countries via reifen.com and rubbex.com, backed by a 35-branch and 2,000+ partner-garage fitting network. It is a wholly-owned subsidiary of Apollo Tyres Ltd.
- Company typePrivate
- Founded1992
- HeadquartersHanover, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Reifencom does
Reifencom (legal entity: reifencom GmbH) is a German-headquartered multi-channel online retailer of tyres, rims, and related automotive accessories, operating primarily through the reifen.com e-commerce platform and the rubbex.com sub-brand. The company sells passenger-car, SUV, electric-vehicle, van, motorhome, motorcycle, and bicycle tyres alongside alloy and steel rims, complete pre-assembled wheels, snow chains, oils and fluids, and tyre insurance. Its technology stack centres on a vehicle and complete-wheel configurator that maps products to specific makes/models/years, integrated with a fitting-partner network of over 2,000 garages in Germany and 420 in Switzerland, plus 35 owned branches in Germany for customer service and collection. A dedicated B2B portal (b2b-reifen.com) addresses fleet and commercial buyers.
The business model is direct-to-consumer e-commerce with per-unit pricing on a pay-as-you-go basis, supported by free standard delivery on core categories and optional paid fitting through the partner network. Reifencom generates revenue from one-time retail sales across B2C and B2B channels, carrying central-warehouse inventory of more than 600,000 tyres and 200,000 rims to enable broad availability and competitive pricing across premium (Bridgestone, Continental, Michelin, Pirelli), brand-tier (Vredestein, Hankook, Yokohama), and value (Aptany, Austone, Rotalla) product lines. Since 2015, the company has been a wholly-owned subsidiary of Apollo Tyres Ltd, a publicly listed Indian tyre manufacturer with consolidated revenues exceeding $2.5B, which provides supply-chain integration and balance-sheet backing. Operating geographies span Germany, Switzerland, Austria, France, Italy, Denmark, Belgium, and Luxembourg, with localized multi-language storefronts and country-specific order hotlines.
Reifencom firmographics
Firmographics- Name
- Reifencom
- Legal name
- reifencom GmbH
- Website
- https://reifen.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reifencom is a German online retailer of tyres, rims, and complete wheels, serving B2C and B2B customers across eight European countries via reifen.com and rubbex.com, backed by a 35-branch and 2,000+ partner-garage fitting network. It is a wholly-owned subsidiary of Apollo Tyres Ltd.
- Ownership category
- akta.pro rank
Reifencom industry classification
Industry- Product category
- Online Tyre and Rim Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Reifencom is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Reifencom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- Tyre and Rim Sales: Direct online sales of tyres (car, motorcycle) and rims (alloy, steel) to retail consumers and B2B customers through e-commerce platform and branches
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing per unit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Reifencom product offering
Product offeringCore offering
Reifencom is a multi-channel retailer selling tyres (car, motorcycle, bicycle), rims (alloy and steel), complete wheels, snow chains, motorcycle accessories, oils and fluids, and related automotive accessories to retail consumers across Europe via reifen.com and rubbex.com. It also operates a dedicated B2B portal (b2b-reifen.com) for commercial buyers and provides access to a network of more than 2,400 partner garages for professional fitting, supported by a central warehouse holding over 600,000 tyres and 200,000 rims.
Product overview
Reifencom operates reifen.com as a multi-channel online tyre and rim retailer, offering a comprehensive product portfolio spanning car tyres (summer, winter, all-season), motorcycle tyres, aluminium and steel rims, complete wheels, snow chains, motorcycle accessories, oils & liquids, and bicycle tyres. The platform serves both B2C and B2B customers across Switzerland, Germany, Austria, France, Italy, Denmark, Belgium, and Luxembourg, with over 420 partner garages for professional fitting in Switzerland and 35 own branches with over 2,000 partner garages in Germany. Key digital tools include a complete wheel configurator and a dedicated B2B shop portal. The group also operates rubbex.com for Benelux and Scandinavian markets. Central warehouse holds more than 600,000 tyres and 200,000 rims.
Differentiator
Problem solved
Functional benefit
Brands
- reifen.com: Primary online platform for tyres, rims, and accessories serving multiple European markets
- rubbex.com
Products and services
- Car Tyres
Companies that use Reifencom
Customer profileSegments2 records
Ideal customer profiles2 records
Reifencom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reifencom partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reifencom competitors and assessment
Company assessmentDirect peers
- 123pneus.pt: 123pneus is a leading Iberian online tyre specialist operating in Portugal and Spain with multi-brand selection, configurators, and partner fitting centres. It overlaps directly with Reifencom's value proposition (wide selection, configurator-led discovery, installation service) albeit in a different geography.
- Delticom: Delticom is the largest European online tyre retailer, operating a portfolio of country-specific shops (including its own 'reifen.com' brand) serving Germany, France, Italy, UK and other markets. It is the closest direct competitor to Reifencom, with overlapping product range, B2B/B2C mix, and multi-country e-commerce footprint.
- Pneus-Online: Pneus-Online is a French online tyre retailer that competes across the same multi-brand, configurator-driven, partner-fitting proposition that defines Reifencom's European offering.
- Allopneus: Allopneus is one of France's largest online tyre retailers, operating its own e-commerce platform with home delivery and partner fitting network. It competes head-to-head with Reifencom for French consumers across car and 4x4/motorcycle tyre categories.
- Tirendo: Tirendo is a German-headquartered online tyre retailer (now part of the Delticom family) competing with Reifencom directly in the DACH market across consumer tyres and rims.
- Blackcircles: Blackcircles is the UK's largest online tyre retailer, offering a configurator, multi-brand selection, and partner-garage fitting network. It mirrors Reifencom's e-commerce + fitting-partner model, and is a useful benchmark for the European pure-play online tyre proposition.
Broad incumbents
- Euromaster: Euromaster is a Michelin-owned European fast-fit network with hundreds of physical centres selling and fitting tyres, exhausts and maintenance services. It is a broader incumbent that overlaps with Reifencom on tyres and fitting, but operates from a service-centre (rather than e-commerce-first) model.
- Kwik-Fit: Kwik-Fit (and its mainland Europe sister brands) is one of Europe's largest automotive service chains, operating dense physical fitment networks that compete with Reifencom's partner-garage fulfilment layer for installation revenue.
- Speedy France: Speedy is a French automotive service chain with nationwide fitment centres selling tyres alongside other maintenance services. It overlaps with Reifencom in tyres and parts and adds a meaningful offline/omnichannel comparison point.
Emerging players
- Mister-Auto: Mister-Auto is a multi-category European online auto-parts retailer expanding into tyres, accessories and maintenance consumables. It is a partial overlap and an adjacent emerging competitor with broader auto-parts ambitions that could encroach on Reifencom's accessory and rims categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Reifencom social profiles
Digital presenceReifencom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reifencom leadership team
Management profileNumber of profiles
Reifencom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reifencom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reifencom
What does Reifencom do?
Reifencom is a multi-channel retailer selling tyres (car, motorcycle, bicycle), rims (alloy and steel), complete wheels, snow chains, motorcycle accessories, oils and fluids, and related automotive accessories to retail consumers across Europe via reifen.com and rubbex.com. It also operates a dedicated B2B portal (b2b-reifen.com) for commercial buyers and provides access to a network of more than 2,400 partner garages for professional fitting, supported by a central warehouse holding over 600,000 tyres and 200,000 rims.
Is Reifencom a public or private company?
Reifencom is a private company. It is classified as corporate owned and is currently operating.
When was Reifencom founded?
Reifencom was founded in 1992. It employs 1 to 10 people.
Where is Reifencom based?
Reifencom is headquartered in Hanover, Germany, in the Europe region.
How does Reifencom make money?
One revenue line is on record: tyre and Rim Sales.
Who are Reifencom's main competitors?
Direct peers on record are 123pneus.pt, Delticom, Pneus-Online, Allopneus, Tirendo and Blackcircles. Broad incumbents are Euromaster, Kwik-Fit and Speedy France. Mister-Auto is listed as an emerging player.
Does Reifencom have an API?
No public API is recorded for Reifencom.
What industry is Reifencom in?
Reifencom's product category is Online Tyre and Rim Retail. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 4413 and its SIC code is 5013.