What Humana Saúde does

Humana Saúde is a Brazilian health insurance operator (operadora de planos de saúde) regulated by ANS that provides individual, family, and corporate medical and dental plans across three regions: Northeast (Piauí, Rio Grande do Norte, Maranhão), South (Rio Grande do Sul, Paraná), and Southeast (São Paulo, anchored in São José do Rio Preto). Its core products are medical plans (Humana Saúde) and dental plans (Humana Odonto), supplemented by orthodontic add-ons through the Aligncare partnership and ancillary wellness programs including Gestar (prenatal), Saúde Todo Dia (chronic disease management), Equilibrar+ (weight management), and Medicina Preventiva. The company operates proprietary clinics (Humana Clinic, Prontomed Infantil) in addition to a contracted provider network of nearly 500 partners in the South alone.

The technology stack is a digital health insurance platform combining a mobile app (with offline-capable digital card, telemedicine 24/7, digital authorization tracking, provider search, and WhatsApp customer service), facial biometrics for authentication at the point of care, and web self-service sales portals (planos.humanasaude.com.br, planos.humanaodonto.com.br). The company previously operated as Odontoindústria/FIEMG before rebranding under the Humana Saúde structure with separate regional legal entities (Humana Saúde Nordeste, Sul, Sudeste).

The business model is recurring subscription revenue from monthly premiums on individual, family, corporate, and dental plans, with copayment (coparticipação) on certain procedures, ANS-mandated annual price adjustments (5.11% for individual/family plan anniversaries May 2026–April 2027), and promotional pricing on bundled offerings. Distribution combines direct enterprise sales, independent insurance brokers (corretores) with a dedicated broker portal, online self-service for individuals and SMBs, and physical retail through owned Humana Clinics. Customer segments span individual consumers, families, SMBs, and corporate clients seeking employee health benefits. The company markets through regional websites, social channels (Facebook, Instagram, YouTube), email, and participation in national health awareness campaigns (Outubro Rosa, Novembro Azul, Julho Neon).

Name

Humana Saúde

Legal name

Humana Saúde

Website

https://humanasaude.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Humana Saúde is a Brazilian ANS-regulated health insurance operator providing individual, family, and corporate medical and dental plans across Northeast, South, and Southeast Brazil, supported by owned clinics, a contracted provider network, a mobile app with telemedicine and facial biometrics, and wellness programs for prenatal and chronic care.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Offices of Dentists (621210)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Stand-Alone Dental Plans (Individual/Family) (HLAEAIAF)

akta.pro secondary industries

Individual Dental Insurance (FSAIAEAE), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Health insurance plans
• Dental insurance plans
• Telemedicine services
• Preventive wellness programs
• Corporate health benefits

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Premiums: Monthly premium payments from individual, family, and corporate health insurance plans. Plans include copayment (coparticipação) structures for certain procedures and services.
2. Dental Insurance Premiums: Monthly premium payments for dental insurance plans (Humana Odonto), including orthodontic treatments with invisible aligners offered as premium add-on
3. Preventive Health Programs: Revenue generated from specialized preventive health programs including Gestar (prenatal care), Saúde Todo Dia (chronic disease management), and Equilibrar+ (weight management)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Humana Saúde is a Brazilian health insurance operator that sells medical and dental insurance plans to individuals, families, and corporate clients across three regions of Brazil (Northeast, South, and Southeast). Its core offering combines recurring health and dental plan subscriptions, a digital platform with 24/7 telemedicine, facial biometrics, digital authorization, and a digital insurance card, plus preventive wellness programs (prenatal care, chronic disease management, weight management) and a network of owned clinics and accredited providers.

Product overview

Humana Saúde operates as a Brazilian health insurance operator offering a unified portfolio of medical and dental insurance plans. The core offerings include Humana Saúde (medical plans) and Humana Odonto (dental plans), supplemented by proprietary clinic facilities (Humana Clinic, Prontomed Infantil) and a contracted provider network. Digital services include telemedicine consultations, digital ID cards, and facial biometrics for secure authentication. Wellness programs include Gestar (prenatal care), Saúde Todo Dia (multidisciplinary healthcare), and Equilibrar+ (weight management). The Aligncare sub-product provides invisible orthodontic aligners as an upgrade to dental plans. Plans are available across three regional operations: Nordeste, Sul, and Sudeste, with customer service channels including telephone, WhatsApp, and in-person atendimento.

Differentiator

Problem solved

Functional benefit

Brands

• Humana Odonto: Dental health insurance plans offered by Humana Saúde, including orthodontic treatments with invisible aligners.
• Gestar
• Equilibrar+
• Saúde Todo Dia

Products and services

• Humana Saúde - Plano Médico (Medical Health Insurance) Medical health insurance plans providing access to a complete network of healthcare providers, hospitals, clinics, and laboratories across Brazil. Available to individuals, families, and corporate clients with regional and national network coverage.
• Humana Odonto (Dental Insurance) Dental insurance plans providing access to a national network of dentists and dental clinics. Includes preventive care, basic and specialized dental treatments, and orthodontic options including invisible aligners via the Aligncare partnership.
• Plano Essencial (Essential Plan) Entry-level health insurance plan providing essential medical coverage with affordable access to the Humana healthcare network, including regional and national provider coverage.
• Aligncare (Invisible Aligner Treatment) Premium invisible aligner orthodontic treatment offered as an upgrade to dental plans through partnership with Aligncare. Features discreet, removable aligners with complete dental treatment and included teeth whitening.
• Telemedicina (Telemedicine) 24/7 virtual medical consultation service available through the mobile application, offering access to specialists including endocrinology, cardiology, gastroenterology, gynecology, and pediatrics without leaving home.
• Gestar (Prenatal Care Program) Prenatal care wellness program providing continuous specialized support for pregnant women with a dedicated nursing team, exclusive WhatsApp channel for questions, early complication identification, and psychological support.
• Equilibrar+ (Weight Management Program) Weight management program with a multidisciplinary team of doctors, nutritionists, and psychologists creating personalized plans for safe, healthy, and sustainable weight loss, including prevention of weight-related conditions.
• Saúde Todo Dia (Chronic Care Program) Continuous multidisciplinary healthcare program providing humanized monitoring across care lines for obesity, chronic patients, and pregnant women, with medical, nutritional, and psychological support.
• Medicina Preventiva (Preventive Medicine) Preventive medicine program promoting health education, disease prevention, and wellness initiatives, including the 'Movimento Todo Dia' campaign against sedentarism and national health awareness campaigns (Julho Neon, Outubro Rosa, Novembro Azul).
• Humana Clinic (Owned Clinics) Humana's proprietary network of clinics providing direct primary care and specialist services to beneficiaries, with locations in the Northeast region (Natal, Teresina, São Luís) and the South region.
• Prontomed Infantil (Pediatric Urgent Care) Pediatric urgent care facility offering specialized care for children in a modern, welcoming environment, located in Teresina with a new expanded facility.

Quantifiable outcome

• Patient weight loss of 12 kg reported through Saúde Todo Dia program participant
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AligncarecoreStrategic or Co-development PartnerPartnership for invisible orthodontic aligners offered as premium add-on to dental plans. Humana Odonto customers can access Aligncare aligners for R$ 150-180/month including complete dental coverage and whitening treatment.
• Laboratório Med ImagemcoreTechnology or IntegrationDiagnostic imaging laboratory network partner serving beneficiaries in Piauí. Recognized for quality service and nominated for Reclame Aqui Award 2025. Provides imaging services including radiology, laboratory tests, and specialized diagnostics.
• Hospital Santa MariacoreTechnology or IntegrationHospital partner in Teresina providing emergency services and medical consultations across multiple specialties including neurology, nephrology, mastology, endocrinology, orthopedics, and urology.
• Hospital Prontomed InfantilcoreTechnology or IntegrationPediatric hospital partner in Teresina with new modern facility opened September 2025, providing specialized pediatric care.
• SerasaminorGTM or Marketing PartnerPartnership for Feirão Limpa Nome debt renegotiation program, offering customers up to 95% discounts on overdue plan payments to restore coverage.
• ANS (Agência Nacional de Saúde Suplementar)coreOthersBrazilian national health regulatory agency that regulates health insurance operators, sets annual price adjustment limits for individual/family plans, and oversees industry compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unimed: Largest cooperative network of medical providers in Brazil offering health plans. Operates a similar provider-network-backed insurance model to Humana, with national reach through regional Unimed cooperatives.
• SulAmérica Saúde: Established Brazilian health insurer offering individual, family, and corporate plans plus dental coverage. Comparable in product breadth (medical + dental) and broker-led distribution; serves as a national incumbent benchmark.
• Bradesco Saúde: Insurance arm of Bradesco providing health and dental plans to corporate and individual segments across Brazil. A broader incumbent with cross-sell from banking, comparable to Humana's medical+dental combination.
• Porto Seguro Saúde: Insurance group offering health plans alongside auto and other products, with strong broker channel in Brazil. Comparable in multi-line insurance positioning and broker-led distribution strategy.
• Allianz Care Brasil: Global insurer offering health and dental plans in Brazil with corporate focus. Comparable international-backed incumbent competing for corporate accounts against Humana's B2B sales motion.
• Amil (UnitedHealth Group Brasil): Major Brazilian health plan operator with national medical and dental coverage. Comparable to Humana across both core product lines but operates at much larger scale under UnitedHealth's global umbrella.

Direct peers

• Hapvida NotreDame Intermédica: Largest vertically integrated health insurer in Brazil with owned clinics/hospitals and broad regional coverage. Directly comparable to Humana's medical-plan + owned-clinic model, though at much greater scale across multiple Brazilian regions.
• Odontoprev: Largest dedicated dental benefits carrier in Brazil, offering stand-alone dental plans to corporate and individual clients. Closest direct peer to Humana Odonto's dental-plan product line and broker distribution model.
• NotreDame Intermédica: Now part of Hapvida, operates vertical-integrated health plans with owned hospitals and clinics in Southeast Brazil. Strongly comparable to Humana's owned-clinic + health plan model in the Sudeste region where Humana is headquartered.

Emerging players

• Porto Odonto / DentalUNI: Mid-sized dental plan operators in Brazil with broker and corporate distribution. Comparable to Humana Odonto in scale and product scope as direct dental-only competitors within the same price tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/humanasaude
• YouTubeyoutube.com/@humanasaudebrasil
• Facebookfacebook.com/humanasaude
• Instagraminstagram.com/humanasauderiopreto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humana Saúde