Hillcrest
Hillcrest is a non-profit care organization in McCook, Nebraska, founded in 1963, providing assisted living, skilled nursing, special care, adult day, child, and intermediate care services to a local community catchment.
- Company typePrivate
- Founded1963
- HeadquartersMc Cook, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hillcrest does
Hillcrest is a U.S. non-profit care organization headquartered in McCook, Nebraska, founded in 1963 and operating with a workforce of 101-250 employees. Per the firm's own brief description, it facilitates assisted living, skilled nursing, special care, adult day care, child care, and intermediate care services, indicating a multi-service-line community care campus rather than a single-modality provider. The breadth of service lines suggests a local integrated care model serving a rural Nebraska catchment, likely combining residential long-term care with day programs and pediatric services under one organizational umbrella.
The company's business model is consistent with a community-based non-profit operator: revenue is generated through resident fees (private pay), state Medicaid and federal Medicare reimbursements for skilled nursing, and program fees for adult day and child care services. As a non-profit, surplus is reinvested into operations rather than distributed to owners; this also implies reliance on donations, grants, or tax-advantaged financing for capital projects, though none of these are disclosed in the available data. Hillcrest is privately held with no IPO activity referenced.
No proprietary technology, digital products, mobile applications, API integrations, or technology partnerships are disclosed in the source material. The website (hillcrestnh.org) is the only public-facing digital asset referenced, and the source extraction surfaced only a verification placeholder rather than functional content, limiting insight into operational details, leadership, governance, or service-line economics. Strategic moves, management team, regulatory history, and financial performance are not present in the available data, so this profile reflects only what can be evidenced.
Hillcrest firmographics
Firmographics- Name
- Hillcrest
- Website
- https://hillcrestnh.org
- Company type
- Private
- Founded year
- 1963
- Headcount range
- 101–250 employees
- Short description
- Hillcrest is a non-profit care organization in McCook, Nebraska, founded in 1963, providing assisted living, skilled nursing, special care, adult day, child, and intermediate care services to a local community catchment.
- Ownership category
- akta.pro rank
Hillcrest industry classification
Industry- Product category
- Long-Term Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351), Services-Home Health Care Services (8082)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industries
- Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Hillcrest is headquartered
LocationHeadquarters
- HQ city
- Mc Cook
- HQ country
- United States
- HQ region
- North America
Markets served
Hillcrest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Hillcrest product offering
Product offeringCore offering
Hillcrest is a non-profit care organization founded in 1963 that facilitates assisted living, skilled nursing, special care, adult day care, child care, and intermediate care services. Operating from McCook, United States, the organization employs 101-250 staff to deliver residential and day-based care services to individuals requiring varying levels of medical and personal support.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living
- Skilled Nursing
- Special Care
- Adult Day Care
- Child Care
- Intermediate Care Intermediate level of care for individuals whose needs fall between independent living and skilled nursing, provided by Hillcrest.
Companies that use Hillcrest
Customer profileIdeal customer profiles1 record
Hillcrest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hillcrest competitors and assessment
Company assessmentDirect peers
- Benchmark Senior Living: Operates assisted living and memory care communities primarily in the Northeast U.S. Overlaps directly with Hillcrest's assisted living and special care lines.
- Masonicare: Non-profit, mission-driven provider of assisted living, skilled nursing, and continuing care for older adults. Highly comparable structure and service model to Hillcrest, though larger and Connecticut-based.
- Sunrise Senior Living: Operates assisted living communities with a strong emphasis on memory and dementia care, closely matching Hillcrest's assisted living plus special care service mix.
- Presbyterian Senior Living: Non-profit faith-based operator of continuing care retirement communities offering independent living, assisted living, skilled nursing, and memory care—directly comparable multi-line non-profit elder care platform.
- Volunteers of America: Non-profit organization operating senior living, assisted living, skilled nursing, and community-based services nationally. Comparable non-profit multi-service elder care model.
- St. John's United: Non-profit organization offering assisted living, skilled nursing, memory care, and adult day services across Montana. Closely mirrors Hillcrest's multi-service elder care model.
Broad incumbents
- Five Star Senior Living: Operates assisted living and memory care communities across multiple states. Comparable service lines to Hillcrest's assisted living and special care, but operates at greater scale as a public company.
- Atria Senior Living: Major assisted living and memory care provider operating communities across the U.S. Overlaps with Hillcrest's assisted living and special/dementia care offerings, though Atria operates at national scale.
- Brookdale Senior Living: Largest U.S. operator of assisted living and senior living communities. Comparable in delivering assisted living, memory care, and related elder services, though at vastly greater scale and as a for-profit public company.
Emerging players
- Bright Horizons Family Solutions: Largest U.S. provider of employer-sponsored child care and early education. Comparable to Hillcrest's child day care service line, though focused on employer partnerships and operating at national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Hillcrest social profiles
Digital presenceHillcrest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillcrest leadership team
Management profileNumber of profiles
Hillcrest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillcrest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillcrest
What does Hillcrest do?
Hillcrest is a non-profit care organization founded in 1963 that facilitates assisted living, skilled nursing, special care, adult day care, child care, and intermediate care services. Operating from McCook, United States, the organization employs 101-250 staff to deliver residential and day-based care services to individuals requiring varying levels of medical and personal support.
When was Hillcrest founded?
Hillcrest was founded in 1963. It employs 101 to 250 people.
Where is Hillcrest based?
Hillcrest is headquartered in Mc Cook, United States, in the North America region.
Who are Hillcrest's main competitors?
Direct peers on record are Benchmark Senior Living, Masonicare, Sunrise Senior Living, Presbyterian Senior Living, Volunteers of America and St. John's United. Broad incumbents are Five Star Senior Living, Atria Senior Living and Brookdale Senior Living. Bright Horizons Family Solutions is listed as an emerging player.
Does Hillcrest have an API?
No public API is recorded for Hillcrest.
What industry is Hillcrest in?
Hillcrest's product category is Long-Term Care Services. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADAIAC, Alzheimer’s & Dementia-Specific Adult Day Programs. Its NAICS code is 6233 and its SIC code is 8050.