What Adding Value Consulting does

Adding Value Consulting (AVC) AB is a Swedish private limited company, founded in 2003 and headquartered in Stockholm, that delivers accredited professional certification and skills training across ten European countries (Sweden, Norway, Denmark, Finland, Netherlands, France, Spain, Germany). The company's product surface comprises 500+ individual courses and 41 bootcamp programs spanning Agile & Scrum, AI/ML, Data Analysis, Quality Management, Project/Programme/Portfolio Management, Management, IT Service & Architecture, Cyber Security, Software & Cloud, and Marketing & SEO. AVC does not develop proprietary certification IP; instead it operates as an Authorized/Accredited Training Partner for PMI, AXELOS (ITIL/PRINCE2), AWS, Microsoft (Silver Learning), SAFe/Scaled Agile, Scrum Alliance, CompTIA, ISACA, ISC2, EC-Council, and DevOps Institute, and co-develops curricula with Simplilearn, Michigan Engineering Professional Education, Virginia Tech, IBM, Microsoft, and Meta. Its LearningHub platform delivers self-paced eLearning, live virtual classroom, in-person classroom, on-site corporate training, and intensive cohort-based bootcamps; the AVC Skill Up subscription provides unlimited enterprise access to the full catalog.

AVC serves two primary segments: working professionals purchasing individual certifications or career-change bootcamps (priced 9,950–94,500 SEK, with several programs CSN-eligible for Swedish state aid), and enterprise L&D teams procuring the AVC Skill Up subscription, managed training services, custom content, and team training. Named enterprise customers include Spotify, Volvo, IKEA, PwC, Siemens, Carlsberg, Vattenfall, Fujitsu, CGI, ING, Novo Nordisk, and AkzoNobel. The revenue model combines one-time course/bootcamp fees (B2C and per-seat enterprise), recurring AVC Skill Up/ LearningHub subscriptions (B2B), and embedded exam voucher proceeds from certification bodies; pricing for bootcamps and enterprise engagements is largely quote-based.

AVC employs a sales-led go-to-market with consultation-driven entry points (free consultation CTAs via HubSpot meeting booking) complemented by self-serve course purchases; the company is TRR- and TSL-approved in Sweden, granting access to labor-market transition funding channels. AI/ML training is the most actively expanded vertical, including Applied Generative AI Specialization (Michigan Engineering + Microsoft via Simplilearn) and an Agentic AI Bootcamp (Microsoft co-developed) covering LangChain, AutoGen, and CrewAI. The company is led by CEO Derkjan Swart and is privately held with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Adding Value Consulting

Legal name

Adding Value Consulting (AVC) AB

Website

https://addingvalue.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Adding Value Consulting is a Swedish accredited training provider (HQ Stockholm, 10 countries) offering 500+ professional certification courses and bootcamps through its LearningHub platform to working professionals and enterprises including Spotify, Volvo, IKEA, and PwC.

Ownership category

akta.pro rank

Product category

Professional Training and Certification

NAICS

Computer Training (611420), Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Professional certification training
• Corporate learning programs
• IT certification courses
• Bootcamp education programs
• Enterprise skills training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Course and Bootcamp Fees: AVC generates primary revenue through one-time fees charged for individual courses, bootcamp programs, and certification exam vouchers. Courses range from self-paced eLearning to instructor-led bootcamps lasting 10 weeks to 12 months. Pricing varies widely by program duration and depth.
2. Corporate Training Solutions and LearningHub Subscription: AVC offers enterprise solutions including a LearningHub subscription ('AVC Skill Up' — an all-in-one corporate training subscription with unlimited access to 500+ courses), managed training services, team training, skills assessments, coaching, and custom content solutions. This represents a B2B recurring/enterprise revenue stream.
3. Certification Exam Vouchers and Proctors: AVC bundles official exam vouchers (PMI, AXELOS, AWS, CompTIA, ISACA, ISC2, EC-Council, Scrum Alliance, SAFe, etc.) with course fees, serving as an authorized training partner for multiple certification bodies. Exam fees are embedded in program pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Adding Value Consulting is a Swedish professional training and certification provider that delivers 500+ accredited courses and 41 bootcamp programs across disciplines including Agile & Scrum, AI & Machine Learning, Data Analysis, Project Management, Cybersecurity, Software & Cloud, and IT Service Management. The company sells these as one-time individual course fees to working professionals and as recurring AVC Skill Up / LearningHub corporate subscriptions, on-site training, managed training services, and custom content solutions to enterprise clients across 10 European countries.

Product overview

Adding Value Consulting (AVC) is a professional certification training company offering over 500 accredited courses and 41 bootcamp programs across ten categories: Agile & Scrum (52 courses), AI & Machine Learning (87 courses), Data Analysis (45 courses), Quality Management (17 courses), Project/Programme & Portfolio Management (59 courses), Management (81 courses), IT Service & Architecture (50 courses), Cyber Security (31 courses), Software & Cloud (115 courses), and Marketing & SEO (6 courses). The portfolio includes structured Master Programs (Data Masters, Technology Masters, Management Masters, Cloud Masters), corporate training subscriptions (LearningHub, AVC Skill Up), and enterprise solutions. Delivery formats include e-learning self-paced, live virtual classroom, in-person classroom, and intensive bootcamp programs. AVC partners with institutions including Meta, Microsoft, Michigan Engineering Professional Education, Simplilearn, and Virginia Tech for specialized programs.

Differentiator

Problem solved

Functional benefit

Brands

• AVC Skill Up: All-in-one subscription for corporate training offering unlimited access to 500+ courses
• AVC LearningHub
• Data Masters
• Technology Masters
• Management Masters
• Cloud Masters

Products and services

• AVC Skill Up / LearningHub Corporate Subscription Recurring B2B corporate training subscription granting enterprise customers unlimited access to AVC's 500+ course catalog, managed training services, team training, skills assessments, coaching, and LMS integration for centralized workforce L&D.
• Cloud Masters Program Structured multi-course mastery program covering AWS, Azure, GCP, and DevOps certification preparation, designed for cloud architects and engineers.
• Technology Masters Program Structured multi-course mastery program covering software development, AI engineering, web development, and DevOps for technology practitioners and career changers.
• Management Masters Program Structured multi-course mastery program for project/program managers, business leaders, and IT service management professionals covering PMI, AI leadership, and ITIL 4.
• Data Masters Program Structured multi-course mastery program for data analysts and data scientists covering big data, business analysis, data analysis, and data science.
• Enterprise Solutions Bespoke B2B training services for organizations including custom content development, coaching, skills assessments, team training, and fully managed training programs.
• Individual Professional Certification Courses Individual accredited certification courses (e.g., PMP, CSM, Leading SAFe, ITIL 4, AWS, CompTIA Security+, CISSP, CEH) sold one-time to working professionals, with included exam vouchers and credentials.

Quantifiable outcome

• Learners achieve industry-recognized certifications that increase employability and salary potential
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SimplilearncoreStrategic or Co-development PartnerAVC partners with Simplilearn to deliver multiple bootcamp programs including AI & Machine Learning, Generative AI, Cloud Computing & DevOps, Cybersecurity, and Generative AI for Business Transformation. Simplilearn provides the digital learning platform, content delivery infrastructure, and industry partnerships (Michigan Engineering, IBM, Microsoft, AWS) that power AVC's advanced programs.
• Michigan Engineering Professional EducationcoreStrategic or Co-development PartnerMichigan Engineering Professional Education (University of Michigan) collaborates with AVC via Simplilearn to offer postgraduate AI & Machine Learning certificates and Applied Generative AI Specialization programs. Michigan Engineering formally reviews and approves the curriculum, lending academic credibility. Live sessions are delivered by industry practitioners, not university faculty.
• IBMcoreStrategic or Co-development PartnerIBM collaborates with AVC through Simplilearn on AI and Machine Learning programs. AVC's AI bootcamp curricula incorporate IBM tools and platforms, and graduates receive IBM-branded course certificates. IBM provides content expertise for enterprise AI, generative AI, and data science curricula.
• MetacoreStrategic or Co-development PartnerAVC partnered with Meta to develop the Specialist Digital Marketing Bootcamp, designed to transform learners into digital marketing experts covering behavioral marketing, SEO, SEM, social media, email marketing, content strategy, analytics, AI, and automation.
• Amazon Web Services (AWS)coreTechnology or IntegrationAVC is an AWS Authorized Training Partner delivering AWS certification programs including AWS Cloud Architect Bootcamp, aligned to AWS SAA-C03 exam. AWS provides official self-paced learning content written by AWS, and AVC integrates AWS tools and services into DevOps and Cloud programs.
• MicrosoftcoreTechnology or IntegrationAVC is a Microsoft Silver Learning Partner delivering Azure, AI Engineer, and Copilot-related training. Collaboration spans Applied Agentic AI (Microsoft co-developed), Generative AI for Business Transformation (Microsoft co-developed), and multiple Azure certification bootcamps (Azure DevOps, Azure Cloud Architect). Microsoft provides official curriculum and certification alignment.
• Scaled Agile, Inc. (SAFe)coreTechnology or IntegrationAVC is a SAFe Program Partner with SPC-certified trainers (SAFe Program Consultants). Programs include AI Empowered Leading SAFe and SAFe certification preparation. Scaled Agile provides the curriculum framework, exam platform, and SAFe Community Platform access for certified learners.
• Project Management Institute (PMI)coreTechnology or IntegrationAVC is a PMI Authorized Training Partner delivering PMP, CAPM, PMI-ACP, PMI-RMP, PMI-PgMP, and PMOCP certification programs. PMI provides official exam preparation materials, exam vouchers, and the PMI Authorized Training Partner seal for course legitimacy.
• AXELOS (ITIL, PRINCE2, MSP, MOP)coreTechnology or IntegrationAVC is an AXELOS accredited training organization delivering ITIL, PRINCE2, PRINCE2 Agile, MSP, MOP, P3O, MoR, and RESILIA certifications. AXELOS provides the official curricula, exam frameworks, and certification credentials for ITSM and project/program management training.
• Scrum AlliancecoreTechnology or IntegrationAVC is a Scrum Alliance partner delivering Certified ScrumMaster (CSM) and other Scrum Alliance certifications. Scrum Alliance provides the curriculum framework, exam, and official membership access for certified ScrumMasters.
• Virginia Tech Continuing and Professional EducationminorStrategic or Co-development PartnerVirginia Tech Continuing and Professional Education collaborated with Simplilearn on the Cloud Computing and DevOps Postgraduate Certificate program offered through AVC, providing academic oversight and institutional credibility.
• ISACAcoreTechnology or IntegrationAVC delivers ISACA certifications (CISA, CISM, CGEIT, COBIT) as an ISACA-accredited training provider. ISACA provides official curricula and certification frameworks for information systems audit, security, and governance training.
• Gateway QualificationsminorStrategic or Co-development PartnerAVC's Diploma in Web Application Development (CSN-eligible, 94,500 SEK) is a Level 5 qualification awarded by UK-based Gateway Qualifications, providing accredited educational credential recognition.
• Archipel AcademyminorGTM or Marketing PartnerArchipel Academy invited AVC's CEO Derkjan Swart to discuss continuous professional development (CPD) and building a strong learning culture on their podcast, providing thought leadership visibility and brand credibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simplilearn: Global digital-skilling provider offering bootcamps and certification prep across AI, cloud, cybersecurity, and project management. Directly comparable to AVC as both deliver cohort-based certification bootcamps in partnership with the same content providers (Michigan Engineering, Microsoft, IBM, AWS); Simplilearn is also AVC's primary upstream content partner.
• Global Knowledge: Worldwide IT and business training company with an authorized-partner model for AWS, Microsoft, Cisco, ITIL, and PMI. Closely comparable to AVC's IT/cert training business across the same certification bodies and enterprise customer profile.
• QA Ltd: UK-headquartered training provider offering IT, cloud, cyber, and project management certifications to enterprises. Overlapping accredited course catalog and enterprise B2B subscription model; a relevant trans-European peer with similar authorized-partner relationships.
• Learning Tree International: IT and management training provider offering instructor-led and live online certification courses to enterprises. Overlaps with AVC's instructor-led training delivery and B2B GTM motion.
• New Horizons Computer Learning Centers: Authorized IT training franchise delivering vendor-certified courses (Microsoft, Cisco, AWS, CompTIA) via classroom and live online formats. Closely mirrors AVC's authorized-partner, instructor-led delivery model and certification prep focus.

Broad incumbents

• Coursera for Business: Enterprise arm of Coursera selling seat-based subscriptions to university and industry content (including Google, IBM, Meta, deeplearning.ai). Competes with AVC's LearningHub and AI programs and serves many of the same European enterprise buyers.
• Skillsoft: Long-established enterprise L&D provider with course libraries, learning paths, and certification prep. Overlaps with AVC's catalog breadth and B2B subscription motion, particularly for compliance, leadership, and IT training.
• Pluralsight: Large-scale technology skills platform serving enterprise L&D with on-demand video courses and hands-on labs across cloud, security, and software engineering. Competes with AVC's subscription offerings at the enterprise L&D layer and across most of AVC's 500+ IT topic areas.
• Udemy Business: Enterprise subscription version of Udemy marketplace, covering IT, data, business, and design topics. Comparable on course breadth and self-paced delivery to AVC's eLearning distribution; competing for the same corporate L&D budget pool.

Regional players

• Bouvet: Norwegian IT and digital skills consultancy offering training, certification, and consultancy across the Nordic market. Strongest Nordic regional peer to AVC with overlapping curriculum and corporate clients, but primarily Norwegian-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/adding-value-consulting-ab
• Xx.com/addingvalueab
• Facebookfacebook.com/AddingValueConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adding Value Consulting