Inter-View Partners

What Inter-View Partners does

Inter-View Partners (Inter-View Partners GmbH) is a privately held German consultancy that operates as a coordinated network of nine fieldwork agencies providing qualitative and quantitative market research services across Europe, Latin America, and Asia. Its core offering consists of project management services (study design, respondent recruitment, studio and interviewer booking, moderation, quality control, and reporting) and data collection services spanning focus groups, in-depth interviews, ethnographic studies, mystery shopping, and surveys delivered via paper, CATI, CAPI, and CAWI channels, as well as online bulletin boards, mobile research applications, and video diaries. The company operates from owned offices in Germany (Rueckersdorf, headquarters), France (Wasquehal/Lille), Spain (Madrid, Barcelona) and Portugal under the IVP Iberica brand, the Czech Republic (Prague), China (Beijing, Shanghai), Mexico (Mexico City, regional LATAM hub), and Brazil (Sao Paulo), with broader LATAM and other markets reached through partner agencies under what the company calls the Master-Unit-Principle.

Revenue is generated through professional services fees tied to project scope, methodology, geography, and sample size; pricing is not publicly disclosed. The go-to-market motion is sales-led and B2B, primarily targeting market research agencies and end-client enterprises that outsource fieldwork in verticals including healthcare and life sciences (pharmaceutical, OTC, medical devices, clinical trials, rare-disease studies), consumer goods and retail (FMCG, durables, retail, brand and product testing), B2B and industrial, and automotive. Distribution is direct via the nine offices, supplemented by a partner agency network for non-covered geographies, with content marketing through a multilingual website (English, French, German, Spanish), LinkedIn (notably IVP Iberica), and blog/news content. Studios in Prague, Beijing, Shanghai, Madrid, Barcelona, and Rueckersdorf feature FocusVision streaming for remote observation, one-way-mirror viewing rooms, simultaneous translation, sensory-testing kitchens, and HD recording.

The company's value proposition rests on single-source coordination of multi-country studies through multilingual project managers, combined qualitative and quantitative methodology coverage, and an in-house specialism in recruiting difficult-to-access healthcare populations including KOLs, physicians, patients, and rare-disease caregivers. Inter-View Partners operates as a subsidiary of Psyma Group AG (HRB 18700, Amtsgericht Nuernberg), with no independent capital structure, no disclosed funding rounds, and no public listing. GDPR compliance is operated across IVP Germany and IVP France, with additional ESOMAR and ASOCS industry association membership; the operational status is active as of 2024-2025 website content.

Name

Inter-View Partners

Legal name

Inter-View Partners GmbH

Website

https://interviewpartners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inter-View Partners is a private German network of nine fieldwork agencies providing qualitative and quantitative market research project management and data collection across Europe, Latin America, and Asia for market research agencies and enterprise clients in healthcare, consumer goods, B2B, and automotive verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rückersdorf

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project Management Services: Full-service project management for market research fieldwork including study design consultation, respondent recruitment, studio/interviewer coordination, moderation, quality control, and reporting. Revenue generated through professional service fees based on project scope, methodology, and geographic coverage.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Inter-View Partners provides professional market research fieldwork services, encompassing comprehensive project management (study design, respondent recruitment, studio/interviewer coordination, moderation, quality control, reporting) and data collection across qualitative methods (focus groups, in-depth interviews, ethnography, online bulletin boards, video diaries) and quantitative methods (CATI, CAPI, CAWI surveys, mobile research). Services are delivered through nine owned offices worldwide, enabling single-source coordination of international multi-country studies for healthcare, consumer goods, B2B, and automotive clients.

Product overview

Inter-View Partners is a network of nine independent fieldwork agencies providing qualitative and quantitative market research services. The core offering consists of Project Management Services (studio booking, respondent recruitment, interview facilitation, quality control) and Data Collection Services (focus groups, in-depth interviews, ethnographic studies, surveys). The network operates regional offices branded under IVP: France, Iberica (Spain & Portugal), Germany, Prague (Czech Republic), China (Beijing/Shanghai), Latina (Latin America), and Brazil. Each office provides localized fieldwork with access to the broader international network, and specific specializations include healthcare research (IVP Iberica's hemophilia expertise) and consumer/B2B studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management Services Comprehensive project management for market research fieldwork including study design consultation, studio/interviewer/moderator booking, respondent recruitment, interview/group facilitation, incentive payments, moderation, quality control, and reporting. Designed for market research agencies and corporate research buyers requiring international or domestic project coordination.
• Data Collection Services Qualitative and quantitative data collection services spanning focus groups, in-depth interviews, ethnographic studies, mystery shopping, surveys (paper, CATI, CAWI, CAPI), online bulletin boards, video diaries, and mobile research applications. Serves healthcare, consumer goods, B2B, and automotive clients across multiple countries.
• Healthcare Research Services Specialized research services for pharmaceutical, medical device, and healthcare clients covering therapeutic areas including anesthesiology, cardiology, oncology, neurology, and rare diseases. Includes physician interviews, patient studies, KOL access, and clinical trial fieldwork support. Demonstrated capability with a hemophilia study involving over 50 online interviews with patients and caregivers.
• Consumer and B2B Research Services Research services covering consumer goods (FMCG, durable goods, retail), B2B and industrial sectors (packaging, construction, devices), and automotive/transportation. Key markets include sports, electronics, retail, media, transportation, and e-business/IT. Used for consumer behavior studies, product testing, brand perception research, vehicle clinics, and B2B professional interviews.
• Video Subtitling Service Supplementary fieldwork service providing video clip subtitling for qualitative research projects, offered through IVP France and IVP Spain offices to support multilingual research deliverables.

Quantifiable outcome

• Successfully conducted over 50 online interviews with hemophilia patients and caregivers for rare disease study

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FocusVisioncoreTechnology or IntegrationFocusVision streaming integration for qualitative projects across Latin America (Mexico City hub) and China (Beijing and Shanghai offices). Enables FocusVision web streaming for video conferencing during focus groups and depth interviews, allowing remote observation and client participation.
• ESOMARminorOthersIVP-France is a member of ESOMAR (European Society for Opinion and Marketing Research), the global association for market, social, and opinion research. Membership indicates compliance with international research standards and industry codes.
• ASOCSminorOthersIVP-France is a member of ASOCS, demonstrating compliance with professional standards for market research operations in France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ivp-iberica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inter-View Partners