Terres Inovia

What Terres Inovia does

Terres Inovia is a French agricultural technical institute (institut technique agricole) qualified by the French Ministry of Agriculture and focused on improving the competitiveness of oilseed, protein legume, and hemp crops. Founded in 1957 and headquartered at 11 Rue de Monceau in Paris, the institute operates across 19 regional sites embedded in France's main production basins and employs 101–250 staff organized in human-sized multidisciplinary teams. Its primary constituents are farmers, agricultural advisors, agri-food industry partners, and public agricultural institutions engaged in French protein sovereignty and agroecological transition.

The institute's portfolio combines proprietary decision-support tools, laboratory services, training programs, and a deep technical publication library. The digital toolset includes Berl'eyes (an AI computer-vision tool for counting flea beetle larvae in rapeseed stems), Acacia (cover-crop selection), N-Pilot (rapeseed biomass estimation), R-sim (herbicide resistance risk), EvA (aphanomyces disease risk for peas), IRRIsoja (soybean irrigation scheduling), and ImageIT (nitrogen-biomass evaluation integrated into Yara's Atfarm platform). Supporting infrastructure comprises the myvar.fr varietal choice platform, two laboratories (Genetics and Crop Protection at Le Rheu, Physico-chemical Analysis at Ardon), crop-specific growing guides and technical monographs covering 16 crops, and training programs (Cap Agronomie for advisors, plus distance, hybrid, and field formats).

Commercially, Terres Inovia blends four revenue streams: public institutional funding tied to its ministry-qualified status, paid publications priced between €10 and €65 per guide, fee-based professional training, and quote-priced laboratory and analysis services. Its go-to-market is community- and event-led, relying on field days, regional technical meetings, webinars, a weekly newsletter, national and regional social media accounts, and a member account system to engage a long-tail base of farmers, advisors, and industry partners across France.

Name

Terres Inovia

Legal name

Terres Inovia

Website

https://terresinovia.fr

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Terres Inovia is a French Ministry of Agriculture–qualified technical institute that delivers agronomic research, AI-enabled decision-support tools, training, and laboratory services to oilseed, protein legume, and hemp farmers and advisors across 19 French regional sites.

Ownership category

akta.pro rank

Product category

Agricultural Research and Technical Advisory Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Pesticide Residue & Agrochemical Screening Services (Soil/Plant/Water) (AFACAKAF)

Keywords

• Agricultural research services
• Crop technical advisory
• Decision support tools
• Agricultural training programs
• Agricultural laboratory analysis

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Technical Publications and Guides: Terres Inovia publishes and sells growing guides, technical monographs, and disease/pest reference guides at various price points (e.g., €10–€65 per publication). Growing guides for some crops are available free or for purchase.
2. Training Services: The institute offers paid training programs including distance learning, hybrid, and field training formats. Training is offered as inter-company and intra-enterprise formats, with some courses on quote-based pricing.
3. Laboratory and Analysis Services: Terres Inovia operates two laboratories (Genetics and Crop Protection at Le Rheu, and Physico-chemical Analysis at Ardon) offering paid testing and analysis services including seed quality tests, disease resistance assessments, and impurity testing.
4. Institutional Funding: Terres Inovia is a technical agricultural institute qualified by the French Ministry of Agriculture and benefits from public institutional funding to support its research and innovation missions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Terres Inovia is a French agricultural technical institute qualified by the Ministry of Agriculture that conducts applied research and delivers technical support for oilseed crops (rapeseed, sunflower), protein legumes (peas, faba beans, chickpeas, lentils, lupin, soybeans), and hemp. It sells AI-powered decision-support tools, varietal selection platforms, printed technical guides and monographs, paid training programs, and laboratory analysis services to farmers, agricultural advisors, and the agri-food industry.

Product overview

Terres Inovia offers a comprehensive portfolio of decision-support tools, publications, and professional services for oilseed, protein crop, and hemp cultivation in France. The core offering includes AI-powered tools (Berl'eyes for pest counting, ImageIT integrated with Yara's Atfarm for nitrogen assessment) and specialized decision-support platforms (Acacia for cover crops, N-Pilot for biomass, R-sim for herbicide resistance, EvA for disease risk, IRRIsoja for irrigation). The portfolio also includes variety selection (myvar.fr), crop production guides and technical publications, laboratory services (genetics/crop protection and physico-chemical analysis), and professional training programs (Cap Agronomie, Cap Protéines+). These products work together to provide farmers and advisors with technical support across the entire crop production cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Berl'eyes AI-powered computer vision tool that analyzes photos of berlèses (rapeseed stem samples) to count altise (flea beetle) larvae in rapeseed stems, supporting pest management decisions for farmers and advisors.
• Acacia Cover crop selection and adaptation tool for intercropping systems that helps compose cover crops or companion crops for rapeseed adapted to specific farm situations.
• N-Pilot (Boréalis LAT) Biomass estimation tool for rapeseed that allows estimation of winter-out biomass using N-Pilot technology on rapeseed crops.
• R-sim - Risque de résistance Herbicide resistance risk simulator that evaluates the risk of resistance emergence based on herbicide practices.
• EvA - Evaluation du risque aphanomyces Aphanomyces risk assessment tool for pea crops that enables rapid classification of plots as low or high risk for aphanomyces disease.
• IRRIsoja Irrigation management tool for soybeans using Watermark probes that provides irrigation scheduling support.
• ImageIT (Yara) Nitrogen evaluation feature integrated into the Atfarm mobile application by Yara that evaluates biomass and nitrogen status using image analysis.
• myvar.fr Varietal choice platform for oilseeds and protein crops that allows consultation and selection of crop varieties.
• Cap Agronomie Training program that equips agricultural advisors to support farmers' agro-ecological transition.
• Laboratory of Genetics and Crop Protection (Le Rheu) Laboratory providing genetic analysis and crop protection testing services for oilseeds and protein crops.
• Laboratory of Physico-chemical Analysis (Ardon) Laboratory providing physico-chemical analysis services for agricultural samples, seeds, and oilseed products.
• Crop Guides Comprehensive technical guides for each crop (rapeseed, sunflower, pea, chickpea, lentil, soybean, hemp, faba bean, flax, lupin, camelina) covering varieties, planting, fertilization, pest management, harvest, and storage.
• Technical Editions Technical publications including crop disease guides, monographs, and specialized technical documents.
• Training Courses Training programs in various formats (distance learning, hybrid, field training) created and delivered by Terres Inovia experts covering crop management, agroecology, and agricultural techniques.

Quantifiable outcome

• Colza: 1,326,188 ha surface in France (2024), 3.9 Mt national production, 29.5 q/ha national average yield
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arvalis (Institut du Végétal)coreStrategic or Co-development PartnerArvalis and Terres Inovia co-organize technical events, publish joint resources (such as the 'Arvalis & Terres Inovia infos' publication), collaborate on projects like Cap Agronomie training, and share trial networks across France. Their collaboration covers oilseeds, protein crops, and broader agronomic research.
• Plant2PROminorStrategic or Co-development PartnerTerres Inovia is part of the Plant2PRO network, a French collaborative network for plant production research and innovation.
• ActaminorStrategic or Co-development PartnerTerres Inovia participates in the Acta network, which connects French technical agricultural institutes for shared research and innovation initiatives.
• Terres UniviaminorStrategic or Co-development PartnerTerres Univia is part of the Terres Inovia ecosystem and focuses on vegetable oils and proteins, collaborating on research and market development for French oilseed and protein crop supply chains.
• PAD (Promotions et Actions pour le Développement Agricole)minorStrategic or Co-development PartnerTerres Inovia and PAD have established a winning partnership focused on agricultural development activities, particularly around associated rapeseed cultivation and regional agricultural projects.
• Universities and Public Research CenterscoreStrategic or Co-development PartnerTerres Inovia collaborates with universities and public research centers as part of its multidisciplinary project approach, contributing to national and European research programs on agriculture, genetics, and agroecology.
• Private Agricultural Companies and Seed CompaniescoreStrategic or Co-development PartnerTerres Inovia works with private agricultural companies and seed companies (including GIE PeaBoost created by Limagrain and other seed sector companies) on joint research, variety development, and supply chain structuring projects.
• Chambre d'Agriculture (Regional Agricultural Chambers)coreStrategic or Co-development PartnerTerres Inovia co-organizes events with the réseau Chambre d'Agriculture, including regional technical days on organic farming (e.g., Auvergne-Rhône-Alpes), demonstrating close collaboration in technology transfer and farmer outreach.
• ValorexminorStrategic or Co-development PartnerTerres Inovia collaborated with Valorex on the ECO2LIN project, conducting economic and agronomic studies on integrating oilseed flax into crop rotations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yara International: Yara is a global crop nutrition company partnering with Terres Inovia through the ImageIT feature integrated into Yara's Atfarm mobile app — directly comparable as a digital decision-support and farmer-facing agricultural input business.
• INRAE: INRAE is France's national public agricultural and environmental research institute, with which Terres Inovia collaborates. They share a research mandate and partner on national programs covering agronomy, genetics, and agroecology.
• Corteva Agriscience: Corteva is a global seed and crop protection company with agronomy services, decision-support tools, and seed-trait research overlapping with Terres Inovia's varietal-choice, disease-risk, and crop-protection domains.

Emerging players

• GEVES (Groupe d'Étude et de Contrôle des Variétés et des Semences): GEVES operates France's official variety testing (myvar.fr overlap) and seed certification — adjacent to Terres Inovia's varietal-choice platform, providing regulatory-grade varietal data Terres Inovia leverages.

Direct peers

• ACTA (Association de Coordination Technique Agricole): ACTA is the umbrella network of French technical agricultural institutes, of which Terres Inovia is a member. ACTA coordinates cross-institute research and policy representation that Terres Inovia benefits from.
• Arvalis (Institut du Végétal): Arvalis is the French technical institute for cereals, maize, sorghum, potatoes and linseed — sister institute to Terres Inovia in the same ACTA network, sharing trial sites and co-organizing events such as 'Arvalis & Terres Inovia infos' and Cap Agronomie training.
• ITB (Institut Technique de la Betterave): ITB is another French technical agricultural institute under ACTA, serving sugar beet growers. It shares Terres Inovia's structure (R&D, decision-support tools, farmer-facing technical advice, training) within a different crop vertical.
• Terres Univia: Terres Univia sits inside the same Terres Inovia ecosystem as the interbranch organization for vegetable oils and plant proteins; it carries out market and supply-chain structuring tasks that complement Terres Inovia's R&D.
• Chambre d'Agriculture France (APCA): APCA is the national body for France's regional Chambres d'Agriculture, which Terres Inovia co-organizes field events with and uses as a primary technology-transfer channel to farmers — making them a structurally comparable advisory and training delivery system.
• CTIFL (Centre Technique Interprofessionnel des Fruits et Légumes): CTIFL is the French technical institute for fruits and vegetables; it mirrors Terres Inovia's statut, ACTA membership, decision-support tools, and trial-network-led farmer advisory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/terresinovia
• YouTubeyoutube.com/TerresInovia1
• Facebookfacebook.com/TerresInoviaInstitut
• LinkedInlinkedin.com/company/terres-inovia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terres Inovia