Livability Media

What Livability Media does

Livability Media is a full-service media and content marketing company headquartered in Franklin, Tennessee, that produces custom publishing programs for economic development organizations (EDOs), chambers of commerce, and city, county, and state government clients. The company's portfolio centers on Livability.com, a city-ranking and relocation-information website receiving millions of annual visits, which functions as both an editorial property (annual Top 100 Best Places to Live, small-town and college-town rankings) and a distribution platform for client-sponsored content. Two primary product formats are sold to government clients: a turn-key custom print Livability magazine with custom photography and editorial, and an Interactive Digital Magazine optimized for tablet and mobile with live links, email, and social distribution. Supporting content products include the Livability Podcast hosted by Editor in Chief Amanda Ellis, a monthly talent attraction newsletter (Let's Talk Talent), and a series of data-driven research whitepapers developed in partnership with Ipsos covering relocation habits, remote work trends, healthcare workforce mobility, and the relationship between where people work and live.

The company operates a sales-led go-to-market motion targeting government and economic development buyers directly, showcasing prior client work (Nashville Region, Williamson County TN, Tennessee, Madison Region WI, Robins Region GA, Manchester NH, Oxford MS, Abilene TX, San Joaquin County CA, South Bend IN) as the primary conversion vehicle. Revenue is generated through three streams: professional-services engagements for full publishing (custom magazines), recurring digital visibility programs, and ancillary speaking engagements. Pricing is not publicly disclosed and is scoped per client. The company is privately held with no disclosed funding, ownership, or headcount data in the source material, and shows no evidence of venture capital, private equity, or public-market backing.

The technology layer is conventional digital publishing infrastructure (CMS-driven website, digital magazine delivery, podcast hosting) rather than proprietary AI or platform technology. The core defensible assets are editorial brand, audience reach on Livability.com, the Ipsos research partnership, and the recurring Top 100 Best Places to Live franchise. The addressable market is the U.S. economic development and tourism marketing budgets of cities, counties, regions, and states, served through a project-based content services model.

Name

Livability Media

Legal name

Livability Media

Website

https://livmedia.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Livability Media is a Franklin, Tennessee-based content marketing company that produces custom print and digital magazines, city rankings, research whitepapers, and a podcast for U.S. economic development organizations, chambers of commerce, and city, county, and state governments seeking to attract residents, businesses, and visitors.

Ownership category

akta.pro rank

Product category

Economic Development Content Marketing Services

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Email Marketing + Newsletter Publishing Suites (MPACAIAE), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Economic development marketing
• Custom regional publishing
• City rankings content
• Talent attraction media
• Place branding services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full Publishing Services: Turn-key publishing services creating custom Livability magazines for regions, states, and cities. These are custom content programs that highlight key success metrics, assets, and advantages as places to do business and live.
2. Digital Visibility Programs: Digital content and visibility programs that extend reach to mobile readers through innovative digital magazine formats with live links and social media distribution.
3. Speaking and Podcast: Speaking engagements on talent attraction and economic development topics through their hosted podcast featuring Amanda Ellis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Livability Media provides turn-key custom publishing and digital content programs for cities, regions, and states, producing newsstand-quality print Livability magazines and tablet-friendly interactive digital editions. These programs are anchored by the Livability.com destination website, which publishes proprietary city rankings (including the annual Top 100 Best Places to Live) and showcases clients' business climate, quality of life, and tourism assets to a national audience of millions of annual visitors.

Product overview

Livability Media operates as a full-service media and content marketing company offering a multi-platform portfolio of products. The core offering centers on Livability.com, a city rankings and content platform reaching millions of annual visitors. This is supported by two publishing formats: Livability Magazine (Interactive Digital) for tablet and mobile readers, and Livability Magazine (Custom Print) for newsstand-quality print publications. Content offerings include the Livability Podcast exploring talent attraction and economic development topics, and Research Whitepapers developed in partnership with Ipsos. The company also provides Full Publishing and Digital Visibility content programs for economic development clients.

Differentiator

Problem solved

Functional benefit

Brands

• Livability.com: A website that receives millions of visits annually, developing city rankings for topics including small towns, college towns, and annual Top 100 Best Places to Live. Showcases areas' business climate, quality of life, and tourism hotspots.

Products and services

• Full Publishing (Custom Print Livability Magazine) Turn-key custom print publishing service that produces newsstand-quality Livability magazines with custom photography and engaging articles highlighting a region's key success metrics, assets, and advantages as a place to do business and live. Targeted at economic development organizations, city, regional, and state government clients.
• Digital Visibility (Interactive Digital Magazine) Innovative digital and tablet-friendly versions of the Livability magazine with live links, mobile-optimized design, and email and social media distribution capabilities that extend a region's content reach to mobile readers. Targeted at economic development organizations and government clients seeking digital audience engagement.
• Livability.com Platform Online media platform with millions of annual visits that develops city rankings on topics including small towns, college towns, and the annual Top 100 Best Places to Live, with dedicated sections showcasing client regions' business climate, quality of life, and tourism assets to a national audience searching for relocation, retirement, and remote work information.
• Research Whitepapers (with Ipsos) Research whitepapers developed in partnership with Ipsos that provide data-driven insights into where Americans are living and the perceptions and decision-making factors that drive relocation, healthcare workforce trends, and remote work patterns. Targeted at economic development organizations and policy audiences.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IpsoscoreStrategic or Co-development PartnerLivability Media partners with Ipsos, a leading international market research firm, to study relocation habits and glean data-driven knowledge. This partnership informs their content strategy and provides clients with research-backed insights on where Americans are living and what drives their perceptions and decision-making when it comes to moving. Research topics include healthcare workers, remote work trends, and the relationship between where people work and live.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avalanche Consulting: Avalanche Consulting combines economic development strategy with research-driven marketing for cities, regions, and states. Its research-and-marketing orientation closely parallels Livability Media's Ipsos-powered data storytelling, making it a direct niche peer.
• Golden Shovel Agency: Golden Shovel Agency is an economic development marketing firm offering custom content, video, and digital campaigns to EDOs, chambers, and utilities. It is a direct competitor to Livability Media in the same niche, with overlapping product categories like custom publishing and digital visibility.
• Development Counsellors International: DCI is a long-established economic development marketing agency that helps cities, regions, and countries attract talent, visitors, and investment through content and campaigns. It competes directly with Livability Media for the same EDO and government client budgets on place-branding and talent-attraction programs.
• Site Selection Group: Site Selection Group provides location advisory and economic development marketing services to communities seeking corporate investment and talent attraction. It overlaps with Livability Media on the economic-development marketing side of the offering.

Emerging players

• AreaVibes: AreaVibes publishes livability scores for U.S. cities and addresses using proprietary data and rankings. It overlaps with Livability.com on consumer-facing city-data and livability content, making it an emerging competitor in the rankings-and-data niche.
• Niche: Niche.com is a city- and school-data platform that publishes livability rankings and reviews for U.S. cities and towns. It competes with Livability.com for relocation-search audience and overlaps with the data-driven ranking content Livability Media sells into its EDO programs.

Broad incumbents

• U.S. News & World Report: U.S. News publishes the widely cited 'Best Places to Live' rankings and city-data content that overlaps directly with Livability Media's Top 100 ranking. It is a much larger media incumbent whose city-ranking editorial franchise competes for the same consumer search traffic and EDO co-marketing attention.
• JNL (JNL Communications): JNL appears linked to Livability Media via the shared careers page on jnlcom.com, suggesting a parent or sibling relationship. JNL is a broader custom-publishing and marketing services firm, making it a larger portfolio incumbent operating across adjacent custom-content categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LivabilityMedia
• Facebookfacebook.com/Livability
• LinkedInlinkedin.com/company/livability-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livability Media