Axicon Auto ID
Axicon Auto ID manufactures ISO/IEC-compliant barcode verification hardware (linear and 2D), compliance software plugins, and verification services, serving healthcare, automotive, logistics, packaging, and retail customers globally through wholly-owned subsidiaries across eight countries.
- Company typePrivate
- Founded1979
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Axicon Auto ID does
Axicon Auto ID is a privately-held, UK-based manufacturer of barcode verification hardware, software, and compliance services, trading as Axicon Group Limited from its headquarters in Oxfordshire. Founded in 1979, the company has designed and developed barcode verifiers since the late 1980s and now produces an extensive range of CCD-imager-based devices: the 6000 series (verifying linear barcodes up to 69mm, including the March 2024-launched 6100-S), the 6500 series (up to 125mm, including the continuous-scan 6525-S), the 7100-S outer-case verifier (up to 200mm), the 15000 series combined linear and 2D verifier (with 15200 and 15500 models), and the 6000W Laetus Pharmacode verifier. All hardware conforms to the ISO/IEC 15426-1 and 15426-2 verifier standards, and the 15000 series additionally analyses Direct Part Marking (DPM) per ISO/IEC 29158. The company is ISO 9001:2015 certified since 1993 and was the first to gain GS1-UK Accredited Solution Provider – Barcode status.
The company monetises through one-time hardware sales across the five verifier product lines, software plugin licenses for compliance-specific decoding (GS1 healthcare, automotive MIL-STD-130N/AIAG, pharmaceutical HIBC/PZN/Pharma Pack, and country-specific DAVA regulations), annual service and maintenance contracts (including the VCAS – Verifier Conformance and Alignment Service), on-site barcode-verification training courses, and the Barcodes Direct online barcode-image bureau service. Distribution runs through wholly-owned regional sales and support offices in France, Spain, China, Portugal, the Netherlands, Germany, Mexico, and the USA, complemented by a centralised UK headquarters, direct e-commerce via axicon.com, and the free Axicon Android app that enables portable verification with 6000/6500/7000-series hardware.
Axicon primarily serves five end-markets: healthcare and pharmaceutical (FDA UDI, EU MDR, GS1 Healthcare traceability), logistics and distribution (ITF-14, GS1-128 outer-case verification), automotive (DPM and AIAG labelling), packaging and label printing (GS1-grade retail-POS barcodes), and retail/consumer goods (preparing for GS1 Sunrise 2027 migration to GS1 Digital Link). No external funding, parent company, public listing, or M&A activity is disclosed; ownership appears to sit with founders or management, and Axicon is self-described as a preferred supplier to major retailers and blue-chip manufacturers.
Axicon Auto ID firmographics
Firmographics- Name
- Axicon Auto ID
- Legal name
- Axicon Group Limited
- Website
- https://axicon.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Axicon Auto ID manufactures ISO/IEC-compliant barcode verification hardware (linear and 2D), compliance software plugins, and verification services, serving healthcare, automotive, logistics, packaging, and retail customers globally through wholly-owned subsidiaries across eight countries.
- Ownership category
- akta.pro rank
Axicon Auto ID industry classification
Industry- Product category
- Barcode Verification Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)
- akta.pro secondary industries
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)
Keywords
Where Axicon Auto ID is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Axicon Auto ID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Barcode Verifier Hardware Sales: Axicon manufactures and sells a range of barcode verifiers including 6000 series (point of sale, up to 69mm), 6500 series (midrange, up to 125mm), 7000 series (outercase, up to 200mm), 15000 series (linear and 2D), and 6000W (Laetus Pharmacode). Hardware is the primary revenue stream with all units in stock and ready to ship.
- Software Licenses and Updates: Free software updates for life are included with verifiers. The company generates revenue from enterprise licensing and specialized plugin modules for specific compliance requirements (healthcare, automotive, pharmaceutical).
- Barcode Image Bureau Service: Axicon produces high-quality barcode images (EPS, PDF, TIFF) for retail and commercial use since 1979. The Barcodes Direct online service allows registered users to purchase credits and download barcode images. Orders typically fulfilled within hours.
- Annual Service and Maintenance: Annual service contracts and VCAS (Verifier Conformance and Alignment Service) available for all verifier models. Calibration cards and replacement parts sold separately. IQ/OQ/PQ test protocols and protocols provided.
- Training Courses: On-site training courses provided for barcode verification and GS1 standards, tailored to customer requirements covering different barcode symbols, verification parameters, and compliance requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware verifiers sold with free software updates |
| Unit Pricing | Pay-as-you-go | Barcodes Direct online service |
| Subscription | Annual | Annual Service/Maintenance |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Axicon Auto ID product offering
Product offeringCore offering
Axicon Auto ID designs, manufactures, and sells CCD imager-based barcode verification hardware covering small point-of-sale linear barcodes (up to 69mm), midrange retail barcodes (up to 125mm), large outer-case and pallet barcodes (up to 200mm), and combined linear/2D symbologies. The 15000 series adds camera-based verification with Direct Part Marking analysis, while the 6000W provides specialized Laetus Pharmacode verification for pharmaceutical packaging. The company also produces barcode images via its Barcodes Direct online bureau service and provides training, plugins, and annual service contracts to support ISO/IEC 15426-1/2 and GS1 compliance.
Product overview
Axicon Auto ID is a world leader in barcode verification, established in 1979 and ISO 9001 certified since 1993. The company offers a comprehensive portfolio of barcode verification products and services. The core product line includes three series of linear barcode verifiers: the 6000 series (6100-S) for small barcodes up to 69mm at retail POS, the 6500 series for midrange barcodes up to 125mm, and the 7100 series (7100-S) for large outer case barcodes up to 200mm. The 15000 series provides combined linear and 2D barcode verification including DPM analysis for direct part marking. A specialized 6000W model handles Laetus Pharmacode verification for the pharmaceutical industry. All verifiers conform to ISO/IEC 15426-1/2 standards and connect via USB to Windows PCs, with an optional Android app enabling portable verification. Supporting services include Barcodes Direct online barcode generation, a barcode image bureau service, the Barcode Advisory Service, and professional training courses. Software includes linear verifier software with application-specific plugins and camera verifier software for the 15000 series with regional healthcare compliance plugins.
Differentiator
Problem solved
Functional benefit
Brands
- Barcodes Direct: Online barcode generating software service from Axicon allowing users to create barcode images as EPS files
Products and services
- Axicon 6100-S Point of Sale Barcode Verifier A CCD imager-based linear barcode verifier designed to verify small linear barcodes up to 69mm, typically used at retail point-of-sale and for pharmaceutical products. Features continuous scan capability with up to 100 verification scans per second.
- Axicon 6500 Series Midrange Barcode Verifier CCD imager-based linear barcode verifier designed to verify linear barcodes up to 125mm width, suitable for GS1 symbols at retail POS and outer cases. The 6525-S model includes continuous scan feature.
- Axicon 7100-S Outercase Barcode Verifier CCD imager-based linear barcode verifier designed to verify large linear barcodes up to 200mm width, suitable for outer cases and pallet labels. Features continuous scan capability with IP-50 version available.
- Axicon 15000 Series Linear & 2D Barcode Verifier Camera-based linear and 2D barcode verifier using LED array and CCD sensor technology. Verifies QR Code, GS1 QR Code, Data Matrix, GS1 DataMatrix, EAN/UPC, ITF-14, GS1-128, and supports DPM analysis per ISO/IEC 29158. Available in 15200 (60x45mm FOV) and 15500 (95x70mm FOV) models.
- Axicon 6000W Laetus Pharmacode Verifier Specialized barcode verifier designed for verifying Pharmacode within the pharmaceutical industry. Uses white light source to capture all pharmacode bars regardless of colour, supporting both Standard Code and Mini Code.
- Barcode Images Bureau Service Professional barcode image creation service producing high-quality EPS, PDF, or TIFF barcode images for retail and commercial use. Customers register, purchase credits, and download barcode images via the Barcodes Direct online portal with orders typically fulfilled within hours.
- Barcode Verifier Training Courses On-site training courses covering barcode symbols, GS1 standards, verification techniques, and compliance requirements including FDA Title 21 CFR Part 11. Tailored to customer requirements and delivered at customer locations.
- Annual Service and Maintenance Contracts (VCAS) Annual service contracts and Verifier Conformance and Alignment Service (VCAS) available for all verifier models (6000, 6500, 7000, 15000 series), recommended yearly for optimal performance. Includes IQ/OQ/PQ test protocols and replacement parts.
Quantifiable outcome
- Up to 100 verification scans per second with S-range continuous scan feature
- +3 more outcomes
Companies that use Axicon Auto ID
Customer profileSegments5 records
Ideal customer profiles5 records
Axicon Auto ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Axicon Auto ID partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GS1 UKcoreGS1 UK is the UK member organization for the GS1 system of standards for barcoding and identification. Axicon was the first company to gain Accredited Solution Provider – Barcode status from GS1-UK. Axicon is also a preferred supplier to GS1 UK and participates in promoting GS1 standards including GS1 Digital Link for retail barcoding.
- Lloyd's Register Quality AssuranceminorExternal assessment body for Axicon's ISO 9001:2015 certification. Lloyd's Register provides independent verification that Axicon's quality management systems meet international standards.
- National Institute for Standards and Technology (NIST)minorUS government standards body whose reflectance standards underpin the calibration process for barcode verifiers. Applied Image produces calibration cards measured against NIST traceable standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Axicon Auto ID competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Axicon Auto ID social profiles
Digital presenceAxicon Auto ID compliance and trust
Trust signalCompliance6 records
Axicon Auto ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axicon Auto ID leadership team
Management profileNumber of profiles
Profiles1 record
Axicon Auto ID subsidiaries and ownership
Company hierarchySubsidiaries8 records
Axicon Auto ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axicon Auto ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axicon Auto ID
What does Axicon Auto ID do?
Axicon Auto ID designs, manufactures, and sells CCD imager-based barcode verification hardware covering small point-of-sale linear barcodes (up to 69mm), midrange retail barcodes (up to 125mm), large outer-case and pallet barcodes (up to 200mm), and combined linear/2D symbologies. The 15000 series adds camera-based verification with Direct Part Marking analysis, while the 6000W provides specialized Laetus Pharmacode verification for pharmaceutical packaging. The company also produces barcode images via its Barcodes Direct online bureau service and provides training, plugins, and annual service contracts to support ISO/IEC 15426-1/2 and GS1 compliance.
Is Axicon Auto ID a public or private company?
Axicon Auto ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axicon Auto ID founded?
Axicon Auto ID was founded in 1979. It employs 11 to 50 people.
Where is Axicon Auto ID based?
Axicon Auto ID is headquartered in Oxford, United Kingdom, in the Europe region.
How does Axicon Auto ID make money?
Five revenue lines are on record. Barcode Verifier Hardware Sales are the primary driver. The others are software Licenses and Updates, barcode Image Bureau Service, annual Service and Maintenance and training Courses.
Does Axicon Auto ID have an API?
No public API is recorded for Axicon Auto ID.
What industry is Axicon Auto ID in?
Axicon Auto ID's product category is Barcode Verification Equipment. Its primary akta.pro industry code is HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture, with a secondary code of IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser). Its NAICS code is 33451 and its SIC code is 3829.