Koffi
Koffi is an independent specialty coffee roaster and multi-café operator founded in 2002 in the Coachella Valley, serving tourists and locals through five destination cafés while shipping freshly roasted house blends, single-origin coffees, and subscriptions nationwide via Shopify and Recharge.
- Company typePrivate
- Founded2002
- HeadquartersRancho Mirage, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Koffi does
Koffi is an independent specialty coffee roaster and multi-unit café operator founded in 2002 by John Abner and headquartered in the Coachella Valley. The company operates five destination cafés across Palm Springs (North, South, and Central at Kaptur Plaza), Rancho Mirage (the Roastery), and Cathedral City (a drive-thru format), serving both Coachella Valley locals and tourists with beverages, pastries, and prepared food. Since 2013, Koffi has roasted its own coffee in-house at the Rancho Mirage Roastery, processing more than 100,000 pounds of green coffee annually, and operates a central bakery and food commissary at Koffi Central that produces more than 800 food items daily for distribution to all cafés.
The company's product portfolio comprises 13 coffee SKUs spanning signature house blends, espresso blends, and single-origin offerings, sold at $18-$20 per 12oz bag, alongside a recurring subscription service (10% discount, free shipping on $50+, weekly/bi-weekly/monthly cadence) managed through Recharge. E-commerce runs on Shopify and in-café ordering on Square, with a wholesale B2B channel supplying freshly roasted coffee to local restaurants, hotels, spas, and offices. A small branded merchandise line (caps, t-shirts, mugs) extends the assortment.
Revenue is generated through four streams: in-café beverage and food sales, D2C e-commerce (one-time and subscription), wholesale B2B, and merchandise. Customer mix is split between local Coachella Valley foot traffic (residents and tourists) and a distributed D2C subscriber base shipping to homes across the U.S. Koffi employs 51-100 people, has no disclosed external funding or institutional investors, and remains privately held and founder-operated.
Koffi firmographics
Firmographics- Name
- Koffi
- Legal name
- Koffi
- Website
- https://kofficoffee.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Koffi is an independent specialty coffee roaster and multi-café operator founded in 2002 in the Coachella Valley, serving tourists and locals through five destination cafés while shipping freshly roasted house blends, single-origin coffees, and subscriptions nationwide via Shopify and Recharge.
- Ownership category
- akta.pro rank
Koffi industry classification
Industry- Product category
- Specialty Coffee Roaster & Café Operator
- NAICS
- Coffee and Tea Manufacturing (311920), Limited-Service Restaurants (722513), Retail Bakeries (311811)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Koffi is headquartered
LocationHeadquarters
- HQ city
- Rancho Mirage
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Koffi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Coffee Sales (Whole Bean & Ground): One-time purchase of freshly roasted whole bean or ground coffee bags in 12oz and 5lb sizes, sold both in-café and through the e-commerce storefront. Covers house blends, espresso blends, single origin, and decaf options.
- Coffee Subscriptions: Recurring subscription model offering 10% discount on all coffee products. Customers choose coffee, grind preference, and delivery schedule (weekly, bi-weekly, or monthly intervals). Subscriptions can be modified, skipped, swapped, or cancelled at any time. Free shipping on orders $50+.
- Wholesale Coffee: B2B wholesale program supplying freshly roasted Koffi coffee to local restaurants, hospitality businesses (hotels, spas), and offices. Elevates guest/employee experience with premium, locally roasted coffee.
- Merchandise: Sale of branded merchandise including Koffi logo caps, signature t-shirts, and glass mugs through the e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | House Blends and Espresso (12oz one-time purchase) |
| Unit Pricing | Pay-as-you-go | Single Origin Coffees (12oz one-time purchase) |
| Subscription | Monthly | Coffee Subscription (10% savings, free shipping on $50+) |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Koffi product offering
Product offeringCore offering
Koffi operates a specialty coffee roasting and destination café business, selling its own freshly roasted signature coffee (six house blends and espressos, seven single origins including decaf) directly to consumers online and via subscription, alongside five destination cafés in the Coachella Valley serving coffee, espresso drinks, and a daily-fresh bakery and food menu from its in-house commissary. The company complements its coffee sales with a B2B wholesale program supplying local restaurants, hotels, spas, and offices, plus branded merchandise.
Product overview
Koffi is an independent coffee company operating five destination cafés in Palm Springs-area Coachella Valley, with a roastery in Rancho Mirage. The product portfolio consists of 13 signature coffee products: 6 house blends (Bold Koffihouse, Mild Koffihouse, Ultra Dark Blend, Breakfast Blend) and espresso varieties (European Espresso, American Espresso), 7 single origin coffees (Ethiopia, Guatemala, Mexico, Papua New Guinea, Peru, Sumatra, Decaf Koffihouse). Koffi roasts over 100,000 pounds of green coffee annually. The company offers merchandise (Logo Cap, Signature T-Shirt, Mug), a subscription service with 10% savings powered by Recharge, online ordering via Square, and a wholesale program for restaurants, offices, and hospitality businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Bold Koffihouse Best-selling signature house blend medium dark roast coffee featuring notes of Baker's Chocolate, Cinnamon, and a slightly smoky finish, available in 12oz and 5lb bags.
- Mild Koffihouse Medium roast house blend of Guatemalan and Honduran coffee beans offering a balanced cup with caramel, pecan, and milk chocolate finish.
- Ultra Dark Blend Ultra-dark roast blend featuring notes of dark chocolate, licorice, and a smoky finish, positioned for customers who prefer strong coffee.
- Breakfast Blend Medium light roast house blend with notes of almond, raspberry, and a black tea finish, crafted for Koffi Iced Coffee.
- European Espresso Medium roast espresso blend named after Milan, blending Ethiopian and Latin American coffees with notes of toffee, cherry, and floral finish.
- American Espresso Seattle-style espresso blending Sumatran and Latin American coffees for a sweet and spicy profile with notes of tangerine, clove, and peppery finish.
- Decaf Koffihouse Decaf signature coffee featuring notes of brown sugar, chocolate, and a lemon finish in a medium dark roast for caffeine-free enjoyment.
- Ethiopia Single Origin Single origin light roast featuring distinctive fruity and floral notes with tangerine, blueberry, and hibiscus finish.
- Guatemala Single Origin Single origin medium roast with medium to full body, velvety mouthfeel, and notes of fig, roasted almonds, and milk chocolate finish.
- Mexico Single Origin Single origin medium dark roast with a smooth, balanced profile featuring notes of dark chocolate, hazelnut, and a white wine finish.
- Papua New Guinea Single Origin Single origin medium roast with a unique flavor profile featuring notes of apricot, honey, and caramel finish.
- Peru Single Origin Single origin dark roast with a San Francisco-style taste profile featuring notes of red wine, molasses, and smoky finish.
- Sumatra Single Origin Single origin with a deep, earthy, savory finish for those preferring bold, complex coffee.
- Koffi Logo Cap Classic black baseball cap with embroidered Koffi logo and adjustable strap, sold as branded merchandise.
- Koffi Signature T-Shirt Classic black t-shirt with embroidered-style Koffi logo in soft, comfortable fabric with unisex fit, available in sizes S to XXL.
- Koffi Glass Mug Clear glass mug with the iconic Koffi logo and sturdy handle, suitable for hot or cold beverages.
- Coffee Subscription Service Recurring coffee delivery service offering 10% savings, shipped fresh within 1–2 business days of roast date, with flexible weekly, bi-weekly, or monthly cadence and self-service skip, swap, modify, and cancel from a customer dashboard.
- Koffi Wholesale Program B2B wholesale partnership supplying freshly roasted Koffi coffee to local restaurants, hospitality businesses (hotels, spas), and offices in Southern California.
Quantifiable outcome
- Over 100,000 pounds of green coffee roasted annually at the Rancho Mirage Roastery
- +3 more outcomes
Companies that use Koffi
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Koffi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Koffi partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Koffi competitors and assessment
Company assessmentDirect peers
- Intelligentsia Coffee: Specialty coffee roaster with cafés, single-origin focus, DTC subscriptions, and wholesale accounts. Comparable in vertical integration, third-wave positioning, and B2B hospitality partnerships.
- La Colombe Coffee Roasters: Specialty roaster with cafés, DTC e-commerce, subscription program, and broad wholesale. Comparable in scale and integrated café/roastery/consumer model.
- Counter Culture Coffee: Specialty roaster with sustainability focus, DTC, training, and wholesale. Comparable in third-wave roasting and B2B/wholesale positioning even though Counter Culture has fewer retail cafés.
- Stumptown Coffee Roasters: Specialty coffee roaster with its own cafés, DTC e-commerce, and wholesale distribution. Highly comparable as a third-wave roaster-retailer that ships nationally and serves both consumer and B2B customers.
- Blue Bottle Coffee: Specialty coffee roaster with destination cafés, strong DTC subscription business, and global brand reach. Comparable in single-origin emphasis, café-as-marketing approach, and subscription model.
- Philz Coffee: Bay Area-origin specialty coffee chain with custom-blend positioning, café-first model, and growing DTC. Comparable as a California-rooted multi-unit café operator with proprietary blends.
- Verve Coffee Roasters: California-based specialty roaster operating cafés plus DTC subscriptions and wholesale. Closely comparable regional peer with similar café-retail-DTC tri-channel model.
- Equator Coffees: Specialty roaster with cafés, wholesale, and DTC, with a strong emphasis on sustainability and direct trade. Comparable as a multi-channel third-wave operator of similar size to Koffi.
Broad incumbents
- Peet's Coffee: Large specialty coffee chain with cafés, packaged retail coffee, and DTC. Overlaps with Koffi on retail and grocery distribution but operates at materially greater scale and breadth.
- Dutch Bros Coffee: Large publicly-traded drive-thru coffee chain. Adjacent in café-format and drive-thru innovation (Koffi recently opened a Cathedral City drive-thru), though at very different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Koffi social profiles
Digital presenceKoffi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koffi leadership team
Management profileNumber of profiles
Profiles1 record
Koffi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koffi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koffi
What does Koffi do?
Koffi operates a specialty coffee roasting and destination café business, selling its own freshly roasted signature coffee (six house blends and espressos, seven single origins including decaf) directly to consumers online and via subscription, alongside five destination cafés in the Coachella Valley serving coffee, espresso drinks, and a daily-fresh bakery and food menu from its in-house commissary. The company complements its coffee sales with a B2B wholesale program supplying local restaurants, hotels, spas, and offices, plus branded merchandise.
Is Koffi a public or private company?
Koffi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koffi founded?
Koffi was founded in 2002. It employs 51 to 100 people.
Where is Koffi based?
Koffi is headquartered in Rancho Mirage, United States, in the North America region.
How does Koffi make money?
Four revenue lines are on record. Retail Coffee Sales (Whole Bean & Ground) is the primary driver. The others are coffee Subscriptions, wholesale Coffee and merchandise.
Who are Koffi's main competitors?
Direct peers on record are Intelligentsia Coffee, La Colombe Coffee Roasters, Counter Culture Coffee, Stumptown Coffee Roasters, Blue Bottle Coffee, Philz Coffee, Verve Coffee Roasters and Equator Coffees. Broad incumbents are Peet's Coffee and Dutch Bros Coffee.
Does Koffi have an API?
No public API is recorded for Koffi.
What industry is Koffi in?
Koffi's product category is Specialty Coffee Roaster & Café Operator. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 5810.