What Graziani Packaging does

Graziani Packaging S.r.l. is an Italian privately-held limited liability company founded in 1962, headquartered in Bora di Mercato Saraceno (Forlì-Cesena), Italy, that designs and manufactures packaging solutions for the agro-food and industrial sectors. Its core technology is "cartoplastic" (cartone plastificato) — a hybrid cardboard-plastic material engineered for preservation, wrapping, palletisation, and transport of goods, with all products described as fully recyclable and manufactured using processes that minimise material consumption. The company's commercial offering is anchored by the Magic Packaging System®, a registered trademark portfolio encompassing cardboard edgeboards (Magic Corner®), strapping bands (Magic Strap), extruded mesh nets (Magic Net), flowpack films (Magic Flo), stretch films (Magic Stretch), and moulded trays (Magic Punnet), complemented by moduled trays (alveoli), pads, polyethylene bags, and special papers. An in-house R&D and customisation laboratory develops bespoke technical solutions tailored to individual customer logistics and packaging requirements.

The company operates a B2B model targeting fruit and vegetable producers, packers, and exporters as its primary vertical, with a secondary industrial-sector segment. Go-to-market is heavily event-driven, with the commercial team exhibiting at major international trade shows including Fruit Logistica (Berlin), Macfrut (Rimini), Fruit Attraction (Madrid), Asia Fruit Logistica, Fruittrade (Santiago, Chile), and Interpoma (Bolzano), supplemented by direct inbound inquiry through a multilingual (IT/EN/FR/ES) website. A wholly-owned subsidiary, Magic Corner España (Valencia), serves as the dedicated regional distribution and production channel for the Iberian Peninsula and Morocco, while the company has maintained a presence in Chile for over 10 years. The firm reports 11–50 employees (approximately 40 per an internal headcount note), share capital of €400,000, and is led by General Director Roberto Graziani, with Export Manager Andrea Francesconi handling international development. No external institutional investors, funding rounds, or parent company affiliations are disclosed.

Name

Graziani Packaging

Legal name

Graziani Packaging S.r.l.

Website

https://graziani.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Graziani Packaging designs and manufactures cartoplastic packaging solutions (Magic Packaging System® — edgeboards, strapping, mesh, films, moulded trays) for fruit, vegetable, and industrial customers. It sells via international trade shows, a multilingual website, and its Magic Corner España subsidiary serving Iberia and Morocco.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220), Other Paperboard Container Manufacturing (322219), Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)

Keywords

• Cardboard edgeboards
• Fruit packaging solutions
• Industrial packaging materials
• Cartoplastic packaging products
• Pallet protection packaging

Headquarters

HQ city

Mercato Saraceno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging products and solutions sales: Graziani Packaging designs and manufactures packaging solutions (Magic Packaging System® product line, alveoli/trays, pads, PE bags, special papers) and sells them directly to companies in the agro-food and industrial sectors. Products are sold through a combination of field sales at trade events, direct customer engagement, and a subsidiary (Magic Corner España) distributing in the Iberian Peninsula and Morocco.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Graziani Packaging designs and manufactures packaging solutions for the agro-food (fruit and vegetable) and industrial sectors. The company's core offering is the Magic Packaging System®, a registered trademark covering cardboard edgeboards (Magic Corner®), strapping bands (Magic Strap), extruded mesh nets (Magic Net), flowpack films (Magic Flo), stretch films (Magic Stretch), and moulded trays (Magic Punnet). Complementary products include moduled trays (Alveoli), pads, polyethylene bags, and special papers, all produced using cartoplastic materials and developed through an in-house R&D and customisation laboratory.

Product overview

Graziani Packaging offers a portfolio of packaging solutions primarily organized under the Magic Packaging System brand, a trademarked product line that includes cardboard edgeboards (Magic Corner), strapping (Magic Strap), extruded mesh (Magic Net), flowpack films (Magic Flo), stretch films (Magic Stretch), and moulded trays (Magic Punnet). Beyond the core Magic System, the company provides additional product categories including moduled trays (Alveoli), pads, polyethylene bags (PE bags), and special papers. All products are designed for the agro-food (fruit and vegetable) and industrial sectors, with a focus on safety, robustness, customization, innovation, and sustainability. The company emphasizes that all packaging materials are recyclable and developed through eco-sustainable processes that minimize material usage.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Packaging System®: Trademarked product line including cardboard edgeboards (Magic Corner), strapping (Magic Strap), extruded mesh (Magic Net), flowpack and stretch films (Magic Flo, Magic Stretch), and moulded trays (Magic Punnet) for packaging of fruits, vegetables, and industrial goods.

Products and services

• Magic Packaging System® Comprehensive trademarked packaging product line comprising cardboard edgeboards, strapping, extruded mesh nets, flowpack films, stretch films, and moulded trays, sold to fruit, vegetable, and industrial buyers.
• Magic Corner® Cardboard edgeboards manufactured with high-quality paper and special glues, providing resistance, machinability, and grip for product protection during transport and palletisation.
• Magic Strap Strapping bands used for securing and bundling products during packaging and transport within the Magic Packaging System® line.
• Magic Net Extruded mesh product designed for packaging fruits and vegetables, providing ventilation while delivering structural support during transport.
• Magic Flo Flowpack film designed for wrapping and packaging products within the Magic Packaging System® line for the fruit and vegetable sector.
• Magic Stretch Stretch film used for wrapping and securing palletised goods, offering protection during storage and transport.
• Magic Punnet Moulded trays designed for packaging fruits and vegetables, providing structured containment and protection for produce.
• Moduled trays (Alveoli) Moduled trays, also referred to as alveoli, designed for packaging applications in the fruit and vegetable sector.
• Pads Padding products designed for protective packaging applications in the fruit, vegetable, and industrial sectors.
• PE bags (Sacchi in PE) Polyethylene bags designed for packaging applications in the agro-food and industrial sectors.
• Special Papers (Carte Speciali) Special paper products designed for packaging applications, offering tailored solutions for various industrial needs.
• Other products (Altri prodotti) Additional packaging products and solutions that complement the core Magic Packaging System® product line.

Quantifiable outcome

• All packaging products are fully recyclable
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Magic Corner EspañacoreChannel Partner/ Reseller/ DistributorMagic Corner España is a subsidiary of Graziani Packaging based in Valencia, Spain. It is dedicated to the production and sale of corner protectors (angolari in cartone), distributing the products throughout the Iberian Peninsula and Morocco. This subsidiary is a core regional distribution channel that enables Graziani Packaging to serve the Spanish and North African markets directly.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61558072780084
• LinkedInlinkedin.com/company/graziani-packaging-srl
• Instagraminstagram.com/graziani_packaging_srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graziani Packaging