Anjou Sport Nature

What Anjou Sport Nature does

Anjou Sport Nature is a French association (loi 1901) founded in 1985 and headquartered in La Jaille-Yvon, Maine-et-Loire. It operates four leisure bases along the Mayenne River — La Jaille-Yvon, Pouancé, Combrée, and mobile deployment — offering more than 20 outdoor and nautical activities including accrobranche, canoe-kayak, paddle, paintball, archery, treasure hunts, orientation races, and supervised swimming, alongside two on-site campgrounds (Camping Port Ribouet 2-star and Camping de la Roche Martin 3-star) with bare pitches, cabins, bungalows, and a 50-person eco-village.

The organization serves five primary customer segments: individual families and tourists, school groups and leisure centers, companies and Works Councils (CSE) for team building, sports clubs, and social groups such as bachelor/bachelorette parties. It runs a Qualiopi-certified CFA delivering BPJEPS sports-education qualifications, and organizes two signature sporting events — the Raid multisport and the L'Arrachée obstacle race — that function as the primary brand-awareness and customer-acquisition levers.

Revenue is generated through six streams: per-person activity fees, customized team-building and CSE packages, camping accommodations (April–October season), youth leisure-center and vacation-stay programs, vocational training contracts, and gift cards/event tickets. Distribution is direct via website, on-site sales, and a dedicated B2B sales team for CSE and corporate clients, supplemented by mobile activity delivery to external venues throughout France. The firm has 11–50 employees with permanent directors and seasonal animators, and is independently financed through operating activities with no external investors.

Name

Anjou Sport Nature

Legal name

ANJOU SPORT NATURE

Website

https://anjousportnature.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Anjou Sport Nature is a French non-profit association (loi 1901), founded in 1985 and headquartered in La Jaille-Yvon, operating four leisure bases on the Mayenne River offering outdoor and water activities, two campgrounds, team-building services, youth leisure programs, CFA sports training, and signature sporting events for families, schools, companies, and CSEs.

Ownership category

akta.pro rank

Product category

Outdoor Leisure Services

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAKAF

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYTHAAABAA

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAAKAH

Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

Keywords

• Outdoor leisure activities
• Nautical sports recreation
• Corporate team building
• Adventure sports campground
• Professional sports training

Headquarters

HQ city

La Jaille-yvon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Activity fees: Revenue from individual and group outdoor/nautical activities such as Accrobranche, kayaking, paddle, paintball, archery, treasure hunts, orientation races, etc. Charged per person or per group, with pricing varying by activity.
2. Team building & corporate events: Customized team building events for companies, CSE (Works Councils), and organizations. Includes on-site challenges, inquiry games, Christmas events, and off-site animation. Pricing on quotation basis.
3. Camping accommodations: Revenue from two on-site campings: Camping Port Ribouet (La Jaille-Yvon, 2-star) and Camping de la Roche Martin (Pouancé, 3-star). Accommodations include bare pitches, cabins, glamping tents, eco-village, and bungalows. Season runs April to October.
4. Leisure center & holiday programs: Day camps and holiday stays for children and teenagers (6–16 years) during school breaks and Wednesdays. Revenue from daily or weekly program fees, including meals.
5. Sports training (CFA): Vocational training center (CFA) offering BPJEPS certifications in partnership with local institutions. Revenue from training contracts and public funding.
6. Gift cards & tickets: Sale of e-gift cards and activity tickets through the website for gifting purposes, particularly around Christmas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Anjou Sport Nature operates four leisure bases along the Mayenne River in Maine-et-Loire (49) and Mayenne (53), France, offering more than 20 outdoor and nautical activities (accrobranche, kayaking, paddle, paintball, archery, Aquaparc inflatable water park, mini-barge). It combines on-site activities with two campsites (Port Ribouet 2-star, Roche Martin 3-star), corporate team-building events, school and youth programs, signature sporting events (Raid multisport, L'Arrachée obstacle race), and a Qualiopi-certified CFA delivering BPJEPS sports education qualifications.

Product overview

Anjou Sport Nature is a leisure base operator offering outdoor and water activities across 4 locations (La Jaille-Yvon, Pouancé, Combrée) in Maine-et-Loire (49) and Mayenne (53), France. The portfolio includes water activities (Aquaparc, Mini Péniche, Canoë-Kayak, Paddle, Pédalo, swimming), nature activities (Accrobranche, Koh Lanjaille, archery, paintball, orientation), and team building services. Accommodations include two campgrounds (Port Ribouet 2-star and Roche Martin 3-star) with various lodging types. Youth services encompass leisure centers, multisport clubs, and vacation camps. The company also organizes sports events (Raid multisport, L'Arrachée obstacle race) and operates a professional training center (CFA) for sports education. A mobile activities division provides equipment rentals and professional animations for corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• CFA Anjou Sport Nature: Centre de formation professionnel offrant des formations BPJEPS dans les métiers du sport
• Le Raid Anjou Sport Nature
• L'Arrachée

Products and services

• Tir à l'arc (Archery) Traditional archery target shooting requiring precision and concentration, available on-site and as mobile rental.
• Accrobranche High-altitude acrobatic course through the forest canopy, suitable for ages 3 and up at La Jaille-Yvon (49).
• Aquaparc Pouancé Giant inflatable water park with slides and games for children, youth, and adults at Pouancé (49).
• Canoë-Kayak Canoeing and kayaking excursions on the Mayenne river, available solo or in duo at La Jaille-Yvon and Pouancé.
• Paddle (Stand Up Paddle) Stand up paddle boarding on the Mayenne river, offered as solo, duo, and giant (group) formats at La Jaille-Yvon and Pouancé.
• Mini Péniche Navigation experience on small barges (mini-péniches) for relaxing cruises on the Mayenne river at La Jaille-Yvon.
• Pédalo Pedal boat rentals for family-friendly water activities on the Mayenne river.
• Paintball / Gellyball Paintball and gellyball combat activities for groups, ages 9+, requiring advance reservation.
• Fun Archery Hybrid activity combining paintball and archery elements, available on-site and as a mobile activity.
• Koh Lanjaille Team-based challenge activity inspired by Koh Lanta, featuring sports and intellectual challenges for groups of 8+.
• Course d'Orientation Orienteering activity using maps to find checkpoints scattered in nature.
• Chasse au Trésor Treasure hunt with clues and puzzles to solve in nature, for ages 8+.
• Exploration Nature Family-friendly nature exploration activity where participants observe wildlife and engage in playful activities with an explorer's kit.
• Location de Vélo Bicycle rentals including VTC, with access to the Vélofrancette greenway at La Jaille-Yvon and Pouancé.
• Mobile Activities for Corporate Events Mobile equipment rental (tyrolienne, inflatable structures, climbing wall, slackline, sarbacane, bike parc, draisienne, adventure nets) brought to client venues for corporate events, shopping galleries, and Christmas markets.
• Camping Port Ribouet 2-star campsite at La Jaille-Yvon on the Vélofrancette route, offering bare pitches, an eco-village of 10 canvas tents, cabins (4–5 persons), bungalows (5–6 persons), étape cabins (2 persons), and communal facilities; Labellisé Accueil Vélo.
• Camping de la Roche Martin 3-star campsite at Pouancé, located near the Aquaparc water park, offering tent lodges and premium bungalows.
• Team Building for Companies Custom corporate team-building events including accrobranche, kayaking, Koh Lanjaille challenges, investigative games, escape games, and on-site delivery, priced on quotation.
• CSE Packages (Offres CSE) Employee benefit packages for Works Councils (CSE) offering reduced-price tickets, gift cards, family weekend deals, and tiered group discounts (-15% from 2 activities, -20% from 3).
• Centre de Loisirs (Leisure Center) After-school and school-holiday leisure center programs for children aged 6 to 16, including themed activities and day camps.
• Clubs Multisports Year-round multi-sport clubs for ages 3–5, 6–10, 11–17, adults (17+), and seniors (60+) launched in 2019.
• Séjours / Colos de Vacances Themed vacation camps (colos) for children and teenagers aged 6–17 during April, July, August, and October school breaks.
• Accueil Groupes Scolaires School group programming for primary and secondary schools, including day trips, multi-day stays, and on-site delivery at schools across Maine-et-Loire and beyond.
• Formations Professionnelles (CFA Anjou Sport Nature) Qualiopi-certified vocational training center (CFA) offering BPJEPS Activités de la Forme and other sports education qualifications, qualifying participants as sports educators or fitness coaches.
• Le Raid (Multisport Raid Event) Signature annual multisport raid event combining kayaking, running/trail, and cycling/VTT, with two course formats (Aventure ~49 km and Open ~17 km) launched in their current format in 2026.
• L'Arrachée (Obstacle Race) Annual obstacle course race (OCR) at the Hippodrome du Lion d'Angers with approximately 9 km and 20+ mud and foam obstacles.
• Rando Canoë-Kayak Mayenne Guided kayaking tours discovering hidden corners of the Mayenne river.
• Rando Fluvestre Combined cycling and kayaking tour to discover the Mayenne river from both banks.
• Baignade Surveillée Supervised free swimming at designated spots at Pouancé and Combrée during the summer season.

Quantifiable outcome

• 230 participants + 20 volunteers at the 2026 Raid event across two courses

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Syndicat 3R d'AnjoucoreStrategic or Co-development PartnerPartnership signed February 26, 2025 for a 3-year labeling program focused on the 3R principles (Réduction, Réemploi, Recyclage) in waste management. Anjou Sport Nature is the first leisure and tourism site to receive this label. The Syndicate provides expertise, additional composters, a brasscompost, training, and awareness materials.
• O2SWITCHminorOthersWeb hosting provider for anjousportnature.com. O2SWITCH is based in Clermont-Ferrand, France. Website data is hosted and processed exclusively in France.
• Portobello CommunicationminorOthersDigital agency that created and manages the Anjou Sport Nature website. Located in Laval, Mayenne.
• Château de la PerrièreminorOthersListed as a partner venue for corporate events and team building. Located in the Anjou region, offers an atypical bucolic setting for activities.
• Hippodrome du Lion d'AngersminorOthersPartner venue for corporate events. Major French equestrian venue hosting various events. Home to the L'Arrachée obstacle race.
• Château du Plessis BourréminorOthersMedieval fortress venue partner for the 'Les Mystères du Plessis Bourré' team building inquiry game. Historical heritage site in Anjou.
• Domaine des RuesminorOthersPartner venue for seminars and team building. Offers various indoor and outdoor spaces for corporate events.
• Gym Loisirs d'AzéminorOthersSports association in Azé (53) for which Anjou Sport Nature animates weekly sports sessions. Anjou Sport Nature provides qualified sports educators (Laura, Simon) for multisport and fitness sessions.
• TriganominorStrategic or Co-development PartnerIndustrial partner that co-designed and co-produced the eco-village accommodation (canvas tents and structures) at the Camping Port Ribouet.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• UCPA: France's national outdoor sports association running multi-activity leisure bases and youth sports programs. Directly comparable in mission (outdoor recreation, youth education, BPJEPS-style training) and multi-activity base model.
• Indian Forest: France's largest accrobranche franchise network with dozens of sites nationwide. Directly comparable on the tree-top adventure segment and B2B team-building/event positioning that dominates ASN's activity mix.
• VVF Villages: National network of vacation villages offering multi-activity outdoor stays in France. Comparable on the integrated activities + accommodation model and family/group customer base that ASN targets with Camping Port Ribouet and Roche Martin.
• Cap France: Cooperative network of family vacation villages in France focused on outdoor activities and nature experiences. Comparable on the multi-activity vacation village model and family/segmented customer base.
• AccroCamp: Accrobranche franchise network operating across France with mobile events and team-building services. Comparable on the accrobranche + mobile B2B animation model that ASN runs as a core revenue stream.
• Aventure Parc: Multi-site French adventure park network offering accrobranche, water activities, and team-building events. Comparable on the combined water + tree-top adventure proposition and group/B2B customer focus.
• Hapili: National accrobranche and adventure park chain in France with corporate event offerings. Directly comparable on clique-based leisure operations and team-building/two-day-event packages.
• Natura'Park: Network of nature-themed amusement parks in France combining outdoor activities, animal interactions, and family entertainment. Comparable on multi-activity outdoor leisure positioning for families and school groups.

Broad incumbents

• Pierre & Vacances / Center Parcs: Pierre & Vacances-owned holiday park brand offering accommodations with extensive on-site activities (water parks, sports, kids' clubs). Comparable on the integrated activities + accommodation + family experience model, though at significantly larger scale and broader footprint.

Emerging players

• Yelloh! Village: Independent 4–5 star camping chain in France with premium accommodations and family activities. Comparable on the regional campground segment (Camping Port Ribouet, Roche Martin) and family-oriented outdoor hospitality model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnjouSportNature
• LinkedInlinkedin.com/company/anjou-sport-nature
• Instagraminstagram.com/anjousportnature
• Xx.com/anjousportnatur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjou Sport Nature