Virtus Law

What Virtus Law does

Virtus Law PLLC is a Minneapolis-based business and estate planning law firm founded by Thomas M. Fafinski and Nathan W. Nelson, delivering legal services through a proprietary engagement process called the Virtus Triangle. The firm serves four defined client segments — Managed Service Providers (MSPs), Professional Services Businesses, Persons with Wealth, and Real Estate Interests — across practice areas that include Asset Protection, Business and Corporate Law, Business Succession, Debtor/Creditor Relations, Estate Planning, Income Tax Planning, Probate, and Real Estate. Its estate-planning methodology is positioned around values-based wealth transfer, and the firm publishes a thought-leadership book, 'The Ultimate Guide to Estate Planning' (third edition, 2018), authored by Co-Founder Thomas M. Fafinski.

The firm operates a hybrid revenue model. The dominant stream is traditional legal services billed on a consultation and engagement basis across business, tax, real estate, and estate matters, supported by a fees-equal-to-savings guarantee on its Legal Assessment product. A differentiated leg is subscription-based outsourced legal services targeted at Managed Service Providers on a national basis, which is unusual within estate-planning-focused practices. A minor revenue stream is one-time book sales at $9.95 per copy. Distribution is anchored at the 7040 Lakemont Ave. (Minneapolis) headquarters with phone, email, and website consultation forms; national delivery is enabled through the MSP practice and remote engagement.

Virtus Law claims over 100 years of combined legal experience across its named attorney roster (seven listed on the website including the co-founders plus Eduardo Aburto Ortiz in a Family Law role). Co-Founders Fafinski and Nelson actively facilitate national peer groups through WealthCounsel, a 4,000+ member association of business and estate-planning attorneys, which functions as the firm's primary thought-leadership and referral channel. The firm is a privately-held professional LLC with no disclosed external ownership, no funding history, and operates as a legal-services business rather than a technology company.

Name

Virtus Law

Legal name

Virtus Law PLLC

Website

https://virtuslaw.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtus Law PLLC is a Minneapolis-based law firm specializing in business, tax, real estate, and values-based estate planning, serving MSPs, professional-services businesses, persons of wealth, and real estate interests, with a unique subscription-based legal offering for managed service providers.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI), Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH)

Keywords

• Business law services
• Estate planning services
• Asset protection law
• Tax planning services
• Real estate law

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Services - Professional Services: Traditional legal services including business and corporate law, estate planning, asset protection, real estate law, tax planning, probate, business succession, and debtor/creditor relations. Services provided on a consultation and engagement basis.
2. Managed Services for MSPs: Outsourced subscription-based legal services provided to Managed Service Providers on a managed services basis. This represents a unique recurring revenue model within the legal industry.
3. Book Sales: Sale of 'The Ultimate Guide To Estate Planning' book authored by Thomas M. Fafinski at $9.95 per copy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Virtus Law is a Minneapolis-based law firm that provides business, corporate, estate planning, tax, real estate, asset protection, probate, business succession, and debtor/creditor legal services to businesses and individuals. The firm also offers subscription-based outsourced legal services specifically tailored to managed service providers (MSPs) and sells an estate planning book authored by its co-founder.

Product overview

Virtus Law is a Minneapolis-based law firm offering a comprehensive suite of legal services focused on business and estate planning. The firm's practice areas include Asset Protection, Business and Corporate Law, Business Succession, Debtor/Creditor Relations, Estate Planning, Income Tax Planning, Managed Service Providers and Technology, Probate, and Real Estate. Additionally, the firm publishes 'The Ultimate Guide to Estate Planning,' a book by Thomas M. Fafinski available for purchase. The firm serves Managed Services Providers, Professional Services Businesses, Persons with Wealth, and Real Estate Interests. All matters are handled through a process called the Virtus Triangle.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Protection Legal Services Legal services offering protection to limit creditors' access to valuable assets, for individuals and businesses seeking asset protection strategies.
• Business and Corporate Law Legal services providing affordable, practical legal services for businesses, including entity formation, contracts, and corporate governance.
• Business Succession Legal services helping clients reduce their overall income and estate tax burden while planning for business transition.
• Debtor/Creditor Relations Legal services working with banks, commercial creditors, and debtors to restructure debt.
• Estate Planning Legal services built on perpetuating client values, including wills, trusts, and wealth transfer planning.
• Income Tax Planning Legal services helping businesses and individuals minimize tax burdens through strategic planning, including a Legal Assessment that analyzes business operations, financials, tax information, contracts, policies, and other documents to develop a concise report of recommendations.
• Managed Service Providers and Technology Legal Services Legal and business consulting services delivered to managed service providers on a national network basis, including outsourced subscription-based legal services for technology companies providing managed IT services.
• Probate Legal services administering a person's estate through the legal system.
• Real Estate Legal Services Legal services for real estate acquisition, finance, and development.
• The Ultimate Guide to Estate Planning (Book) A book authored by Thomas M. Fafinski on estate planning philosophy and methodology, available for purchase at $9.95, outlining methods for sharing what you have learned with what you have earned.

Quantifiable outcome

• Operational/expense savings equal to legal fees guaranteed within first twelve months upon implementation

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WealthCounselcoreStrategic or Co-development PartnerWealthCounsel is a national association of over 4,000 business and estate planning attorneys. Thomas M. Fafinski and Nathan W. Nelson of Virtus Law serve as facilitators for national peer groups sponsored through WealthCounsel. Discussions focus on sales and marketing systems, processes, business growth, problem solving, and sales training for business and estate planning law firms.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• FreeWill: FreeWill is a digital estate planning platform used by nonprofits and individuals to create wills and estate plans online. It addresses the same estate planning need as Virtus Law and represents a low-cost alternative that may commoditize basic planning work while complex matters still require attorney-led services.
• Wealth.com: Wealth.com is an estate planning platform serving financial advisors, RIAs, and their clients with wills, trusts, and related workflows. It intersects Virtus Law's estate planning practice by enabling advisors to deliver planning in-house, reducing referrals to traditional law firms like Virtus.
• Trust & Will: Trust & Will is a digital estate planning platform offering wills, trusts, and related documents online at lower price points than traditional firms. It targets the same underlying estate planning demand as Virtus Law but through a self-service/tech-enabled model that could either compete or serve as a feeder into traditional counsel for complex matters.

Broad incumbents

• Holland & Knight: Holland & Knight is a large national law firm with substantial private wealth, estate planning, tax, and business law practices. It competes for the same high-net-worth estate planning and business succession engagements as Virtus Law but with broader geographic coverage and deeper resources.
• Polsinelli: Polsinelli is a national law firm with substantial tax, estate planning, and business law practices serving closely held businesses and wealthy families. It overlaps with Virtus Law's estate planning and business succession practice but operates at significantly greater scale and geographic breadth.
• Akerman LLP: Akerman LLP is a national law firm with a notable trusts and estates, tax, and private wealth practice. It is comparable to Virtus Law through its estate planning and business succession offerings for high-net-worth individuals and closely held businesses.
• Buchanan Ingersoll & Rooney: Buchanan Ingersoll & Rooney is a national law firm with a strong tax, estate planning, and business transactions practice. It competes with Virtus Law for estate planning, business succession, and corporate engagements but operates at significantly larger scale across multiple geographies.
• Schneider Downs & Co. (Wealth Management / Estate Planning): Schneider Downs is a mid-sized advisory and wealth planning firm with estate planning, tax, and business advisory services. Comparable to Virtus Law through its estate planning and business succession offerings, though bundled within a larger accounting/wealth advisory platform.

Direct peers

• Frost Law (Frost PLLC): Frost PLLC is a boutique tax, estate planning, and business law firm serving closely held businesses and high-net-worth individuals. It is comparable to Virtus Law in size, practice mix (estate planning, business succession, tax), and target clientele of professional services firms and persons with wealth.
• ForsterBoughman: ForsterBoughman is a boutique law firm focused on estate planning, business law, and tax planning for entrepreneurs and high-net-worth families. It mirrors Virtus Law's combination of estate planning, business succession, and tax services for a similar mid-market, values-oriented client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/virtuslawpllc
• LinkedInlinkedin.com/company/virtus-law

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtus Law