Groupe M6

Name

Groupe M6

Legal name

Métropole Télévision S.A.

Website

https://groupem6.fr

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industries

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK), Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)

Keywords

• Television broadcasting
• Radio broadcasting
• Video streaming services
• Digital advertising sales
• Audiovisual production

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. TV Advertising Revenue: Core revenue stream from advertising on M6, W9, 6ter, and Gulli linear TV channels, plus M6+ and Gulli Replay platforms. Includes share of pay-TV channel advertising revenue.
2. Streaming Revenue: Revenue from M6+ AVOD platform (advertising-supported streaming) and premium subscriptions (M6+ Max, Gulli Max) with exclusive content and reality TV series.
3. Radio Advertising: Revenue from advertising on RTL, RTL2, and Fun Radio stations.
4. Production & Audiovisual Rights: Revenue from film production, theatrical distribution, and sales of audiovisual rights to domestic and international markets.
5. Diversifications: Revenue from themed activities, events, merchandise, real estate activities (SP France), and Gulli Parcs (La Boîte aux Enfants).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Groupe M6 operates a diversified multimedia portfolio comprising 13 free-to-air television channels (including flagship M6, W9, 6ter, Gulli, Paris Première, Téva, Canal J, MCM), 3 national radio stations (RTL, RTL2, Fun Radio), and the M6+ streaming platform offering free ad-supported video-on-demand plus premium subscription tiers (M6+ Max, Gulli Max, M6 Unlimited). The group monetizes its content primarily through advertising sales (M6 Publicité) across linear TV, radio, and digital, complemented by subscription fees, audiovisual rights licensing, and diversified activities including events, merchandise, and theme parks.

Product overview

Groupe M6 is a major French media group operating a multi-platform portfolio of 13 television channels (including flagship M6, W9, 6ter, Gulli, Paris Première, Téva, Canal J, MCM, M6 Music), 3 radio stations (RTL, RTL2, Fun Radio), and the M6+ streaming platform (AVOD) with its premium M6+ Max subscription tier. The group's core product is linear broadcast television on its M6 channel, supplemented by complementary TNT channels targeting different demographics. The M6+ streaming platform, launched in May 2024 replacing 6play, aggregates free ad-supported content from all M6 TV channels and international partnerships (Pluto TV, HAYU, Amazon Prime Video). Premium subscription tiers (M6+ Max, Gulli Max, M6 Unlimited) offer enhanced content. Radio operations center on the RTL brand as a leading French radio station, with RTL2 and Fun Radio targeting younger audiences.

Differentiator

Problem solved

Functional benefit

Brands

• M6+: Free ad-supported streaming platform (AVOD) offering live TV channels and on-demand content including M6, W9, 6ter, Paris Première, and licensed international content.
• M6+ Max
• Gulli Max
• M6 Pro

Products and services

• M6+ Free ad-supported streaming video platform (AVOD) offering live TV channels, catch-up content, exclusive series, and aggregated content from international partnerships (Pluto TV, HAYU). Available to French consumers across web and mobile. Achieved 28.2 million monthly unique users with +32% YoY growth.
• M6+ Max Premium subscription streaming service (SVOD) offering exclusive content, full-season releases, and international reality programming including HAYU (NBC Universal) content, targeted at paying French consumers seeking ad-light or premium viewing experiences.
• Gulli Max Subscription-based premium streaming service focused on children's content, offering extended catalog for French families beyond the free Gulli channel and Gulli Replay.
• M6 Unlimited Subscription-based streaming service offered by Groupe M6 for on-demand video content targeted at French consumers.
• M6 (TV channel) Primary free-to-air television channel of Groupe M6, broadcasting entertainment, news, sports, and reality programming targeting commercial audiences aged 25-49. Flagship channel of the group with 20.4% audience share in the 25-49 demographic.
• W9 Secondary free-to-air TNT channel targeting youth audiences with entertainment shows and animated content. Distributed via digital terrestrial television, cable, satellite, and IPTV in France.
• 6ter Free-to-air TNT channel focused on family-oriented programming including movies and lifestyle content. Distributed across French broadcast platforms.
• Gulli Children's and youth-oriented free-to-air TV channel and streaming destination, the leading children's TV channel in France with 16.1% audience share among 4-10 year olds. Targeted at children and families.
• Paris Première Upscale lifestyle and arts television channel offering cultural programming, cinema, and documentaries targeting French premium pay-TV subscribers.
• Téva Lifestyle-oriented television channel focusing on fashion, beauty, and home design, targeted primarily at female audiences.
• RTL Flagship radio station of Groupe M6, a leading news and entertainment radio brand in France with national coverage.
• RTL2 Music and entertainment radio station targeting younger French audiences with contemporary music programming.
• Fun Radio Dance music and entertainment radio station targeting young adult French audiences.
• M6 Pro Professional services platform of Groupe M6 serving business partners, advertisers, content buyers, and rights licensees. The B2B counterpart to M6's consumer-facing content distribution.
• SND (Film Production and Distribution) Film production and theatrical distribution subsidiary of Groupe M6, generating revenue from film production and sales of audiovisual rights to domestic and international markets.

Quantifiable outcome

• FIFA World Cup 2026: 40 million French viewers (approximately two-thirds of the population)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SidactionminorStrategic or Co-development Partner · 27 March 2026Annual mobilization partnership for HIV/AIDS awareness and fundraising. M6 participates with TV and radio anchors (Thomas Sotto, Anne-Sophie Lapix, etc.) broadcasting fundraising appeals and educational content over 3-day weekend.
• Salon International de l'AgricultureminorGTM or Marketing Partner · 21 February 2026Official partner for 3rd consecutive year. M6/RTL stand in pavilion 4 showcases programs, talent (Karine Le Marchand, Mac Lesggy, Top Chef), and branded content experiences. Promotes agricultural awareness through L'Amour est dans le pré, E=M6, La Meilleure boulangerie de France.
• Amazon Prime VideocoreChannel Partner/ Reseller/ Distributor · 14 January 2026Amazon Prime Video expanded live TV offering in France through partnership with Groupe M6. French Prime members gain free ad-supported access to M6's suite of channels (M6, W9, 6ter, Paris Première) through M6 Plus. Integration is part of Amazon's strategy to localize content and compete in hybrid linear and streaming market.
• TF1, CANAL+, RMC BFM (Syndicat des Télévisions Privées)minorStrategic or Co-development Partner · 3 December 2024Joint campaign under the Syndicate of Private Televisions to promote inclusion of people with disabilities in the workplace. Produced joint awareness spot featuring employees with disabilities, with executive production by Séquences Clés Productions (60% disabled professionals).
• LaFA - La Filière AudiovisuellecoreStrategic or Co-development Partner · 13 November 2024Association created by France Télévisions, M6, TF1, ADAMI, SACD, SACEM, SCAM, ANIMFRANCE, SPI, and USPA to defend French audiovisual sector. Objectives include public financing for PSB, private TNT support, CNC autonomy, intermittent worker compensation, tax credits preservation, ethical AI, and platform regulation in Europe.
• Pluto TV (Paramount)coreChannel Partner/ Reseller/ Distributor · 24 September 2024Strategic partnership for mutual content exchange and advertising. M6+ gains 12 Pluto TV channels with ~3,000 hours of content (Yu-Gi-Oh!, Blue Bloods, MTV Classics). Pluto TV gains 6 M6+ branded channels with 2,000 hours of content (Zone Interdite, Turbo, Les Reines du Shopping). M6 Publicité becomes Pluto TV's advertising partner in France.
• NBC Universal (Hayu)minorChannel Partner/ Reseller/ Distributor · 1 March 2024Partnership to bring Hayu reality TV platform content to M6+ Max subscribers, announced at M6+ launch conference in March 2024.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• ProSiebenSat.1 Media: ProSiebenSat.1 is Germany's leading private broadcaster, operating ProSieben, SAT.1, kabel eins, sixx, and the Joyn streaming platform. Direct structural analog with multi-channel portfolio + streaming aggregation + advertising-led monetization.
• Netflix: Netflix is the global SVOD leader and a primary competitor for premium streaming subscribers in France. Competes directly with M6+ Max for original series investment, talent, and French subscriber share.
• ITV plc: ITV is the UK's largest commercial public-service broadcaster operating linear channels (ITV1, ITV2, etc.), the ITVX streaming platform, and ITV Studios production arm. Closest UK analog to M6 in terms of broadcast + streaming + production strategy.
• RTL Group (Bertelsmann): RTL Group is Europe's largest broadcaster and M6's largest shareholder. Operates TV channels and streaming in Germany, Netherlands, Belgium, Luxembourg, Hungary, and Croatia. Highly comparable business model (free-to-air + streaming + production) at a pan-European scale.
• Mediaset / MFE-MediaForEurope: MFE is Italy's largest commercial broadcaster and a pan-European consolidator (recently expanded into Germany via ProSiebenSat.1 stake). Highly comparable to M6 as a private European TV broadcaster pursuing pan-European scale. Explicitly named as a potential M6 suitor.

Direct peers

• TF1 Group: TF1 is France's largest private television broadcaster and M6's closest direct competitor, operating a similar portfolio of free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI), the TF1+ streaming platform, and competing for the same advertising budgets, sports rights (including FIFA World Cup sub-licenses), and French streaming subscribers.
• France Télévisions: France's public broadcaster operates France 2, France 3, France 5, franceinfo, and the france.tv streaming platform. Co-founding partner of LaFA with M6 and TF1. Directly competes for audience share, advertising (where permitted), and French-language content rights.
• Pluto TV (Paramount): Pluto TV is the leading global FAST (free ad-supported streaming TV) platform. Direct FAST competitor in France AND a distribution/advertising partner to M6+ (mutual channel exchange, M6 Publicité as ad partner). Closest free-streaming competitive analog.
• ARD / ZDF: ARD and ZDF are Germany's main public broadcasters, operating multiple TV channels, radio stations, and the joint ARD Mediathek/ZDF Mediathek streaming platforms. Comparable to France Télévisions but provide a useful benchmark for European public-private broadcaster dynamics relevant to M6's regulatory environment.
• Canal+ (Vivendi): Canal+ is France's leading pay-TV operator and now a pure-play media company after Vivendi split. Operates premium linear channels, Canal+ streaming (recently launching as a standalone service), and competes directly with M6+ for premium SVOD subscribers and sports rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/m6groupe
• LinkedInlinkedin.com/company/m6-metropole-television
• Instagraminstagram.com/m6officiel/?hl=fr
• Facebookfacebook.com/m6-groupe-519722631371433

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe M6