Honda Leasing (Thailand)

What Honda Leasing (Thailand) does

Honda Leasing (Thailand) Co., Ltd. is a privately held captive finance subsidiary of the Honda Group in Thailand, established on June 14, 2002 and headquartered in Bangkok (Min Buri) with a customer service branch in Ratchathewi. The company provides hire purchase and balloon financing for new and used Honda automobiles, motorcycles, and large-displacement Bigbikes, and serves individual consumers, government/state enterprise employees (Special Occupations), fleet/business buyers, and used-car buyers. It is jointly owned by Honda Automobile (Thailand) Co., Ltd. (HATC) and Asian Honda Motor Co., Ltd. (ASH), and operates with 274 employees and registered capital of 10,800 million THB. The product portfolio centers on a core Hire Purchase loan plus modular offerings (Double Smile Plus balloon financing, Honda Smile Loan, Special Occupations, Fleet Car, Used Car, Bigbike), with ancillary revenue from bundled insurance, vehicle registration, road tax renewal, ownership transfer, debt restructuring, and service fees.

The business model is interest income on hire purchase contracts (new car flat rates 0%-5.50%, effective 0%-10%; motorcycle flat 0.29%-5.75%, effective 0.59%-10.85%) supplemented by processing, late-payment, and contract-transfer fees. Origination is conducted exclusively through Honda's nationwide authorized dealer and showroom network (with dedicated Honda Big Wing outlets for Bigbikes), supplemented by a call center (02-736-4288), an IVR self-service system, the digital Quick Check pre-approval tool using ThaiID (results valid 60 days), the e-NCB electronic credit-bureau notification service, and the My Honda Car customer portal. Marketing is anchored in dealer point-of-sale presence, the Honda Loyalty program (0.15%-0.3% interest discounts for existing Honda owners), the Honda Leasing Family Card, and event campaigns such as Motor Expo 2025.

Technology is functional rather than differentiated: no proprietary AI/ML platform, patents, or proprietary data assets are disclosed; customer-facing systems are rule-based workflow and web/IVR tooling. Competitive advantage derives from the Honda brand, the captive dealer distribution channel, multi-year contract stickiness, and integrated service bundling (including insurance arranged through related-party Honda Automobile Insurance Broker). Recurring auto-debit payments are processed via partnerships with major Thai banks (Bangkok Bank, Kasikorn, Krungsri, Krungthai, SCB, TMB, Thanachart, Government Savings Bank).

Name

Honda Leasing (Thailand)

Legal name

บริษัท ฮอนด้า ลีสซิ่ง (ประเทศไทย) จำกัด

Website

https://hondaleasing.co.th

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Honda Leasing (Thailand) is the captive finance arm of Honda Group in Thailand, providing hire purchase and balloon financing for new and used Honda cars, motorcycles, and Bigbikes through the nationwide Honda dealer network and digital channels.

Ownership category

akta.pro rank

Product category

Captive Auto Finance

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Fleet & Commercial Vehicle Finance (FSAKADAE), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto financing
• Hire purchase leasing
• Captive finance
• Vehicle loans
• Consumer lending

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Hire Purchase / Auto Loan Interest Income: The company generates revenue primarily from interest income on auto hire purchase (ลีสซิ่ง/เช่าซื้อ) loans extended to customers purchasing Honda automobiles and motorcycles. Interest rates vary by product: new car loans at flat rates between 0%-5.50% per year (effective rates 0%-10%), and new motorcycle loans at 0.29%-5.75% flat (effective 0.59%-10.85%). Additional fee income comes from processing fees, late payment penalties, contract transfer fees, and ancillary services such as vehicle registration, insurance, and road tax management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Honda Leasing (Thailand) Co., Ltd. provides hire purchase financing and related financial services for Honda vehicles and motorcycles in Thailand, including new cars, Big Bikes, used cars, fleet financing, special-occupation loans, insurance brokerage, and vehicle registration services. Operating as a captive finance subsidiary jointly owned by Honda Automobile (Thailand) Co., Ltd. (HATC) and Asian Honda Motor Co., Ltd. (ASH), the company serves as Honda's dedicated financial arm, enabling retail and corporate customers to acquire Honda products through the Thai dealer network.

Product overview

Honda Leasing (Thailand) Co., Ltd. is a Honda subsidiary providing vehicle hire purchase and leasing financing services. The company operates a platform-centric model centered on Honda Leasing (Hire Purchase) as its core product, supplemented by specialized financing modules including Double Smile Plus (balloon financing), Honda Smile Loan (personal financing), Special Occupations financing, Fleet Car financing, BigBike financing, and Used Car financing. The product portfolio also includes adjacent services such as vehicle insurance, registration services, tax renewal, debt restructuring, and digital customer tools including Quick Check (credit pre-evaluation), IVR telephone system, My Honda Car app, and the Honda Loyalty program. The company primarily serves individual consumers, government officials, business fleet operators, and motorcycle enthusiasts seeking Honda vehicle financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hire Purchase Core hire purchase financing product allowing individual customers to acquire Honda new cars and motorcycles through installment payments, processed via Honda's dealer network across Thailand.
• BigBike Financing Dedicated financing product for Honda's large-displacement Big Bike motorcycles, distributed through Honda's Big Wing showroom channel for individual motorcycle buyers.
• Insurance Brokerage Insurance brokerage service bundled with hire purchase contracts, providing compulsory motor and voluntary coverage to Honda vehicle and motorcycle buyers, including e-NCB electronic certificate handling.
• Quick Check (Pre-Approval Self-Service) Digital self-service channel allowing prospective buyers to perform an online pre-approval credit check before visiting a Honda dealer, streamlining the hire purchase application process.
• Honda Loyalty Program Loyalty and retention program for existing Honda Leasing customers, supporting repeat purchases and long-term customer lifecycle management through the My Honda Car application.
• IVR (Interactive Voice Response) Telephone-based self-service channel allowing customers to manage account inquiries, payment information, and routine service requests via automated voice response.

Quantifiable outcome

• Interest rates as low as 0% flat for promotional periods on new Honda vehicles
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Honda Automobile (Thailand) Co., Ltd. (HATC)coreOthersMajority shareholder. The primary Honda automobile manufacturing and distribution entity in Thailand. As the parent company, HATC owns the brand and dealer network that Honda Leasing serves as captive financier.
• Asian Honda Motor Co., Ltd. (ASH)coreOthersMajority shareholder alongside HATC. Part of the Honda Group in Thailand that channels Honda leasing as a captive financial services provider for the Honda ecosystem.
• Honda Automobile Insurance Broker (Thailand) Co., Ltd.coreOthersHonda's captive insurance broker arranges mandatory and comprehensive motor insurance for Honda Leasing customers. Insurance products are bundled into financing packages with free first-year coverage on promotional models. This is a related-party insurance intermediary within the Honda Group ecosystem.
• Thai Honda Co., Ltd.coreStrategic or Co-development PartnerJoint partnership with Thai Honda Co., Ltd. to offer dedicated financing products for Honda Bigbike (large displacement motorcycles). This is the first collaboration between the two entities to provide financing for Bigbike category vehicles, combining Thai Honda's motorcycle distribution with Honda Leasing's financial products.
• Honda Authorized Dealers (Automobile)coreChannel Partner/ Reseller/ DistributorNetwork of authorized Honda automobile dealers/showrooms across Thailand who act as sales intermediaries for Honda Leasing financing products. Dealers present financing options at point of sale, collect application documents, and coordinate with Honda Leasing for approval. Examples include บริษัท กัลปพฤกษ์ ฮอนด้า ออโตโมบิล and บริษัท กาญจนาภิเษก ฮอนด้า ออโตโมบิล among others nationwide.
• Thai Banks (Auto-Debit Partner Banks)minorOthersPartner banks enabling automatic debit payment (GDH) for Honda Leasing customers: Bangkok Bank, Kasikorn Bank, Krungsri Bank, Krungthai Bank, SCB, TMB, Thanachart Bank, and Government Savings Bank. These banks process recurring monthly loan installments for Honda Leasing's hire purchase customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Krungsri Auto (Bank of Ayudhya): One of Thailand's largest auto finance providers, owned by Bank of Ayudhya (MUFG). Competes with Honda Leasing on new and used vehicle financing across multiple OEM brands, with much larger scale and a bank balance sheet.
• AEON Hire-Purchase (Thailand): Listed Thai consumer hire-purchase company (formerly AEON Thana Sinsap Thailand), competing directly with Honda Leasing on motorcycle and auto hire purchase, with broader multi-brand product offerings.
• KASIKORNBANK (KBank) Auto Lending: One of Thailand's largest banks with a substantial auto lending portfolio across multiple OEMs. Competes with Honda Leasing on dealer floor plan and retail auto loans, with a significantly larger balance sheet.
• Srisawad Corporation PCL: Major Thai consumer finance and auto title lender, listed on the SET. Competes in vehicle-backed lending with a national branch network, representing the broader Thai non-bank lending space alongside Honda Leasing.

Direct peers

• BMW Financial Services (Thailand): Captive finance arm of BMW Group in Thailand, offering hire purchase and leasing for BMW vehicles. Parallel captive structure to Honda Leasing, though focused on the premium segment.
• Mercedes-Benz Leasing (Thailand): Captive finance arm of Mercedes-Benz in Thailand, financing the brand's premium passenger cars. Comparable captive-financing model, although at a different price point and with a more concentrated premium customer base.
• Mitsubishi Motors Thailand Finance Partners: Captive financing channels for Mitsubishi vehicles in Thailand, operating through the Mitsubishi dealer network. Analogous captive auto finance peer for another Japanese OEM in the Thai market.
• Toyota Leasing (Thailand) Co., Ltd. Toyota's captive auto finance arm in Thailand, offering hire purchase and leasing for Toyota vehicles through the Toyota dealer network. The closest direct peer given the parallel captive-financing model for a Japanese OEM in the same market.

Emerging players

• G Capital (Group Lease) PCL: Thai consumer finance company focused on hire purchase for motorcycles and used cars, with regional operations. Smaller scale than Honda Leasing but overlapping in motorcycle and used vehicle hire purchase.

Others

• Honda Financial Services (other markets): Honda's captive auto finance operations in other countries (US, Japan, Europe). Provides a global benchmark for Honda Leasing's product structure, underwriting standards, and digital tooling strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hondaleasing
• LinkedInlinkedin.com/company/honda-leasing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Leasing (Thailand)