KK Fine Foods

What KK Fine Foods does

KK Fine Foods is a UK-based, privately held custom culinary solutions provider operating under the "What's Cooking for Professionals" brand and serving as part of the Belgian-listed What's Cooking Group. The company designs and supplies tailor-made flavor solutions, sauces, and prepared culinary products for professional foodservice operators — including full-service and quick-service restaurants, hotels, pubs, and airlines — across multiple European markets.

The company's core capability is custom flavor development supported by a 40-plus-year foodservice R&D heritage, an in-house team of professional chefs, and state-of-the-art kitchen facilities. Its product portfolio is organized into six flavor categories: Italian and Mediterranean, World Kitchen, American and Tex Mex, Sauces, Sous-vide, and Plant-based Burgers and Bites. Flexible production capability spans single portions to multi-portion custom solutions, allowing the firm to serve both small independent operators and large multi-site chains from a single manufacturing base.

Commercially, KK Fine Foods runs a sales-led B2B model with direct engagement to professional chefs and food-service buyers, supplemented by demand generation through major European foodservice trade shows (Anuga, Sirha, HIP Madrid, 370GRAD) and a six-language digital storefront. Pricing is negotiated on a case-by-case basis rather than published, and revenue mechanics are tied to custom product supply rather than subscription, licensing, or platform monetization. No AI/ML, proprietary software platform, patents, or third-party technology integrations are disclosed in the source material.

Name

KK Fine Foods

Website

https://kkfinefoods.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Foodservice / Custom Prepared Foods

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD)

Keywords

• Custom food manufacturing
• Foodservice solutions
• Culinary product development
• Prepared meats
• B2B food supplier

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Food Products & Solutions: B2B sales of custom culinary products, flavors, sauces, and prepared food solutions to professional foodservice operators including restaurants, hotels, airlines, and quick-service chains.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

KK Fine Foods manufactures and supplies custom culinary products and meat-based prepared food solutions to professional foodservice operators. Through its "What's Cooking for Professionals" brand, it offers tailormade flavor solutions, sauces, sous-vide products, and plant-based options across six flavor categories, co-developed with an in-house team of chefs for restaurants, hotels, pubs, quick-service chains, and airlines.

Product overview

KK Fine Foods operates as What's Cooking, a custom culinary solutions company offering a portfolio of flavor categories for foodservice professionals. The company provides tailormade solutions across six distinct product lines: Italian and Mediterranean cuisine, World Kitchen (global dishes), American and Tex Mex Cuisine, Sauces, Sous-vide products, and Plant-based Burgers and Bites. Working alongside professional chefs, the company delivers custom flavor solutions and menu inspirations for restaurants, hotels, pubs, quick service restaurants, airlines, and travel operators, with over 40 years of foodservice R&D experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian and Mediterranean Cuisine Solutions Custom Italian and Mediterranean cuisine solutions, including dishes such as Al Forno Aubergine Parmigiana, providing tailormade menu inspirations for professional foodservice operators including restaurants, hotels, and pubs.
• World Kitchen Solutions Global cuisine solutions featuring dishes such as Vegetable Ramen, Butter Chicken, and Sticky Ginger & Garlic Beef, offering diverse international menu options for professional kitchens.
• American and Tex Mex Cuisine Solutions Classic American and Tex Mex dishes including Mac & Cheese and regional specialties, providing customizable culinary solutions for various dining concepts in restaurants, hotels, and quick-service operations.
• Sauces Premium sauce solutions including American Style Mac 'n' Cheese Sauce and other culinary bases designed for use in professional foodservice kitchens.
• Sous-vide Products Precision-cooked sous-vide products such as Mexican-Style Shredded Beef Barbacoa, delivering consistent quality for professional foodservice operations.
• Plant-based Burgers and Bites Plant-based alternatives including vegetable-based burgers and bites (e.g., Trio of Arancini), meeting the growing demand for vegetarian and vegan menu options in foodservice.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 2 Sisters Food Group: UK-based prepared food manufacturer supplying restaurants, QSR, and foodservice operators with prepared meals, sauces, and meat-based products. Comparable on UK prepared-food manufacturing, B2B foodservice model, and product category overlap.
• Cuisine Solutions: US-headquartered sous-vide specialist producing prepared foods for foodservice and airline catering. Highly comparable to KK Fine Foods on sous-vide core capability, custom culinary development, and B2B foodservice customer mix including airlines.
• Greencore Group: UK-headquartered convenience food manufacturer producing prepared meals, sandwiches, and sauces for retail and foodservice. Comparable on prepared-food manufacturing scale, UK base, and operator customer segments (QSR, travel).
• Sofina Foods: UK/European prepared-meat and ready-meal manufacturer supplying retail and foodservice. Comparable on prepared/sous-vide meat capabilities, UK/EU footprint, and B2B customer mix including QSR.
• Bakkavor Group: UK-based prepared food manufacturer supplying freshly prepared meals, sauces, and desserts to foodservice and retail. Comparable on UK foodservice manufacturing footprint, prepared-meals/sauce product overlap, and B2B operator customer base.
• Cranswick plc: UK food producer with a substantial prepared and value-added meats business serving UK foodservice and retail customers. Directly comparable on prepared meats/sous-vide manufacturing, sauces, and UK/EU customer base.

Emerging players

• apetito: UK-based prepared-meal and foodservice solutions provider serving care homes, hospitals, schools, and hospitality operators. Comparable on custom prepared-meal manufacturing and B2B foodservice model, with partial overlap on customer segments.

Regional players

• Brakes Group (Sysco-owned): Leading UK foodservice distributor supplying restaurants, hotels, pubs, and caterers. Comparable end-customers and foodservice channel, with adjacent private-label manufacturing capabilities that overlap with KK Fine Foods' menu-solution offering.

Broad incumbents

• Kerry Group: Global taste and nutrition giant with a large foodservice ingredients and sauces portfolio. Overlaps with KK Fine Foods on sauces and custom flavor development for foodservice, but operates at much broader scale and scope.
• McCain Foods: Global frozen prepared-food manufacturer with deep foodservice penetration (restaurants, QSR, hotels). Comparable on prepared-food manufacturing and foodservice channel, but at significantly larger scale and broader geographic footprint.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KK Fine Foods