LV= Broker
LV= Broker is the UK broker distribution arm of Allianz Insurance plc, underwriting commercial lines (motor, property & casualty, SME, construction, renewables, speciality, engineering, legal expenses, multinational) and personal lines (motor, home) distributed exclusively through professional insurance brokers via digital platforms and a 13-branch national network.
- Company typePublic
- Founded2017
- HeadquartersBrentwood, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
LV= Broker firmographics
Firmographics- Name
- LV= Broker
- Legal name
- Allianz Insurance plc
- Website
- https://lvbroker.co.uk
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LV= Broker is the UK broker distribution arm of Allianz Insurance plc, underwriting commercial lines (motor, property & casualty, SME, construction, renewables, speciality, engineering, legal expenses, multinational) and personal lines (motor, home) distributed exclusively through professional insurance brokers via digital platforms and a 13-branch national network.
- Ownership category
- akta.pro rank
LV= Broker industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Commercial Auto & Fleet Insurance (FSAJAMAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where LV= Broker is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
LV= Broker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Insurance: Insurance products for businesses including motor, property and casualty, SME, construction, renewables, speciality, engineering, multinational solutions, and legal expenses. Traded through brokers via digital platforms and branch network.
- Personal Insurance: Motor and home insurance products for individuals, distributed through broker intermediaries. Includes car, motorcycle, specialist vehicle, van, and home insurance.
- Premium Instalment Plan: Premium financing option allowing customers to pay insurance premiums in instalments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based commercial and personal insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LV= Broker product offering
Product offeringCore offering
LV= Broker (operating as Allianz Insurance plc) provides commercial and personal insurance products distributed exclusively through professional insurance broker intermediaries in the United Kingdom. Commercial lines include motor, property and casualty, SME, construction, renewables, speciality, engineering, multinational solutions, and legal expenses, while personal lines cover motor and home insurance. Brokers access products via the QuoteSME digital trading platform for SME risks and through a 13-office regional branch network for complex commercial placements.
Product overview
Allianz Insurance plc offers a comprehensive insurance platform for brokers serving both commercial and personal lines. The commercial portfolio includes Motor, Property and Casualty, SME, Construction, Renewables, Speciality, Engineering, Commercial Legal Expenses, and Multinational Solutions - all available through either digital trading platforms (QuoteSME) or the branch network. Personal insurance products include Motor (Highway, ABC Car, Motorcycle, Specialist Vehicle, Van) and Home (Rainbow Home) coverage, managed through the Personal Broker Portal. Supporting platforms include Allianz Claims Hub for claims management, Document Download Centre for policy documentation, and various broker extras such as Allianz Net Zero Accelerator, Allianz Sports Fund, Lawphone, and training programmes. The product tree spans Digital, Mid-Market, Large Corporate and Speciality segments. Note: From 1 January 2027, LVIC (Liverpool Victoria Insurance Company Limited) insurance business will transfer to Allianz Insurance plc.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Motor Insurance Insurance coverage for commercial vehicles and fleets, supporting both traditional and electric vehicle fleets, traded digitally or through the branch network for business clients via brokers.
- Property and Casualty Insurance Tailored property and casualty cover and services for businesses of various sizes, traded through the branch network.
- SME Insurance Digitally traded insurance products combining quality of cover with a simple trading experience for small and medium enterprises, accessed via QuoteSME.
- Construction Insurance Bespoke insurance covers designed specifically for construction businesses.
- Renewables Insurance One-stop-shop solutions for commercial operators of renewable power installations, including battery energy storage systems.
- Speciality Insurance Financial lines, marine, cyber solutions and specialty coverage, traded digitally or through specialist underwriters.
- Engineering Insurance Specialist insurance and inspection services to protect plant and machinery, as well as bespoke construction and power solutions.
- Commercial Legal Expenses Insurance Comprehensive legal expenses solutions that enable businesses to defend or pursue a wide range of legal actions.
- Multinational Solutions Insurance solutions for businesses operating across multiple countries.
- Personal Motor Insurance (Highway Car) Flexible motor insurance coverage for personal vehicles, distributed through broker intermediaries.
- Personal Home Insurance (Rainbow Home) Wide-ranging and flexible home insurance coverage distributed through brokers.
- Personal Motor Insurance (ABC Car) Car insurance product designed for personal motor coverage, distributed through brokers.
- Personal Motorcycle Insurance Motorcycle insurance product for personal motorcycle coverage, distributed through brokers.
- Personal Specialist Vehicle Insurance Specialist vehicle insurance product for personal specialist vehicles, distributed through brokers.
- Personal Van Insurance Van insurance product for personal van coverage, distributed through brokers.
- Personal Motor Insurance (Highway Bespoke) Bespoke motor insurance product offering tailored personal vehicle coverage, distributed through brokers.
Quantifiable outcome
- Award winning claims service
Companies that use LV= Broker
Customer profileSegments2 records
Ideal customer profiles2 records
LV= Broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LV= Broker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Olympic and Paralympic GBflagshipAllianz is a proud partner of Team GB and Paralympics GB. This partnership is visible across marketing materials and reinforces the brand's association with elite sporting excellence. The partnership supports the company's broker marketing through brand association and promotional opportunities.
Scale indicators1 record
Recent moves7 records
Expansion highlights7 records
LV= Broker competitors and assessment
Company assessmentDirect peers
- Aviva: Aviva is one of the UK's largest general and life insurers distributing personal and commercial lines through broker and direct channels. Highly comparable to LV= Broker given overlapping UK product suite (motor, home, commercial) and large broker-distributed book.
- Hiscox: Hiscox is a UK-listed specialty insurer that distributes through brokers, with strength in commercial and specialty lines including cyber and professional indemnity. Comparable to LV= Broker on specialty underwriting and broker-led GTM.
- Zurich Insurance UK: Zurich is a global insurer with a strong UK broker-distributed commercial lines book spanning property, casualty, motor and specialty. Comparable to LV= Broker on broker-led commercial underwriting and multinational solutions capability.
- Ageas UK: Ageas is a major UK insurer focused on broker-distributed personal and commercial lines, including motor and home. Closely comparable to LV= Broker in product breadth, channel strategy and mid-market UK footprint.
- Chubb UK: Chubb is a global specialty and commercial lines insurer with significant UK broker-distributed operations including commercial motor and property. Comparable to LV= Broker on broker-led specialty and mid-market commercial underwriting.
- AXA UK: AXA's UK business underwrites personal and commercial lines distributed heavily through brokers, with strong commercial motor and property offerings. Directly comparable to LV= Broker on product mix, broker-led GTM and UK regulatory exposure.
- NFU Mutual: NFU Mutual is a UK mutual insurer distributing personal and commercial lines through a regional office network serving agents and brokers, with strong rural and SME presence. Comparable to LV= Broker on regional branch distribution model and broad commercial/personal product range.
- QBE Insurance UK: QBE's UK division underwrites commercial and specialty lines distributed through brokers, with capabilities in property, casualty and motor. Comparable to LV= Broker on broker distribution, commercial lines focus and global parent backing.
- Ecclesiastical Insurance: Ecclesiastical is a UK specialty insurer with broker-distributed commercial and personal lines, including heritage and charity-sector specialisms. Comparable to LV= Broker on broker-led UK distribution and willingness to write niche/specialty commercial risks.
Broad incumbents
- Direct Line Group: Direct Line Group is a major UK personal and commercial lines insurer, primarily direct-to-consumer but with broker channels in commercial. Comparable in UK motor, home and commercial breadth, though distribution mix skews more direct than LV= Broker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LV= Broker social profiles
Digital presenceLV= Broker compliance and trust
Trust signalCompliance1 record
LV= Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
LV= Broker leadership team
Management profileNumber of profiles
LV= Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LV= Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LV= Broker
What does LV= Broker do?
LV= Broker (operating as Allianz Insurance plc) provides commercial and personal insurance products distributed exclusively through professional insurance broker intermediaries in the United Kingdom. Commercial lines include motor, property and casualty, SME, construction, renewables, speciality, engineering, multinational solutions, and legal expenses, while personal lines cover motor and home insurance. Brokers access products via the QuoteSME digital trading platform for SME risks and through a 13-office regional branch network for complex commercial placements.
Is LV= Broker a public or private company?
LV= Broker is a public company. It is classified as corporate owned and is currently operating.
When was LV= Broker founded?
LV= Broker was founded in 2017. It employs 5,001 to 10,000 people.
Where is LV= Broker based?
LV= Broker is headquartered in Brentwood, United Kingdom, in the Europe region.
How does LV= Broker make money?
Three revenue lines are on record. Commercial Insurance is the primary driver. The others are personal Insurance and premium Instalment Plan.
Who are LV= Broker's main competitors?
Direct peers on record are Aviva, Hiscox, Zurich Insurance UK, Ageas UK, Chubb UK, AXA UK, NFU Mutual, QBE Insurance UK and Ecclesiastical Insurance. Direct Line Group is listed as a broad incumbent.
Does LV= Broker have an API?
No public API is recorded for LV= Broker.
What industry is LV= Broker in?
LV= Broker's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524126 and its SIC code is 6331.