Domial
Domial is a French social housing operator (ESH) and subsidiary of Groupe Action Logement, managing 14,550+ rental dwellings across 240 communes in Alsace and serving approximately 60,000 residents through rentals, colocation, senior residences, and PSLA ownership programs.
- Company typePrivate
- Founded2004
- HeadquartersColmar, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Domial does
Domial is a French social housing operator (ESH - Entreprise Sociale pour l'Habitat) and a subsidiary of Groupe Action Logement, domiciled in Alsace, France, with headquarters in Strasbourg and an administrative seat in Colmar. It manages a portfolio of more than 14,550 rental dwellings across 240 communes, serving approximately 60,000 residents, through a multi-format offering that includes standard apartments, shared colocation under the #MyHappyColoc' brand, adapted senior residences under the La vie couleur Seniors brand, alongside social ownership pathways via PSLA (Prêt Social Location-Accession) programs, HLM heritage property sales, and new construction programs certified to RE 2020 and NF Habitat HQE standards.
The company's underlying technology comprises the myDomial tenant extranet (online lease document access), an integrated SystemPay online rent payment channel, virtual property tour capabilities for prospective buyers, and a web-based property search portal filtering by type, location, and price. Operations are supported by two physical agencies and four satellite offices providing in-person service across Alsace, plus employer-mediated allocation channels accessed through its parent Groupe Action Logement. Quality is governed by Quali'HLM certification, renewed in June 2026 with accompanying 'Vieillissement' and 'Parcours Résidentiel' mentions, and RE 2020 environmental compliance on new construction.
Domial's revenue model mixes recurring rental income (monthly subscriptions ranging from €366 for colocation rooms to €757 for standard apartments and €370-€682 for senior units) with one-time transactional revenue from PSLA new construction sales (priced €140,500-€262,600 per unit) and resale of HLM heritage stock. The sales-led go-to-market combines self-serve digital property search with in-agency consultation, complemented by employer partnerships under the Action Logement umbrella. Customer segmentation is persona-based and spans young students/professionals (colocation), families (standard rentals and ownership access), seniors (adapted residences), and first-time buyers (accession à la propriété).
Domial firmographics
Firmographics- Name
- Domial
- Legal name
- Domial
- Website
- https://domial.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Domial is a French social housing operator (ESH) and subsidiary of Groupe Action Logement, managing 14,550+ rental dwellings across 240 communes in Alsace and serving approximately 60,000 residents through rentals, colocation, senior residences, and PSLA ownership programs.
- Ownership category
- akta.pro rank
Domial industry classification
Industry- Product category
- Social Housing Services
- NAICS
- Rental and Leasing Services (532), Lessors of Real Estate (5311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing Property Management (BPAJAGAJ)
- akta.pro secondary industries
- Senior & Assisted Living Residential Property Management (BPAJAFAE), Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ)
Keywords
Where Domial is headquartered
LocationHeadquarters
- HQ city
- Colmar
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Domial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rentals: Core rental revenue from managing a portfolio of over 14,550 social housing units across 240 communes in Alsace, serving approximately 60,000 residents with properties ranging from apartments to senior residences
- Property Sales - New Construction (PSLA): Sale of newly constructed properties under PSLA (Prêt Social Location Accession) programs including apartments and houses in new developments such as Le Clos Forestier (Kaysersberg), Eco-Rives (Lutterbach), Les Maisons Manufacture (Cernay)
- HLM Heritage Property Sales: Sale of existing social housing (HLM) properties to existing tenants and qualifying buyers, supporting social property access
- Senior Living Residences: Specialized rental housing for seniors under the 'La vie couleur séniors' brand, featuring adapted facilities and services
- Colocation Services: Colocation housing under #MyHappyColoc' brand targeting young students and professionals with promotional offers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental properties from studios to T4 apartments |
| Unit Pricing | Multi-year contract | New construction T2 apartments (PSLA) |
| Unit Pricing | Multi-year contract | New construction T3 apartments (PSLA) |
| Unit Pricing | Multi-year contract | New construction T4 apartments (PSLA) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Domial product offering
Product offeringCore offering
Domial is a French social housing operator (ESH/HLM) that rents and sells affordable housing units across the Alsace region. It manages a portfolio of over 14,550 dwellings — including standard apartments, senior residences (La vie couleur Seniors), and shared colocation units (#MyHappyColoc') — serving roughly 60,000 residents across 240 communes. Beyond rentals, Domial develops and sells new properties under PSLA (Prêt Social Location-Accession) programs and HLM heritage sales, supporting a full rental-to-ownership pathway for individuals and families.
Product overview
Domial is a social housing company (ESH - Entreprise Sociale pour l'Habitat) and subsidiary of Groupe Action Logement, operating throughout Alsace across 240 communes. The company manages a portfolio of approximately 14,550 rental dwellings and produces new housing through development programs. The core offering combines rental housing services (standard apartments, senior residences, and colocation) with social homeownership pathways (PSLA programs, HLM property sales, and new construction purchases). Property management is supported through the myDomial digital tenant portal enabling online payments and document access.
Differentiator
Problem solved
Functional benefit
Brands
- La vie couleur Seniors: Senior residence housing brand offering adapted housing solutions for seniors.
- #MyHappyColoc'
Products and services
- Location de logements (Rental Housing) Affordable rental housing service offering apartments, houses, and specialized accommodations across over 240 communes in Alsace. Portfolio includes standard rentals, senior housing, and shared colocation options. Targets individual tenants and families seeking subsidized housing.
- Résidences Seniors - La vie couleur Seniors Senior living residences under the La vie couleur Seniors brand offering adapted housing solutions for residents aged 60 and over. Includes T2 apartments with gardens, adapted facilities, and specialized daily-living services. Targeted at seniors needing accessible housing.
- Colocation #MyHappyColoc' Shared housing (colocation) service for young students and active professionals under the #MyHappyColoc' brand. Offers affordable shared rentals with promotional campaigns, particularly during summer periods. Starting from €366/month per room.
- Accès à la propriété (Homeownership Programs) Social homeownership service enabling residents to become property owners through PSLA (Prêt Social Location-Accession) programs, new construction purchases, and HLM heritage sales. Provides subsidized financing pathways for first-time buyers.
- Programmes immobiliers neufs (New Residential Construction Programs) New residential construction programs across Alsace available for purchase under PSLA format, including Le Clos Forestier (Kaysersberg), Eco-Rives (Lutterbach), Les Maisons Manufacture (Cernay), La Hardt (Rixheim), La Chapelle (Weyersheim), Les Jardins suspendus (Wasselonne), and L'échappée Verte (Wasselonne). Buildings meet RE 2020 energy standards with NF Habitat HQE certification.
- Vente de patrimoine HLM Sale of existing social housing (HLM) properties from Domial's managed portfolio, enabling qualifying households to purchase their rental residence under social ownership conditions.
- myDomial Extranet (Tenant Portal Service) Online tenant portal service providing tenants with digital access to their lease documents, account management, and rent payment functionality via SystemPay integration. Available to all Domial tenants.
- Demande de logement social (Social Housing Application Service) Service guiding users through the social housing application process, including eligibility criteria, procedures, and rental terms for subsidized rentals with Domial.
- Vente de terrains (Land Plots for Sale) Sale of individual land plots in Alsace for buyers seeking to build their own homes, available alongside Domial's social homeownership pathways.
Quantifiable outcome
- Triple quality recognition from Quali'HLM committee including label renewal, 'Vieillissement' mention for senior support, and 'Parcours Résidentiel' mention for housing lifecycle solutions
- +1 more outcomes
Companies that use Domial
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Domial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Domial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- LAFAcademyminorPromotional partnership with LAFAcademy (football academy) involving joint marketing campaigns including prize draws and special offers. The partnership includes a grand prize draw awarding 30 football training spots, demonstrating community engagement and family-oriented promotional activities.
- Groupe Action LogementcoreGroupe Action Logement is the parent group of Domial, providing strategic backing and national network support. Domial operates as a subsidiary covering Alsace territory under the Action Logement group's housing mission, which includes facilitating housing access for employees of partner companies and supporting social housing development.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Domial competitors and assessment
Company assessmentDirect peers
- Logement Français: Logement Français is a French ESH group providing social rental, accession, and senior housing nationwide. Directly comparable to Domial's mixed rental-plus-sales model and senior residence offering.
- ICF Habitat: ICF Habitat is the SNCF group's social housing arm and a direct ESH peer to Domial. It operates rental, senior, and accession programs nationally with comparable regulatory exposure and tenant profiles.
- Vilogia: Vilogia is a major French HLM operator managing tens of thousands of social housing units with national presence. Comparable to Domial across rental, new construction (PSLA-style), and senior housing offerings.
- CDC Habitat: CDC Habitat is one of France's largest social housing operators, managing over 540,000 units nationwide as a subsidiary of Caisse des Dépôts. It directly competes with Domial as an ESH-style operator with the same HLM regulatory framework and rental model.
- Immobilière 3F: Immobilière 3F is a major French HLM operator (also Caisse des Dépôts-affiliated) with a national portfolio. Comparable to Domial in social rental operations, sales of heritage HLM, and new development programs.
- Batigère Group: Batigère is a French ESH group operating social housing across eastern France, including regions adjacent to Alsace. Closely comparable to Domial in scale, regional focus, and HLM operating model.
Regional players
- Habitat 76: Habitat 76 is a French departmental HLM operator in Normandy with a similar mid-size regional ESH model. Comparable to Domial in regulatory positioning and tenant mix but in a different geography.
- Inolya (ex-CALVADOS Habitat): Inolya is a mid-size ESH operator in Normandy providing rental, accession, and senior housing. Comparable to Domial in product mix and HLM scale, but serving a different French region.
- Espacil Habitat: Espacil Habitat is a Breton HLM operator with a comparable mid-size ESH structure (rental + accession + senior). Comparable in scale and product mix to Domial but geographically focused on western France rather than Alsace.
Broad incumbents
- Nexity: Nexity is France's largest private real estate developer with social housing and student housing segments. While broader in scope, Nexity competes with Domial in PSLA new construction, senior residences, and student/colocation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Domial social profiles
Digital presenceDomial compliance and trust
Trust signalCompliance3 records
Domial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domial leadership team
Management profileNumber of profiles
Domial subsidiaries and ownership
Company hierarchySubsidiaries1 record
Domial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domial
What does Domial do?
Domial is a French social housing operator (ESH/HLM) that rents and sells affordable housing units across the Alsace region. It manages a portfolio of over 14,550 dwellings — including standard apartments, senior residences (La vie couleur Seniors), and shared colocation units (#MyHappyColoc') — serving roughly 60,000 residents across 240 communes. Beyond rentals, Domial develops and sells new properties under PSLA (Prêt Social Location-Accession) programs and HLM heritage sales, supporting a full rental-to-ownership pathway for individuals and families.
Is Domial a public or private company?
Domial is a private company. It is classified as corporate owned and is currently operating.
When was Domial founded?
Domial was founded in 2004. It employs 101 to 250 people.
Where is Domial based?
Domial is headquartered in Colmar, France, in the Europe region.
How does Domial make money?
Five revenue lines are on record. Social Housing Rentals are the primary driver. The others are property Sales - New Construction (PSLA), HLM Heritage Property Sales, senior Living Residences and colocation Services.
Who are Domial's main competitors?
Direct peers on record are Logement Français, ICF Habitat, Vilogia, CDC Habitat, Immobilière 3F and Batigère Group. Regional players are Habitat 76, Inolya (ex-CALVADOS Habitat) and Espacil Habitat. Nexity is listed as a broad incumbent.
Does Domial have an API?
No public API is recorded for Domial.
What industry is Domial in?
Domial's product category is Social Housing Services. Its primary akta.pro industry code is BPAJAGAJ, Affordable Housing Property Management, with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 532 and its SIC code is 6510.