Pure Football Swansea

What Pure Football Swansea does

Pure Football Swansea (trading as Pure Swansea) is a single-site all-weather sports complex located in Swansea, Wales, United Kingdom, founded in 2021. The facility is built around 3G artificial-grass playing surfaces — three 7-a-side pitches, four 5-a-side pitches and an indoor 3G arena — supplemented by five padel courts, an on-site gym and a cafe/bar area, all floodlit, caged and operated seven days a week. The core technology is durable 3G turf infrastructure that enables year-round, evening play irrespective of Welsh weather, which is the structural reason the venue can sustain utilisation across seasons.

The business serves a primarily consumer and grassroots customer base split across three segments: adult football players (league participants, pitch hirers, Pay & Play users), children and families (kids' football parties, junior coaching), and general sports enthusiasts (padel, casual drop-ins, gym). The company sells a diversified mix of revenue streams — recurring adult league fees, one-time pitch hire, usage-based padel and Pay & Play access, kids' party packages, football presentation events at the function bar, F&B sales and coaching services — distributed entirely direct-to-consumer via the venue's website and walk-in traffic. There is no disclosed pricing, no disclosed funding, no partnerships beyond a clubshop arrangement with directsoccer.co.uk, and the company is privately held with 11-50 employees.

Name

Pure Football Swansea

Legal name

Pure Swansea

Website

https://purefootballswansea.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Football Swansea (Pure Swansea) is a private, single-site all-weather sports complex in Swansea, Wales, operating 3G football pitches, an indoor arena, five padel courts, a gym and a cafe/bar. It serves local adults, children and families via leagues, pitch hire, padel, coaching, parties and casual play.

Ownership category

akta.pro rank

Product category

Recreational Sports Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• All-weather sports complex
• Football pitch hire
• Padel court rental
• Adult football leagues
• Grassroots sports facility

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Adult Football Leagues: Recurring league fees for 5-a-side and 6-a-side adult football competitions held on Monday, Thursday, and Sunday. Teams pay to register and compete in structured league format.
2. Pitch Hire: One-time rental fees for exclusive use of pitches for adult and junior football sessions.
3. Padel Court Access: Fees for padel court usage across five state-of-the-art courts.
4. Kids Parties: Party bookings including 90 minutes of coached football activities, skills, fun and games.
5. Pay & Play: Casual drop-in fees for individuals or groups to use pitches without booking exclusive hire. Subject to availability.
6. Football Presentations: Function bar hire for football presentation events featuring draught beers, wines, and soft drinks.
7. Cafe/Bar Area: Food and beverage sales from the on-site cafe/bar area serving facility visitors.
8. Coaching Services: Football coaching programs for children and adults.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pure Football Swansea is an all-weather sports complex in Swansea, Wales, providing children and adults of all abilities with year-round access to 3G floodlit football pitches, padel courts, coaching, and on-site social facilities. Core services include adult 5-a-side and 6-a-side leagues, pitch hire, pay-and-play sessions, kids' football parties, coaching, and football presentation events, complemented by a gym and cafe/bar area.

Product overview

Pure Football Swansea is an all-weather sports complex offering a unified suite of recreational and competitive sports services. The core offering centers on football facilities and programs, including adult football leagues (5-a-side and 6-a-side), pitch hire for both adult and junior football, pay-and-play sessions, and coaching services. Additional offerings include padel on five state-of-the-art courts, kids' football parties, and football presentation events in the on-site function bar. The facility features three 7-a-side pitches, four 5-a-side pitches, an indoor 3G arena, five padel courts, a gym, and a cafe/bar area—all operating seven days a week with floodlit, caged pitches.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Leagues Structured 5-a-side and 6-a-side adult football leagues held every Monday, Thursday, and Sunday, with footballs and bibs provided. Teams compete across a season for league standings and prizes, targeting amateur adult players in the Swansea area.
• Pitch Hire Rental of all-weather 3G football pitches for adult or junior games, available seven days a week on floodlit, caged facilities. Suited to teams, groups, and individuals seeking exclusive pitch time outside of league or coaching programs.
• Padel Court Access Access to five state-of-the-art padel courts featuring Europe's fastest-growing sport, which combines elements of tennis and squash. Designed for players of all abilities and ages, positioning Pure Swansea as a regional padel venue.
• Kids Parties Football-themed children's birthday parties featuring 90 minutes of coached skills, fun activities, and games on the pitch. Targeted at families seeking an active, all-weather party format for children.
• Pay & Play Casual drop-in football access for adults and juniors with no advance booking required. Exclusive use of a pitch is not guaranteed as players may share facilities, and availability is subject to demand.
• Football Presentations Event hosting service for football award ceremonies and presentations held in the on-site function bar, with draught beers, wines, and soft drinks provided. Targeted at leagues, teams, and clubs holding end-of-season celebrations.
• Coaching Football coaching services delivered by professional coaches for skill development and training programs, offered to both children and adults using the complex's 3G pitches and indoor arena.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• David Lloyd Leisure: Established UK premium health, racquet, and leisure club operator offering multi-sport facilities (tennis, racquet, gym, family amenities); broad incumbent whose racquet/gym overlap competes for time and wallet share.
• Everyone Active: One of the UK's largest leisure centre operators running council-partnered facilities with gyms, sports halls, and pitches; competes for grassroots sports participation and family programming.
• Better Health Leisure Centres: UK-wide public leisure operator (gyms, swimming, sports facilities) often partnering with local authorities; provides a comparable community sports facility footprint and family/youth programming.

Direct peers

• Powerleague: UK-wide chain of 5-a-side and 7-a-side football centres with floodlit pitches and organized adult leagues; competes head-to-head for the same grassroots football league customer base.
• Goals Soccer Centres: Largest UK small-sided football centre operator with floodlit 3G pitches and adult leagues across multiple sites; directly comparable offering and target market to Pure Football Swansea's core football league/pitch hire business.
• Goals 5-a-side (Pulse): Independent and small-chain 5-a-side football operators in the UK; offer comparable floodlit pitch hire, leagues, and party packages to local adult and junior players.

Emerging players

• The Padel Club: UK-focused padel court operator riding the same Europe-wide padel growth tailwind; competes for the same padel-curious general sports enthusiast customer and overlapping venue economics.

Regional players

• Five-a-side football pitches (Swansea leisure centres): Local council-operated sports halls and 3G pitches in the Swansea area offering subsidized grassroots football; direct regional competitor for adult leagues and pitch hire demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PureFootballSwansea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Football Swansea