Maranello Motorsport

What Maranello Motorsport does

Maranello Motorsport is a privately held Melbourne-based luxury exotic vehicle dealership and motorsport team operating from a purpose-built workshop at 420 Burnley Street, Richmond, Victoria. Founded in 1999 and co-owned by Mark Coffey (Director) and Peter Edwards, the company specializes in Ferrari and other supercar marques (McLaren, Bentley) across six integrated service lines: prestige road and competition vehicle sales, Ferrari and Maserati servicing and maintenance, classic Ferrari restoration, international vehicle sourcing, exclusive track day experiences, and parts sales via a website catalogue and eBay storefront. Its technical capability is anchored in Ferrari-specific SD2/SD3/SDX diagnostic equipment, F1 gearbox and clutch repair expertise, full engine and gearbox overhaul capability, and ground-up classic restoration using authentic parts and materials.

The business operates a high-touch, sales-led go-to-market targeting ultra-high-net-worth collectors and Ferrari/Maserati owners, complemented by an event-driven motion in which racing participation itself functions as marketing. The racing team has won the Bathurst 12 Hour twice (2014 in a Ferrari 458 GT3 and 2017 in a Ferrari 488 GT3) — the only team to win multiple editions in the GT era — and has fielded factory Ferrari driver Toni Vilander plus champions Craig Lowndes, Jamie Whincup, and Giancarlo Fisichella. Pricing is predominantly quote-based, with one disclosed listing (Ferrari 365 GT4 BB #18555) at A$845,000. Revenue is generated through one-time vehicle sales, recurring professional services (servicing, restoration, sourcing, track days), and parts e-commerce; no revenue, funding, or employee headcount figures are publicly disclosed.

Name

Maranello Motorsport

Legal name

Maranello Motorsport Pty Ltd

Website

https://maranellomotorsport.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Maranello Motorsport is a Melbourne-based Ferrari and exotic vehicle dealership and racing team, founded 1999, offering sales, servicing, restoration, international sourcing, track days, and parts to ultra-high-net-worth collectors and Ferrari/Maserati owners across Australia and internationally.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership and Servicing

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Exotic car dealership
• Ferrari servicing
• Classic car restoration
• Vehicle sourcing
• Motorsport racing

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Vehicle Sales: National and international sales of prestige road and competition cars from Ferrari and other marques. Revenue generated from buying and selling exotic supercars and hypercars.
2. Vehicle Servicing & Maintenance: Servicing for Ferrari and Maserati road cars including annual logbook servicing, cambelt services, pre-purchase inspections, and full mechanical repairs. Provides recurring maintenance revenue from existing client vehicles.
3. Restoration Services: Full restoration of classic Ferraris including bodywork, paint, interior trim, and mechanical components using authentic parts and materials.
4. Vehicle Sourcing: National and international sourcing of specific vehicles on behalf of clients, finding rare and hard-to-source exotic cars globally.
5. Track Days: Exclusive track day experiences for clients at iconic Australian circuits including Bathurst, Phillip Island, Sandown, and Eastern Creek. Includes arrive-and-drive packages, vehicle preparation, and one-on-one tuition.
6. Parts Sales: Sales of genuine and quality parts for Ferrari and other exotic vehicles through eBay store and direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maranello Motorsport is a Melbourne-based luxury exotic car dealership and motorsport team that buys, sells, sources, services, and restores Ferrari and other supercar marques. The company operates a purpose-built workshop delivering Ferrari-specific diagnostics (SD2/SD3/SDX), logbook servicing, pre-purchase inspections, and full engine and gearbox overhauls, alongside classic Ferrari restoration and factory-supported racing preparation and track day experiences.

Product overview

Maranello Motorsport is a Melbourne-based luxury and exotic car dealership and motorsport team offering a comprehensive portfolio of services centered around prestige road and competition vehicles, primarily Ferrari and other supercar marques. The core offering consists of exotic car sales (new and pre-owned), complemented by a full lifecycle suite including vehicle servicing and maintenance, international vehicle sourcing, classic car restoration, racing and trackday experiences, and parts sales. The business specializes in Ferrari vehicles and also deals in McLaren and Bentley marques. With over 25 years of experience, the company supports customers from acquisition through racing preparation and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Exotic Car Sales National and international sales of prestige road and competition cars from Ferrari and other marques including McLaren and Bentley, with quote-based pricing and direct customer engagement.
• Vehicle Servicing and Maintenance Expert servicing for Ferrari and Maserati road cars including annual logbook servicing, major cambelt services, pre-purchase inspections, SD2/SD3 and SDX diagnostics, clutch replacement, and full engine and gearbox overhauls.
• Vehicle Sourcing National and international sourcing of exotic road and race cars using an extensive worldwide contacts network, with managed logistics and importation for overseas vehicles.
• Classic Ferrari Restoration Meticulous restoration of classic Ferraris and other exotic vehicles including bodywork, paint, interior trim, and mechanical components using authentic parts and materials.
• Racing and Trackdays Race preparation supporting drivers in Australian GT Championship and Bathurst 12 Hour, including arrive-and-drive track day experiences, one-on-one tutoring, and telemetry data analysis.
• Sell Your Car (Consignment) Transparent consignment process for owners selling supercars with expert appraisals, fair market value offers, and streamlined paperwork handling.
• Parts Sales Sales of genuine and quality authentic parts for Ferrari and other exotic vehicles, distributed through an eBay storefront and direct sales.

Quantifiable outcome

• Won Bathurst 12 Hour in 2014 and 2017 - only team to win multiple 12-hours in GT era
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kaspersky LabminorGTM or Marketing PartnerKaspersky Lab sponsored the Ferrari 488 GT3 run by Maranello Motorsport at the Australian GT Championship opener at the Formula 1 Australian Grand Prix. Giancarlo Fisichella served as brand ambassador for Kaspersky Lab in Australia while driving the Ferrari.
• Red Bull Holden Racing TeamcoreStrategic or Co-development PartnerMaranello Motorsport collaborated with Red Bull Holden Racing Team for Bathurst 12 Hour entries. Key Triple Eight team members supported Maranello's 2017 Bathurst 12 Hour victory with drivers Jamie Whincup and Craig Lowndes.
• Ferrari (Factory)coreTechnology or IntegrationMaranello Motorsport operates as a factory-supported Ferrari racing team with access to factory parts, technical support, and Ferrari 488 GT3 cars. Factory Ferrari driver Toni Vilander competes for the team. The company uses Ferrari-specific SDX diagnostic tools.
• Peter Edwards (Co-owner)coreOthersCo-owner of Maranello Motorsport alongside Mark Coffey. Racing driver and car owner who competes in Australian GT Championship. Brought Ferrari 488 GT3 for team to campaign.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Continental AutoSports Ferrari: Authorized Ferrari dealership in the US Midwest offering new Ferrari sales, factory servicing, classic restoration, and pre-owned exotics. Comparable multi-revenue-stream model anchored on Ferrari factory authorization.
• Ferrari of Fort Lauderdale: Florida-based authorized Ferrari dealer with new/used sales, factory servicing, and concours restoration. Closest analog to Maranello's combined dealership-plus-workshop-plus-racing go-to-market at a larger scale.

Regional players

• Kessex Vehicle Services: UK Ferrari specialist offering servicing, diagnostics, restoration and race preparation. Comparable aftermarket Ferrari specialist competing in same niche expertise (SD diagnostics, gearbox, restoration) but in a different geography.
• Lorbek Luxury Cars: Large-volume Australian exotic and prestige car dealership competing for the same HNW buyer pool as Maranello Motorsport. Comparable in segment and geography, though broader across luxury marques rather than Ferrari-only specialist.

Emerging players

• Carrozzeria Zanussi (motorsport division): Independent Ferrari restoration and racing preparation specialist. Comparable niche artisan operation offering authenticity-focused restoration and race-ready preparation, similar scale and customer base to Maranello Motorsport.

Direct peers

• Risi Competizione: Houston-based Ferrari GT racing team contesting IMSA and Bathurst 12 Hour. Comparable to Maranello as a customer-team Ferrari racing operation with associated Ferrari servicing and customer sales.
• AF Corse: Official factory-supported Ferrari GT racing team that competes in WEC, ELMS, and Bathurst 12 Hour. Direct on-track competitor to Maranello Motorsport with identical Ferrari GT3/LM race programs and customer car sales.
• Spirit of Race: Ferrari GT racing team fielding 488 GT3 entries at Bathurst 12 Hour and other international endurance events. Directly comparable customer-team racing model with Ferrari-aligned servicing and sales operations.
• Scuderia Baldini: Italian Ferrari-affiliated racing team running GT3 cars in national championships and international endurance events, including Bathurst 12 Hour appearances. Comparable factory-aligned racing operations with Ferrari-only focus.

Others

• Ferrari Classiche: Factory-supported Ferrari restoration and certification division of Ferrari SpA. Indirect peer representing the gold-standard competitor in classic Ferrari restoration that Maranello's restoration arm competes against for customer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@motorsportmaranello
• Facebookfacebook.com/MaranelloMotorsport
• Instagraminstagram.com/maranellomotorsport
• Xx.com/MaranelloMSport
• LinkedInlinkedin.com/company/maranello-motorsport-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maranello Motorsport