Liberty Senior Living

What Liberty Senior Living does

Liberty Senior Living is a private, fourth-generation family-owned operator of senior living communities, organized as a division of Liberty Living Management LLC within the Liberty Healthcare family of companies founded in 1875. Headquartered in Wilmington, North Carolina, the company operates 21+ campuses across five southeastern US states (North Carolina, South Carolina, Tennessee, Florida, and Louisiana), delivering independent living, assisted living, memory support, skilled nursing, and rehabilitation services through a portfolio of sub-brands including Brightmore, Kempton, Inspire, The Barclay, The Templeton, The Carrollton, and Hayes Barton Place.

The business operates primarily on a rental model with monthly fees and no entrance fees on most communities, supplemented by Medicare-reimbursed skilled nursing services. Distribution is direct-to-consumer via owned campuses, on-site sales teams, a corporate website, referral programs, and branded content channels (Liberty Connects podcast, Liberty Games, Liberty Top Chef). The core technology stack is conventional — no proprietary platform or mobile application — and the company's competitive differentiation rests on continuum-of-care campuses (Life Plan Communities), whole-person wellness programming, family-owned brand legacy, and regional density across the Southeast.

The broader Liberty Healthcare parent also encompasses Liberty Healthcare Management (40 skilled nursing facilities) and Liberty Healthcare and Rehabilitation Services (26 homecare and hospice offices), but Liberty Senior Living itself is focused exclusively on the senior housing continuum. Revenue is not publicly disclosed; the company is private with no external private equity or venture capital investment indicated in available sources.

Name

Liberty Senior Living

Legal name

Liberty Living Management LLC

Website

https://libertyseniorliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Liberty Senior Living is a private, fourth-generation family-owned operator of 21+ senior living communities across the southeastern US, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation through a multi-brand portfolio under the 1875-founded Liberty Healthcare family.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior & Assisted Living Residential Property Management (BPAJAFAE), Elder Services & Aging Support (BPAGAEAF), Single-Site CCRCs (HLADAEAE)

Keywords

• Senior living services
• Assisted living communities
• Memory care facilities
• Independent living communities
• Skilled nursing care

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Senior Living Rental Revenue: Liberty Senior Living generates revenue through monthly rental fees charged to residents across their independent living, assisted living, memory care, and skilled nursing communities. Fees vary by community and level of care required. The company operates on a rental model with no entrance fees for most communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Liberty Senior Living operates a portfolio of 21+ senior living communities across North Carolina, South Carolina, Tennessee, Florida, and Louisiana, providing independent living, assisted living, memory support, skilled nursing, and rehabilitation services primarily on a monthly rental basis with no entrance fees on most communities. Through affiliated Liberty Healthcare entities the company also delivers home health, hospice, short-term rehabilitation, long-term care, and outpatient services, offering a full continuum of care for older adults.

Differentiator

Problem solved

Functional benefit

Brands

• Brightmore: Full-service rental retirement communities offering Independent Living, Assisted Living, Memory Support, and Skilled Care with no entrance fees.
• Kempton
• Inspire
• The Barclay
• The Templeton
• The Carrollton
• Hayes Barton Place
• Liberty Connects
• Liberty Games
• Liberty Top Chef

Products and services

• Independent Living Communities

Quantifiable outcome

• Company grew from 2 senior living communities in 2010 to 21 campuses currently, with several more under construction.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Liberty Healthcare ManagementcoreOthers · 1 January 2010Liberty Senior Living is a division of Liberty Living Management LLC, part of the broader Liberty Healthcare family of companies. This includes Liberty Healthcare Management which oversees 40 skilled nursing facilities and 26 homecare and hospice offices. Liberty Healthcare was founded in 1875 and is fourth-generation family-owned and operated.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Atria Senior Living: National operator of independent living, assisted living, and memory care communities, comparable in resident segments and rental-based, continuum-of-care approach.
• Discovery Senior Living: Fast-growing Southeast-focused operator of independent living, assisted living, memory care, and active adult communities, overlapping Liberty's geography and product mix.
• Sunrise Senior Living: Operates assisted living, independent living, and memory care communities with a premium positioning closely aligned to Liberty's luxury continuum-of-care model.
• Life Care Services (LCS): Operates and manages Life Plan Communities (CCRCs) across the U.S., directly comparable to Liberty's CCRC/continuum model and luxury positioning.
• Kisco Senior Living: Operates luxury independent living, assisted living, and memory care communities targeting affluent seniors, comparable to Liberty's premium brands.
• Watermark Retirement Communities: Manages upscale independent living, assisted living, and memory care communities, mirroring Liberty's affluent-market, whole-person wellness positioning.
• Belmont Village Senior Living: Develops and operates high-end assisted living and memory care communities, comparable in luxury positioning and continuum of care.

Broad incumbents

• Erickson Senior Living: Large developer-operator of continuing care retirement communities, comparable in the Life Plan Community model but operates larger campuses nationally.
• Brookdale Senior Living: The largest U.S. operator of senior living communities offering independent living, assisted living, and memory care; directly comparable in service continuum but far larger and national in scope.

Regional players

• Bridge Senior Living: Southeast-based operator of senior living communities (where Liberty's COO previously worked), directly comparable in geography, model, and target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLfJoVYl64yM9pxwsIhFyUXZwPsqWInih5
• Facebookfacebook.com/LibertySeniorLivingLLM
• LinkedInlinkedin.com/company/liberty-senior-living
• Xx.com/libertysenior

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Senior Living