Dubuisson Brewery

What Dubuisson Brewery does

Brasserie Dubuisson is Belgium's oldest family brewery, founded in 1769 in Pipaix, Wallonia, and currently led by the 8th and 9th generations of the Dubuisson family. It produces a portfolio of authentic, 100% natural Belgian beers organized around two main brand families — Bush (Bush Caractère, Bush Triple, Bush de Noël, plus premium oak-aged Bush Prestige, Bush de Nuits, and Bush de Charmes) and Cuvée des Trolls (including Rasta Trolls and Lowa Trolls) — alongside fruit beers (Pêche Mel Bush, Fram'Bush), the seasonal Surfine, and the microbrewery-exclusive Blanche Dubuisson. Its underlying technology rests on traditional Belgian brewing methods combined with proprietary oak barrel aging (pioneered in 2000 using former Burgundy white wine barrels) and vertical integration through an in-house 50-are hop field with 880+ hop plants; post-2013 production capacity exceeds 100,000 hectoliters per year following a €5M+ investment in a new brewhouse and fermentation expansion.

The company operates a hybrid direct-to-consumer business model across multiple revenue streams: e-commerce sales via dubuisson.com (with BPost shipping and Mollie payments), six company-owned on-premise establishments (Trolls & Bush taverns in Pipaix and Ath; Trolls & Croque in Lille; Brasse-Temps microbreweries in Louvain-la-Neuve, Mons, Tournai, and Charleroi), and visitor-experience revenue from the Beerstorium interactive museum, Le Terroir des Trolls gift shop, brewery tours, and seven modular seminar/event rooms (5–100 people) opened in 2019. Distribution extends across Belgium, France, the USA, and other international markets via localized websites. Customers are persona-segmented across beer enthusiasts, tourists/experience seekers, and the hospitality sector; no external investors, parent company, or funding rounds are indicated, with the company explicitly maintaining 100% independent family ownership and refusing to produce label beers for third parties.

Name

Dubuisson Brewery

Legal name

BRASSERIE DUBUISSON SPRL

Website

https://www.dubuisson.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Dubuisson is Belgium's oldest family brewery (founded 1769), producing authentic natural Belgian beers across the Bush and Cuvée des Trolls ranges, and selling them directly to consumers through e-commerce, six owned taverns and microbreweries, and a visitor-experience museum.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)

Keywords

• Belgian craft beer
• Oak barrel aging
• Family brewery
• Beer tourism
• Belgian specialty beer

Headquarters

HQ city

Pipaix

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer Sales (E-commerce): Direct-to-consumer online sales of beers through the company website shop, including individual bottles, packs (6x33cl, 12x33cl, 6x75cl), gift boxes, and merchandise. Orders shipped via BPost with delivery included in prices.
2. On-premise Sales (Taverns & Microbreweries): Revenue from company-owned and operated taverns (Trolls & Bush in Pipaix and Ath, Trolls & Croque in Lille) and Brasse-Temps microbreweries (Mons, Tournai, Louvain-la-Neuve, Charleroi) where beers are served for on-premise consumption along with food.
3. Visitor Experiences: Revenue from tourism activities including the Beerstorium interactive museum visits, brewery tours, and seminar/event space rentals at the visitor center inaugurated in 2019.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brasserie Dubuisson brews and sells authentic 100% natural Belgian beers under the Bush and Cuvée des Trolls ranges, including premium oak-aged variants, fruit beers, and seasonal offerings. The company supplements brewing with company-owned taverns (Trolls & Bush, Trolls & Croque), Brasse-Temps microbreweries, the Beerstorium interactive museum, brewery tours, and an e-commerce shop shipping across Belgium and internationally.

Product overview

Brasserie Dubuisson is Belgium's oldest family brewery (founded 1769), producing authentic 100% natural Belgian beers. The portfolio centers on two main brand families: the Bush range (Bush Caractère, Bush Triple, Bush de Noël, and premium oak-aged Prestige/Nuits/Charmes beers) and the Trolls range (Cuvée des Trolls, Rasta Trolls, Lowa Trolls). Additional offerings include fruit beers (Pêche Mel Bush, Fram'Bush), seasonal Surfine, and exclusive Blanche Dubuisson. The company also operates experiential visitor attractions including the Beerstorium interactive museum, Trolls & Bush taverns, Brasse-Temps microbreweries, and retail shops, all centered around beer tourism and tasting experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Bush: Core beer brand including Bush Caractère, Bush Triple, Bush de Noël, and the Prestige range (Bush Prestige, Bush de Nuits, Bush de Charmes). Bush Caractère has been produced since 1933 with an unchanged recipe.
• Cuvée des Trolls
• Surfine
• Fram'Bush
• Pêche Mel Bush
• Brasse-Temps
• Trolls & Bush
• Beerstorium
• Le Terroir des Trolls

Products and services

• Brewery Tours and Seminar/Event Spaces Brewery tour bookings and rental of 7 modular seminar rooms at the visitor center accommodating 5–100 people; serves tourists, groups, and corporate event organizers.
• Bush Caractère The iconic core beer of Brasserie Dubuisson, produced since 1933 with an unchanged recipe. One of the strongest Belgian beers with natural fermentation at 12% ABV, known for its balanced sweet-bitter taste and mocha character; aimed at connoisseurs seeking authentic Belgian beers.
• Bush Triple A strong golden blonde beer in the Bush family with a powerful, typified profile; targets consumers seeking premium Belgian strong ales.
• Bush de Noël Christmas seasonal beer from the Bush range; available seasonally for consumers seeking holiday Belgian ales.
• Bush Prestige Premium beer aged for several months in oak barrels, giving it a unique taste; targets connoisseurs seeking prestige aged Belgian ales.
• Bush de Nuits Premium beer from 8 months of aging in Burgundy white wine oak barrels (Charmes Meursault); positioned between blonde beer and white wine for the prestige segment.
• Bush de Charmes Premium beer resulting from 9 months of aging in Burgundy white wine oak barrels (Charmes Meursault); for consumers seeking prestige aged Belgian beers with wine-barrel character.
• Cuvée des Trolls A blonde unfiltered Belgian beer featuring a friendly Troll character; brewed from malt, hops, sugar, water, and dried orange peels for a fruity aroma. Targets consumers seeking approachable Belgian specialty beers.
• Rasta Trolls A filtered blonde Belgian beer at 7% ABV with natural rum aromas and apple notes, marketed as ultra-refreshing for relaxation moments.
• Lowa Trolls Part of the Cuvée des Trolls brand range; targets consumers within the Trolls family.
• Surfine Seasonal Belgian beer brewed with 3 malts, 3 Belgian hops, and fermented with 3 types of yeast; made with hops from the brewery's own field, targets hop-forward beer enthusiasts. Named Best European Seasonal Beer at World Beer Awards 2015.
• Pêche Mel Bush A strong fruity Belgian beer combining Bush beer with natural peach flavor; targets consumers seeking fruit-flavored Belgian ales.
• Fram'Bush A fruity Belgian beer with natural raspberry flavor, combining raspberry beer and Bush Caractère; targets consumers seeking fruit-flavored Belgian ales.
• Blanche Dubuisson An exclusive white Belgian beer created for the microbreweries, available in limited quantities in 75cl bottles only at select Brasse-Temps locations.
• Dubuisson Beerstorium Interactive museum experience exploring Belgian brewing world, beer history, and Brasserie Dubuisson's heritage; serves tourists, families, and groups at the Pipaix visitor center.
• Trolls & Bush Taverns Company-owned taverns and restaurants serving Dubuisson beers with food menus at Pipaix, Ath (Belgium), and Lille (France, as Trolls & Croque); targets consumers seeking on-premise Belgian beer experiences.
• Brasse-Temps Microbreweries Chain of company-owned microbreweries in Louvain-la-Neuve, Mons, Tournai, and Charleroi offering fresh Dubuisson beers with food menus; targets consumers seeking fresh on-premise Belgian beer experiences.
• Le Terroir des Trolls Shop Retail shop at the Pipaix visitor center selling Dubuisson beers to take home and a wide range of gift products and merchandise.

Quantifiable outcome

• Surfine named Best European Seasonal Beer at World Beer Awards 2015
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Belgian Family BrewerscoreStrategic or Co-development Partner · 1 January 2007Association founded by Dubuisson in 2007 uniting family breweries united by passion and craftsmanship to promote authentic Belgian specialty beers. All members have been brewing within the same family for at least 50 years.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brouwerij Rodenbach: Belgian family brewery famous for oak foeder aging of Flemish red-brown ales. Highly comparable to Dubuisson given shared Belgian family-brewer heritage, oak barrel maturation technique pioneered decades earlier, and similar premium positioning in the Belgian specialty beer segment.
• Duvel Moortgat: Large Belgian family-controlled brewery (Duvel, Vedett, Chouffe, Maredsous). Comparable as a Belgian family-owned specialty brewer with premium positioning, multi-brand portfolio, and tourism/visitor experiences, though at meaningfully larger scale than Dubuisson.
• Lindemans Brewery: Belgian family brewery in Pajottenland producing lambic, gueuze, and fruit beers. Directly comparable to Dubuisson as a multi-generational Belgian family-owned craft brewery with a strong international export footprint and fruit/specialty extensions to a core range.
• Brouwerij Van Honsebrouck: Belgian family brewery producing Bacchus and Kasteel lines. Comparable Belgian family-owned brewer with a heritage portfolio of strong character beers and a tourism/on-premise presence, similar in scale and segment to Dubuisson.
• Brouwerij Verhaeghe: Belgian family brewery known for Echt Kriekenbier and Verhaeghe Echts Flemish ales. Comparable as a Belgian family-owned specialty brewer with strong character and fruit-beer products and a focus on traditional brewing methods.
• Brasserie d'Orval / Abbaye Notre-Dame de Scourmont: Belgian Trappist brewery producing a single high-character amber beer with strong heritage. Comparable to Dubuisson as a Belgian heritage brewer with single-site production, premium positioning, and limited but high-margin distribution.
• Brasserie de Rochefort (Abbaye Notre-Dame de Saint-Rémy): Belgian Trappist brewery producing three strong character beers with centuries of heritage. Directly comparable to Dubuisson as a small-batch Belgian heritage brewer focused on strong, complex ales with premium international distribution.

Regional players

• Brasserie Cantillon: Brussels-based family lambic brewery and museum, also Belgian family-owned with a museum/tourism component. Comparable to Dubuisson in heritage brewing model and tourism/D2C strategy, though specialized in lambic rather than character ales.

Broad incumbents

• AB InBev: Belgian-headquartered world's largest brewer with portfolios spanning mass-market and craft (e.g., Stella Artois, Leffe, Hoegaarden, Tripel Karmeliet via Bosteels). Comparable only at the broad-industry level; not a direct competitor at the family-craft premium tier but a benchmark for export reach and capacity.

Emerging players

• Brasserie Artisanale de Rulles: Small Wallonian craft brewery based in Habay-la-Neuve, in the same Belgian region as Dubuisson. Comparable as a regional Wallonian specialty brewer with a similar product philosophy and a focus on local terroir, though at a smaller scale and without Dubuisson's heritage status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrDubuisson
• YouTubeyoutube.com/c/DubuissonBeers
• Facebookfacebook.com/brasseriedubuisson
• LinkedInlinkedin.com/company/brasserie-dubuisson
• Instagraminstagram.com/brasserie_dubuisson

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubuisson Brewery