Dubuisson Brewery
Brasserie Dubuisson is Belgium's oldest family brewery (founded 1769), producing authentic natural Belgian beers across the Bush and Cuvée des Trolls ranges, and selling them directly to consumers through e-commerce, six owned taverns and microbreweries, and a visitor-experience museum.
- Company typePrivate
- Founded1976
- HeadquartersPipaix, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dubuisson Brewery does
Brasserie Dubuisson is Belgium's oldest family brewery, founded in 1769 in Pipaix, Wallonia, and currently led by the 8th and 9th generations of the Dubuisson family. It produces a portfolio of authentic, 100% natural Belgian beers organized around two main brand families — Bush (Bush Caractère, Bush Triple, Bush de Noël, plus premium oak-aged Bush Prestige, Bush de Nuits, and Bush de Charmes) and Cuvée des Trolls (including Rasta Trolls and Lowa Trolls) — alongside fruit beers (Pêche Mel Bush, Fram'Bush), the seasonal Surfine, and the microbrewery-exclusive Blanche Dubuisson. Its underlying technology rests on traditional Belgian brewing methods combined with proprietary oak barrel aging (pioneered in 2000 using former Burgundy white wine barrels) and vertical integration through an in-house 50-are hop field with 880+ hop plants; post-2013 production capacity exceeds 100,000 hectoliters per year following a €5M+ investment in a new brewhouse and fermentation expansion.
The company operates a hybrid direct-to-consumer business model across multiple revenue streams: e-commerce sales via dubuisson.com (with BPost shipping and Mollie payments), six company-owned on-premise establishments (Trolls & Bush taverns in Pipaix and Ath; Trolls & Croque in Lille; Brasse-Temps microbreweries in Louvain-la-Neuve, Mons, Tournai, and Charleroi), and visitor-experience revenue from the Beerstorium interactive museum, Le Terroir des Trolls gift shop, brewery tours, and seven modular seminar/event rooms (5–100 people) opened in 2019. Distribution extends across Belgium, France, the USA, and other international markets via localized websites. Customers are persona-segmented across beer enthusiasts, tourists/experience seekers, and the hospitality sector; no external investors, parent company, or funding rounds are indicated, with the company explicitly maintaining 100% independent family ownership and refusing to produce label beers for third parties.
Dubuisson Brewery firmographics
Firmographics- Name
- Dubuisson Brewery
- Legal name
- BRASSERIE DUBUISSON SPRL
- Website
- https://www.dubuisson.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brasserie Dubuisson is Belgium's oldest family brewery (founded 1769), producing authentic natural Belgian beers across the Bush and Cuvée des Trolls ranges, and selling them directly to consumers through e-commerce, six owned taverns and microbreweries, and a visitor-experience museum.
- Ownership category
- akta.pro rank
Dubuisson Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Dubuisson Brewery is headquartered
LocationHeadquarters
- HQ city
- Pipaix
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Dubuisson Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Beer Sales (E-commerce): Direct-to-consumer online sales of beers through the company website shop, including individual bottles, packs (6x33cl, 12x33cl, 6x75cl), gift boxes, and merchandise. Orders shipped via BPost with delivery included in prices.
- On-premise Sales (Taverns & Microbreweries): Revenue from company-owned and operated taverns (Trolls & Bush in Pipaix and Ath, Trolls & Croque in Lille) and Brasse-Temps microbreweries (Mons, Tournai, Louvain-la-Neuve, Charleroi) where beers are served for on-premise consumption along with food.
- Visitor Experiences: Revenue from tourism activities including the Beerstorium interactive museum visits, brewery tours, and seminar/event space rentals at the visitor center inaugurated in 2019.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rasta Trolls 6x33cl Pack |
| Unit Pricing | Pay-as-you-go | Rasta Trolls 12x33cl Pack |
| Unit Pricing | Pay-as-you-go | Bush Triple 6x33cl Pack |
| Unit Pricing | Pay-as-you-go | Bush de Charmes 6x75cl Pack |
| Unit Pricing | Pay-as-you-go | Bush Caractère 6x75cl Pack |
| Unit Pricing | Pay-as-you-go | Bush Triple 6x75cl Pack |
| Unit Pricing | Pay-as-you-go | Surfine 6x33cl Pack |
| Unit Pricing | Pay-as-you-go | Coffret Bush Caractère / Triple Gift Box |
| Unit Pricing | Pay-as-you-go | Pack Mix 12x33cl (Customizable) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Dubuisson Brewery product offering
Product offeringCore offering
Brasserie Dubuisson brews and sells authentic 100% natural Belgian beers under the Bush and Cuvée des Trolls ranges, including premium oak-aged variants, fruit beers, and seasonal offerings. The company supplements brewing with company-owned taverns (Trolls & Bush, Trolls & Croque), Brasse-Temps microbreweries, the Beerstorium interactive museum, brewery tours, and an e-commerce shop shipping across Belgium and internationally.
Product overview
Brasserie Dubuisson is Belgium's oldest family brewery (founded 1769), producing authentic 100% natural Belgian beers. The portfolio centers on two main brand families: the Bush range (Bush Caractère, Bush Triple, Bush de Noël, and premium oak-aged Prestige/Nuits/Charmes beers) and the Trolls range (Cuvée des Trolls, Rasta Trolls, Lowa Trolls). Additional offerings include fruit beers (Pêche Mel Bush, Fram'Bush), seasonal Surfine, and exclusive Blanche Dubuisson. The company also operates experiential visitor attractions including the Beerstorium interactive museum, Trolls & Bush taverns, Brasse-Temps microbreweries, and retail shops, all centered around beer tourism and tasting experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Bush: Core beer brand including Bush Caractère, Bush Triple, Bush de Noël, and the Prestige range (Bush Prestige, Bush de Nuits, Bush de Charmes). Bush Caractère has been produced since 1933 with an unchanged recipe.
- Cuvée des Trolls
- Surfine
- Fram'Bush
- Pêche Mel Bush
- Brasse-Temps
- Trolls & Bush
- Beerstorium
- Le Terroir des Trolls
Products and services
- Brewery Tours and Seminar/Event Spaces Brewery tour bookings and rental of 7 modular seminar rooms at the visitor center accommodating 5–100 people; serves tourists, groups, and corporate event organizers.
- Bush Caractère The iconic core beer of Brasserie Dubuisson, produced since 1933 with an unchanged recipe. One of the strongest Belgian beers with natural fermentation at 12% ABV, known for its balanced sweet-bitter taste and mocha character; aimed at connoisseurs seeking authentic Belgian beers.
- Bush Triple A strong golden blonde beer in the Bush family with a powerful, typified profile; targets consumers seeking premium Belgian strong ales.
- Bush de Noël Christmas seasonal beer from the Bush range; available seasonally for consumers seeking holiday Belgian ales.
- Bush Prestige Premium beer aged for several months in oak barrels, giving it a unique taste; targets connoisseurs seeking prestige aged Belgian ales.
- Bush de Nuits Premium beer from 8 months of aging in Burgundy white wine oak barrels (Charmes Meursault); positioned between blonde beer and white wine for the prestige segment.
- Bush de Charmes Premium beer resulting from 9 months of aging in Burgundy white wine oak barrels (Charmes Meursault); for consumers seeking prestige aged Belgian beers with wine-barrel character.
- Cuvée des Trolls A blonde unfiltered Belgian beer featuring a friendly Troll character; brewed from malt, hops, sugar, water, and dried orange peels for a fruity aroma. Targets consumers seeking approachable Belgian specialty beers.
- Rasta Trolls A filtered blonde Belgian beer at 7% ABV with natural rum aromas and apple notes, marketed as ultra-refreshing for relaxation moments.
- Lowa Trolls Part of the Cuvée des Trolls brand range; targets consumers within the Trolls family.
- Surfine Seasonal Belgian beer brewed with 3 malts, 3 Belgian hops, and fermented with 3 types of yeast; made with hops from the brewery's own field, targets hop-forward beer enthusiasts. Named Best European Seasonal Beer at World Beer Awards 2015.
- Pêche Mel Bush A strong fruity Belgian beer combining Bush beer with natural peach flavor; targets consumers seeking fruit-flavored Belgian ales.
- Fram'Bush A fruity Belgian beer with natural raspberry flavor, combining raspberry beer and Bush Caractère; targets consumers seeking fruit-flavored Belgian ales.
- Blanche Dubuisson An exclusive white Belgian beer created for the microbreweries, available in limited quantities in 75cl bottles only at select Brasse-Temps locations.
- Dubuisson Beerstorium Interactive museum experience exploring Belgian brewing world, beer history, and Brasserie Dubuisson's heritage; serves tourists, families, and groups at the Pipaix visitor center.
- Trolls & Bush Taverns Company-owned taverns and restaurants serving Dubuisson beers with food menus at Pipaix, Ath (Belgium), and Lille (France, as Trolls & Croque); targets consumers seeking on-premise Belgian beer experiences.
- Brasse-Temps Microbreweries Chain of company-owned microbreweries in Louvain-la-Neuve, Mons, Tournai, and Charleroi offering fresh Dubuisson beers with food menus; targets consumers seeking fresh on-premise Belgian beer experiences.
- Le Terroir des Trolls Shop Retail shop at the Pipaix visitor center selling Dubuisson beers to take home and a wide range of gift products and merchandise.
Quantifiable outcome
- Surfine named Best European Seasonal Beer at World Beer Awards 2015
- +1 more outcomes
Companies that use Dubuisson Brewery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Dubuisson Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Dubuisson Brewery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Belgian Family BrewerscoreAssociation founded by Dubuisson in 2007 uniting family breweries united by passion and craftsmanship to promote authentic Belgian specialty beers. All members have been brewing within the same family for at least 50 years.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Dubuisson Brewery competitors and assessment
Company assessmentDirect peers
- Brouwerij Rodenbach: Belgian family brewery famous for oak foeder aging of Flemish red-brown ales. Highly comparable to Dubuisson given shared Belgian family-brewer heritage, oak barrel maturation technique pioneered decades earlier, and similar premium positioning in the Belgian specialty beer segment.
- Duvel Moortgat: Large Belgian family-controlled brewery (Duvel, Vedett, Chouffe, Maredsous). Comparable as a Belgian family-owned specialty brewer with premium positioning, multi-brand portfolio, and tourism/visitor experiences, though at meaningfully larger scale than Dubuisson.
- Lindemans Brewery: Belgian family brewery in Pajottenland producing lambic, gueuze, and fruit beers. Directly comparable to Dubuisson as a multi-generational Belgian family-owned craft brewery with a strong international export footprint and fruit/specialty extensions to a core range.
- Brouwerij Van Honsebrouck: Belgian family brewery producing Bacchus and Kasteel lines. Comparable Belgian family-owned brewer with a heritage portfolio of strong character beers and a tourism/on-premise presence, similar in scale and segment to Dubuisson.
- Brouwerij Verhaeghe: Belgian family brewery known for Echt Kriekenbier and Verhaeghe Echts Flemish ales. Comparable as a Belgian family-owned specialty brewer with strong character and fruit-beer products and a focus on traditional brewing methods.
- Brasserie d'Orval / Abbaye Notre-Dame de Scourmont: Belgian Trappist brewery producing a single high-character amber beer with strong heritage. Comparable to Dubuisson as a Belgian heritage brewer with single-site production, premium positioning, and limited but high-margin distribution.
- Brasserie de Rochefort (Abbaye Notre-Dame de Saint-Rémy): Belgian Trappist brewery producing three strong character beers with centuries of heritage. Directly comparable to Dubuisson as a small-batch Belgian heritage brewer focused on strong, complex ales with premium international distribution.
Regional players
- Brasserie Cantillon: Brussels-based family lambic brewery and museum, also Belgian family-owned with a museum/tourism component. Comparable to Dubuisson in heritage brewing model and tourism/D2C strategy, though specialized in lambic rather than character ales.
Broad incumbents
- AB InBev: Belgian-headquartered world's largest brewer with portfolios spanning mass-market and craft (e.g., Stella Artois, Leffe, Hoegaarden, Tripel Karmeliet via Bosteels). Comparable only at the broad-industry level; not a direct competitor at the family-craft premium tier but a benchmark for export reach and capacity.
Emerging players
- Brasserie Artisanale de Rulles: Small Wallonian craft brewery based in Habay-la-Neuve, in the same Belgian region as Dubuisson. Comparable as a regional Wallonian specialty brewer with a similar product philosophy and a focus on local terroir, though at a smaller scale and without Dubuisson's heritage status.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dubuisson Brewery social profiles
Digital presenceDubuisson Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubuisson Brewery leadership team
Management profileNumber of profiles
Profiles3 records
Dubuisson Brewery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dubuisson Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubuisson Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubuisson Brewery
What does Dubuisson Brewery do?
Brasserie Dubuisson brews and sells authentic 100% natural Belgian beers under the Bush and Cuvée des Trolls ranges, including premium oak-aged variants, fruit beers, and seasonal offerings. The company supplements brewing with company-owned taverns (Trolls & Bush, Trolls & Croque), Brasse-Temps microbreweries, the Beerstorium interactive museum, brewery tours, and an e-commerce shop shipping across Belgium and internationally.
Is Dubuisson Brewery a public or private company?
Dubuisson Brewery is a private company. It is classified as family owned and is currently operating.
When was Dubuisson Brewery founded?
Dubuisson Brewery was founded in 1976. It employs 11 to 50 people.
Where is Dubuisson Brewery based?
Dubuisson Brewery is headquartered in Pipaix, Belgium, in the Europe region.
How does Dubuisson Brewery make money?
Three revenue lines are on record. Beer Sales (E-commerce) is the primary driver. The others are on-premise Sales (Taverns & Microbreweries) and visitor Experiences.
Who are Dubuisson Brewery's main competitors?
Direct peers on record are Brouwerij Rodenbach, Duvel Moortgat, Lindemans Brewery, Brouwerij Van Honsebrouck, Brouwerij Verhaeghe, Brasserie d'Orval / Abbaye Notre-Dame de Scourmont and Brasserie de Rochefort (Abbaye Notre-Dame de Saint-Rémy). Brasserie Cantillon is listed as a regional player. AB InBev is listed as a broad incumbent. Brasserie Artisanale de Rulles is listed as an emerging player.
Does Dubuisson Brewery have an API?
No public API is recorded for Dubuisson Brewery.
What industry is Dubuisson Brewery in?
Dubuisson Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.