St Louis Estate

What St Louis Estate does

St Louis Estate is a privately held retirement living community located at 10 Albert Street, Claremont, Western Australia, owned and operated by Continuing Health Care (CHC), a family-run aged-care group founded in 1969 by nurse Rhonda Peploe. The community sits on 30,000sqm of landscaped grounds centred on the heritage-listed Hinemoa Homestead (built in the late 1890s) and offers independent-living villas and apartments in one-, two-, and deluxe-two-bedroom configurations, with on-site amenities including an indoor heated pool, gymnasium, café, premium restaurant, library, and hairdresser, supported by a 24-hour emergency call system and on-site carers.

The company extends its offering along two product lines. The first is a property portfolio covering the legacy St Louis Estate residences plus the Kiora by St Louis sub-brand, launched in 2021 as 16 architect-designed luxury apartments by Kerry Hill Architects with full access to the Estate's wellness facilities. The second is St Louis Estate Home Care, which delivers personal and clinical care services on a fee-for-service basis or through Australian Government-subsidised Home Care Packages, creating a recurring revenue stream anchored to residents as their care needs change.

St Louis Estate generates revenue through one-time residence purchases or leases (strata/one-time license model) for its property portfolio, supplemented by recurring fee-for-service and Government-subsidised home-care fees. Distribution is primarily direct-to-consumer via the website, phone enquiries, and on-site display suite tours ('The Royce'), with marketing concentrated on a local Perth/Western Australia audience through organic social media (Facebook, Instagram, LinkedIn) and a monthly email newsletter. The company serves retirees and seniors seeking independent living with optional care support, with a particular emphasis on affluent retirees in Perth's western suburbs.

Name

St Louis Estate

Legal name

St Louis Estate

Website

https://stlouisestate.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

St Louis Estate is a privately held retirement living community in Claremont, Western Australia, owned by Continuing Health Care. It offers independent-living residences, the Kiora luxury apartment sub-brand, and on-site home care services to retirees in Perth's western suburbs.

Ownership category

akta.pro rank

Product category

Retirement Living and Aged Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Active Adult (55+) Independent Living Communities (HLADAAAD), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Retirement living community
• Aged care services
• Independent living apartments
• Home care packages
• Senior residential living

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retirement Property Sales: Sale of retirement living residences including villas and apartments of various sizes. Residents purchase or lease units within the estate, gaining access to community amenities and care services.
2. Home Care Services: Personal and clinical care services available to residents through the St Louis Estate Home Care program. Care is provided on either a fee-for-service basis or via Government-subsidised Home Care Packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

St Louis Estate is a retirement living community located in Claremont, Western Australia, offering contemporary villas and apartments for independent seniors. Residents gain access to on-site carers, a 24-hour emergency call system, hospitality services, and shared amenities including an indoor heated pool, gymnasium, premium restaurant, café, library, and hairdresser. The community also delivers personal and clinical home care services either on a fee-for-service basis or via Government-subsidised Home Care Packages.

Product overview

St Louis Estate is a comprehensive retirement living community offering a multi-faceted portfolio of residential options and care services. The portfolio is structured around the main St Louis Estate community, which provides independent living residences (villas and apartments of varying configurations including one-bedroom, two-bedroom, and deluxe units) coupled with extensive amenities and hospitality services. Kiora by St Louis represents a distinct sub-brand of 16 architect-designed independent living apartments that access the broader Estate's wellness facilities and home care services. Home Care services are available both as standalone offerings and as integrated support for Estate and Kiora residents, providing a complete continuum of care within the community.

Differentiator

Problem solved

Functional benefit

Brands

• Kiora by St Louis: Luxury retirement living apartments featuring 16 modern units designed by award-winning Kerry Hill Architects, offering holistic approach to independent living with full access to St Louis Estate's wellness facilities and services.

Products and services

• St Louis Estate Residences
• Kiora by St Louis
• St Louis Estate Home Care

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Kerry Hill ArchitectscoreTechnology or IntegrationAward-winning Kerry Hill Architects designed the Kiora by St Louis development. The architects are known for clean lines, natural materiality, and bespoke detail. Kiora features 16 modern apartments designed in a modern yet crafted style, establishing an exclusive enclave of sophistication.
• Continuing Health Care (CHC)coreOthersContinuing Health Care (CHC) is the parent company that owns and manages St Louis Estate. It is described as a family-run business that has been providing care and support to Western Australia's elderly for over 40 years. Founder Rhonda Peploe, a nurse, opened her first aged care facility in 1969.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stlouisestate
• Facebookfacebook.com/stlouisestateretirement
• LinkedInlinkedin.com/company/st-louis-estate-perth
• Instagraminstagram.com/stlouisperth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Louis Estate