Mastering P.o.P

What Mastering P.o.P does

Mastering P.o.P (Mastering Profitability over Popularity) is a privately held, founder-led SEO and digital marketing coaching business founded by Tia Jones in 2006 and operated out of Marina Del Rey, California. The company serves established e-commerce business owners across 14 industry verticals — including Fashion & Apparel, Cannabis & CBD, Gaming, Pet, Beauty & Skincare, Home Decor, and Jewelry & Accessories — with educational content, coaching, and an active peer community. Co-founder Stephanie Jones has been providing coaching alongside Tia since 2015.

The company's core product is the Inner Circle Membership, a $149/month subscription (with a one-time $299 onboarding fee) that delivers 300+ hours of self-paced audio and video content on SEO, content marketing, local search, partnership marketing, and lead generation; weekly live Zoom coaching calls; customized SEO strategies with 100 tracked keywords per member; and discounted access to a curated ecosystem of 12+ integrated technology partners. Above the membership sits the Growth Marketing Partnership at $2,500/month, a premium hands-on engagement where Tia Jones works directly with established businesses on strategy, content, and analytics. Add-on revenue streams include the SEO Simplified course ($39), other courses ($97), digital marketing consultations ($150), website makeovers ($149), email flow set-up ($599), and an affiliate program paying 30-50% commission plus 15-25% monthly recurring.

The business is a 2-person operation with no external funding, no parent company, and no subsidiaries. Course and membership delivery runs on the Kajabi platform; marketing and distribution rely on owned channels (blog, email newsletter, Facebook group, Instagram, Twitter/X, Pinterest, LinkedIn, Clubhouse), affiliate referrals, and earned media including a 2024 'Best Digital Marketing Courses' award from Best of Best Review. Distribution is global via self-serve sign-up, with the premium tier sold via direct engagement. Multiple customer testimonials (JDNatLady's Creations, Milton's Daughter, Mudd House Mercantile, etc.) cite outcomes such as first-page Google rankings, featured snippet recognition, and accelerated project completion.

Name

Mastering P.o.P

Legal name

Mastering P.o.P

Website

https://www.masteringpop.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastering P.o.P is a founder-led SEO and digital marketing coaching membership founded in 2006, serving established e-commerce business owners across 14 verticals through a $149/month community membership and a $2,500/month premium partnership tier.

Ownership category

akta.pro rank

Product category

Digital Marketing Education and SEO Coaching

NAICS

Educational Support Services (61171), Marketing Consulting Services (541613), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• SEO coaching services
• Digital marketing education
• Ecommerce marketing training
• Search engine optimization
• Marketing membership program

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Membership Subscription: Recurring monthly membership providing access to courses, workflows, Zoom coaching calls, community, and technology partner discounts. Starting at $149/month with one-time $299 onboarding fee.
2. Growth Marketing Partnership: Premium hands-on partnership at $2,500/month for established businesses, including strategic guidance, SEO strategy, content planning, partnership marketing, lead generation, and direct work with Tia Jones.
3. Courses and Digital Products: One-time purchases for specific courses such as SEO Simplified at $39, and individual classes, webinars at varying price points.
4. Consultation Services: 30-minute virtual consultations at $150 with website review via Zoom screen sharing, quick SEO analysis, and Q&A about membership programs.
5. Affiliate Commission: Affiliates earn 50% commission on initial purchases and 15% monthly recurring for retained members. Also 30% commission structure mentioned in affiliate terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Mastering P.o.P is a boutique digital marketing and SEO coaching program that teaches e-commerce business owners how to improve search visibility, drive qualified traffic, and turn marketing into measurable revenue. The core offering is the Inner Circle Membership at $149/month, providing 300+ hours of educational content, customized SEO strategies, weekly Zoom coaching calls, and community access. A premium Growth Marketing Partnership tier at $2,500/month offers hands-on strategic guidance directly with founder Tia Jones.

Product overview

Mastering P.o.P (Profitability over Popularity) is an SEO and Digital Marketing coaching program for online business owners, offering a tiered product portfolio. The core offering is the Inner Circle Membership ($149/month) providing 300+ hours of educational content, vetted marketing resources, technology partners, and the Routine Tracker. Above this is the Growth Marketing Partnership ($2,500/month) offering hands-on strategic guidance with Tia Jones. Individual add-on products include SEO courses, the SEO Simplified course ($39), Digital Marketing & SEO Consultations, and the Affiliate Program. All members gain access to weekly Zoom calls, SEO keyword reports, technology integrations (Shopify, Klaviyo, PushOwl, etc.), and the Inner Circle Community.

Differentiator

Problem solved

Functional benefit

Products and services

• Inner Circle Membership Digital Marketing and SEO membership at $149/month providing access to over 300+ hours of educational audio and video content, vetted marketing resources, digital tools, technology partners, monthly reporting, Routine Tracker, and customized SEO strategy tracking 100 keywords.
• Growth Marketing Partnership Premium hands-on strategic partnership at $2,500/month with Tia Jones for established businesses including strategic guidance, customized SEO and growth strategy, website and content optimization, analytics setup, monthly strategy sessions, and access to trusted specialists.
• SEO Simplified Course Self-paced multimedia course for $39 focused on improving SEO skills through title tags, meta descriptions, and keyword modifiers, designed for anyone selling services or products online.
• Digital Marketing & SEO Consultation 30-minute virtual custom consultation via Zoom with screen sharing option, including website review, quick SEO analysis, and opportunity to ask questions about membership programs.
• Affiliate Program Digital Marketing and SEO affiliate program paying 50% commission for every paying member referred, plus 15% monthly recurring commission for members who stay. Payment via PayPal every other month.
• Website Makeovers Website redesign and optimization service priced at $149.
• Email Flow Set-Up Email automation setup service priced at $599.
• Build an E-commerce Store and Sell Online Class Four-hour class on building and selling in an e-commerce store.

Quantifiable outcome

• Members have achieved first-page rankings for primary keywords (e.g., 'handmade soaps') within months of joining
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• ShopifycoreTechnology or IntegrationShopify Partner status with subscription-based eCommerce platform supporting businesses of all sizes selling physical and digital products. Referrer link available for free trial signups.
• KlaviyocoreTechnology or IntegrationMarketing automation platform for email and SMS. Partner signup link provides discounted rates for members. Integrated with Shopify for eCommerce email campaigns.
• KajabicoreTechnology or IntegrationOnline platform for creating, selling, and marketing courses and digital products. Used as Mastering P.o.P's course delivery and membership management platform.
• ApollosupportingTechnology or IntegrationAll-in-one tool for finding verified lead contact details, warming up email accounts, and sending automated outreach sequences for sales and cold email.
• InstantlysupportingTechnology or IntegrationEmail warmup and automated outreach sequences service for sales and cold email campaigns.
• PushOwlsupportingTechnology or IntegrationWeb push notification app for marketing products, recovering abandoned carts, and sending personalized promotions. Discounted rate for members via referral link.
• Appstle SubscriptionssupportingTechnology or IntegrationSubscription and box management tool with merchant tools and intuitive UI for recurring revenue businesses.
• Schema Plus App by UppercasesupportingTechnology or IntegrationSEO app improving rankings by adding schema.org structured data to help search engines understand content.
• In Cart UpsellsupportingTechnology or IntegrationAutomatically displays targeted offers to customers at checkout to increase average order value.
• Report ToastersupportingTechnology or IntegrationReporting and analytics app for e-commerce allowing creation, scheduling and export of custom reports across all sales channels.
• Referral Candy & AffiliatessupportingTechnology or IntegrationReferral marketing automation tool that rewards customers for referring friends and tracks affiliate sales.
• AMP (Accelerated Mobile Pages)supportingTechnology or IntegrationGoogle technology that boosts performance, improves SEO and helps store appear at top of search results.
• AudienssupportingTechnology or IntegrationKlaviyo-integrated Shopify app for improving email conversion rates with AI-powered audience targeting and campaign suggestions. 21-day trial available for members.
• Inland Empire Regional Chamber of CommercesupportingStrategic or Co-development PartnerRegional chamber supporting commerce and economic prosperity throughout Riverside & San Bernardino Counties in California.
• Farmers Insurance - Young DouglasminorOthersLocal insurance agency in Ontario CA helping customers identify insurance coverages fitting their needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DigitalMarketer: Subscription-based digital marketing training platform with courses, certifications, and community for marketers and business owners. Directly comparable in offering tiered memberships, certification programs, and applied marketing training to SMBs.
• Authority Hacker: Online courses and community focused on SEO, niche sites, and digital marketing for entrepreneurs. Direct competitor in the premium paid SEO education space with a similar founder-led content library model.
• Income School: Online training and community teaching SEO, niche websites, and YouTube-based business models. Comparable founder-led model with paid membership, cohort-based community, and SEO-centric curriculum targeting online entrepreneurs.
• Smart Passive Income: Pat Flynn's online business education platform offering courses, podcasts, and community on online business, SEO, and digital marketing. Comparable founder-led, content-rich offering with similar SMB/entrepreneur audience.
• Trafficology: SEO coaching and training program for e-commerce and affiliate marketers with a community and live coaching elements. Closely comparable in targeting e-commerce business owners with hands-on SEO coaching and membership.

Emerging players

• Ahrefs Academy: Free SEO and marketing training offering from Ahrefs, a major SEO tooling company. Comparable curriculum on SEO fundamentals, content marketing, and link building, offered at lower price points (free), pressuring Mastering P.o.P's value proposition.
• Semrush Academy: Free online courses and certifications from Semrush covering SEO, content marketing, PPC, and social media. Overlaps with Mastering P.o.P's SEO training content but is bundled with the Semrush platform.
• Yoast SEO Academy: Online SEO training courses from Yoast, a leading WordPress SEO plugin. Overlaps with Mastering P.o.P's SEO education offering, particularly on technical SEO and on-page optimization, distributed through a different channel (WordPress ecosystem).

Broad incumbents

• HubSpot Academy: Free certification and training platform covering inbound marketing, SEO, content, and sales. Operates as a large-scale, credential-issuing incumbent whose free certifications and broad coverage overlap with Mastering P.o.P's curriculum.
• Neil Patel Digital: Large-scale digital marketing education and services from Neil Patel, covering SEO, content, and conversion optimization. Comparable SEO-focused training and tooling free content, with broader agency services appealing to a similar SMB audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/3686471004728991
• Xx.com/masteringpop
• LinkedInlinkedin.com/company/mastering-pop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastering P.o.P