What Australand does

Australand is an Australian real estate company that develops and invests in land and residential, retail, and commercial property, with operations dating to 2000 and a headquarters in Rhodes, NSW. Since 2014, Australand has operated as part of Frasers Property Australia, the Australian subsidiary of Singapore-listed Frasers Property Limited (SGX: AW9Z), and continues to manage specific assets and vehicles under the Australand Property Group designation, as evidenced by a 2026 sale of five Melbourne logistics assets to ESR-REIT.

The business operates three core product divisions: Residential (homes, townhouses, apartments, and masterplanned communities), Retail (shopping centre development and management, including casual leasing), and Commercial (office spaces and business communities). Supporting services include Property Management and the Care & Rewards loyalty program. The company has delivered over 150,000 homes since 1924 across NSW, QLD, VIC, and WA, and operates GRESB 5-star sustainability credentials alongside a stated net-zero carbon by 2050 target. Distribution is executed through a state-segmented direct sales force, third-party rental listing platforms, and a direct-to-customer portal (myFrasersProperty).

The revenue model is real estate development and investment, monetized through the sale of residential dwellings, the leasing of retail and commercial space, fees from property management services, and capital gains on asset disposals. Pricing is not publicly disclosed; transaction values referenced in the input data include a A$276.8M logistics portfolio sale and a A$400M retail centre exchange, indicating large individual deal sizes. Headcount of 501-1,000 employees is consistent with a mid-to-large property developer; AI/ML capabilities are not referenced in the available source material.

Name

Australand

Legal name

Frasers Property Australia

Website

https://australand.com.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Australand is an Australian real estate developer and investor operating in residential, retail, and commercial property across NSW, QLD, VIC, and WA. Since 2014 it has operated as part of Frasers Property Australia, the Australian arm of Singapore-listed Frasers Property Limited, and has delivered over 150,000 homes.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Lessors of Other Real Estate Property (53119)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Residential property development
• Commercial real estate
• Retail shopping centres
• Property management services
• Masterplanned communities

Headquarters

HQ city

Rhodes

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Infrastructure

Core offering

Australand develops and invests in residential, retail and commercial property across Australia, delivering homes, townhouses, apartments, masterplanned communities, shopping centres and commercial office spaces. It also provides ongoing property management services and asset management through Australand Property Group, which manages specific vehicles such as the Melbourne logistics portfolio divested to ESR-REIT for A$276.8 million.

Product overview

Frasers Property Australia (formerly associated with Australand) operates a diversified property development platform with distinct business divisions: Residential (homes, townhouses, apartments, masterplanned communities), Retail (shopping centres and retail leasing), and Commercial (office spaces and business communities). Supporting services include Property Management for investor relationships and Care & Rewards for customer loyalty. The company has delivered over 150,000 homes since 1924, with current projects across NSW, QLD, VIC, and WA. The Live Proud Podcast serves as a content marketing initiative. The company is pursuing net-zero carbon targets by 2050 and holds GRESB 5-star sustainability ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Development

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lendlease Corporation: Major Australian-headquartered property and infrastructure developer with residential, commercial, and retail operations. Closely comparable diversified platform with similar geographic footprint across Australia and Asia.
• Mirvac Group: ASX-listed Australian property group focused on residential development, commercial office, retail, and built-to-rent. Direct competitor in residential masterplanned communities and mixed-use commercial/retail developments across Australia's east coast.
• Goodman Group: ASX-listed global industrial property specialist with major Australian logistics portfolio. Comparable as both a developer and investor of industrial/logistics property, and a peer counterparty to ESR-REIT-style transactions.
• Vicinity Centres: ASX-listed retail REIT that is the buyer of Australand's Eastern Creek Quarter (A$400M). Direct comparable in Australian shopping center ownership and management, and now a transaction counterparty.
• Stockland Corporation: ASX-listed Australian diversified property developer with residential land lease communities, retirement living, and commercial assets. Directly comparable in masterplanned community development and diversified asset platform.

Broad incumbents

• Charter Hall Group: ASX-listed Australian commercial property fund manager and developer with offices, industrial, and retail exposure. Comparable as a large institutional Australian property platform managing third-party capital alongside direct holdings.
• Multiplex (Brookfield Multiplex): Major Australian construction and property development business now owned by Brookfield Asset Management. Comparable in large-scale Australian commercial and mixed-use property development, including residential towers and masterplanned projects.
• GPT Group: ASX-listed Australian property trust with retail, office, and logistics portfolios. Comparable in retail shopping center ownership and management, and recent logistics asset rotation similar to Australand's ESR-REIT transaction.
• Dexus Property Group: ASX-listed Australian commercial property owner and manager with significant office, industrial, and retail assets. Comparable as a major institutional Australian property platform, though more focused on investment management than development.

Regional players

• ESR Group / ESR-REIT: Asia-Pacific focused REIT and fund manager (Singapore-listed). Acquired Australand's A$276.8M Melbourne logistics portfolio; a buyer/counterparty with comparable interest in Australian industrial assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FrasersPropAus
• YouTubeyoutube.com/user/FrasersPropertyAus
• Facebookfacebook.com/frasers-property-australia-1483551388629933
• LinkedInlinkedin.com/company/37144
• Instagraminstagram.com/frasers_property_australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australand