What Genaxxon bioscience does

Genaxxon bioscience GmbH is a German life-science reagent supplier founded in 2002 in Ulm by Dr. Norbert Tröndle, operating as a private GmbH with 1–10 employees. The company sells molecular biology, cell biology, and biochemistry products — PCR/qPCR mastermixes (Classic, FAST, Multiplex, Lyophilized), DNA/RNA/protein purification kits, DNA polymerases (including proofreading and aptamer-inhibited variants), agarose and electrophoresis reagents, NGS workflow products, cell culture media (including a specialized ADSC Exosome HY Medium), peptides and proteins, standard biochemicals (buffers, detergents, carbohydrates), specialty chemicals (fluorescence markers), and laboratory consumables such as 96-well PCR plates. Differentiated offerings center on protocols that compress steps (Direct Genotyping Kits removing the DNA-extraction step, FAST qPCR Mastermixes shortening run times, high-fidelity NGSClone mastermix) and on a TÜV-certified quality management system.

The business model is direct-to-customer B2B e-commerce: unit-priced catalog SKUs (e.g., TE Buffer from €2.39, 96-well PCR plates at ~€132) transacted one-off through the proprietary storefront at genaxxon.com, with pay-as-you-go billing and no subscription or licensing layer documented. Pricing is accompanied by periodic promotions (notably "3-für-2" deals on items like SafeGel and dNTPs) and free test samples for selected products. Marketing channels include the company blog, an email newsletter (sent via Brevo), LinkedIn, Facebook, Instagram, YouTube, and physical presence at trade shows such as Analytica 2026 and LAB-SUPPLY Freiburg. Customer segments identified are research laboratories (primary), diagnostics industry, and industrial biotechnology; published research references suggest Genaxxon products are used across academic and commercial life-science labs, with no disclosed concentration in any single named account. Distribution is single-channel (own storefront) shipping from Ulm under EXW Incoterms, with global reach claimed through published research citations.

Name

Genaxxon bioscience

Legal name

GENAXXON bioscience GmbH

Website

https://genaxxon.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Genaxxon bioscience is a German life-science reagent supplier (Ulm, founded 2002) selling PCR/qPCR mastermixes, DNA/RNA purification kits, cell biology reagents, peptides, and laboratory consumables directly to research, diagnostics, and industrial biotech customers through its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Laboratory reagents and molecular biology consumables

NAICS

Biological Product (except Diagnostic) Manufacturing (325414), In-Vitro Diagnostic Substance Manufacturing (325413), Research and Development in Biotechnology (except Nanobiotechnology) (541714)

SIC

Biological Products, (No Disgnostic Substances) (2836), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)

akta.pro secondary industries

Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines) (HLAGAGAI), Protein Engineering & Directed Evolution Platforms (enzyme/therapeutic protein optimization) (HLAAAIAC)

Keywords

• Molecular biology reagents
• PCR qPCR consumables
• DNA RNA purification kits
• Cell biology reagents
• Laboratory biochemicals

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory reagent and consumable sales: Genaxxon bioscience generates revenue through the sale of molecular biology reagents, PCR/qPCR products, DNA/RNA purification kits, cell biology products, peptides, proteins, and laboratory consumables. Products are sold directly through their e-commerce platform with one-time purchase transactions. The company offers both catalog products and custom solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Genaxxon bioscience develops, manufactures, and sells molecular biology reagents, PCR/qPCR kits, DNA/RNA/protein purification products, cell biology reagents, peptides, and biochemicals through its own online shop. Its offering spans proprietary qPCR mastermixes, Direct Genotyping Kits, specialized DNA polymerases, exosome isolation media, agarose, buffers, and laboratory consumables such as PCR plates, targeting academic, diagnostic, and industrial biotechnology laboratories.

Product overview

Genaxxon bioscience is a laboratory reagent and biotechnology product supplier offering a comprehensive portfolio of molecular biology, cell biology, and biochemical products. The product range centers around PCR/qPCR reagents including various mastermixes (Classic, FAST, Multiplex, Lyophilized), Direct Genotyping Kits for DNA-free genotyping, RT-PCR/RT-qPCR reagents, and DNA polymerases. Additional offerings include DNA/RNA/protein purification products, molecular biology reagents (agarose products, electrophoresis supplies, NGS products, DNA markers, modifying enzymes), cell biology products (culture media, cytokines, antibiotics, cell separation tools), biochemicals (buffers, detergents, carbohydrates), peptides and proteins, specialty chemicals (fluorescence markers), and laboratory consumables (PCR plates, tubes). The company serves research, diagnostics, and industrial applications with quality-tested reagents and customized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• qPCR Mastermixe Quantitative PCR mastermixes for real-time DNA amplification detection, available in Classic, FAST, Multiplex, and Lyophilized formats, sold to research and diagnostic laboratories running qPCR workflows.
• Direct Genotyping Kits Kits enabling direct genotyping from biological samples without the need for prior DNA extraction, providing precise results in record time with a simple, efficient workflow for genotyping and SNP analysis.
• RT-PCR and RT-qPCR reagents Reverse transcription PCR products for RNA amplification and quantitative analysis, targeting laboratories performing gene expression studies and RNA-based detection.
• DNA polymerases DNA polymerases including standard, proofreading, and aptamer-inhibited variants for PCR, SNP analysis, mutation detection, NGS, and cloning, used by molecular biology laboratories requiring specific performance characteristics.
• DNA, RNA, and protein purification products Purification kits and reagents for the isolation and cleanup of DNA, RNA, and proteins, supplied to molecular biology and biochemistry laboratories for routine sample preparation workflows.
• Agarose products Standard and specialized agaroses (Agarose LE, low-melting Agarose LM, high-resolution Agarose Mega) for DNA electrophoresis, supplied to molecular biology laboratories performing gel-based nucleic acid separation.
• Next Generation Sequencing (NGS) products Products and kits for next-generation sequencing workflows, including the high-fidelity NGSClone PCR mastermix for NGS applications and error-free cloning, supplied to sequencing service labs and genomics research groups.
• ADSC Exosome HY Medium Specialized cell culture medium for the isolation and cultivation of exosomes from adipose-derived stem cells (ADSC), enabling efficient exosome production for research and therapeutic development laboratories.
• Peptides and proteins Peptides and proteins including peptide pools, catalog peptides, and recombinant proteins, supplied to research, immunology, and assay development customers.
• Biochemicals and ready-to-use buffers Biochemical reagents including buffers, detergents, ready-to-use buffers, carbohydrates, and substrates, supplied to molecular biology and biochemistry laboratories for sample handling and analysis workflows.
• Laboratory consumables Laboratory consumables including PCR plates and tubes, storage boxes, and reaction vessels, sold to research and diagnostic laboratories for routine workflows.
• Legionella detection products Products for Legionella detection and analysis, including LAMP-based detection methods, supplied to water testing, environmental, and diagnostic laboratories.
• GMO Detection Kits Kits for the detection of genetically modified organisms in food, feed, and agricultural samples, supplied to testing laboratories and regulatory compliance users.

Quantifiable outcome

• 94% customer satisfaction rate based on company surveys
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TdB LabsminorChannel Partner/ Reseller/ DistributorTdB Labs is a partner whose Blue Dextran products are featured in Genaxxon's Community Corner blog section. Genaxxon promotes TdB Labs' products including Blue Dextran with molecular weights ranging from 5 kDa to 2000 kDa, suggesting a distribution or co-marketing relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jena Bioscience GmbH: German reagent and instrument supplier focused on molecular biology, crystallography, and nucleic acid chemistry; comparable as a Jena-headquartered boutique life science supplier with proprietary formulations.
• Norgen Biotek Corp. Canadian developer and manufacturer of sample preparation, preservation, and molecular biology kits sold direct to research and diagnostics customers; comparable in workflow-grade kits and direct-to-lab GTM.
• Biomol GmbH: Hamburg-based life science reagent supplier offering antibodies, proteins, peptides, and molecular biology kits through direct e-commerce; comparable in catalog breadth and customer segment.
• Carl Roth GmbH & Co. KG: Karlsruhe-based German supplier of molecular biology reagents, lab chemicals, and consumables with a direct e-commerce storefront; directly comparable in product breadth, customer base (research labs in DACH), and D2C catalog model.
• Biozym Scientific GmbH: German distributor and supplier of molecular biology and cell biology reagents, enzymes, and consumables, selling to academic and industrial labs in DACH; very similar catalog focus and GTM motion to Genaxxon.
• Eurofins Genomics (Eurofins Scientific): European genomics-focused subsidiary of Eurofins offering DNA/RNA oligonucleotides, sequencing services, and molecular biology reagents; comparable in PCR/qPCR, NGS, and genotyping product lines.
• Geneaid Biotech Ltd. Specialty manufacturer of nucleic acid purification kits, PCR reagents, and molecular biology consumables sold direct to research labs; comparable in product focus on extraction and PCR workflow.
• Zymo Research Corp. US-based specialty manufacturer of DNA/RNA purification, epigenetics, and molecular biology reagents distributed globally; comparable in proprietary purification/PCR reagent focus and direct sales model.

Broad incumbents

• Analytik Jena GmbH (endress+hauser): Germany-based life science and analytical instrumentation company with a reagents portfolio spanning PCR, nucleic acid extraction, and molecular biology; larger and broader but overlapping in molecular biology reagent offerings.
• Avantor (VWR): Global lab supplies and reagents distributor serving research, diagnostics, and industrial customers; a much larger incumbent with a far broader catalog, but competes in the same molecular biology reagent category across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxcgE4XHF1WSJWXeejLxLpQ
• Facebookfacebook.com/profile.php?id=100093329640823
• LinkedInlinkedin.com/company/7569070/admin/feed/posts
• Instagraminstagram.com/genaxxon_bioscience

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genaxxon bioscience