VIAR electricmotor
Viar Motor Indonesia (PT Triangle Motorindo) is an Indonesian two-wheeled vehicle manufacturer producing electric motorcycles, electric bicycles, commercial motorcycles, off-road, and agri vehicles, selling through dealer, online, and marketplace channels to urban consumers, rental operators, and commercial fleets domestically.
- Company typePrivate
- Founded2000
- HeadquartersUtara, Indonesia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What VIAR electricmotor does
PT Triangle Motorindo, operating commercially as Viar Motor Indonesia, is an Indonesian two-wheeled vehicle manufacturer founded in 2000 that produces both internal combustion engine motorcycles and electric mobility products under the Viar, Karya, Razor, CrossX, and Vitron sub-brands. The product portfolio spans five core categories: commercial motorcycles (Karya series from 150cc to 300cc plus BIT and VXT variants), off-road motorcycles (Razor and CrossX lines from 100cc to 200cc), agricultural motorcycles, electric motorcycles (NX, New Q1L, EV1), and electric bicycles including three-wheel rental-oriented models (ER1, ER2, Y4, Uno4). Manufacturing is conducted at a 20-hectare facility in Bukit Semarang Baru with stated capacity of up to 1,000 units per day, positioning the company among Indonesia's larger two-wheeled factories.
The company's underlying technology centers on electric motor and battery systems, including battery-swap-capable designs marketed around energy efficiency and durability. Revenue is generated primarily through hardware sales across the five product categories, supplemented by after-sales service and spare parts. Distribution is omnichannel: a domestic dealer network, the company's own viarmotor.com online store, listings on Indonesian marketplaces (Tokopedia, Shopee), and direct WhatsApp sales support. The customer base spans urban individual commuters (primary), e-bike rental SMBs, commercial fleet operators, off-road enthusiasts, and the agricultural sector, with growing emphasis on government, cooperative, and business-to-government channels in 2024–2025.
Viar holds memberships in LKPP (government procurement), AISMOLI (Indonesian Electric Motorcycle Industry Association), and ARTI (Indonesian Two-Wheeled Vehicles Association), and jointly received the Rintisan Teknologi Industri 2024 award from the Ministry of Industry alongside BRIN. The company celebrated its 25th anniversary in 2025, but is navigating the termination of the national electric motorcycle subsidy program in November 2024 and a leadership transition following the passing of long-tenured President Director Ignatius Kartiman, SH.
VIAR electricmotor firmographics
Firmographics- Name
- VIAR electricmotor
- Legal name
- PT Triangle Motorindo
- Website
- https://e-viar.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Viar Motor Indonesia (PT Triangle Motorindo) is an Indonesian two-wheeled vehicle manufacturer producing electric motorcycles, electric bicycles, commercial motorcycles, off-road, and agri vehicles, selling through dealer, online, and marketplace channels to urban consumers, rental operators, and commercial fleets domestically.
- Ownership category
- akta.pro rank
VIAR electricmotor industry classification
Industry- Product category
- Electric Two-Wheeled Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- E-scooters & E-mopeds Manufacturing (IMACAOAB), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where VIAR electricmotor is headquartered
LocationHeadquarters
- HQ city
- Utara
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
VIAR electricmotor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Motorcycles Sales: Sale of electric motorcycles including models like New Q1L, EV1, and NX series
- Electric Bicycle Sales: Sale of electric bicycles including E-Series, ER1, ER2, Y4, and Uno4 models
- Commercial Motorcycle Sales: Sale of Karya series commercial motorcycles (Karya BIT, 150L, 200N-L, 300N-L) and off-road vehicles
- Spare Parts and Service: After-sales service and spare parts for all Viar vehicle lines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Electric motorcycles with government subsidy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
VIAR electricmotor product offering
Product offeringCore offering
PT Triangle Motorindo, operating as Viar Motor Indonesia, manufactures and sells two-wheeled vehicles including commercial motorcycles (Karya series with 150cc–300cc displacements), off-road motorcycles (Razor and CrossX sub-brands, 100cc–200cc), agricultural motorcycles, electric motorcycles (NX, New Q1L, EV1), and electric bicycles including three-wheel variants (ER1, ER2, Y4, Uno4). The company also provides the Vitron sub-brand of specialized electric mobility products and after-sales spare parts and service for all vehicle lines. Production is supported by a 20-hectare facility in Bukit Semarang Baru with capacity up to 1,000 units per day.
Product overview
VIAR electricmotor (Viar Motor Indonesia), under PT Triangle Motorindo, operates as a comprehensive two-wheeled vehicle manufacturer producing both traditional internal combustion engine motorcycles and electric mobility solutions. The product portfolio spans five core categories: Commercials (Karya) for business/commercial use including various engine displacements (150cc, 200cc, 300cc), Off-Road motorcycles under the Razor and CrossX sub-brands ranging from 100cc to 200cc, Agri motorcycles for agricultural applications, Motor Listrik (E-Motor) electric motorcycles including NX, New Q1L, and EV1 models, and Sepeda Listrik (E-Bike) electric bicycles featuring ER1, ER2, Y4, and Uno4. Additionally, the Vitron sub-brand offers specialized electric mobility products. The company operates a 20-hectare production facility with capacity up to 1000 units per day and has received government recognition including industrial technology pioneer awards.
Differentiator
Problem solved
Functional benefit
Brands
- Vitron (by Viar): Electric vehicle sub-brand under Viar
- Viar E-Series
- KARYA
- Razor
- CrossX
Products and services
- Viar Electric Motorcycles (Motor Listrik)
Quantifiable outcome
- Battery life exceeds competitor standards - suitable for rental business operations with less frequent charging
Companies that use VIAR electricmotor
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
VIAR electricmotor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
VIAR electricmotor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BRIN (Badan Riset dan Inovasi Nasional)coreCollaboration with BRIN (National Research and Innovation Agency) for joint technology development, resulting in the Rintisan Teknologi Industri 2024 award from Kementerian Perindustrian
- Kementerian Perhubungan IndonesiacoreCorporate Social Responsibility partnership providing aid to transportation foundation (Yayasan Bahtera Maju Indonesia)
- 80,000 Desa/Kelurahan Cooperatives Merah PutihcoreViar participated in the institutional launch of 80,000 Village/Kelurahan Cooperatives Merah Putih attended by Indonesian President Prabowo (July 2025)
- Adira FinanceminorPromotional partnership offering Umroh (pilgrimage) trip prizes for E-Bike purchases at PRJ exhibition
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VIAR electricmotor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VIAR electricmotor social profiles
Digital presenceVIAR electricmotor compliance and trust
Trust signalCompliance3 records
VIAR electricmotor financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIAR electricmotor leadership team
Management profileNumber of profiles
VIAR electricmotor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIAR electricmotor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIAR electricmotor
What does VIAR electricmotor do?
PT Triangle Motorindo, operating as Viar Motor Indonesia, manufactures and sells two-wheeled vehicles including commercial motorcycles (Karya series with 150cc–300cc displacements), off-road motorcycles (Razor and CrossX sub-brands, 100cc–200cc), agricultural motorcycles, electric motorcycles (NX, New Q1L, EV1), and electric bicycles including three-wheel variants (ER1, ER2, Y4, Uno4). The company also provides the Vitron sub-brand of specialized electric mobility products and after-sales spare parts and service for all vehicle lines. Production is supported by a 20-hectare facility in Bukit Semarang Baru with capacity up to 1,000 units per day.
Is VIAR electricmotor a public or private company?
VIAR electricmotor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIAR electricmotor founded?
VIAR electricmotor was founded in 2000.
Where is VIAR electricmotor based?
VIAR electricmotor is headquartered in Utara, Indonesia, in the Asia region.
How does VIAR electricmotor make money?
Four revenue lines are on record. Electric Motorcycles Sales are the primary driver. The others are electric Bicycle Sales, commercial Motorcycle Sales and spare Parts and Service.
Does VIAR electricmotor have an API?
No public API is recorded for VIAR electricmotor.
What industry is VIAR electricmotor in?
VIAR electricmotor's product category is Electric Two-Wheeled Vehicles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.