BAG
BAG Kehl is the vocational training division of Badische Stahlwerke GmbH, operating a dual-system apprenticeship center in Kehl am Rhein, Germany, training metal-trades and industrial-mechanics apprentices for the parent steel group, regional manufacturers, and cross-border German-French cohorts.
- Company typePrivate
- Founded1989
- HeadquartersKehl Am Rhein, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BAG does
BAG (BSW Anlagenbau und Ausbildung GmbH), operating as BAG Kehl, is the vocational training division of Badische Stahlwerke GmbH (BSW Group), a German steel manufacturer headquartered in Kehl am Rhein. Founded on February 1, 1989, the company operates a dedicated training center (Weststraße 31, Kehl am Rhein) that delivers dual vocational training (Ausbildung) in metalworking and industrial-technical trades, including Industriemechaniker, Verfahrenstechnologe, Elektroniker für Betriebstechnik, Fachkraft für Metall, Konstruktionsmechaniker, and Industriekaufmann/-frau. The training infrastructure includes Siemens TIA Portal automation workstations, a Tenstar driving simulator, hydraulics/pneumatics labs, and a CNC-equipped workshop used to train both internal BSW apprentices and external regional company cohorts.
The company also operates a cross-border training program with French partners (Bundesagentur für Arbeit, Pôle emploi du Bas-Rhin, Région Grand Est, Mission Locale Straßburg, Lycée Marcel Rudloff) that combines German-language instruction, mobility support, and German professional certification for French job seekers, including Erasmus+ exchanges. Revenue is generated through professional-services fees for modular seminars (Hydraulik €200/3 days, Gear €250/1 week, TIA Portal €1,600–€1,980/3–5 days) and exam preparation courses, alongside the internal cost-recovery function of supplying trained apprentices to the BSW steelworks. Certifications held include certqua, DIN ISO 9001, and AZAV (Akkreditierungs- und Zulassungsverordnung Arbeitsförderung) accreditation. Awards include recurring recognition through the IHK Südlicher Oberrhein Klaus-Didillon-Förderpreis, FOCUS MONEY "Branchensieger Ausbildung 2020," and a Federal Girls' Day Award 2024 for the "Girls Code: Spielend programmieren" program.
BAG firmographics
Firmographics- Name
- BAG
- Legal name
- BSW Anlagenbau und Ausbildung GmbH
- Website
- https://bag-kehl.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BAG Kehl is the vocational training division of Badische Stahlwerke GmbH, operating a dual-system apprenticeship center in Kehl am Rhein, Germany, training metal-trades and industrial-mechanics apprentices for the parent steel group, regional manufacturers, and cross-border German-French cohorts.
- Ownership category
- akta.pro rank
BAG industry classification
Industry- Product category
- Vocational Training Services
- NAICS
- Apprenticeship Training (611513), Other Technical and Trade Schools (611519)
- akta.pro primary industry
- Industrial Manufacturing (EDABALAP)
- akta.pro secondary industry
- Sheet Metal Fabrication & Light-Gauge Metalwork Training (EDAOADAD)
Keywords
Where BAG is headquartered
LocationHeadquarters
- HQ city
- Kehl Am Rhein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vocational Training Services: Provides training for apprentices in metal trades, industrial mechanics, and related fields. Offers dual vocational education combining practical training at the center with theoretical instruction at vocational schools.
- Professional Development Courses: Offers modular courses for external companies including exam preparation, technical seminars (hydraulics, pneumatics, TIA Portal), and continuing education for apprentices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hydraulics Seminar - 3-day technical training course |
| Unit Pricing | Pay-as-you-go | Gear Seminar - 1-week technical training |
| Unit Pricing | Pay-as-you-go | TIA Portal Training - 3 to 5 days |
| Unit Pricing | Pay-as-you-go | Industrial Mechanic Exam Preparation Part 1 |
| Unit Pricing | Pay-as-you-go | Industrial Mechanic Practical Exam Prep Part 2 |
| Unit Pricing | Pay-as-you-go | Metal Specialist Exam Prep Practical |
| Unit Pricing | Pay-as-you-go | Construction Mechanic Exam Prep Part 1 - 3 weeks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BAG product offering
Product offeringCore offering
BAG Kehl (BSW Anlagenbau und Ausbildung GmbH) operates a vocational training center in Kehl am Rhein, Germany, delivering dual apprenticeship programs in metalworking, industrial-mechanical, and commercial trades. It offers modular external training for regional companies, technical continuing-education seminars (hydraulics, pneumatics, Siemens TIA Portal, gear systems), exam-preparation courses, and cross-border apprenticeship programs with French partners for the parent BSW Group and external firms.
Product overview
BAG (BSW Anlagenbau und Ausbildung GmbH) operates as a vocational training center belonging to the Badische Stahlwerke GmbH group, offering a unified portfolio of vocational education and continuing training services. The core offering consists of dual vocational training programs (Ausbildung) in both commercial and industrial-technical trades for the BSW Group's own needs as well as for external companies in the region. Training programs cover trades such as Industriemechaniker, Verfahrenstechnologe, Elektroniker für Betriebstechnik, Fachkraft für Metall, Konstruktionsmechaniker, and Industriekaufmann/-frau. Supporting the training programs are specialized exam preparation courses (Prüfungsvorbereitung) and technical seminars including Hydraulik, Pneumatik, E-Pneumatik, TIA Portal (Siemens automation), and Getriebe. The company also provides cross-border training programs with French partners and serves as an external training provider for companies lacking in-house training capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- Berufliche Ausbildung (Gewerblich-technisch)
Quantifiable outcome
- Over 30 years of vocational training experience
- +2 more outcomes
Companies that use BAG
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
BAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BAG partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Bundesagentur für Arbeit (Employment Agency)coreCollaborates with the German Federal Employment Agency on cross-border training programs, particularly for qualifying French workers as process technologists through German-French cooperation initiatives.
- Pôle emploi du Bas-RhincoreFrench employment agency partner for cross-border qualification programs, enabling French workers to obtain German professional certifications.
- Région Grand EstcoreRegional French authority co-funding and supporting cross-border vocational training initiatives for French citizens seeking employment in Germany.
- Mission Locale StraßburgminorFrench youth employment service supporting cross-border training opportunities for young French job seekers.
- Hector KinderakademieminorProgram introducing gifted elementary school children to metal trades through workshops on pneumatics, robotics, and technical topics.
- Sölling Schule KehlminorLocal school partnership for career orientation and project collaboration with BAG training programs.
- Lycée Marcel RudloffminorFrench high school partnership supporting cross-border educational initiatives and student exchanges.
- Hebelschule / Wilhelmschule KehlminorLocal secondary school partnership for career orientation and educational collaboration.
- Berufliche Schule KehlcoreVocational school partner for dual apprenticeship system, providing theoretical education alongside BAG's practical training.
- Badische Stahlwerke GmbHcoreParent company and primary training beneficiary. BAG serves as the training division for BSW's apprentice and continuing education needs.
- IHK Südlicher OberrheincoreChamber of Commerce overseeing apprenticeship examinations and awarding recognition prizes including the Klaus-Didillon-Förderpreis.
- Moscherosch-Schule WillstättminorPartnership with local school for career orientation and Berufsorientierungstage programs.
- Collège Albert Camus SoufflenheimminorFrench middle school participating in Eurostage cross-border internship program and school visit initiatives.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
BAG competitors and assessment
Company assessmentBroad incumbents
- DEKRA Akademie: DEKRA's training arm offers technical and vocational continuing education across Germany, including industrial and metal-trade courses. Larger and broader portfolio than BAG but overlaps directly on continuing education and exam-preparation offerings for technical professions.
- TÜV Rheinland Akademie: Operates one of Germany's largest private vocational and professional training networks, covering technical trades, industrial safety, and automation. Comparable as a paid, certificate-bearing training provider competing for corporate training budgets.
- SRH Berufsbildungswerk: Part of SRH, a large private education group operating vocational schools and apprenticeship programs nationally. Comparable on dual-system vocational training delivery and continuing technical education.
Direct peers
- Carl Duisberg Centren: Vocational and language training provider with a focus on industrial occupations and international/cross-border qualification programs. Directly comparable to BAG on dual training plus language-supported entry of foreign workers into German skilled trades.
- Technische Akademie Esslingen: Continuing technical education provider for engineers and industrial technicians across Germany. Comparable on paid technical seminars (automation, hydraulics, drives) targeting industrial professionals.
- Eckert Schulen: Germany-wide private vocational school chain offering apprenticeships, retraining (Umschulung), and continuing education in technical and industrial occupations. Direct comparator on dual vocational training model and modular paid course offerings.
- bbw Bildungswerk der Bayerischen Wirtschaft: Industry-funded vocational training provider for metal, electrical, and mechatronics trades in Bavaria. Closely comparable business model: employer-affiliated, dual system, technical apprenticeship focus, paid continuing education.
Regional players
- Handwerkskammer Freiburg: Public-sector craft chamber covering the same Upper Rhine region as BAG, providing apprenticeship oversight and continuing education for metalworking and construction trades. Regional overlap creates direct competition for both apprentices and paid course enrolments.
- GBS Gewerkschaftsberatung und Schulung: Vocational training and re-skilling provider focused on industrial and metal trades with strong presence in northern Germany. Comparable model on AZAV-funded reskilling for industrial occupations but operates in a different geography.
- IHK Bildungszentrum Südlicher Oberrhein: Chamber of Commerce training center covering the same Südbaden region as BAG, delivering apprenticeship exam preparation and continuing education. The awarding body for BAG's own Klaus-Didillon prize, making it both a partner and a competitor in paid exam-prep courses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BAG social profiles
Digital presenceBAG compliance and trust
Trust signalCompliance3 records
BAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAG leadership team
Management profileNumber of profiles
Profiles12 records
BAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAG
What does BAG do?
BAG Kehl (BSW Anlagenbau und Ausbildung GmbH) operates a vocational training center in Kehl am Rhein, Germany, delivering dual apprenticeship programs in metalworking, industrial-mechanical, and commercial trades. It offers modular external training for regional companies, technical continuing-education seminars (hydraulics, pneumatics, Siemens TIA Portal, gear systems), exam-preparation courses, and cross-border apprenticeship programs with French partners for the parent BSW Group and external firms.
Is BAG a public or private company?
BAG is a private company. It is classified as corporate owned and is currently operating.
When was BAG founded?
BAG was founded in 1989. It employs 11 to 50 people.
Where is BAG based?
BAG is headquartered in Kehl Am Rhein, Germany, in the Europe region.
How does BAG make money?
Two revenue lines are on record. Vocational Training Services are the primary driver. The others are professional Development Courses.
Who are BAG's main competitors?
Broad incumbents on record are DEKRA Akademie, TÜV Rheinland Akademie and SRH Berufsbildungswerk. Direct peers are Carl Duisberg Centren, Technische Akademie Esslingen, Eckert Schulen and bbw Bildungswerk der Bayerischen Wirtschaft. Regional players are Handwerkskammer Freiburg, GBS Gewerkschaftsberatung und Schulung and IHK Bildungszentrum Südlicher Oberrhein.
Does BAG have an API?
No public API is recorded for BAG.
What industry is BAG in?
BAG's product category is Vocational Training Services. Its primary akta.pro industry code is EDABALAP, Industrial Manufacturing, with a secondary code of EDAOADAD, Sheet Metal Fabrication & Light-Gauge Metalwork Training. Its NAICS code is 611513.