BAG

What BAG does

BAG (BSW Anlagenbau und Ausbildung GmbH), operating as BAG Kehl, is the vocational training division of Badische Stahlwerke GmbH (BSW Group), a German steel manufacturer headquartered in Kehl am Rhein. Founded on February 1, 1989, the company operates a dedicated training center (Weststraße 31, Kehl am Rhein) that delivers dual vocational training (Ausbildung) in metalworking and industrial-technical trades, including Industriemechaniker, Verfahrenstechnologe, Elektroniker für Betriebstechnik, Fachkraft für Metall, Konstruktionsmechaniker, and Industriekaufmann/-frau. The training infrastructure includes Siemens TIA Portal automation workstations, a Tenstar driving simulator, hydraulics/pneumatics labs, and a CNC-equipped workshop used to train both internal BSW apprentices and external regional company cohorts.

The company also operates a cross-border training program with French partners (Bundesagentur für Arbeit, Pôle emploi du Bas-Rhin, Région Grand Est, Mission Locale Straßburg, Lycée Marcel Rudloff) that combines German-language instruction, mobility support, and German professional certification for French job seekers, including Erasmus+ exchanges. Revenue is generated through professional-services fees for modular seminars (Hydraulik €200/3 days, Gear €250/1 week, TIA Portal €1,600–€1,980/3–5 days) and exam preparation courses, alongside the internal cost-recovery function of supplying trained apprentices to the BSW steelworks. Certifications held include certqua, DIN ISO 9001, and AZAV (Akkreditierungs- und Zulassungsverordnung Arbeitsförderung) accreditation. Awards include recurring recognition through the IHK Südlicher Oberrhein Klaus-Didillon-Förderpreis, FOCUS MONEY "Branchensieger Ausbildung 2020," and a Federal Girls' Day Award 2024 for the "Girls Code: Spielend programmieren" program.

Name

BAG

Legal name

BSW Anlagenbau und Ausbildung GmbH

Website

https://bag-kehl.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

BAG Kehl is the vocational training division of Badische Stahlwerke GmbH, operating a dual-system apprenticeship center in Kehl am Rhein, Germany, training metal-trades and industrial-mechanics apprentices for the parent steel group, regional manufacturers, and cross-border German-French cohorts.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Apprenticeship Training (611513), Other Technical and Trade Schools (611519)

akta.pro primary industry

Industrial Manufacturing (EDABALAP)

akta.pro secondary industry

Sheet Metal Fabrication & Light-Gauge Metalwork Training (EDAOADAD)

Keywords

• Vocational training services
• Metal trades apprenticeship
• Industrial mechanics training
• Automation technology courses
• Continuing education seminars

Headquarters

HQ city

Kehl Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vocational Training Services: Provides training for apprentices in metal trades, industrial mechanics, and related fields. Offers dual vocational education combining practical training at the center with theoretical instruction at vocational schools.
2. Professional Development Courses: Offers modular courses for external companies including exam preparation, technical seminars (hydraulics, pneumatics, TIA Portal), and continuing education for apprentices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BAG Kehl (BSW Anlagenbau und Ausbildung GmbH) operates a vocational training center in Kehl am Rhein, Germany, delivering dual apprenticeship programs in metalworking, industrial-mechanical, and commercial trades. It offers modular external training for regional companies, technical continuing-education seminars (hydraulics, pneumatics, Siemens TIA Portal, gear systems), exam-preparation courses, and cross-border apprenticeship programs with French partners for the parent BSW Group and external firms.

Product overview

BAG (BSW Anlagenbau und Ausbildung GmbH) operates as a vocational training center belonging to the Badische Stahlwerke GmbH group, offering a unified portfolio of vocational education and continuing training services. The core offering consists of dual vocational training programs (Ausbildung) in both commercial and industrial-technical trades for the BSW Group's own needs as well as for external companies in the region. Training programs cover trades such as Industriemechaniker, Verfahrenstechnologe, Elektroniker für Betriebstechnik, Fachkraft für Metall, Konstruktionsmechaniker, and Industriekaufmann/-frau. Supporting the training programs are specialized exam preparation courses (Prüfungsvorbereitung) and technical seminars including Hydraulik, Pneumatik, E-Pneumatik, TIA Portal (Siemens automation), and Getriebe. The company also provides cross-border training programs with French partners and serves as an external training provider for companies lacking in-house training capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Berufliche Ausbildung (Gewerblich-technisch)

Quantifiable outcome

• Over 30 years of vocational training experience
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Bundesagentur für Arbeit (Employment Agency)coreStrategic or Co-development PartnerCollaborates with the German Federal Employment Agency on cross-border training programs, particularly for qualifying French workers as process technologists through German-French cooperation initiatives.
• Pôle emploi du Bas-RhincoreStrategic or Co-development PartnerFrench employment agency partner for cross-border qualification programs, enabling French workers to obtain German professional certifications.
• Région Grand EstcoreStrategic or Co-development PartnerRegional French authority co-funding and supporting cross-border vocational training initiatives for French citizens seeking employment in Germany.
• Mission Locale StraßburgminorStrategic or Co-development PartnerFrench youth employment service supporting cross-border training opportunities for young French job seekers.
• Hector KinderakademieminorStrategic or Co-development PartnerProgram introducing gifted elementary school children to metal trades through workshops on pneumatics, robotics, and technical topics.
• Sölling Schule KehlminorStrategic or Co-development PartnerLocal school partnership for career orientation and project collaboration with BAG training programs.
• Lycée Marcel RudloffminorStrategic or Co-development PartnerFrench high school partnership supporting cross-border educational initiatives and student exchanges.
• Hebelschule / Wilhelmschule KehlminorStrategic or Co-development PartnerLocal secondary school partnership for career orientation and educational collaboration.
• Berufliche Schule KehlcoreStrategic or Co-development PartnerVocational school partner for dual apprenticeship system, providing theoretical education alongside BAG's practical training.
• Badische Stahlwerke GmbHcoreStrategic or Co-development PartnerParent company and primary training beneficiary. BAG serves as the training division for BSW's apprentice and continuing education needs.
• IHK Südlicher OberrheincoreStrategic or Co-development PartnerChamber of Commerce overseeing apprenticeship examinations and awarding recognition prizes including the Klaus-Didillon-Förderpreis.
• Moscherosch-Schule WillstättminorStrategic or Co-development PartnerPartnership with local school for career orientation and Berufsorientierungstage programs.
• Collège Albert Camus SoufflenheimminorStrategic or Co-development PartnerFrench middle school participating in Eurostage cross-border internship program and school visit initiatives.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• DEKRA Akademie: DEKRA's training arm offers technical and vocational continuing education across Germany, including industrial and metal-trade courses. Larger and broader portfolio than BAG but overlaps directly on continuing education and exam-preparation offerings for technical professions.
• TÜV Rheinland Akademie: Operates one of Germany's largest private vocational and professional training networks, covering technical trades, industrial safety, and automation. Comparable as a paid, certificate-bearing training provider competing for corporate training budgets.
• SRH Berufsbildungswerk: Part of SRH, a large private education group operating vocational schools and apprenticeship programs nationally. Comparable on dual-system vocational training delivery and continuing technical education.

Direct peers

• Carl Duisberg Centren: Vocational and language training provider with a focus on industrial occupations and international/cross-border qualification programs. Directly comparable to BAG on dual training plus language-supported entry of foreign workers into German skilled trades.
• Technische Akademie Esslingen: Continuing technical education provider for engineers and industrial technicians across Germany. Comparable on paid technical seminars (automation, hydraulics, drives) targeting industrial professionals.
• Eckert Schulen: Germany-wide private vocational school chain offering apprenticeships, retraining (Umschulung), and continuing education in technical and industrial occupations. Direct comparator on dual vocational training model and modular paid course offerings.
• bbw Bildungswerk der Bayerischen Wirtschaft: Industry-funded vocational training provider for metal, electrical, and mechatronics trades in Bavaria. Closely comparable business model: employer-affiliated, dual system, technical apprenticeship focus, paid continuing education.

Regional players

• Handwerkskammer Freiburg: Public-sector craft chamber covering the same Upper Rhine region as BAG, providing apprenticeship oversight and continuing education for metalworking and construction trades. Regional overlap creates direct competition for both apprentices and paid course enrolments.
• GBS Gewerkschaftsberatung und Schulung: Vocational training and re-skilling provider focused on industrial and metal trades with strong presence in northern Germany. Comparable model on AZAV-funded reskilling for industrial occupations but operates in a different geography.
• IHK Bildungszentrum Südlicher Oberrhein: Chamber of Commerce training center covering the same Südbaden region as BAG, delivering apprenticeship exam preparation and continuing education. The awarding body for BAG's own Klaus-Didillon prize, making it both a partner and a competitor in paid exam-prep courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=1OM-5OwEahw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bsw-anlagenbau-und-ausbildung-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAG