What Sternberg Clarke Entertainment does

Sternberg Clarke Entertainment is a London-headquartered entertainment booking agency that supplies vetted performers and bespoke entertainment productions to corporate events, private parties, and weddings. Founded in 1994 and operating for over 30 years, the company has built preferred-supplier relationships with more than 100 venues across London, including the Tower of London, The Ritz, Claridge's, the V&A, and the National Gallery. Its client base spans FTSE 100 corporates (ITV, KPMG, Deloitte, Ernst & Young, Google, Facebook, JCB, Lloyds Bank), luxury hotels, museums and cultural institutions, beauty brands (Jo Malone), and major venues, with marquee productions including a 4-week Festival of Britain residency at the Natural History Museum featuring 85+ performers per night for up to 10,000 guests.

The company's product portfolio is organised in two layers. The first is a curated talent directory across categories including circus, comedy, dance, interactive, magic, music, presenters and awards hosts, stage acts, strolling, and virtual entertainment. The second is a set of differentiated offerings: a bespoke entertainment design service that creates custom acts, choreography, costuming, and original productions when client visions exceed the existing roster; a series of themed event packages; and recently launched interactive technology experiences, notably a 360 Camera Booth (2025-03) and an AI Photobooth (2026-07) that uses generative AI to transform guest portraits into personalised artwork. Distribution runs entirely through direct enquiry channels — website, phone, email — supplemented by venue-led referrals through the preferred-supplier network; no public self-service booking exists.

Sternberg Clarke generates revenue primarily through professional services: booking fees and commissions on performer fees for talent placement, and project-based fees for bespoke entertainment design and production work. Pricing is fully quote-based with no public tiers, structured as pay-as-you-go per event. The go-to-market motion is enterprise field sales, with custom proposals for each corporate, hospitality, or private client engagement. The company also operates venue residencies with luxury hotels and serves virtual event buyers. It is privately held with no disclosed funding rounds, ownership, or financial results.

Name

Sternberg Clarke Entertainment

Legal name

Sternberg Clarke Entertainment

Website

https://sternbergclarke.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sternberg Clarke Entertainment is a UK-based entertainment booking agency that supplies vetted performers and bespoke entertainment productions for corporate events, private parties, and weddings across over 100 London venues.

Ownership category

akta.pro rank

Product category

Event Entertainment Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Entertainment booking services
• Talent booking agency
• Corporate event entertainment
• Wedding entertainment
• Bespoke entertainment production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entertainment Talent Booking: Agency model booking professional entertainers and performers for corporate events, private parties, and weddings. Revenue generated from booking fees and commissions on performer fees.
2. Bespoke Entertainment Production: Custom entertainment design and production services including creative direction, choreography, costuming, and original performance creation. Revenue generated through project-based fees for bespoke entertainment programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sternberg Clarke Entertainment is a UK entertainment booking agency and bespoke entertainment production company that supplies performers (circus, comedy, dance, magic, music, interactive, presenters, virtual) and creates custom entertainment programmes for corporate events, private parties, and weddings. Revenue is generated through booking fees and commissions on performer fees, plus project-based fees for bespoke creative production services. Preferred supplier status is held at 100+ London venues including The Ritz, Claridge's, and the Tower of London.

Product overview

Sternberg Clarke is the UK's leading entertainment agency with over 30 years of experience providing entertainment for corporate events, private parties, and weddings. The company operates as a talent roster and booking agency rather than a unified software product. Their core offering centers on a vast directory of entertainment acts organized into categories including Circus, Comedy, Dance, Magic, Music, Interactive Experiences, and Virtual Events. They offer two main technology-powered interactive experiences: the AI Photobooth (using generative AI for artistic portrait creation) and 360 Video/Camera Booths (for immersive video capture with social sharing). Additionally, they provide bespoke entertainment design services for custom creative productions and themed event packages covering various eras and styles.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Photobooth AI-powered photobooth that transforms guest portraits into personalised AI-generated artwork across a range of artistic styles, producing digital keepsakes guests can download and share. Designed for Christmas celebrations, corporate events, and luxury parties.
• 360 Video Booth Video booth that captures footage in a full 360-degree sweep, producing shareable social-ready videos with added music, speed effects, and branding overlays that can be shared via email or SMS.
• 360 Camera Booth Interactive booth with an articulated camera arm rotating 360° around a stable platform, producing dynamic videos with slow motion, fast motion, and reverse effects, configurable with branded overlays, colours, themes, and animations.
• Bespoke Entertainment Custom entertainment design and production service creating unique experiences through creative direction, choreography, and costuming for specific client requirements, delivered where standard catalogue acts do not meet the brief.
• Themed Events Curated themed entertainment packages spanning eras and styles including 1920s Great Gatsby, Alice in Wonderland, Around the World, Best of British, Brazilian, Christmas, Italian, Las Vegas, Studio 54 Disco, Under the Sea, Vintage, and Winter Wonderland.
• Virtual Events Entertainment Remote entertainment services including virtual quizzes, bingo tournaments, origami workshops, team-building activities, performances, and workshops designed for globally distributed teams and remote workforce engagement.

Quantifiable outcome

• Preferred supplier at 100+ venues across London
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators5 records

Expansion highlights4 records

Broad incumbents

• Creative Artists Agency (CAA): Global entertainment and sports talent agency — comparable as a top-tier incumbent in artist representation, with overlap on live entertainers, speakers, and performers routed to corporate and event clients.
• Live Nation Entertainment: Global live entertainment company operating venues, promoting concerts, and managing artist touring — comparable in live entertainment category but operates at much larger scale and with venue ownership rather than agency brokering.
• United Talent Agency (UTA): Global talent agency representing actors, musicians, comedians, and other performers — comparable as a broad incumbent in entertainment talent representation, with overlap on live event talent sourcing.
• WME (William Morris Endeavor): Global talent and entertainment agency representing artists across music, comedy, and live performance — comparable as an entertainment talent representative at much larger scale, overlapping on live event talent and corporate entertainment supply.
• AEG (Anschutz Entertainment Group): Global sports and live entertainment operator with venue management, concert promotion, and artist representation — comparable adjacent space in live entertainment production, though AEG owns venues rather than acting as a third-party talent booker.

Direct peers

• BookingEntertainment.com: Online entertainment talent booking agency providing celebrity and specialty act booking for corporate events, weddings, and private parties — directly comparable category scope and customer base to Sternberg Clarke's roster.
• Gigmasters (The Bash): US-headquartered online marketplace for booking live entertainers (musicians, DJs, magicians, comedians) for events — comparable in product (entertainment talent sourcing) and target buyer (event planners), though delivered via a self-service digital platform.
• Champions UK plc: UK-based speakers and celebrity booking agency representing talent for corporate events, awards ceremonies, and private functions — directly comparable as a UK-domiciled entertainment talent intermediary serving enterprise and event-planner buyers.
• JLA (Jeremy Lee Associates): UK speakers and entertainers bureau supplying high-profile presenters, musicians, and performers to corporate clients — closely comparable in target market (corporate event buyers), business model (commission-based booking), and category mix.
• GigSalad: Online marketplace connecting event organizers with entertainers across the US and UK — comparable online booking model for live entertainment talent including musicians, dancers, magicians, and specialty acts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sternbergclarke
• Facebookfacebook.com/sternbergclarke
• Instagraminstagram.com/sternbergclarke
• TikToktiktok.com/@sternbergclarke
• LinkedInlinkedin.com/company/sternberg-clarke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sternberg Clarke Entertainment