Central Motors & Equipment

What Central Motors & Equipment does

Central Motors & Equipment LLC (CM&E) is a UAE-based exclusive distributor and service provider for automotive aftermarket products, tyres, and power tools, operating as a member of ALFAHIM Automotive. The company holds exclusive territorial distribution rights for multiple world-renowned brands including Bosch, Michelin, Osram, Knorr-Bremse, Valeo, Dremel, TIGAR, and BFGOODRICH. CM&E operates from purpose-built facilities in Dubai and Abu Dhabi, serving both retail and wholesale customers in the UAE market.

The company's commercial offering is organized across four divisions: Tyres (Michelin, TIGAR, BFGOODRICH), Automotive Aftermarket (Bosch, Valeo, Knorr-Bremse, Osram, ASNU, Zexel, Cyclo, Grantex), Power Tools (Bosch, Dremel), and Services (Bosch Car Services Network, Power Tools Services, Tyre Plus, MTSC multi-brand technical service center). Distribution channels include direct retail and wholesale sales through physical facilities, an authorized service network, and a dedicated parts e-commerce platform (cmeparts.com).

CM&E generates revenue through one-time hardware sales (tyres, spare parts, power tools), automotive aftermarket product distribution, and professional services income from authorized service centers. Pricing is inquiry-based and not publicly disclosed. The company is a privately held LLC domiciled in the United Arab Emirates, structured as a subsidiary of the diversified ALFAHIM Group, which also includes Emirates Motor Company (Mercedes-Benz dealer) and Western Motors (Jeep dealer). Headcount is reported at 51-100 employees, and the operating footprint is confined to the UAE.

Name

Central Motors & Equipment

Legal name

Central Motors & Equipment LLC

Website

https://centralmotors.ae

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Central Motors & Equipment is a UAE-based exclusive distributor and authorized service provider for premium automotive aftermarket brands (Bosch, Michelin, Osram, Knorr-Bremse, Valeo, Dremel), serving retail and wholesale customers in Dubai and Abu Dhabi under ALFAHIM Automotive.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive aftermarket distribution
• Tyres and power tools
• Vehicle spare parts
• Authorised automotive service
• Exclusive brand distributor

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Aftermarket Products: Sales of automotive spare parts, filters, brakes, batteries, and workshop equipment through exclusive distribution rights for brands including Bosch, Valeo, Knorr-Bremse, ASNU, Zexel, Cyclo, and Grantex.
2. Tyre Sales: Distribution and sale of tyres under Michelin, TIGAR, and BFGOODRICH brands to retail and wholesale customers in the UAE.
3. Power Tools Sales: Sales of Bosch and Dremel power tools through exclusive distribution arrangements.
4. Automotive Services: Service operations including Bosch Car Services Network, Power Tools Services, Tyre Plus, and MTSC services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Central Motors & Equipment LLC (CM&E) operates as the exclusive UAE distributor for world-renowned automotive aftermarket brands including Bosch, Michelin, Osram, Knorr-Bremse, Valeo, Dremel, TIGAR, BFGOODRICH, ASNU, Zexel, Cyclo, and Grantex. The company sells automotive spare parts, tyres, power tools, and workshop test equipment through purpose-built facilities in Dubai and Abu Dhabi, and operates authorized service networks including Bosch Car Services, Power Tools Services, Tyre Plus, and MTSC for retail and wholesale customers.

Product overview

Central Motors & Equipment LLC (CM&E) is a diversified automotive parts and equipment distributor serving the UAE market through its exclusive distribution rights of world-renowned brands. The company's product portfolio operates across four main divisions: (1) Tyres featuring Michelin, TIGAR, and BFGOODRICH; (2) Automotive Aftermarket with Bosch, Valeo, Knorr Bremse, Osram, ASNU, Zexel, Cyclo, and Grantex/Kendall; (3) Power Tools including Bosch and Dremel; and (4) Services encompassing Bosch Services, Power Tools Services, Tyre Plus, and MTSC. CM&E serves both retail and wholesale customers through purpose-built facilities in Dubai and Abu Dhabi.

Differentiator

Problem solved

Functional benefit

Products and services

• Bosch Automotive Products

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ALFAHIM Automotive (Parent Company)coreStrategic or Co-development PartnerCM&E is a member of ALFAHIM Automotive, part of the larger ALFAHIM Group. This corporate relationship provides strategic alignment within the automotive sector in the UAE, with associated companies including Emirates Motor Company (Mercedes-Benz dealer) and Western Motors (Jeep dealer).
• BoschcoreChannel Partner/ Reseller/ DistributorExclusive distribution rights for Bosch automotive aftermarket products (filters, brakes, batteries, spare parts), workshop test equipment, and power tools in the UAE.
• MichelincoreChannel Partner/ Reseller/ DistributorExclusive distribution rights for Michelin tyres in the UAE market.
• OsrammajorChannel Partner/ Reseller/ DistributorDistribution rights for Osram automotive lighting products in the UAE.
• Knorr-BremsemajorChannel Partner/ Reseller/ DistributorExclusive distribution rights for Knorr-Bremse automotive braking systems and components in the UAE.
• ValeomajorChannel Partner/ Reseller/ DistributorDistribution rights for Valeo automotive aftermarket products in the UAE.
• DremelmajorChannel Partner/ Reseller/ DistributorExclusive distribution rights for Dremel power tools in the UAE market.
• TIGARmajorChannel Partner/ Reseller/ DistributorDistribution rights for TIGAR tyres in the UAE market.
• ASNUminorChannel Partner/ Reseller/ DistributorDistribution of ASNU automotive aftermarket products in the UAE.
• ZexelminorChannel Partner/ Reseller/ DistributorDistribution of Zexel automotive components under the Bosch portfolio in the UAE.
• CyclominorChannel Partner/ Reseller/ DistributorDistribution of Cyclo automotive aftermarket products in the UAE.
• GrantexminorChannel Partner/ Reseller/ DistributorDistribution of Grantex automotive products in the UAE.
• BFGOODRICHmajorChannel Partner/ Reseller/ DistributorDistribution rights for BFGOODRICH tyres in the UAE market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• AW Rostamani Group: UAE-based group with automotive distribution and service operations. Comparable to CM&E in operating a multi-brand automotive platform anchored by a major UAE corporate group.
• Ali & Sons Holding: UAE-based conglomerate with automotive distribution and aftermarket activities, including vehicle dealerships and parts. Highly comparable to CM&E as a multi-brand automotive distributor operating within a UAE diversified group structure.
• Halfords Group: UK retailer and distributor of automotive parts, tyres, and tools with both retail and service-center operations. Comparable to CM&E for its multi-channel auto parts, tyre, and power tools offering with in-house service centers.
• Galadari Brothers: UAE diversified group with significant automotive operations including vehicle dealerships and parts distribution. Comparable to CM&E for its multi-brand automotive presence and similar UAE-conglomerate ownership profile.
• Juma Al Majid Group: UAE diversified group with automotive parts and equipment distribution. Comparable to CM&E in distributing automotive components and workshop equipment across the UAE market.

Broad incumbents

• Genuine Parts Company (NAPA): US-listed global distributor of automotive and industrial replacement parts. Comparable to CM&E as a wholesale distributor of aftermarket vehicle parts, though at much larger scale and broader geographic footprint.
• LKQ Corporation: Global specialty distributor of aftermarket and recycled automotive parts with extensive operations in North America and Europe. Comparable to CM&E for its wholesale distribution of aftermarket vehicle parts and components.

Regional players

• Mekonomen Group: Nordic automotive spare-parts distributor and workshop chain. Comparable to CM&E for combining wholesale parts distribution with affiliated service-center networks, though focused on the Nordic region.
• Almutlaq Group: Saudi Arabia-based conglomerate with automotive parts distribution and service operations. Comparable to CM&E as a regional multi-brand automotive parts distributor, though primarily serving the Saudi market rather than UAE.
• Hala Equipment Trading: Middle East automotive parts and equipment distributor. Comparable to CM&E for distributing aftermarket parts and workshop equipment, though based in a different Gulf geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ALFAHIMCME

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Motors & Equipment