Termolar
- Company typePrivate
- Founded1958
- HeadquartersPorto Alegre, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Termolar does
Termolar is a Brazilian manufacturer of thermal-insulated drinkware and food containers founded in 1958 and headquartered in Farroupilha, Rio Grande do Sul. The company produces thermal bottles (garrafas térmicas), thermal cups (copos térmicos), isothermal containers (bules térmicos, caixas térmicas, botijões térmicos), thermal cuias for chimarrão, French press coffee makers, and replacement vessels, organized into 15+ product lines (Chimarrita, Luna, Lâmina, Maxitermo, Magic Pump, Minigarbo, Moove, Pub, R-Evolution, SUV, T0311, Tupi, Uniq, and licensed Grêmio and Internacional football lines) totaling more than 100 SKUs. Its underlying technology centers on two vacuum-insulation architectures — glass vacuum (Ampola de Vidro) and stainless-steel vacuum (Ampola de Inox) — delivering hot-beverage retention of 12-24 hours and cold retention of 20-36 hours depending on model, with premium Aço Inox 304 construction across higher-end lines.
Termolar monetizes almost exclusively through hardware unit sales priced from roughly R$39 to R$599, with payment options including PIX (10% discount), credit card installments up to 12x interest-free, and PayPal, plus a R$109 free-shipping threshold and a 3-month product warranty. Its go-to-market is direct-to-consumer via a Shopify-based online store (termolar.com.br) operated by Selia Intelligent Commerce, supplemented by a B2B Corporate Sales (Vendas Corporativas) channel for bulk and gifting orders and authorized physical retail dealers. The customer base is fragmented across chimarrão enthusiasts in southern Brazil, general B2C hydration buyers, outdoor/adventure consumers, beer enthusiasts, and corporate purchasers — with no disclosed enterprise logo concentration.
The company is privately held and operates as a brand under Selia Intelligent Commerce for e-commerce logistics, with founder Ilgo Kaiser referenced in heritage materials. Brand positioning emphasizes the regional chimarrão cultural tradition and Rio Grande do Sul leadership in thermal products, complemented by licensed football-club collaborations and content marketing through the Termolar blog and email newsletter. Geographic scope is domestic Brazil, with no disclosed international expansion, M&A, or institutional funding rounds in the source data.
Termolar firmographics
Firmographics- Name
- Termolar
- Legal name
- Termolar
- Website
- https://termolar.com.br
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Termolar industry classification
Industry- Product category
- Thermal Insulated Drinkware
- NAICS
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Cutlery, Handtools & General Hardware (3420), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
Keywords
Where Termolar is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Termolar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Direct Sales: Direct-to-consumer sales through owned e-commerce platform (termolar.com.br) using Shopify technology, processing individual and bulk orders with multiple payment options including PIX, credit card (12x installments), and PayPal
- Corporate Sales (Vendas Corporativas): B2B corporate sales channel for bulk orders and custom enterprise purchasing through dedicated corporate sales page
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level thermal products (Minigarbo, Chimarrita lines) |
| Unit Pricing | Pay-as-you-go | Mid-range thermal products (Luna, Lúmina, M. Pump lines) |
| Unit Pricing | Pay-as-you-go | Premium thermal products (R-Evolution, T0311, Uniq lines) |
| Unit Pricing | Pay-as-you-go | Isothermal products (Maxitermo, SUV boxes) |
| Unit Pricing | Pay-as-you-go | Specialty items (Cuia Térmica, French Press) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Termolar product offering
Product offeringCore offering
Termolar manufactures and sells a comprehensive portfolio of insulated drinkware and food containers under its own brand, including thermal bottles (garrafas térmicas), thermal cups (copos térmicos), isothermal containers (isotérmicos), thermal carafes (bules térmicos), thermal cuias for chimarrão, French press coffee makers, cooler boxes, and replacement vessels. Capacities span 250ml to 32L, with products sold primarily direct-to-consumer via its own Shopify e-commerce store, supplemented by a corporate sales channel for B2B bulk orders.
Product overview
Termolar is a Brazilian thermal products manufacturer offering a comprehensive portfolio of insulated drinkware and food containers. The product range centers on thermal bottles (garrafas térmicas), thermal cups (copos térmicos), and isothermal containers, organized into distinct product lines including premium offerings like R-Evolution (with pump systems and 12h hot/24h cold retention), mid-range Lúmina (glass vacuum vessels), and accessible M. Pump and Chimarrita lines. Specialized lines include Moove (collapsible bottles), Pub (beer cups), T0311 and Uniq (thermal cups), and licensed team-branded products (Grêmio, Internacional). The ecosystem extends to thermal carafes (bules), cooler boxes (caixas térmicas), French press coffee makers, thermal mugs, and replacement parts. Multiple insulation technologies are employed: 100% stainless steel, glass vacuum vessels (ampola de vidro), stainless steel vacuum vessels (ampola de inox), and foam insulation. Capacities range from 250ml (Minigarbo, cuias) to 32L (SUV cooler boxes).
Differentiator
Problem solved
Functional benefit
Products and services
- Garrafa Térmica (Thermal Bottle) Thermal bottles that conserve beverages at ideal temperatures for extended hours, available in multiple capacities (250ml to 2.5L) and insulation technologies (glass vacuum Ampola de Vidro, stainless steel vacuum Ampola de Inox, foam insulation). Encompasses named lines R-Evolution, Lâmina, M. Pump, Moove, Luna, Chimarrita, Minigarbo, Tupi, Grêmio, and Internacional.
- Copo Térmico (Thermal Cup) Insulated thermal cups with lids and straws, available in multiple styles including the Uniq line (modern design, 380ml), T0311 line (minimalist, 380ml), and Pub line (designed for beer/chopp, 500ml stainless steel).
- Isotérmicos (Isothermal Containers and Cooler Boxes) Large-capacity thermal containers for food and beverage storage and transport. Includes Maxitermo line (6L to 12L thermal containers with tap systems), SUV line (8L to 32L thermal food containers for outdoor and automotive use), and Botijão Térmico.
- Cuia Térmica (Thermal Mate Gourd) Thermal cuia vessel designed for chimarrão and tererê consumption, combining South Brazilian mate culture with modern thermal insulation. Includes the Linha Tupi (250ml stainless steel thermal cuia).
- Cafeteira Prensa Francesa (French Press Coffee Maker) Manual immersion-brew coffee maker with thermal insulation to keep brewed coffee hot. Listed as a parts and accessories category item on the Termolar site.
- Bule Térmico (Thermal Carafe) Thermal carafe with trigger-pour mechanism for serving hot beverages, available in 1L to 1.2L capacities.
- Replacement Thermal Vessels (Ampola Térmica) and Accessories Replacement vacuum vessels for thermal bottles in various sizes (1.0L, 1.8L) used for bottle repairs and part replacement.
- Corporate Sales (Vendas Corporativas) Dedicated B2B sales channel for bulk orders and enterprise purchasing of Termolar thermal products, accessed through a dedicated corporate sales page with dedicated inquiry handling.
Quantifiable outcome
- Hot beverage preservation: 12-24 hours depending on model
- +1 more outcomes
Companies that use Termolar
Customer profileSegments5 records
Ideal customer profiles2 records
Termolar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Termolar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selia Intelligent CommercecoreE-commerce operations partner operating the Termolar online store. The footer states 'A loja online Termolar é operada pela Selia Intelligent Commerce' (The Termolar online store is operated by Selia Intelligent Commerce). Located at Rodovia Anhanguera, 800, km 31,7, Empresarial Anhanguera, Cajamar - SP.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Termolar competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Termolar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Termolar leadership team
Management profileNumber of profiles
Termolar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Termolar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Termolar
What does Termolar do?
Termolar manufactures and sells a comprehensive portfolio of insulated drinkware and food containers under its own brand, including thermal bottles (garrafas térmicas), thermal cups (copos térmicos), isothermal containers (isotérmicos), thermal carafes (bules térmicos), thermal cuias for chimarrão, French press coffee makers, cooler boxes, and replacement vessels. Capacities span 250ml to 32L, with products sold primarily direct-to-consumer via its own Shopify e-commerce store, supplemented by a corporate sales channel for B2B bulk orders.
Is Termolar a public or private company?
Termolar is a private company. It is classified as unknown and is currently operating.
When was Termolar founded?
Termolar was founded in 1958. It employs 501 to 1,000 people.
Where is Termolar based?
Termolar is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Termolar make money?
Two revenue lines are on record. E-commerce Direct Sales are the primary driver. The others are corporate Sales (Vendas Corporativas).
Does Termolar have an API?
No public API is recorded for Termolar.
What industry is Termolar in?
Termolar's product category is Thermal Insulated Drinkware. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of CRAJAGAF, Food Storage Containers (Disposable & Reusable). Its NAICS code is 42362 and its SIC code is 3420.