Radio 021
Radio 021 is a privately held Serbian local media company founded in 1999 in Novi Sad, operating the 021.rs news portal and the radio021.rs live radio streaming service. It serves the Novi Sad and Vojvodina regional audience with hyperlocal news, sports, lifestyle, and a job listings vertical, monetized primarily through display advertising.
- Company typePrivate
- Founded1999
- HeadquartersNovi Sad
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Radio 021 does
Radio 021 (legal entity 021 Novi Sad, dba: Radio 021 / Novosadski informativni portal 021 / 021.rs) is a privately held Serbian local media company founded in 1999 and headquartered in Novi Sad. It operates a hyperlocal news portal at 021.rs covering the Novi Sad metropolitan area and the broader Vojvodina region, with editorial sections spanning local news, Vojvodina, Serbia, world news (including a BBC content syndication feed), business, culture, science and technology, sports, health, lifestyle, and entertainment. The portal also runs a companion live radio streaming service at radio021.rs with multiple themed stations (Radio 021 Live, Caffe, Rock, 100% domaće, and Lounge), a job listings vertical ("Oglasi za posao"), themed long-form editorial projects, and a daily quiz. Distribution channels are the company's own web properties plus social media on Facebook (facebook.com/021rs) and X (twitter.com/021rs).
The underlying technology is a standard web-based content management and news portal platform with live audio streaming — no proprietary software, mobile app, or disclosed API/SDK is offered. The business model is advertising-supported: the portal carries display advertising sold through an "Oglašavanje" (advertising) section, supplemented by a job-classifieds channel and likely project/event sponsorships; no paid subscription, premium product, or enterprise offering exists. The company is unencumbered by institutional investors or a parent entity, and no funding rounds have been disclosed. The intended audience is the general public of Novi Sad and Vojvodina seeking local and regional news, community information, sports, lifestyle, and service updates not typically provided by national media outlets. The company has been continuously operating for over 25 years and the portal shows active publishing.
Radio 021 firmographics
Firmographics- Name
- Radio 021
- Legal name
- 021 Novi Sad
- Website
- https://021.rs
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio 021 is a privately held Serbian local media company founded in 1999 in Novi Sad, operating the 021.rs news portal and the radio021.rs live radio streaming service. It serves the Novi Sad and Vojvodina regional audience with hyperlocal news, sports, lifestyle, and a job listings vertical, monetized primarily through display advertising.
- Ownership category
- akta.pro rank
Radio 021 industry classification
Industry- Product category
- Local Online News & Radio Media
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where Radio 021 is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices1 record
Markets served
Radio 021 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The portal operates an advertising section (Oglašavanje) suggesting advertising revenue from displaying ads to portal visitors
Distribution channels1 record
Marketing channels1 record
Radio 021 product offering
Product offeringCore offering
Radio 021 operates a free, ad-supported local news portal at 021.rs delivering hyperlocal coverage of Novi Sad, the Vojvodina region, Serbia, and the world across categories including news, business, culture, sports, health, lifestyle, and entertainment. The company also runs a live radio streaming platform at radio021.rs with five thematic audio stations (Radio 021 Live, Caffe, Rock, 100% domaće, and Lounge) and maintains a job listings (Oglasi) classifieds section. Content is syndicated in Serbian, including a dedicated BBC News section.
Product overview
Radio 021 is a Serbian local news and information portal based in Novi Sad. The offering consists of a news website delivering content across categories including local news (Novi Sad, Vojvodina), national news (Serbija), world news (Svet), business and economy, health, recipes, entertainment, and a job listings section. Additionally, Radio 021 operates a live radio streaming service with multiple stations (Radio 021 Live, Caffe, Rock, 100% domaće, Lounge). The platform serves as a regional media outlet rather than a technology product company with proprietary software offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Radio 021 Live: Live radio streaming station
- Caffe (Radio 021)
- Rock (Radio 021)
- 100% domaće (Radio 021)
- Lounge (Radio 021)
Products and services
- 021.rs News Portal A free, web-based Serbian-language news portal delivering hyperlocal coverage of Novi Sad and the Vojvodina region, plus national (Serbia), world, business, science and technology, culture, sports, health, recipes, and entertainment content. It is intended for general-public consumers in the Novi Sad and Vojvodina area, and includes a job listings (Oglasi) classifieds section and a BBC News syndication section.
- Radio 021 Live Streaming Service A free, web-based live radio streaming service accessible at radio021.rs, offering five thematic stations (Radio 021 Live, Caffe, Rock, 100% domaće, and Lounge) for general consumers seeking local audio entertainment and music programming.
- Oglasi (Job Listings / Classifieds) A classifieds section on the 021.rs portal where employers can post and job seekers can browse local job listings across multiple industry categories (hospitality, trade, transport, construction, agriculture, sales, administration, and more), serving the Novi Sad and Vojvodina regional labor market.
Companies that use Radio 021
Customer profileSegments1 record
Ideal customer profiles1 record
Radio 021 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radio 021 partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Radio 021 competitors and assessment
Company assessmentDirect peers
- Kurir: Kurir is a high-traffic Serbian tabloid news portal covering Serbia, the region, and lifestyle; it competes with 021.rs for Serbian digital advertising and overlapping entertainment and news audiences.
- N1 Serbia: N1 Serbia is a leading Serbian news portal and TV channel producing original news, lifestyle, and regional content; it competes with 021.rs for online news audiences and digital advertising budgets in Serbia.
- RTV (Radio-televizija Vojvodine): RTV is the public regional broadcaster for Vojvodina, the same geography Radio 021 targets; it produces local TV, radio, and online news, making it the closest direct comparison for both editorial scope and audience.
- Blic Online: Blic is one of Serbia's largest news portals with broad national coverage and regional sections; it overlaps with 021.rs on Serbian news, lifestyle, and classifieds and competes for the same advertising demand.
- Insajder: Insajder is a Serbian investigative news portal producing long-form journalism and video; it overlaps with 021.rs on Serbian politics and society coverage and competes for the same engaged local news audience.
- B92: B92 is a Serbian commercial radio and digital media brand operating a national radio station and a major news portal, directly comparable to Radio 021's combined radio-plus-news-portal model, though at a national scale.
Regional players
- Radio S (Radio Novi Sad): Radio S is a Serbian commercial radio network with local stations and digital streaming; comparable to Radio 021's sub-station portfolio and regional focus, but operating in other Serbian cities rather than head-to-head in Novi Sad.
Broad incumbents
- Radio Belgrade (RTS): Radio Belgrade is the Serbian public radio network, operating multiple streams analogous to Radio 021's sub-stations (music, news, cultural formats); as an incumbent public broadcaster it competes for both audiences and ad-equivalent sponsorship budgets.
Others
- Tanjug: Tanjug is the Serbian national news agency supplying wire copy to outlets including 021.rs; it is comparable as a Serbian news content provider rather than as a direct audience competitor, and it represents an adjacent ecosystem participant.
- BBC News (Serbian service): BBC's Serbian-language service is both a content partner and an international broadcaster with comparable editorial ambitions; it is comparable thematically as a news source Serbian audiences consume alongside 021.rs, though it does not compete for the same local SMB advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio 021 social profiles
Digital presenceRadio 021 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio 021 leadership team
Management profileNumber of profiles
Radio 021 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio 021 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio 021
What does Radio 021 do?
Radio 021 operates a free, ad-supported local news portal at 021.rs delivering hyperlocal coverage of Novi Sad, the Vojvodina region, Serbia, and the world across categories including news, business, culture, sports, health, lifestyle, and entertainment. The company also runs a live radio streaming platform at radio021.rs with five thematic audio stations (Radio 021 Live, Caffe, Rock, 100% domaće, and Lounge) and maintains a job listings (Oglasi) classifieds section. Content is syndicated in Serbian, including a dedicated BBC News section.
Is Radio 021 a public or private company?
Radio 021 is a private company. It is classified as unknown and is currently operating.
When was Radio 021 founded?
Radio 021 was founded in 1999. It employs 11 to 50 people.
Where is Radio 021 based?
Radio 021 is headquartered in Novi Sad.
How does Radio 021 make money?
One revenue line is on record: advertising.
Who are Radio 021's main competitors?
Direct peers on record are Kurir, N1 Serbia, RTV (Radio-televizija Vojvodine), Blic Online, Insajder and B92. Radio S (Radio Novi Sad) is listed as a regional player. Radio Belgrade (RTS) is listed as a broad incumbent. Others are Tanjug and BBC News (Serbian service).
Does Radio 021 have an API?
No public API is recorded for Radio 021.
What industry is Radio 021 in?
Radio 021's product category is Local Online News & Radio Media. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication, with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.