First Alarm & Security
First Alarm & Security is a small private provider of residential and commercial security system services, headquartered in Ruidoso, New Mexico, with 11-50 employees serving a local customer base.
- Company typePrivate
- Founded1970
- HeadquartersRuidoso, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What First Alarm & Security does
First Alarm & Security is a private United States company that provides residential and commercial security system services. Firmographic data lists a founding year of 1970, headquarters in Ruidoso, New Mexico, and a workforce of 11-50 employees, indicating a small, locally focused installation and monitoring operator rather than a scaled regional or national provider. The company's short description characterizes its offering as standard security system services for households and commercial sites, though no product catalog, service-level details, pricing structure, or go-to-market mechanics are documented in the available input. No information on management, ownership, customer mix, recurring-monitoring revenue base, or geographic footprint beyond the Ruidoso headquarters is present.
The evidence base is materially constrained: the primary web domain, firstalarmandsecurity.com, is listed on ExpiredDomains.com as an expired asset being resold via GoDaddy, and the structured source notes explicitly flag that this listing does not definitively establish whether the underlying business is currently operating. No certifications, partnerships, regulatory actions, M&A activity, or funding events are documented. Consequently, any diligence on First Alarm & Security would require primary verification of operating status, customer base, and financial profile before further investment analysis.
First Alarm & Security firmographics
Firmographics- Name
- First Alarm & Security
- Website
- https://firstalarmandsecurity.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Alarm & Security is a small private provider of residential and commercial security system services, headquartered in Ruidoso, New Mexico, with 11-50 employees serving a local customer base.
- Ownership category
- akta.pro rank
First Alarm & Security industry classification
Industry- Product category
- Security System Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Commercial & Industrial Alarm Monitoring (BPAKAFAB)
- akta.pro secondary industry
- Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)
Keywords
Where First Alarm & Security is headquartered
LocationHeadquarters
- HQ city
- Ruidoso
- HQ country
- United States
- HQ region
- North America
Markets served
First Alarm & Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
First Alarm & Security product offering
Product offeringCore offering
First Alarm & Security provides residential and commercial security system services. The company sells, installs, and services security systems for both homeowners and businesses in its market area, operating as a local security services provider with a small workforce and a long operating history dating to 1970.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential and Commercial Security System Services
Companies that use First Alarm & Security
Customer profileIdeal customer profiles2 records
First Alarm & Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Alarm & Security competitors and assessment
Company assessmentDirect peers
- Frontpoint: DIY-installed wireless home security company with professional monitoring. Comparable in residential monitored security services, with a different delivery model but overlapping customer value proposition.
- Guardian Protection: Regional security company offering intrusion detection, fire alarms, and 24/7 monitoring for homes and businesses. Comparable as a mid-sized regional peer serving residential and commercial customers with monitored alarm services.
- CPI Security: Regional security company providing home and business alarm systems with 24/7 monitoring across the southeastern US. Comparable as a mid-sized regional operator with overlapping residential and commercial security offerings.
- Alder Security: Residential security alarm company offering professionally installed and monitored home security systems. Comparable as a peer competing in the residential monitored alarm segment with a similar installation-led go-to-market.
- Bay Alarm: Family-owned regional security provider serving California with residential and commercial alarm installation, monitoring, and patrol services. Closely comparable to First Alarm & Security in service mix, operating model, and regional operator profile.
Emerging players
- Ring (Amazon): Smart home security brand owned by Amazon offering DIY cameras, alarm kits, and optional professional monitoring. Comparable as a competitor reshaping customer expectations in residential monitored security via integrated smart-home features.
- SimpliSafe: Direct-to-consumer DIY home security company offering self-installed alarm systems with optional professional monitoring. Comparable as a competitor in the residential monitored security category with a tech-forward, lower-cost delivery model.
Broad incumbents
- ADT Inc. Largest US residential and commercial monitored security provider offering professionally installed alarm systems and 24/7 monitoring. Comparable as a broad incumbent serving the same end markets with the same core service mix.
- Brinks Home: National home security company providing professionally installed alarm systems and 24/7 professional monitoring. Comparable as a broad incumbent in residential monitored security with overlapping service lines.
- Vivint Smart Home: Major US smart home security provider combining professionally installed intrusion systems with monitoring and home automation. Comparable as a broad incumbent competing in residential and small-commercial monitored security.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
First Alarm & Security social profiles
Digital presenceFirst Alarm & Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Alarm & Security leadership team
Management profileNumber of profiles
First Alarm & Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Alarm & Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Alarm & Security
What does First Alarm & Security do?
First Alarm & Security provides residential and commercial security system services. The company sells, installs, and services security systems for both homeowners and businesses in its market area, operating as a local security services provider with a small workforce and a long operating history dating to 1970.
Is First Alarm & Security a public or private company?
First Alarm & Security is a private company. It is classified as unknown and is currently operating.
When was First Alarm & Security founded?
First Alarm & Security was founded in 1970. It employs 11 to 50 people.
Where is First Alarm & Security based?
First Alarm & Security is headquartered in Ruidoso, United States, in the North America region.
Who are First Alarm & Security's main competitors?
Direct peers on record are Frontpoint, Guardian Protection, CPI Security, Alder Security and Bay Alarm. Emerging players are Ring (Amazon) and SimpliSafe. Broad incumbents are ADT Inc., Brinks Home and Vivint Smart Home.
Does First Alarm & Security have an API?
No public API is recorded for First Alarm & Security.
What industry is First Alarm & Security in?
First Alarm & Security's product category is Security System Services. Its primary akta.pro industry code is BPAKAFAB, Commercial & Industrial Alarm Monitoring, with a secondary code of BPAKAFAA, Residential Alarm Monitoring (Burglar/Intrusion). Its NAICS code is 56162 and its SIC code is 7381.