What MEDIA FACTORY does

MEDIA FACTORY (legal entity: MEDIA FACTORY Czech Republic a.s.) is a Prague-based custom web application development firm founded in 2002 that designs and builds complex bespoke web applications for enterprise clients primarily in the Czech Republic and the broader CEE region. The company serves large organizations in telecommunications (Vodafone Czech Republic, O2 Family), aviation (Prague Airport), insurance/risk management (Contin, Renomia), automotive (KIA Czech Republic, Škoda), financial services (ČSOB, Česká exportní banka, Česká národní banka, Raz Dva půjčka), education (Charles University), and non-profit (Vodafone Foundation) sectors, with named references spanning client portals, reservation systems, online contracting platforms, internal workflow systems, and e-learning deployments.

The company delivers projects on its proprietary Build Ready modular platform (formerly baseOn-X), built on React 19 and Java 21 LTS with PostgreSQL/MySQL backends, containerized Docker/Kubernetes deployments, Kafka-based real-time messaging, GraphQL/REST APIs, and SSO/SAML/OAuth/2FA authentication. The platform ships with pre-built components (dynamic forms, data grids, document management, workflow automation) that are reused across engagements to accelerate delivery. Architecture is explicitly AI-ready, supporting AI assistants, predictive analytics, computer vision, NLP, and an MCP server for AI connectivity, with active AI deployment in client deliverables such as the Contin COS insurance claims system.

MEDIA FACTORY generates revenue through professional-services project delivery (custom web application development and MVP development) and managed services (long-term hosting on Azure, AWS, or Google Cloud with 99.95% SLA, monitoring, and iterative development). The go-to-market is consultative enterprise field sales with a free business consultation as the lead-conversion mechanism, supplemented by content marketing (technical blog, LinkedIn, Instagram), case-study evidence, and direct sales to mid-market clients. The company is a member of the MEDIA FACTORY GROUP, alongside Digital Vision, Minion, and Search Ready, enabling cross-company collaboration on bundled digital offerings. Pricing is bespoke and not publicly disclosed. The company is privately held with no disclosed external funding.

Name

MEDIA FACTORY

Legal name

MEDIA FACTORY Czech Republic a.s.

Website

https://mediafactory.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Prague-based custom web application developer serving enterprise clients in Czech Republic and CEE on its proprietary Build Ready modular platform (React 19, Java 21), with portfolios spanning telecom, finance, insurance, aviation, and public-sector digital transformation.

Ownership category

akta.pro rank

Product category

Custom Web Application Development

NAICS

Specialized Design Services (5414)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Custom web application development
• Modular development platform
• Digital transformation services
• Enterprise client portals
• Online contracting systems

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Web Application Development: Design, development, and deployment of bespoke web applications (client portals, internal systems, online contracting, training platforms) built on the Build Ready modular platform. Projects range from e-learning platforms for non-profits to complex enterprise systems for telecom, insurance, and banking sectors.
2. Long-term Maintenance and Support: Ongoing application hosting, monitoring, SLA-based technical support, and iterative development. Offers professional hosting on dedicated servers, Azure Cloud, AWS, and Google Cloud with 99.95% guaranteed availability.
3. MVP Development: Rapid development and delivery of Minimum Viable Products using the Build Ready platform to validate market ideas before full-scale investment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Media Factory designs, develops, and operates complex custom web applications for enterprise and mid-market clients in the Czech Republic and CEE, built on its proprietary Build Ready modular platform (React 19 / Java 21). Core offerings include client self-service portals, online contracting platforms, internal business process systems, training/e-learning platforms, and the Notify Ready automotive service notification product, delivered as project-based bespoke builds with long-term managed hosting and SLA-based support.

Product overview

Media Factory develops comprehensive custom web applications built on their proprietary Build Ready modular platform (React 19/Java 21). Their product portfolio centers on four interconnected service lines: Klientská zóna (Client Zone) for digital self-service portals with 24/7 account management; Online sjednání (Online Contracting) for automated digital agreement of loans, insurance and services with real-time verification; Interní systémy (Internal Systems) for business process automation with AI-powered validation; and Školicí systémy (Training Systems) for digital employee and customer education. The Notify Ready product extends their offering to automotive service appointment automation with customer reminder systems. All solutions share common components from Build Ready including forms, user management, authentication (SAML/OAuth, 2FA), and API integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Notify Ready: Automated notification and reservation system for automotive service centers
• Build Ready
• Build Ready

Products and services

• Build Ready Platform Proprietary modular development platform built on React 19 and Java 21 LTS, enabling rapid custom web application development through pre-built components including forms, user management with SAML/OAuth/2FA authentication, document systems, data grids, process automation, and API integrations. Reduces development time by up to 50% and maintenance costs by 25%.
• Klientská zóna (Client Zone) Digital self-service portal providing 24/7 access to account information, documents, invoices, orders, and services. Features user management with 2FA and SAML/OAuth, automated notifications, digital document management, and real-time communication with support teams, delivering up to 70% lower customer management costs and 33% increase in customer satisfaction.
• Online sjednání (Online Contracting) Automated digital contracting platform for seamless online agreement of loans, insurance, services, and other products. Supports real-time data validation, PSD2 bank verification, ARES and insolvency registry checks, digital document upload, and electronic signatures, delivering 30% fewer errors, 50% faster contracting, and 70% higher process completion rates.
• Interní systémy (Internal Systems) Custom internal web applications digitizing and automating business processes. Includes real-time dashboards and KPIs, process automation with AI-powered validation, document management, integrated communication modules, and external system integrations (ERP, CRM, accounting systems) via REST API and GraphQL. Delivers up to 50% operational cost savings, 60% fewer administrative errors, and 40% team efficiency improvement.
• Školicí systémy (Training Systems) Digital training and education platform for employees and clients. Features structured course catalogs, interactive content with videos and tests, progress tracking, automated certification with expiry notifications, analytics dashboards, and HR system integrations for automatic training assignment. Delivers up to 70% training cost savings and 25% faster report export.
• Notify Ready Automated customer notification and service appointment reminder system for automotive service centers. Sends personalized reminders for maintenance (STK, oil changes, tire changes), enables one-click customer reservations, and synchronizes appointments with service calendars. Reduces unproductive phone time by 70% and non-attendance by 15-25%.

Quantifiable outcome

• 70% reduction in customer management costs through automated processes
• +10 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MEDIA FACTORY GROUPcoreOthersMedia Factory is a member of MEDIA FACTORY GROUP, a collective of digital companies including Digital Vision (digital experiences and design), Minion (websites, brand design), and Search Ready (search solutions for websites and e-commerce). The group enables cross-company collaboration and comprehensive digital service offerings.
• Digital VisionminorStrategic or Co-development PartnerPart of MEDIA FACTORY GROUP; creates digital experiences and modern technology-driven visual experiences that surprise and engage.
• MinionminorStrategic or Co-development PartnerPart of MEDIA FACTORY GROUP; builds websites, digitizes processes, and designs brands.
• Search ReadyminorStrategic or Co-development PartnerPart of MEDIA FACTORY GROUP; provides easily deployable search solutions for websites and e-commerce that drive sales.
• Microsoft (Azure)coreTechnology or IntegrationMedia Factory deploys applications on Microsoft Azure cloud infrastructure. Azure cloud deployment enables higher availability, better scalability, and unified infrastructure management for enterprise clients (e.g., Letiště Praha reservation system).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STRV: Prague-based software development and design firm building web and mobile products for startups and enterprises. Closely comparable in size, geography and custom web/mobile delivery model.
• Netguru: Poland-based custom web and mobile application consultancy serving enterprise and growth-stage clients across Europe. Directly comparable as a CEE custom development shop with a horizontal, enterprise-focused service model.
• Profinit: Polish/Czech-headquartered custom software development firm focused on financial services, data and digital platforms. Directly comparable as a CEE-based, mid-sized custom application developer serving regulated enterprise clients.
• Software Mind: Poland-headquartered custom software development company delivering enterprise web, cloud and data solutions across Europe. Comparable as a CEE mid-sized custom development firm targeting enterprise digital transformation.
• Brainhub: Polish software house delivering custom web and mobile applications, cloud and DevOps services to European enterprises. Comparable on custom application development, modern stack and CEE delivery base.
• Cleverlance (part of Kvazar Group): Czech IT services firm providing custom software, consulting and managed services to enterprise and public sector clients in the same verticals Media Factory serves. Closely comparable on geography, customer base and service mix.

Broad incumbents

• Avanade: Global Microsoft-focused technology consultancy (Accenture/Microsoft JV) with strong Azure practice. Comparable to Media Factory's Azure-heavy delivery model and enterprise client base at much larger scale.
• IBA Group: Larger Central/Eastern European IT services provider with Czech operations, offering custom software, SAP, BI and hardware engineering. Broader portfolio than Media Factory but competes for the same enterprise digital build work in CEE.
• Accenture (Czech Republic): Global professional services firm with a significant Prague delivery center serving the same banking, telecom and aviation clients Media Factory targets. Represents the large-scale incumbent competing for transformation wallet.
• Capgemini (Czech Republic): Global IT services and consulting group with a Prague delivery presence, serving banking, insurance and telecom clients across digital transformation, cloud and custom application work — overlapping directly with Media Factory's core verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedIncz.linkedin.com/company/media-factory-cz
• Instagraminstagram.com/mediafactory_cz
• Xx.com/mediafactorycz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIA FACTORY