Standard Car
Standard Car (Derendinger AG) is Switzerland's largest automotive aftermarket spare parts distributor, serving workshops, garages, body shops, and fleet operators through a nationwide branch network, 24/7 webshop, and rapid two-hour delivery.
- Company typePrivate
- Founded2014
- HeadquartersDietlikon, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Standard Car does
Standard Car (with operating data referring to Derendinger AG) is Switzerland's largest provider of spare parts and consumables in the automotive aftermarket, supplying automotive workshops, garages, body shops, paint shops, and commercial vehicle operators nationwide. The company's core product portfolio spans ten categories: spare parts for passenger cars, commercial vehicles, and motorcycles; tires and wheels; workshop equipment and tools; lubricants and operating materials; workshop supplies; and bodywork supplies. Distribution combines a physical branch network located throughout Switzerland with the D-Store 24/7 e-commerce webshop, supported by a delivery service that fulfills 95% of orders within two hours and by technical support hotlines (TechPool, Derendinger diagnostic hotline) for workshop customers.
Standard Car firmographics
Firmographics- Name
- Standard Car
- Legal name
- Derendinger AG
- Website
- https://normauto.ch
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard Car (Derendinger AG) is Switzerland's largest automotive aftermarket spare parts distributor, serving workshops, garages, body shops, and fleet operators through a nationwide branch network, 24/7 webshop, and rapid two-hour delivery.
- Ownership category
- akta.pro rank
Standard Car industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where Standard Car is headquartered
LocationHeadquarters
- HQ city
- Dietlikon
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Standard Car business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Parts Sales: Sale of replacement parts for passenger cars (PC), commercial vehicles (CV), and motorcycles. Core revenue stream from the largest automotive aftermarket assortment in Switzerland.
- Workshop Equipment & Tools: Sale of workshop equipment, tools, diagnostic devices, and workshop furniture to automotive workshops.
- Consumables & Supplies: Sale of lubricants, operating fluids, workshop supplies, body shop materials, tires, and wheels.
- Workshop Services: Professional services including workshop consulting, technical support hotline, workshop equipment support, and waste disposal/recycling services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Standard Car product offering
Product offeringCore offering
Standard Car (operating through Derendinger AG) is a Swiss automotive aftermarket distributor that supplies replacement parts, workshop equipment, tools, lubricants, consumables, and bodywork supplies to automotive workshops, garages, body shops, paint shops, and commercial vehicle operators. The core offering combines physical product distribution via a nationwide branch network and 24/7 D-Store webshop with rapid two-hour delivery, plus complementary services such as technical support, Academy training, remote diagnostics (Swiss-Remote), Digital Service Book, and disposal/recycling.
Product overview
Derendinger AG is Switzerland's largest provider of spare parts and consumables for the automotive aftermarket, operating as a multi-category product portfolio combined with an integrated service platform. The product offering spans 10 core product categories: spare parts for passenger cars (Pkw), commercial vehicles (Nfz), and motorcycles; tires and wheels; workshop equipment; tools; lubricants and operating materials; workshop supplies; and bodywork supplies. These products are complemented by the D-Store online webshop for 24/7 ordering, rapid delivery services (95% of orders delivered within two hours), Academy training programs, technical data resources, Digital Service Book, remote diagnostics (Swiss-Remote), workshop services, and disposal/recycling services. The company also organizes the annual Swiss Automotive Show (SAS) trade fair and the Bosch Kart-Cup customer competition. The business operates as a unified platform connecting physical retail branches, e-commerce, logistics, and professional services for garages, workshops, bodywork shops, and paint shops across Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- D-Store: Company's online webshop platform for ordering spare parts, lubricants, workshop equipment, and consumables 24/7.
- Swiss Automotive Show (SAS)
- Academy
- TechPool
- Swiss-Remote
- Digital Service Book
Products and services
- Spare Parts for Passenger Cars (Ersatzteile für Pkw)
Quantifiable outcome
- 95% of orders delivered within 2 hours
Companies that use Standard Car
Customer profileSegments3 records
Ideal customer profiles3 records
Standard Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Standard Car partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Swiss Automotive Show (SAS)coreDerendinger organizes the Swiss Automotive Show (SAS), a major annual trade fair for the automotive aftermarket industry in Switzerland. Celebrating its 10th anniversary in 2026, the event brings together 150 exhibitors and serves as a key industry gathering.
- Swiss Automotive Group (SAG)coreDerendinger AG is a member of the Swiss Automotive Group (SAG), an association of automotive aftermarket companies operating in Switzerland. This membership positions Derendinger within a larger network of automotive service providers.
- BoschminorDerendinger organizes the Bosch Kart-Cup, a nationwide karting competition for customers. This is a co-marketing event partnership with Bosch, allowing workshops to showcase driving skills.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Standard Car competitors and assessment
Company assessmentDirect peers
- Rhiag Group: European leader in the distribution of automotive aftermarket spare parts across multiple countries (including Switzerland via local operations). Closely comparable as a multi-channel B2B parts distributor serving workshops and body shops.
- Alliance Automotive Group: Pan-European distributor of automotive aftermarket parts, tools, and workshop equipment with operations across multiple European countries. Directly comparable business model to Derendinger (wholesale distribution + digital + workshop services) but at much larger multi-country scale.
- Temot International: International network of automotive aftermarket parts distributors operating across more than 90 countries. Directly comparable as a wholesale parts distributor serving workshops, with Switzerland among its operating geographies.
- Auto Teile Unger (ATU): German automotive parts and service chain combining retail workshops with parts distribution. Comparable to Derendinger's parts assortment and workshop customer focus, though more retail- and service-oriented than pure wholesale.
- WM SE: German automotive parts wholesaler (Würth Group subsidiary) operating a large branch network and digital platform serving workshops. Comparable as a national market leader in parts wholesale with similar one-stop-shop positioning.
- Stahlgruber Group: German automotive aftermarket parts distributor with extensive branch network serving workshops and body shops. Strong overlap with Derendinger in product range (parts, tools, equipment, body shop supplies) and workshop customer base.
Broad incumbents
- LKQ Corporation: Global Fortune 500 distributor of aftermarket automotive parts with operations across North America and Europe. While much larger and broader in scope, it competes in the same parts distribution category and represents the global consolidator peer set.
- Genuine Parts Company (NAPA): Large US-headquartered automotive aftermarket parts distributor with global operations including Europe. Overlaps with Derendinger's category but at significantly larger scale and broader geographic reach.
Others
- Bosch Automotive Aftermarket: Global automotive aftermarket supplier of parts, diagnostic equipment, and workshop tools. Partner of Derendinger via the Bosch Kart-Cup and a key brand in Derendinger's product assortment, making it an enabling ecosystem player rather than direct competitor.
- Hankook Tire & Technology: Global tire manufacturer; Derendinger sells tires and wheels as part of its assortment, making Hankook a supplier/partner rather than direct competitor. Adjacent in the value chain.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Standard Car social profiles
Digital presenceStandard Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Car leadership team
Management profileNumber of profiles
Standard Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Car
What does Standard Car do?
Standard Car (operating through Derendinger AG) is a Swiss automotive aftermarket distributor that supplies replacement parts, workshop equipment, tools, lubricants, consumables, and bodywork supplies to automotive workshops, garages, body shops, paint shops, and commercial vehicle operators. The core offering combines physical product distribution via a nationwide branch network and 24/7 D-Store webshop with rapid two-hour delivery, plus complementary services such as technical support, Academy training, remote diagnostics (Swiss-Remote), Digital Service Book, and disposal/recycling.
Is Standard Car a public or private company?
Standard Car is a private company. It is classified as unknown and is currently operating.
When was Standard Car founded?
Standard Car was founded in 2014. It employs 11 to 50 people.
Where is Standard Car based?
Standard Car is headquartered in Dietlikon, Switzerland, in the Europe region.
How does Standard Car make money?
Four revenue lines are on record. Automotive Parts Sales are the primary driver. The others are workshop Equipment & Tools, consumables & Supplies and workshop Services.
Who are Standard Car's main competitors?
Direct peers on record are Rhiag Group, Alliance Automotive Group, Temot International, Auto Teile Unger (ATU), WM SE and Stahlgruber Group. Broad incumbents are LKQ Corporation and Genuine Parts Company (NAPA). Others are Bosch Automotive Aftermarket and Hankook Tire & Technology.
Does Standard Car have an API?
No public API is recorded for Standard Car.
What industry is Standard Car in?
Standard Car's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 42312 and its SIC code is 5013.