Parad Media

Name

Parad Media

Legal name

Parad Media Oy

Website

https://parad.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Business, Politics & Current Affairs Documentaries (MPADADAJ)

akta.pro secondary industries

Short-Form Documentaries (MPADADAC), Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

Keywords

• Broadcast production services
• Documentary film production
• Talk show production
• Post-production services
• Branded video content

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: Fee-for-service production of documentaries, talk shows, factual entertainment, and branded content for broadcasters and corporate clients. Services include crew provision, equipment rental, post-production, and full turnkey solutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Parad Media is a Helsinki-based independent production company that produces documentaries, talk shows, factual entertainment, reality series, podcasts and branded content for Nordic public broadcasters and commercial clients. It provides full turnkey production services including in-house broadcast studios, a newsroom, post-production facilities, film equipment, and technical crew, and has delivered over 2,500 hours of content since 2010 across productions aired on YLE, SVT, DR and other networks.

Product overview

Parad Media is an independent production company offering a unified portfolio of video and audio production services, not a software platform. The core offering includes own broadcast studios and production platform with newsroom and post-production facilities, extensive film production equipment, and technical personnel. The portfolio encompasses talk shows (Efter Nio, Elisabeth möter, Cirkus familj, En önskan), radio programs (Vegas sommarpratare, Kutsuvieras), documentaries (The Activist, Future Remains, Sanningen enligt Hassan Zubier), reality series (Stugor, Stuntfarmen, Längtan till landet, Gen Z), children's programming (Små uppfinnare), factual entertainment (Design 3000, Vem vad när?), event broadcasts (Svenska dagen), and production services (turnkey solutions for third-party producers). The Parad Family group also includes Söder Films (drama films/series) and Smidig (brand storytelling). Parad Media has delivered over 2,500 hours of content since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Smidig: Brand storytelling, societal-, business- and human-interest documentary films and series.
• Söder Films

Products and services

• Parad Media Production Services Full-service video and audio production offering broadcast studios, technical crew, film equipment, post-production facilities, and newsroom services for documentaries, talk shows, reality series, and radio programs.
• Efter Nio Weekly prime time talk show produced for YLE Fem, with over 300 episodes produced since 2014.
• Vegas sommarpratare Most popular Swedish-language radio program on YLE Vega featuring guests sharing personal stories and insights, produced by Parad Media since 2018.
• Kutsuvieras Popular radio program on YLE Radio Suomi where guests share deeply personal stories and life insights.
• Stugor Documentary series about Finnish summer cottages produced for YLE, evolving from a turnkey solution into a head producer role.
• The Activist Five-episode documentary series about activism featuring Edward Snowden, Paul Watson, and Lars Vilks, commissioned by YLE and SVT.
• Små uppfinnare Factual entertainment series for children aged 6–10 featuring kid inventors and their inventions, produced for YLE Fem.
• En önskan One-on-one talk show hosted by Ira Hammermann, produced for YLE Fem since 2019.
• Svenska dagen Annual two-hour live broadcast gala show for YLE celebrating Finnish Swedish Heritage Day every November 6th.
• Design 3000 Factual entertainment series about Nordic design hosted by Kasper Strömman, a Nordvision co-production.
• Elisabeth möter Talk show where former minister of defence Elisabeth Rehn meets influential figures including Kofi Annan and Queen Silvia of Sweden.
• Cirkus familj Talk show about family relationships hosted by Maria Sundblom-Lindberg, co-produced for YLE and SVT.
• Kioski Multimedia current affairs concept for YLE featuring daily live broadcasts using Blackmagic ATEM and Caspar CGI.
• Lakon & Herban boksi Live broadcast talk show for the SUB network starring YouTubers Lakko and Herba with social media integration.
• Meidän safkaa Cooking show featuring Alexander and Hanna Gullichsen, delivered with technical crew and post-production turnkey services.
• Rojua, rojua Spoof on Antiques Roadshow produced for FOX with turnkey technical and post-production services.
• Summerguard Production produced for YLE and SVT.
• Maria och sommarpratarna Eight-episode talk show for Yle Fem featuring guests from Vegas sommarpratare on Lonna island.
• Gen Z Documentary series exploring how Generation Z perceives reality and plans their future in an uncertain world.
• Future Remains Documentary about idealism through industrial designer Henrik Wahlforss, in production for YLE and SVT.
• Sanningen enligt Hassan Zubier Three-part documentary series about the hero of the Turku terrorist attack who was later accused of lying.
• Längtan till landet Non-scripted reality series about a couple moving to the countryside to renovate a former school.
• Stuntfarmen Reality series where professional stuntmen recreate famous movie scenes on a farm in Ostrobotnia.
• I väntan på dig Vlog series about four women's road to maternity, co-produced with JAB Film.
• Media Training Services TV-studio simulation for media training of executives and politicians, featuring realistic interview scenarios.
• Vem, vad, när? Comic panel quiz show featuring celebrities and comedians for YLE, with 14 episodes of 30 minutes each.
• Min Morgon Daily live broadcast morning show for YLE Fem running from 2010 to 2014.

Quantifiable outcome

• Over 2,500 hours of content delivered to date
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Söder Films OycoreStrategic or Co-development PartnerPart of the Parad Family group of businesses. Söder Films specializes in drama films and series production, complementing Parad Media's documentary and factual entertainment focus.
• SmidigcoreStrategic or Co-development PartnerBrand storytelling, societal-, business- and human-interest documentary films and series production company. Works with leading brands, agencies, medias, and broadcasters. Part of the Parad Family group.
• NordvisionminorStrategic or Co-development PartnerNordic broadcasting cooperation framework enabling co-productions between YLE, SVT, and DR. Parad participates as production partner for Nordvision productions like Design 3000.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fremantle: Global production and distribution company producing entertainment, drama, and documentary content. Operates in the Nordics through acquired labels and competes for the same broadcaster commissions as Parad Media.
• ITV Studios: Major international production group with Nordic production operations. Competes for premium documentary and factual commissions from YLE, SVT, and DR as part of a global portfolio.
• Banijay: Global production giant that has acquired multiple Nordic independents. Competes with Parad Media for broadcaster commissions but at vastly greater scale and with owned-IP and international distribution.
• Nordisk Film: Danish entertainment company (Egmont-owned) producing Nordic film, TV drama, and production services. Comparable in Nordic production footprint but materially larger and broader in scope than Parad Media.
• Endemol Shine Nordics: International production group with established Nordic operations producing entertainment, reality, and factual programming for the same broadcaster customer set as Parad Media.
• Warner Bros. Discovery (Nordics): Global media company operating commercial networks in the Nordics (e.g., via the Kanal 5/TV3/FOX channels) and commissioning regional productions. Acts as both customer and competitive incumbent to independent production companies.

Direct peers

• Strix Television: Stockholm-based independent production company producing entertainment, reality, and factual programming for Nordic broadcasters. Closely comparable in genre mix and broadcaster customer base.
• Yellow Bird: Swedish independent production company producing Nordic drama and documentary series for public broadcasters, including SVT. Directly comparable to Parad Media in scale, Nordic focus, and public-broadcaster-led business model.
• Rabbit Films: Finnish independent production company producing entertainment and talk formats (e.g., for YLE). Directly comparable in Helsinki location, scale, and YLE-anchored production business — and is also an existing Parad customer.
• Nice FLX (formerly Nice Drama Group): Nordic production group producing scripted drama and entertainment across multiple Scandinavian markets. Comparable in scale and Nordic-broadcaster customer base, with overlap on the drama/format side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parad Media