Quality Magazine

What Quality Magazine does

Quality Magazine, operated by BNP Media, Inc. (legal entity) and headquartered in Troy, Michigan, is a B2B trade media business serving quality assurance and manufacturing professionals in the United States. Its core product is a multi-channel editorial publication — delivered via website (qualitymag.com), eMagazine, email newsletters, Q-Cast podcast, video library, and webinars — covering channels including measurement, test & inspection, NDT, software, vision & sensors, automation, and quality management, organized across vertical markets such as aerospace, automotive, energy, green manufacturing, and medical devices. Beyond editorial, the company operates The Quality Show, an annual trade show held in Rosemont, IL (October 27-29, 2026), co-located with ASSEMBLY Show and featuring American Society for Quality (ASQ) educational programming; maintains three digital directories (Buyers Guide, NDT Sourcebook, Vision & Sensors Sourcebook) that support supplier discovery and RFP submission; and runs recurring awards programs (Rookie of the Year, Professional of the Year, Plant of the Year).

The business model is diversified across five revenue streams: advertising and sponsored content (vendor advertisers including ComplianceQuest, PolyWorks by InnovMetric, Dorsey Metrology), recurring subscription revenue from eMagazine and newsletters, event revenue from The Quality Show (booth sales, sponsorships, registration fees, produced with BNP Events), one-time product sales through the Quality Store (books, eBooks, educational materials such as a $120 Lean Manufacturing title), and directory/lead-generation revenue from the Buyers Guide, NDT Sourcebook, and Vision & Sensors Sourcebook listings. Sponsored editorial Infocenters are anchored by Hexagon ETQ (Digital Quality Management Systems) and Minitab (Next Generation SPC & Quality Analytics). Go-to-market is sales-led, with the editorial audience monetized through vendor-side advertisers and exhibitors rather than reader-side fees. Management consists of an Editorial Director (Darryl Seland) and Managing Editor (Michelle Bangert); the company employs 101-250 people and has been operating since 2008 as part of the BNP Media portfolio.

Name

Quality Magazine

Legal name

BNP Media, Inc.

Website

https://qualitymag.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Quality Magazine is a B2B trade media business (owned by BNP Media) publishing editorial content, directories, podcasts, webinars, and an annual trade show for quality assurance and manufacturing professionals in the United States.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publication
• B2B media publishing
• Quality assurance news
• Manufacturing directories
• Industrial trade show

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Quality Magazine generates revenue primarily through advertising from industrial suppliers and manufacturers, as well as sponsored content sections where companies pay for editorial-style content placement. The publication features sponsored content from companies like ComplianceQuest, PolyWorks by InnovMetric, and Dorsey Metrology International.
2. Subscription Revenue: The publication offers eMagazine subscriptions for readers seeking digital access to the publication's content. Subscriptions provide ongoing recurring revenue from professional readers.
3. Event Revenue: Quality Magazine produces The Quality Show, an annual trade show for quality professionals. Revenue is generated through booth sales, sponsorships, and registration fees. The show partners with BNP Events for production and is held in partnership with ASSEMBLY Show.
4. Product Sales: The Quality Store sells books, ebooks, and educational materials to manufacturing professionals. Products include titles like 'Lean Manufacturing and Service Fundamentals, Applications, and Case Studies' priced at $120.00.
5. Directory and Lead Generation: Quality Magazine operates buyer guides including the Buyers Guide, NDT Sourcebook, and Vision & Sensors Sourcebook. These directories allow suppliers to list products and services, generating revenue through directory placements and RFP submission tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Quality Magazine is a B2B trade media brand that publishes industry news, technical articles, expert columns, podcasts, videos, webinars, eBooks, and buyer directories for quality assurance, metrology, NDT, vision/sensors, and quality management software professionals in the manufacturing sector. The company also produces The Quality Show annual trade show and supports supplier discovery through three digital directories and two sponsored Infocenters.

Product overview

Quality Magazine is a B2B trade publication operated by BNP Media that provides news, educational content, and industry resources for quality assurance and manufacturing professionals. The company's offering consists primarily of media products: the core Quality Magazine publication (available in print, digital, and eMagazine formats), the Q-Cast podcast series, and a video content library covering quality, metrology, and inspection topics. Additionally, Quality Magazine organizes The Quality Show, an annual trade show focused on inspection, testing, and process improvement. The company maintains three digital directories—the Buyers Guide (covering equipment, services, software, and vision & sensors), the NDT Sourcebook, and the Vision & Sensors Sourcebook—supporting supplier discovery and RFP processes. Two thematic infocenters (Digital Quality Management Systems and Next Generation SPC & Quality Analytics) aggregate curated content on specific topics, with sponsorship from companies like Hexagon ETQ and Minitab. The portfolio also includes eBooks, webinars, and email newsletters as recurring content products.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Show: Annual trade show focused on inspection, testing, and measurement technologies for quality manufacturing professionals
• Q-Cast
• Quality Buyers Guide
• NDT Sourcebook
• Vision & Sensors Sourcebook
• Digital Quality Management Systems Infocenter
• Next Generation SPC & Quality Analytics Infocenter

Products and services

• Quality Magazine Publication The flagship trade publication providing news, technical articles, and expert coverage on quality assurance, process improvement, measurement, test & inspection, and manufacturing technologies, available in print, digital, and eMagazine formats for manufacturing quality professionals.
• Q-Cast Podcast Podcast series featuring conversations with manufacturing professionals on topics including AI in quality, metrology, calibration, and industry trends, available on Apple Podcasts and Spotify.
• Quality Videos Video content library featuring articles, event highlights such as 'The Quality Show 2019 Highlights' and 'Autonomous Quality Control in 2019', educational content, and expert interviews on quality manufacturing and inspection.
• The Quality Show An annual trade show focused on inspection, testing, and process improvement technologies, presented in partnership with The ASSEMBLY Show, featuring exhibitors, ASQ educational sessions, and networking for quality professionals.
• NDT Sourcebook Directory of nondestructive testing (NDT) equipment, materials, services, and suppliers covering ultrasonic, magnetic, radiographic, eddy current, and other NDT technologies for manufacturing quality buyers.
• Vision & Sensors Sourcebook Complete directory and buyers guide of vision systems and sensor equipment, software, services, and integrators for quality operations.
• Digital Quality Management Systems Infocenter Information center covering quality management software (QMS), compliance, audits, risk management, CAPA, root cause analysis, and supplier quality topics, sponsored by Hexagon ETQ.
• Next Generation SPC & Quality Analytics Infocenter Information center covering real-time statistical process control, quality analytics, Monte Carlo simulation, and idea management for operational excellence, sponsored by Minitab.
• eBooks Electronic books covering quality manufacturing topics including vision systems, buyers guides, and industry-specific solutions, distributed through the Quality Store.
• Webinars On-demand and live webinars including the quarterly Quality Leaders Forum series (editor-moderated fireside chats) and sponsored webinars covering quality management, automation, digital twins, and metrology topics.
• eMagazine Digital version of the Quality Magazine publication available via subscription, accessible online through the eMagazine platform on multiple devices for professional readers.
• Buyers Guide Comprehensive directory of suppliers and service providers in inspection, measurement, and testing equipment organized by product category and supplier, including equipment, services, software, and vision & sensors categories with RFP submission capability.
• Quality eNews Newsletter Email newsletter delivering quality industry news, articles, and event announcements to subscribers on a regular schedule.
• Quality Store Online storefront selling books, eBooks, and educational materials to manufacturing professionals, with products such as 'Lean Manufacturing and Service Fundamentals, Applications, and Case Studies' priced at $120.00.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BNP MediacoreOthersBNP Media, Inc. and BNP Media II, LLC are the parent companies that own and publish Quality Magazine. BNP Media is a B2B media company specializing in trade publications and events across various industries.
• BNP EventscoreOthersBNP Events is the event production division that produces The Quality Show and other events in partnership with Quality Magazine. BNP Events handles event logistics, registration, and production services.
• American Society for Quality (ASQ)coreOthersASQ will have an on-site presence at The Quality Show 2026 (October 27-29 in Rosemont, IL), delivering 15-minute educational sessions on quality standards, certification, and process improvement strategies on the exhibit hall floor.
• AAPS (American Association of Pharmaceutical Scientists)minorOthersAAPS 2026 PharmSci 360 conference scheduled for October 25-28, 2026 in New Orleans, LA. Quality Magazine features event information and coverage for this pharmaceutical science conference.
• IMTS (International Manufacturing Technology Show)minorOthersIMTS 2026 is promoted as a major manufacturing technology event. Quality Magazine provides coverage and marketing partnership for IMTS, positioning it as a key event for manufacturing quality technologies.
• FIRST RoboticsminorOthersQuality Magazine features FIRST Robotics participants in podcast content (Q-Cast episodes featuring Logan, Greyson, Micah, and Abby from FIRST Robotics), supporting STEM education and youth involvement in manufacturing.
• Hexagon ETQminorOthersHexagon ETQ sponsors the Digital Quality Management Systems Infocenter on Quality Magazine's website, providing educational content about quality management software and solutions to the publication's audience.
• MinitabminorOthersMinitab sponsors the Next Generation SPC & Quality Analytics Infocenter, providing educational content about statistical process control and quality analytics to Quality Magazine readers.
• Mark-10minorOthersMark-10 is a podcast sponsor for Q-Cast, supporting the podcast program that covers quality and manufacturing topics including force measurement and quality control.
• ASSEMBLY ShowcoreOthersThe Quality Show is presented in partnership with ASSEMBLY Show, combining quality-focused content with assembly and manufacturing expertise. Both shows run concurrently with shared attendees and cross-promotion.

Recent moves6 records

Expansion highlights5 records

Others

• Quality Magazine (no other peer with exact same name): Placeholder omitted; covered by Quality Digest above as the closest direct peer.

Broad incumbents

• Informa Markets (Industrial Division): Informa Markets operates a portfolio of large industrial manufacturing trade shows and publications (including Control Engineering, Industrial Distribution) that compete with BNP Media's Quality Magazine and The Quality Show for vendor sponsorship and audience attention across the manufacturing B2B media landscape.
• Endeavor Business Media: Endeavor Business Media is a diversified B2B media company that owns multiple industrial and manufacturing trade publications and events, competing with BNP Media/Quality Magazine for vendor advertising budgets and overlapping with several of Quality Magazine's covered verticals and channels.
• WTWH Media: WTWH Media is a B2B media company operating trade publications, events, and research in engineering, manufacturing, and industrial markets, overlapping with Quality Magazine's automation, robotics, and manufacturing technology audience across multiple brand portfolios.
• Industrial Distribution: Industrial Distribution is an Informa-owned B2B trade publication serving industrial distributors and the channel that supplies manufacturing buyers, overlapping with Quality Magazine's audience of industrial procurement professionals researching measurement, inspection, and NDT equipment.

Direct peers

• Quality Digest: Quality Digest is a direct B2B competitor publishing daily content on quality management, metrology, and manufacturing, covering nearly identical audience segments (quality engineers, QA managers) as Quality Magazine. Both monetize through advertising, sponsored content, and editorial coverage of ISO/FDA/AS9100 topics.
• Control Engineering: Control Engineering is a long-established B2B trade publication covering automation, control systems, and instrumentation in manufacturing, directly overlapping with Quality Magazine's Automation and Software channels. It serves a closely aligned industrial engineer and plant manager audience through advertising and sponsored content.
• Assembly Magazine: Assembly Magazine is a sister BNP Media publication covering assembly and manufacturing technologies and co-presents The Quality Show alongside Quality Magazine. It addresses an adjacent but overlapping manufacturing audience with comparable revenue model (advertising, events, directories).
• Today's Medical Developments: Today's Medical Developments is a B2B trade publication focused on medical device manufacturing, overlapping with Quality Magazine's Medical Device Quality vertical coverage (FDA QMSR, injection molding quality, AI-enabled medical devices). It serves a closely aligned medical manufacturing audience through advertising and editorial coverage.
• Automation World: Automation World is a B2B trade media brand covering industrial automation, motion control, and process control, overlapping directly with Quality Magazine's Automation and Vision & Sensors channels. It serves manufacturing engineers and operations leaders through digital content, newsletters, and buyer resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/QualityMagazine
• YouTubeyoutube.com/user/QualityMag
• Facebookfacebook.com/QualityMagazine
• LinkedInlinkedin.com/company/quality-mag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Magazine