Digital Risk
Digital Risk Inc. is a Canadian cybersecurity startup that provides a subscription-based Digital Footprint Exposure Assessment Tool, scanning public, deep, and dark web sources to identify breaches, exposures, and impersonations affecting executives and employees of SMBs, enterprises, and MSP clients.
- Company typePrivate
- Founded2024
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Digital Risk does
Digital Risk Inc. is a Canadian cybersecurity startup founded in 2024 and headquartered in London, Ontario, that provides a Digital Footprint Exposure Assessment Tool targeting human-centric cyber risk. The platform scans publicly available information, social media profiles, third-party data brokers, and dark web sources to identify exposures, data breaches, and impersonations related to executives and employees, beginning from a single email address and enriching outward to a full digital identifier map. It produces risk scoring, real-time threat intelligence, and prioritized remediation guidance delivered through a dashboard aimed at non-technical decision-makers.
The company sells subscriptions on flexible monthly, quarterly, or annual cadences through a quote-based sales motion and an emerging MSP partner channel. Its primary go-to-market targets small and medium-sized businesses (where a single breach can be business-ending), with secondary outreach to enterprise organizations seeking executive and brand protection and to Managed Service Providers that resell the assessment to their SMB client base as an additional revenue stream. Digital Risk's core differentiator is its domain focus on the human element of cybersecurity — framed against industry data showing 74% of breaches involve a human element — rather than competing in traditional network or endpoint security tooling. The product reached general availability in March 2025 and is supported by content marketing, research reports, partnerships including the National Cybersecurity Alliance's Cybersecurity Awareness Month, and a small team led by founder Keith Murray alongside VPs of Sales & Marketing and Technology.
Digital Risk firmographics
Firmographics- Name
- Digital Risk
- Legal name
- Digital Risk Inc.
- Website
- https://digitalriskinc.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Risk Inc. is a Canadian cybersecurity startup that provides a subscription-based Digital Footprint Exposure Assessment Tool, scanning public, deep, and dark web sources to identify breaches, exposures, and impersonations affecting executives and employees of SMBs, enterprises, and MSP clients.
- Ownership category
- akta.pro rank
Digital Risk industry classification
Industry- Product category
- Cybersecurity Risk Management Software
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
Keywords
Where Digital Risk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Digital Risk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Risk Assessment Subscriptions: Subscription-based recurring revenue model for digital footprint risk assessment services. Flexible delivery options include monthly, quarterly, or annual assessments depending on client needs and risk tolerance. Assessment frequency options: monthly for regular insights, quarterly or annual for holistic risk views over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Assessment Plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Digital Risk product offering
Product offeringCore offering
Digital Risk Inc. provides a digital footprint exposure assessment platform that scans publicly available information, social media profiles, and third-party data sources (including surface/deep web and dark web) to identify, score, and remediate human-centric cybersecurity risks tied to executives and employees. The offering enriches data starting from a single email address to expose additional digital identifiers, breaches, leaks, and impersonations, then delivers prioritized risk reports and remediation guidance through a dashboard for decision-makers.
Product overview
Digital Risk Inc. offers a unified digital footprint exposure assessment platform centered on the Digital Footprint Exposure Assessment Tool, which works in conjunction with the Digital Risk Assessments Solution to provide comprehensive risk analysis, threat intelligence, and remediation guidance. The company also operates an MSP Partnership Program for channel partners and provides a Cybersecurity Awareness Research Report as an educational resource. Together, these offerings enable organizations to identify and mitigate human-centric cybersecurity risks through digital footprint analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Footprint Exposure Assessment Tool A cybersecurity SaaS tool that scans publicly available information, social media profiles, and third-party data sources to identify and assess digital footprint risks impacting executives and employees, providing real-time threat intelligence, risk scoring, and actionable remediation plans.
- Digital Risk Assessments Solution A subscription-based digital risk management service that enriches digital footprints from a single email address, identifies and scores exposures, data breaches, and impersonations across surface, deep, and dark web sources, and delivers summarized prioritized risk reports with remediation guidance on flexible monthly, quarterly, or annual cadences.
- MSP Partnership Program A channel partner program that enables Managed Service Providers to resell digital footprint risk assessment services to their existing SMB client base, providing a new recurring revenue stream, dedicated Partner Manager, Product Specialist, and Marketing Expert support, training, co-marketing resources, attractive margins, and low barriers to entry.
Quantifiable outcome
- 74% of data breaches involve a human element
- +1 more outcomes
Companies that use Digital Risk
Customer profileSegments3 records
Ideal customer profiles3 records
Digital Risk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Digital Risk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Cybersecurity AlliancecoreOfficial Champion organization for Cybersecurity Awareness Month 2024. This global initiative aims to educate businesses and individuals on the importance of online safety and proactive measures to protect against cybercrime. Company committed to creating awareness not only in October but ongoing as they help businesses manage digital exposures.
- TechAlliancecoreTechAlliance is a technology business accelerator in London, Ontario. Keith Murray served as past Board Chair of TechAlliance. Christina Fox, CEO of TechAlliance, praised Digital Risk Inc. as a 'London-headquartered startup making an impact in one of North America's top ten emerging tech markets.' This represents a strong regional innovation ecosystem connection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Digital Risk competitors and assessment
Company assessmentDirect peers
- Digital Shadows (ReliaQuest): Digital Shadows SearchLight provides digital risk protection through surface/deep/dark web monitoring and exposure alerts, now part of ReliaQuest. Directly comparable scanning and remediation capabilities to Digital Risk's core product.
- BlackCloak: BlackCloak specializes in executive digital protection, including personal device security, privacy, and online exposure monitoring for corporate leaders. Highly comparable to Digital Risk's executive-focused digital footprint offering.
- CyberInt: CyberInt delivers external attack surface monitoring and digital risk protection including brand protection and threat intelligence. Overlaps with Digital Risk's external footprint and impersonation detection capabilities.
- ZeroFox: ZeroFox provides external threat intelligence and digital risk protection, including surface/deep/dark web monitoring, brand protection, and executive impersonation detection. Directly comparable to Digital Risk's digital footprint exposure assessment offering.
- Constella Intelligence: Constella offers a digital risk protection platform focused on identity intelligence, breach exposure, and digital footprint analytics for executives and employees. Closely aligned with Digital Risk's OSINT-driven exposure scoring approach.
Broad incumbents
- Tenable: Tenable provides exposure management including external attack surface visibility. Larger incumbent addressing adjacent exposure-monitoring needs of enterprise security teams.
- CrowdStrike: CrowdStrike offers Falcon Intelligence for digital risk monitoring and brand protection as part of its broader endpoint and XDR platform. Adjacent incumbent providing similar exposure insights at enterprise scale.
- Recorded Future: Recorded Future is a broad threat intelligence platform with modules covering brand protection, dark web monitoring, and executive risk. Larger incumbent with overlapping capability surface but a much wider portfolio.
Emerging players
- Nucleus Cyber: Nucleus Cyber focuses on information protection and content-driven risk reduction. Adjacent emerging player in human-centric data risk that intersects with Digital Risk's footprint exposure thesis.
- BlinkOps: BlinkOps is an emerging cybersecurity automation platform addressing human-driven security gaps through workflow automation. Comparable thematic focus on mitigating human-element cyber risk for SMBs and mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Risk social profiles
Digital presenceDigital Risk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Risk leadership team
Management profileNumber of profiles
Profiles8 records
Digital Risk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Risk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Risk
What does Digital Risk do?
Digital Risk Inc. provides a digital footprint exposure assessment platform that scans publicly available information, social media profiles, and third-party data sources (including surface/deep web and dark web) to identify, score, and remediate human-centric cybersecurity risks tied to executives and employees. The offering enriches data starting from a single email address to expose additional digital identifiers, breaches, leaks, and impersonations, then delivers prioritized risk reports and remediation guidance through a dashboard for decision-makers.
Is Digital Risk a public or private company?
Digital Risk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Risk founded?
Digital Risk was founded in 2024. It employs 1 to 10 people.
Where is Digital Risk based?
Digital Risk is headquartered in London, Canada, in the North America region.
How does Digital Risk make money?
One revenue line is on record: digital Risk Assessment Subscriptions.
Who are Digital Risk's main competitors?
Direct peers on record are Digital Shadows (ReliaQuest), BlackCloak, CyberInt, ZeroFox and Constella Intelligence. Broad incumbents are Tenable, CrowdStrike and Recorded Future. Emerging players are Nucleus Cyber and BlinkOps.
Does Digital Risk have an API?
No public API is recorded for Digital Risk.
What industry is Digital Risk in?
Digital Risk's product category is Cybersecurity Risk Management Software. Its primary akta.pro industry code is HDADALAG, Spam, Fake Engagement & Content Abuse Prevention. Its NAICS code is 5616.