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Original Theatre

Full company profile

uuid002j3g5

Namestring
Original Theatre
Company typeenum
Private
Founded yearint
2004
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersHempstead, United Kingdom
HQ citystring
Hempstead
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
live theatre streaming, stage productions, touring theatre, video on demand, live performances
Industry2 codes
1Touring Theatre Productions
CodeMPAGABACPrimaryYes
2Classical & Contemporary Theatre (Plays/Drama)
CodeMPAGABAHPrimaryNo
NAICS code2 codes
  • Theater Companies and Dinner Theaters71111
  • Performing Arts Companies7111
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Performing Arts
Social media profiles1 record
Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Original Theatre is a UK-based touring theatre company that produces live stage performances and makes them available to audiences through live streaming and on-demand digital access. The company operates as a small producing house (1–10 employees) combining in-person touring productions with online streaming distribution.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Touring Stage Productions
CategoryLive Theatre
Description

In-person live theatre productions toured to venues across the UK, performed for general audiences who attend performances physically.

2Live Streaming of Theatre Productions
CategoryLive Theatre Streaming
Description

Real-time live streams of Original Theatre's stage productions, allowing remote audiences to watch performances online as they happen.

3On-Demand Stage Productions
CategoryDigital Theatre on Demand
Description

Recorded stage productions made available on demand, enabling audiences to view performances at any time after the live event.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Out of Joint
TypeDirect peer
Description

Out of Joint is one of the UK's leading touring theatre companies, producing new plays that tour to mid-scale venues across the country. Its focus on touring contemporary and original drama directly mirrors Original Theatre's operating model.

TypeDirect peer
Description

Kneehigh is a Cornish-rooted touring theatre company known for producing original and adapted work that tours nationally and internationally. It compares directly to Original Theatre as a UK touring producer of original theatrical productions.

3National Theatre (at Home streaming service)
TypeBroad incumbent
Description

The National Theatre operates a major on-demand streaming service offering filmed stage productions to a global audience. While much larger and broader than Original Theatre, it competes in the 'stage productions on demand' segment that Original Theatre also serves.

TypeDirect peer
Description

Headlong is a UK touring theatre company producing new plays and contemporary adaptations across the country. Its touring production model and contemporary repertoire make it a direct comparable to Original Theatre.

TypeBroad incumbent
Description

Marquee TV is a streaming platform focused on performing arts content, including theatre, dance, and opera. It is an incumbent in the on-demand stage productions space that Original Theatre's digital arm competes against for audience attention.

TypeDirect peer
Description

English Touring Theatre is a UK-based touring theatre company that produces and tours classic and contemporary plays across the country. It is directly comparable to Original Theatre in its core activity of touring theatrical productions within the UK market.

TypeDirect peer
Description

Pilot Theatre is a UK touring theatre company producing work for younger audiences that tours nationally and internationally. Its touring structure and original production focus make it a direct comparable in the touring theatre niche.

TypeDirect peer
Description

Northern Broadsides is a UK touring theatre company producing classical and contemporary work that tours nationally. Its touring production model and repertoire scope align directly with Original Theatre's activity.

TypeDirect peer
Description

Shared Experience is a UK touring theatre company specialising in adaptations and devised work that tours nationally and internationally. Its focus on touring original and adapted productions parallels Original Theatre's touring theatre model.

TypeDirect peer
Description

Paines Plough is a touring theatre company producing new plays that tour the UK and internationally, often performing in non-traditional spaces. Its small-team touring model and new-writing focus make it directly comparable to Original Theatre.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Original Theatre

Performing Artsoriginaltheatre.com

Original Theatre firmographics

Firmographics
Name
Original Theatre
Website
https://originaltheatre.com
Company type
Private
Founded year
2004
Headcount range
1–10 employees
Ownership category
akta.pro rank

Original Theatre industry classification

Industry
Product category
Performing Arts
NAICS
Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Touring Theatre Productions (MPAGABAC)
akta.pro secondary industry
Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

  • Live theatre streaming
  • Stage productions
  • Touring theatre
  • Video on demand
  • Live performances

Where Original Theatre is headquartered

Location

Headquarters

HQ city
Hempstead
HQ country
United Kingdom
HQ region
Europe

Markets served

Original Theatre business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Original Theatre product offering

Product offering

Core offering

Original Theatre is a UK-based touring theatre company that produces live stage performances and makes them available to audiences through live streaming and on-demand digital access. The company operates as a small producing house (1–10 employees) combining in-person touring productions with online streaming distribution.

Differentiator

Problem solved

Functional benefit

Products and services

  • Touring Stage Productions In-person live theatre productions toured to venues across the UK, performed for general audiences who attend performances physically.
  • Live Streaming of Theatre Productions Real-time live streams of Original Theatre's stage productions, allowing remote audiences to watch performances online as they happen.
  • On-Demand Stage Productions Recorded stage productions made available on demand, enabling audiences to view performances at any time after the live event.

Companies that use Original Theatre

Customer profile

Ideal customer profiles1 record

Original Theatre technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Original Theatre partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

Original Theatre competitors and assessment

Company assessment

Direct peers

  • Out of Joint: Out of Joint is one of the UK's leading touring theatre companies, producing new plays that tour to mid-scale venues across the country. Its focus on touring contemporary and original drama directly mirrors Original Theatre's operating model.
  • Kneehigh Theatre: Kneehigh is a Cornish-rooted touring theatre company known for producing original and adapted work that tours nationally and internationally. It compares directly to Original Theatre as a UK touring producer of original theatrical productions.
  • Headlong: Headlong is a UK touring theatre company producing new plays and contemporary adaptations across the country. Its touring production model and contemporary repertoire make it a direct comparable to Original Theatre.
  • English Touring Theatre: English Touring Theatre is a UK-based touring theatre company that produces and tours classic and contemporary plays across the country. It is directly comparable to Original Theatre in its core activity of touring theatrical productions within the UK market.
  • Pilot Theatre: Pilot Theatre is a UK touring theatre company producing work for younger audiences that tours nationally and internationally. Its touring structure and original production focus make it a direct comparable in the touring theatre niche.
  • Northern Broadsides: Northern Broadsides is a UK touring theatre company producing classical and contemporary work that tours nationally. Its touring production model and repertoire scope align directly with Original Theatre's activity.
  • Shared Experience Theatre: Shared Experience is a UK touring theatre company specialising in adaptations and devised work that tours nationally and internationally. Its focus on touring original and adapted productions parallels Original Theatre's touring theatre model.
  • Paines Plough: Paines Plough is a touring theatre company producing new plays that tour the UK and internationally, often performing in non-traditional spaces. Its small-team touring model and new-writing focus make it directly comparable to Original Theatre.

Broad incumbents

  • National Theatre (at Home streaming service): The National Theatre operates a major on-demand streaming service offering filmed stage productions to a global audience. While much larger and broader than Original Theatre, it competes in the 'stage productions on demand' segment that Original Theatre also serves.
  • Marquee TV: Marquee TV is a streaming platform focused on performing arts content, including theatre, dance, and opera. It is an incumbent in the on-demand stage productions space that Original Theatre's digital arm competes against for audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Original Theatre social profiles

Digital presence

Original Theatre financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Original Theatre leadership team

Management profile

Number of profiles

Original Theatre funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Original Theatre M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Theatre

What does Original Theatre do?

Original Theatre is a UK-based touring theatre company that produces live stage performances and makes them available to audiences through live streaming and on-demand digital access. The company operates as a small producing house (1–10 employees) combining in-person touring productions with online streaming distribution.

Is Original Theatre a public or private company?

Original Theatre is a private company. It is classified as unknown.

When was Original Theatre founded?

Original Theatre was founded in 2004. It employs 1 to 10 people.

Where is Original Theatre based?

Original Theatre is headquartered in Hempstead, United Kingdom, in the Europe region.

Who are Original Theatre's main competitors?

Direct peers on record are Out of Joint, Kneehigh Theatre, Headlong, English Touring Theatre, Pilot Theatre, Northern Broadsides, Shared Experience Theatre and Paines Plough. Broad incumbents are National Theatre (at Home streaming service) and Marquee TV.

Does Original Theatre have an API?

No public API is recorded for Original Theatre.

What industry is Original Theatre in?

Original Theatre's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAC, Touring Theatre Productions, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111 and its SIC code is 7812.

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