Schock Metallwerk
Schock Metallwerk GmbH is a German manufacturer of ball-bearing telescopic rails (load capacities up to 2,500 kg, lengths up to 3,000 mm), serving industrial, white goods, automotive, and healthcare/laboratory customers across Europe under the SCHOCK® and AIR MOTION® brands.
- Company typePrivate
- Founded1971
- HeadquartersUrbach, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schock Metallwerk does
Schock Metallwerk GmbH is a German privately held manufacturer of high-quality ball-bearing telescopic rails, headquartered in Urbach, Germany, and operating since 1971 with 251–500 employees. The company produces telescopic rails across four load-bearing tiers (up to 50 kg, 100 kg, 230 kg, and 2,500 kg per pair), with rail lengths up to 3,000 mm, in aluminum and stainless steel variants, and supplies a configurator-driven range of supplementary functions including soft-close, self-closing, damped closing, push-to-open, hold-open, locking, quick-release, and the proprietary AIR MOTION® light-running guide system. Manufacturing is fully vertically integrated in Europe, encompassing profile rolling, injection molding, tool and mold production, powder coating, and complete assembly, enabling short delivery routes and quality control under one roof.
The company's commercial model is B2B industrial, serving customers in four primary verticals: industrial machinery and skilled trades (Handwerk), white goods/appliances, automotive, and healthcare/laboratory. Brand-name customers disclosed on its website include BSH, Electrolux, Liebherr, Faurecia, Mercedes-Benz, Renault, Scania, Roche, Diebold Nixdorf, Gedore, Hailo, and Vauth-Sagel. The company monetizes primarily through one-time hardware sales (telescopic rails and the Ergotray shelf system) priced via a quote-based model dependent on load capacity, length, material, supplementary functions, and RAL color powder coating.
Go-to-market combines an authorized European dealer network (Händler) with a dealer-locator tool, direct enterprise sales for complex/custom orders, and a retail-style e-commerce storefront at stoxxparts.com. Marketing is supported by a website with product configurator, LinkedIn, Facebook, YouTube, and a newsletter. The company was awarded the 2025 interzum Award for AIR MOTION® and has announced a 2026 product novelty cycle, consistent with continued catalog refresh.
Schock Metallwerk firmographics
Firmographics- Name
- Schock Metallwerk
- Legal name
- SCHOCK Metallwerk GmbH
- Website
- https://schock-metall.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Schock Metallwerk GmbH is a German manufacturer of ball-bearing telescopic rails (load capacities up to 2,500 kg, lengths up to 3,000 mm), serving industrial, white goods, automotive, and healthcare/laboratory customers across Europe under the SCHOCK® and AIR MOTION® brands.
- Ownership category
- akta.pro rank
Schock Metallwerk industry classification
Industry- Product category
- Industrial Slides and Rails
- NAICS
- Ball and Roller Bearing Manufacturing (332991)
- SIC
- Ball & Roller Bearings (3562)
- akta.pro primary industry
- Cold Rolling & Finishing (Cold-Rolled Coil/Sheet, Temper, Skin Pass) (IMAKABAF)
Keywords
Where Schock Metallwerk is headquartered
LocationHeadquarters
- HQ city
- Urbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schock Metallwerk business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Telescopic Rail Products: Sale of ball bearing telescopic rails as core products. Products range from partial extensions (<50 kg) to heavy-duty rails (up to 2,500 kg) and are available in aluminum and stainless steel variants. One-time hardware purchase with product customization options including RAL color coating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom product configuration based on technical specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Schock Metallwerk product offering
Product offeringCore offering
SCHOCK Metallwerk manufactures ball-bearing telescopic rails (Teleskopschienen) for industrial and consumer-product OEMs. The product range spans partial extensions under 50 kg per pair through precision-milled heavy-duty rails up to 2,500 kg per pair and rail lengths up to 3,000 mm, available in aluminum and stainless steel. The portfolio also includes the proprietary AIR MOTION® smooth-running guide system, an Ergotray shelf system, configurable supplementary functions (soft close, self-closing, push-to-open, hold-open, locking, quick-release), and powder coating in any RAL color.
Product overview
Schock Metallwerk is a leading manufacturer of high-quality ball-bearing telescopic rails (Teleskopschienen) made in Europe. The product portfolio centers on telescopic rails categorized by load capacity: up to 50 kg (partial extension), up to 100 kg (with over-extension), up to 230 kg (full extension), and up to 2,500 kg (milled heavy-duty rails). Products are available in aluminum and stainless steel variants. Key product lines include standard telescopic rails with various Zusatzfunktionen (additional functions such as soft close, locking, self-closing, damped closing, push-to-open, hold-open, quick-release), the premium AIR MOTION® light-running guide system (winner of interzum Award), and the Ergotray shelf system. The company offers a product configurator for custom specifications, powder coating in any RAL color, and technical consultation services. Manufacturing is fully vertically integrated in Europe.
Differentiator
Problem solved
Functional benefit
Brands
- AIR MOTION®: Leichtlauf-Führungssysteme (light-running guide systems) - new generation of light-running guides developed based on proven ball profile technology, characterized by highest smoothness, robustness, and precise movement.
Products and services
- Telescopic Rails up to 50 kg
Quantifiable outcome
- Load capacities up to 2,500 kg per pair with rail lengths up to 3,000 mm
Companies that use Schock Metallwerk
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Schock Metallwerk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schock Metallwerk partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights10 records
Schock Metallwerk competitors and assessment
Company assessmentDirect peers
- Grass GmbH: Grass is an Austrian manufacturer of drawer slides, hinges, and motion hardware for furniture and cabinetry, competing directly with SCHOCK in ball-bearing rail solutions for premium cabinet and furniture applications.
- Blum GmbH: Blum is an Austrian global leader in furniture fittings (drawer runners, hinges, lift systems), competing with SCHOCK especially in the premium and smooth-running rail segments where AIR MOTION® plays.
- Zimmer Group: Zimmer Group is a German manufacturer of industrial handling, damping, and motion technology including telescopic rails and linear guides, overlapping with SCHOCK's industrial and machine-tool customer segments.
- Fulterer GmbH: Fulterer is an Austrian manufacturer of telescopic slides and drawer runners serving industrial, furniture, and commercial applications, with a directly overlapping ball-bearing rail portfolio.
- Rollon Group: Rollon is an Italian-based global manufacturer of linear motion and telescopic rail systems for industrial automation, comparable to SCHOCK's heavy-duty rail tier (up to 2,500 kg) for industrial machinery applications.
- King Slide Works: King Slide is a Taiwanese global manufacturer of ball-bearing slides and rails, one of the largest Asian suppliers to OEM furniture and appliance markets, and a direct cost-competitive competitor to SCHOCK.
- Accuride International: Accuride is one of the largest global manufacturers of ball-bearing slides and telescopic drawer/rail systems serving similar industrial, appliance, and automotive customers. It is the most direct competitor to SCHOCK's core product line across load capacities.
- Hettich Holding: Hettich is a German family-owned manufacturer of furniture fittings, including drawer runners and telescopic slides, with overlapping customer base in appliances and cabinetry. It is a close European competitor in the ball-bearing slide category.
- Thomas Regout International: Thomas Regout is a Dutch manufacturer of ball-bearing telescopic slides and drawer systems for industrial, automotive, and consumer applications, directly comparable to SCHOCK in product type and European OEM customers.
Emerging players
- Telescopic Slides / Movet (a brand of European rail specialists): Telescopic-slides.com is a UK-based specialist distributor and brand of heavy-duty telescopic rails targeting industrial applications; while smaller and more distribution-focused than SCHOCK, it competes in the same heavy-duty rail category and serves overlapping industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Schock Metallwerk social profiles
Digital presenceSchock Metallwerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schock Metallwerk leadership team
Management profileNumber of profiles
Schock Metallwerk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schock Metallwerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schock Metallwerk
What does Schock Metallwerk do?
SCHOCK Metallwerk manufactures ball-bearing telescopic rails (Teleskopschienen) for industrial and consumer-product OEMs. The product range spans partial extensions under 50 kg per pair through precision-milled heavy-duty rails up to 2,500 kg per pair and rail lengths up to 3,000 mm, available in aluminum and stainless steel. The portfolio also includes the proprietary AIR MOTION® smooth-running guide system, an Ergotray shelf system, configurable supplementary functions (soft close, self-closing, push-to-open, hold-open, locking, quick-release), and powder coating in any RAL color.
Is Schock Metallwerk a public or private company?
Schock Metallwerk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schock Metallwerk founded?
Schock Metallwerk was founded in 1971. It employs 251 to 500 people.
Where is Schock Metallwerk based?
Schock Metallwerk is headquartered in Urbach, Germany, in the Europe region.
How does Schock Metallwerk make money?
One revenue line is on record: telescopic Rail Products.
Who are Schock Metallwerk's main competitors?
Direct peers on record are Grass GmbH, Blum GmbH, Zimmer Group, Fulterer GmbH, Rollon Group, King Slide Works, Accuride International, Hettich Holding and Thomas Regout International. Telescopic Slides / Movet (a brand of European rail specialists) is listed as an emerging player.
Does Schock Metallwerk have an API?
No public API is recorded for Schock Metallwerk.
What industry is Schock Metallwerk in?
Schock Metallwerk's product category is Industrial Slides and Rails. Its primary akta.pro industry code is IMAKABAF, Cold Rolling & Finishing (Cold-Rolled Coil/Sheet, Temper, Skin Pass). Its NAICS code is 332991 and its SIC code is 3562.