Aiken Association of Realtors

What Aiken Association of Realtors does

The Aiken Association of REALTORS® (AAOR) is a private, nonprofit professional trade association serving licensed real estate agents, brokers, appraisers, and affiliate service providers in the Aiken, South Carolina region. It operates as the local chapter within the three-tier REALTOR® association structure, affiliating upward with the South Carolina Association of REALTORS® and the National Association of REALTORS® (NAR), and enforcing the NAR Code of Ethics at the local level. The association is member-governed, headquartered at 1069 Silver Bluff Road, Aiken, SC, and led by Tabatha Amodio as Association Executive.

AAOR's core product is the Aiken MLS (Multiple Listing Service) platform, a FlexMLS-based property listing database that provides local agents with listing creation, search, market statistics, and transaction coordination. The product portfolio is bundled around the MLS: published market statistics reports (monthly closed sales, median prices, days on market), directory services (Agent, Office, Business Partner, Appraiser), a Palmetto Referral Network for cross-market referrals across South Carolina, continuing education courses for license maintenance, and a member portal managed on the GrowthZone association management platform. Consumer-facing tools include a public property search and educational content on commissions and REALTOR® value.

The business model is membership dues-driven: REALTOR® members pay for MLS access, education, advocacy, ethics oversight, and networking benefits, while MLS-only subscriptions are available to non-member professionals needing listing access. Pricing is not publicly disclosed and is provided on request. Recent market activity reported by AAOR shows 254–308 closed sales per month with median prices of $304,484–$320,043 between December 2025 and April 2026, indicating a stable mid-market local real estate environment underpinning the dues base.

Name

Aiken Association of Realtors

Legal name

Aiken Association of REALTORS®

Website

https://aikenmls.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Aiken Association of REALTORS® is a nonprofit local chapter of the National Association of REALTORS® operating the Aiken, SC MLS platform and providing member services, directories, market statistics, continuing education, and advocacy for licensed real estate professionals in the region.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate association
• Multiple listing service
• MLS platform
• REALTOR membership
• Real estate education

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

The Aiken Association of REALTORS® operates the regional Multiple Listing Service (MLS) for the Aiken, SC area, providing licensed real estate professionals with property listing tools, market statistics, and transaction data. It also delivers member directories (agents, offices, appraisers, business partners), continuing education courses, a Palmetto Referral Network, advocacy resources, and a public-facing property search tool for home buyers and sellers.

Product overview

Aiken Association of REALTORS® operates a unified MLS platform serving real estate professionals in the Aiken, SC region. The core offering is the Aiken MLS property listing service, supported by multiple directory services (Agent, Office, Business Partner, and Appraiser directories), market statistics reporting, and professional development through continuing education. The association also provides member services including a Palmetto Referral Network and membership management portal. The product portfolio centers on facilitating real estate transactions through shared listing data and connecting consumers with qualified real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Aiken MLS (Multiple Listing Service) Regional Multiple Listing Service platform providing property listings, market statistics, and real estate transaction data for the Aiken, SC area. Serves as the central database for REALTORS® to list and search properties.
• Agent Directory Searchable directory of real estate agents and REALTORS® affiliated with the association, used by consumers to find qualified local agents.
• Office Directory Directory of real estate brokerage offices operating within the Aiken MLS coverage area.
• Business Partner / Affiliate Directory Directory of affiliate service providers including home inspectors, lenders, insurance agents, attorneys, and other real estate professionals affiliated with the association.
• Appraiser Directory Directory of licensed property appraisers available for real estate valuation services in the Aiken region.
• Market Statistics Reports Monthly market data reports including closed sales, median sales prices, inventory levels, and year-over-year comparisons for the Aiken region.
• Continuing Education Online continuing education courses and webinars for real estate professionals to maintain South Carolina licensure and certifications.
• Palmetto Referral Network Referral network connecting association members for inter-market property referrals across South Carolina.
• Member Portal Online portal for members to manage their membership, access forms, track continuing education, and handle membership transactions.
• Membership Benefits Program REALTOR® membership package including MLS access, advocacy, professional standards, mediation resources, Code of Ethics enforcement, and member discounts.

Quantifiable outcome

• 254 homes sold in April 2026 with median price of $320,043
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerParent national organization providing governing documents, Code of Ethics standards, and national advocacy representation for real estate professionals. AAOR operates as a local chapter under the NAR umbrella.
• SC Association of REALTORS®coreStrategic or Co-development PartnerState-level association providing advocacy, resources, and support for South Carolina real estate professionals. AAOR operates under this state affiliate organization.
• SC Real Estate CommissioncoreGTM or Marketing PartnerState regulatory body overseeing real estate licensing and compliance in South Carolina. The association provides resources and links to assist members with regulatory requirements.
• Palmetto Referral NetworkminorChannel Partner/ Reseller/ DistributorReferral network enabling members to generate and receive client referrals across the state of South Carolina.

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Zillow Group: National consumer real estate platform aggregating MLS-sourced listings. Indirectly competitive with AAOR's consumer-facing property search and agent directory features.
• Bright MLS: One of the largest MLS operators in the US, serving the Mid-Atlantic. Demonstrates the consolidated, scaled MLS model against which smaller regional MLS providers like AAOR are positioned.
• South Carolina Association of REALTORS: State-level affiliate of NAR providing advocacy, education, and resources to SC REALTOR associations. AAOR is a local chapter under this state body, with shared structure and referral networks.
• National Association of REALTORS (NAR): National umbrella organization for REALTOR associations. AAOR operates as a local chapter under NAR, sharing the same Code of Ethics, MLS infrastructure standards, and advocacy framework.
• Move, Inc. (Realtor.com): Operates Realtor.com, the official NAR-affiliated consumer listings portal. While not a direct competitor to MLS operations, it is an adjacent national platform with overlapping consumer-facing property search.

Direct peers

• Spartanburg Association of REALTORS: Small-to-mid-sized SC REALTOR association with MLS and member services. Comparable local peer in the same state chapter structure.
• Greater Columbia Association of REALTORS: Columbia, SC-area local REALTOR association offering MLS, member directories, and education. Directly comparable mid-size South Carolina peer chapter.
• Charleston Trident Association of REALTORS: Another South Carolina local REALTOR association operating its own MLS, providing property listings, member services, and continuing education. Most direct comparable in scale and structure.
• MLS PIN (MLS Property Information Network): Large regional MLS covering New England, providing listing data and member services to real estate professionals. Comparable MLS-cooperative business model.
• Greenville Association of REALTORS: Upstate South Carolina REALTOR association providing MLS coverage for the Greenville area. Comparable local peer offering the same MLS-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aikenrealtors
• LinkedInlinkedin.com/company/aaor-mls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiken Association of Realtors