Mayorga Coffee
- Company typePrivate
- Founded1997
- HeadquartersRockville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Mayorga Coffee firmographics
Firmographics- Name
- Mayorga Coffee
- Legal name
- Mayorga Coffee
- Website
- https://mayorgaorganics.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mayorga Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Mayorga Coffee is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Markets served
Mayorga Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchase model through the company's own e-commerce storefront, selling bags of coffee in various sizes and roast profiles at price points ranging from $17.99 to $35.99.
- Coffee Subscription Program: Recurring subscription model offering 10% discount on all orders with flexible delivery scheduling. Customers choose their favorite coffee and set delivery intervals.
- Wholesale B2B: B2B wholesale program targeting retailers and cafes to stock Mayorga Coffee products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bag purchases ranging from $17.99 to $35.99 |
| Subscription | Monthly | Subscribe & Save 10% program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mayorga Coffee product offering
Product offeringCore offering
Mayorga Coffee is a specialty coffee roaster that sells 100% organic, direct-trade coffee sourced from Latin American farmers across eight countries (Peru, Nicaragua, Mexico, Honduras, El Salvador, Colombia, Bolivia, Guatemala). It sells signature roasts, single-origin coffees, and decaf options (using the Swiss Water Process) directly to consumers via its own e-commerce site and a Subscribe & Save subscription program, with a secondary wholesale program for retailers and cafes.
Product overview
Mayorga Coffee is a single-product specialty coffee company offering organic, fair-trade coffee sourced directly from Latin American farmers. Their core product portfolio consists of signature roasts including Cubano Roast (dark), Muy Macho (very dark), Artesano Blend (medium), Buenos Días (light), Mayan Blend, and Decaf Cubano Roast—all available in multiple sizes and formats. The company also offers single-origin coffees from Peru, Nicaragua, Mexico, Honduras, El Salvador, Colombia, Bolivia, and Guatemala. Supplementary offerings include a Coffee Subscription Program (10% recurring discount), Coffee Sampler packs, Chia Seeds & Beans, and Coffee Trio's & Gifts. Products are sold through their Shopify-powered e-commerce platform with direct-to-consumer shipping over $45.
Differentiator
Problem solved
Functional benefit
Products and services
- Cubano Roast A bold, dark roast espresso inspired by Miami's Cuban coffee culture, featuring syrupy richness and bold flavor. Sold in multiple sizes starting at $17.99; targeted at individual coffee consumers seeking premium organic specialty coffee.
- Muy Macho An extra-dark roast with a full-bodied cup, featuring rich dark chocolate notes and a smooth, powerful finish. Priced from $17.99; targeted at individual coffee consumers preferring a very dark roast profile.
- Buenos Días A light roast with sweet, citric notes, designed to pair well with traditional spices like those in café de olla. Priced from $17.99; targeted at individual consumers seeking a lighter roast.
- Artesano Blend A medium roast blend crafted for espresso tonic and versatile brewing methods. Priced from $17.99; targeted at individual consumers seeking a versatile medium roast.
- Mayan Blend A signature blend rooted in Latin American heritage and traditional coffee culture. Priced from $17.99; targeted at individual consumers.
- Decaf Cubano Roast A full-bodied dark roast decaffeinated using the chemical-free Swiss Water Process, featuring hints of vanilla, sweet syrupy smokiness, and a smooth, bold finish. Priced from $19.99; targeted at individual consumers seeking a chemical-free decaf option.
- Nicaragua 25 de Marzo Single-origin organic coffee from Nicaragua, featuring notes of the 25 de Marzo cooperative. Targeted at individual consumers seeking traceable single-origin coffee.
- Decaf Honduras Capucas Organic decaf coffee from Honduras Capucas cooperative, decaffeinated using the Swiss Water Process. Targeted at individual consumers seeking a chemical-free decaf single-origin coffee.
- Coffee by Country (single-origin collection) A catalog of single-origin organic coffees sourced from eight Latin American countries: Peru, Nicaragua, Mexico, Honduras, El Salvador, Colombia, Bolivia, and Guatemala. Targeted at individual consumers seeking country-specific single-origin coffees.
- Coffee Subscription Program Recurring delivery service allowing customers to schedule coffee deliveries of their favorite coffee with 10% savings on all subscription orders. Targeted at individual consumers for convenient, ongoing home coffee delivery.
- Coffee Sampler A sampler product allowing customers to sample multiple coffee varieties before committing to full-size purchases. Targeted at individual consumers new to the brand or exploring different roasts/origins.
- Coffee Trio's & Gifts Curated gift packs and bundled coffee selections for gifting occasions. Targeted at individual consumers purchasing coffee as a gift.
- Chia Seeds & Beans Diversified agricultural products including chia seeds sold alongside coffee. Targeted at individual consumers seeking complementary Latin American pantry staples.
Quantifiable outcome
- Strong customer ratings: Cubano Roast 4.9 (1217 reviews), Muy Macho 4.9 (459 reviews), Decaf Cubano Roast 4.9 (580 reviews)
Companies that use Mayorga Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Mayorga Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Mayorga Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- World Central KitchenminorMayorga Coffee partnered with World Central Kitchen for Colombia earthquake relief efforts, donating 100% of online proceeds from orders placed Monday-Wednesday during the relief campaign period.
- MTPak CoffeecoreMTPak Coffee secured a multi-year deal as the Diamond Sponsor for PRF El Salvador 2026, succeeding Mayorga Coffee. This indicates Mayorga Coffee had previously held the Diamond Sponsor position for the Producer & Roaster Forum and Global Coffee Awards World Championship.
Scale indicators1 record
Mayorga Coffee competitors and assessment
Company assessmentDirect peers
- Cafe Don Pablo: Cafe Don Pablo is an organic specialty coffee brand with Latin American heritage, selling Cuban-style and single-origin coffees DTC. Directly comparable to Mayorga on Latin/Cuban cultural positioning, organic certification, and small-batch direct-trade model.
- La Colombe Coffee Roasters: La Colombe roasts specialty coffee and sells via DTC e-commerce, subscriptions, and wholesale to cafés and retailers. Comparable to Mayorga on premium DTC positioning, subscription offering, and multi-channel distribution.
- Intelligentsia Coffee: Intelligentsia is a specialty coffee roaster (acquired by Peet's) selling direct-trade coffee through DTC, subscription, and wholesale channels. Highly comparable on direct-trade farmer relationships, single-origin portfolio, and B2B café partnerships.
- Equal Exchange: Equal Exchange is a fair-trade, organic coffee company selling roasted coffee through DTC, wholesale, and food co-ops. Comparable to Mayorga on ethical/fair-trade sourcing story, organic certification, and small-batch roast profiles.
- Stumptown Coffee Roasters: Stumptown is a specialty coffee roaster with a strong DTC e-commerce store, subscription offering, and wholesale café program built around direct-trade sourcing. Directly comparable to Mayorga on product mix, subscription GTM, and ethical-sourcing brand positioning.
- Counter Culture Coffee: Counter Culture is a specialty coffee roaster selling direct-trade, single-origin, and blended coffees through DTC and wholesale to cafés. Closely comparable to Mayorga on direct-trade sourcing story, roast-profile SKU breadth, and DTC-plus-wholesale GTM motion.
- Blue Bottle Coffee: Blue Bottle is a premium specialty coffee roaster with DTC subscriptions and wholesale café presence, owned by Nestlé. Directly comparable to Mayorga on roast-profile SKUs, single-origin storytelling, and DTC-plus-wholesale model.
- Kicking Horse Coffee: Kicking Horse is an organic, fair-trade specialty coffee roaster selling DTC and through retail. Comparable to Mayorga on organic certification, premium pricing, and roast-profile SKU structure (light through very dark).
Broad incumbents
- Coffee Holding Company: Coffee Holding Company is a wholesale coffee roaster and supplier serving private-label and branded customers. Comparable as an industry incumbent on the wholesale/B2B side of Mayorga's GTM motion, though at much larger scale and without Mayorga's DTC subscription focus.
- Peet's Coffee: Peet's is a large specialty coffee roaster and retailer with DTC, subscription, and extensive wholesale/café distribution. Overlaps Mayorga's specialty positioning but at significantly larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mayorga Coffee social profiles
Digital presenceMayorga Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayorga Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Mayorga Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayorga Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayorga Coffee
What does Mayorga Coffee do?
Mayorga Coffee is a specialty coffee roaster that sells 100% organic, direct-trade coffee sourced from Latin American farmers across eight countries (Peru, Nicaragua, Mexico, Honduras, El Salvador, Colombia, Bolivia, Guatemala). It sells signature roasts, single-origin coffees, and decaf options (using the Swiss Water Process) directly to consumers via its own e-commerce site and a Subscribe & Save subscription program, with a secondary wholesale program for retailers and cafes.
Is Mayorga Coffee a public or private company?
Mayorga Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mayorga Coffee founded?
Mayorga Coffee was founded in 1997. It employs 51 to 100 people.
Where is Mayorga Coffee based?
Mayorga Coffee is headquartered in Rockville, United States, in the North America region.
How does Mayorga Coffee make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee Subscription Program and wholesale B2B.
Who are Mayorga Coffee's main competitors?
Direct peers on record are Cafe Don Pablo, La Colombe Coffee Roasters, Intelligentsia Coffee, Equal Exchange, Stumptown Coffee Roasters, Counter Culture Coffee, Blue Bottle Coffee and Kicking Horse Coffee. Broad incumbents are Coffee Holding Company and Peet's Coffee.
Does Mayorga Coffee have an API?
No public API is recorded for Mayorga Coffee.
What industry is Mayorga Coffee in?
Mayorga Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.