What Abbott-Action Packaging does

Abbott-Action Packaging is a third-generation, family-owned corrugated packaging and point-of-purchase (POP) display manufacturer founded in 1935 in Massachusetts, currently headquartered at 3 Venus Way, Attleboro, MA with a 101–250 employee workforce. The company designs, tests, and manufactures custom corrugated packaging (shipping boxes, mailers, trays, wraps, multi-depth boxes, PDQ cartons, shelf-ready packaging, and apparel/folio/deep mailers) and a broad portfolio of POP displays (floor, hutch, pallet, endcap, club store, counter, sidekicks, dump bins, pole toppers, standees, pallet skirts, case stackers, table displays, 3D/StackaWraps, totem, and ModuPos modular). Its vertically integrated supply chain runs through NewCorr Packaging, a wholly-owned sheet feeder in Northboro, MA operating two corrugators under one roof at greater than 99% uptime — the largest independent sheet feeder in New England.

The company's technology centerpieces are the Barberán Jetmaster 1890, the largest and fastest six-color UV digital printer in the United States (CMYK + orange + violet, ~70,000 sq ft/hr at 360 dpi, direct-to-substrate, no plates), and its patented 30-Second Display (under-30-second assembly, 100+ lbs per shelf, 100% corrugated) which has driven over $100M in cumulative product sales; a patent-pending 20-Second Display extends the franchise. The Attleboro plant runs on 100% renewable energy via 2,538 solar panels, and the operation holds FSC, SFI 2022 Chain-of-Custody, ISTA, G7 Master Facility, Amazon APASS, and Energy Star certifications. The largest in-house graphic and structural design team in the Northeast supports product work at a $125/hour service rate.

Commercially, Abbott-Action runs a B2B direct sales model serving manufacturers, distributors, and consumer brands — with named customers spanning major beverage (Smirnoff, Crown Royal, Sam Adams, Chivas, Whistle Pig, Bud Light, Country Time, Ocean Spray, Smuttynose), food (Panera, Stacy's), retail/CPG (Sharpie, Country Time), and industrial/safety (Ironman, Timberland Pro) accounts. Pricing is quote-based for custom packaging and displays, with primary service concentration in New England (MA, RI, CT, NH, VT, ME) and nationwide shipping for displays. Revenue is not publicly disclosed; the most recent strategic posture includes a ~30% expansion at NewCorr, an active e-commerce packaging line, the 20-Second Display rollout, and a 2025 SFI certification, alongside the spin-off of a protective packaging division to focus on core corrugated expertise.

Name

Abbott-Action Packaging

Legal name

Abbott Action

Website

https://abbottaction.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Abbott-Action Packaging is a third-generation, family-owned corrugated packaging and POP display manufacturer in Attleboro, MA, serving CPG, beverage, food, and industrial brands with custom boxes, e-commerce mailers, and rapid-assembly displays under vertically integrated NewCorr sheet supply.

Ownership category

akta.pro rank

Product category

Custom Corrugated Packaging & POP Displays

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Display & Retail-Ready Packaging (PDQ, Shelf-Ready, End-Caps) (TLAIAGAF), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Custom corrugated packaging
• Point-of-purchase displays
• Corrugated shipping boxes
• E-commerce mailers
• Digital printing packaging

Headquarters

HQ city

Attleboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Corrugated Packaging: Design, test, and manufacture of custom corrugated boxes including shipping boxes, mailers, trays, file boxes, multi-depth boxes, wrap boxes, and specialty boxes for various industries including food & beverage, medical, and consumer goods.
2. Corrugated POP Displays: Custom point-of-purchase displays including floor displays, counter displays, pallet displays, endcap displays, hutch displays, dump bins, standees, pole toppers, sidekicks, totems, table displays, 30-second displays, 20-second displays, 3D displays, modular displays, club store displays, and pallet skirts.
3. E-Commerce Packaging: Custom e-commerce boxes and mailers including kraft shippers, white shippers, small mailers, oblong mailers, multi-bottle mailers, low profile mailers, deep mailers, folio mailers, and apparel mailers with inside-outside printing.
4. In-House Design Services: Graphic design services for artwork creation at $125 per hour, with the largest design team (both graphic and structural) in the Northeast.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Abbott-Action Packaging designs, tests, and manufactures custom corrugated packaging and point-of-purchase (POP) displays for B2B customers. The company produces shipping boxes, mailers, trays, file boxes, specialty boxes, and e-commerce packaging, along with a full line of retail displays including patented quick-assembly floor displays. Advanced six-color UV digital printing and flexographic printing are offered in-house, supported by a wholly-owned sheet feeder subsidiary (NewCorr Packaging).

Product overview

Abbott-Action Packaging operates as a third-generation family-owned corrugated packaging manufacturer offering a comprehensive portfolio of packaging and display solutions. The company's product portfolio centers on custom corrugated packaging including shipping boxes, mailers, trays, wraps, and specialty boxes across various industries (food & beverage, medical/pharma, consumer goods, furniture). Its display portfolio includes patented and proprietary display products such as the 30-Second Display (patented, 100+ lbs per shelf) and 20-Second Display (patent-pending, 30 lbs per shelf), alongside standard POP displays (floor, hutch, pallet, endcap, club store, counter, sidekicks, dump bins, pole toppers, standees, pallet skirts, case stackers, table displays, 3-D displays via StackaWraps, totem displays, and modular displays via ModuPos). The company also offers e-commerce packaging solutions including kraft/white shippers and various mailer types (small, oblong, multi-bottle, low profile, deep, folio, apparel). Key technology services include digital printing via the Barberán Jetmaster 1890 (six-color UV, 70,000 sq ft/hr) and flexographic printing. NewCorr Packaging, a sheetfeeder facility in Northboro, MA, is a key raw materials affiliate.

Differentiator

Problem solved

Functional benefit

Brands

• ModuPos: Modular display systems that can be resized as product sells down
• StackaWraps
• 30-Second Display
• 20-Second Display
• The Beast From The East

Products and services

• Custom Corrugated Packaging Custom corrugated boxes and packaging solutions including shipping boxes, mailers, trays, wraps, and specialty boxes for industries such as food and beverage, medical/pharma, and consumer goods.
• 30-Second Display Patented corrugated floor display engineered for easy assembly in under 30 seconds, supporting over 100 lbs per shelf. Made from 100% corrugated material with no metal or plastic components.
• 20-Second Display Patent-pending corrugated floor display designed for assembly in under 20 seconds, supporting up to 30 lbs per shelf, made from 100% corrugated material.
• Floor Displays Free-standing corrugated displays placed in high-traffic retail areas to promote products and boost sales.
• Hutch Displays Freestanding displays used to move products off shelves and into aisles, holding large volumes of product displayed vertically.
• Pallet Displays Pallet displays sized to fit standard 40" x 48" pallets for easy transport, available in quarter, half, and full pallet sizes, and shipped to stores fully stocked.
• Endcap Displays Point-of-purchase displays positioned at the end of retail aisles, providing a competitive visibility advantage.
• Club Store Displays Displays compliant with club store specifications that ship on pallets and arrive fully stocked for retail.
• Counter Displays (PDQ) Small, pre-filled displays holding limited merchandise, easily placed on shelves or counters by sales associates.
• Sidekicks (Power Wings) Narrow displays attached to endcaps or freestanding, featuring shelves, compartments, or hooks for displaying packaged goods.
• Dump Bins Open-topped containers used to hold small bulk items in high-traffic areas or at checkout counters for impulse purchases.
• Pole Topper Displays Uniquely-shaped brand headers attached to paperboard tubes that raise brands above competition to attract consumer attention.
• Standees Large self-standing displays promoting movies, events, or products, typically life-sized cut-outs for point-of-sale advertising.
• Pallet Skirts Four-sided wraps that encircle pallets at retail, printed with colorful graphics to attract attention while covering pallet stacks.
• Case Stackers Three-sided displays creating finished looks for beverage case stacks while providing large graphic panels for brand statements.
• Table Displays Seasonal displays accessible from all sides, designed for easy setup and removal at season's end.
• 3-D Displays (StackaWraps) 100% recyclable corrugated alternative to traditional vac-form displays, made from high-resolution digital images on flexible fibre board.
• Totem Displays Self-standing tower-shaped displays typically used to attract attention and promote new products without holding product.
• Modular Display (ModuPos) Completely modular displays that can be resized as product sells down, allowing retailers to configure displays to fit their environment.
• Shipping Boxes Corrugated shipping boxes engineered for transit strength with clean branding, featuring brilliant graphics and full recyclability.
• Multi-Depth Boxes Corrugated boxes with multiple scores on sides enabling size adjustment to fit products, eliminating the need to stock multiple sizes.
• Mailer Boxes Corrugated mailers with self-locking tabs and crush-resistant sides for convenient shipping of small, lightweight items.
• Corrugated Trays Open-top trays with one-piece bottoms for efficient collating and transporting of goods, available as self-locking or glued designs.
• File Boxes Two-piece folding boxes with lid and base, built-in carrying handles, durable enough for stacking and designed for safe document storage and transport.
• PDQ Displays (Display RSC) Regular slotted cartons that convert into displays for merchandising by removing perforated panels, also known as 'pretty darn quick' displays.
• Shelf Ready Packaging Packaging that serves as both shipping carton and display, placed directly onto shelves without unpacking inner contents.
• Alcohol Shipping Boxes Corrugated boxes designed for secure transport of beer, wine, and liquor bottles with premium color branding and product protection.
• Box Coatings Functional coatings applied to corrugated boxes for water resistance, grease protection, oil resistance, and extreme temperature tolerance.
• Wrap-Around Boxes Boxes designed for automated high-speed packing lines, wrapping tightly around contents according to machine system requirements.
• Display Pallet Trays Corrugated trays designed for big-box stores and wholesale clubs, eliminating the need to handle individual units at retail.
• Display Pallet Packs Open-sided, stackable cartons for club stores that make products accessible from all sides and can be removed as product sells down.
• Consumer Goods Packaging Corrugated packaging for consumer goods such as personal care, household essentials, or electronics accessories offering shipping protection and shelf appeal.
• Kraft Shippers Brown kraft shippers available in any size for shipping heavier items or fragile products, customizable with printing.
• White Shippers White corrugated shippers in custom sizes, usable as plain outer shipping cartons or with custom-printed branding.
• Small Mailers Compact mailers creating elegant unboxing experiences for cosmetics, skincare, jewelry, and similar products.
• Oblong Mailers Mailers sized for homemade jams, votive candles, gourmet spices, with custom inserts for secure product arrival.
• Multi-Bottle Mailers Mailers designed for impressive presentations of specialty oils, vinegars, wines, and craft beer, available with 2-sided full color print.
• Low Profile Mailers Slim-profile mailers ideal for books, gloves, socks, or other flat items, available with 2-sided printing.
• Deep Mailers Deep-sized mailers for multiple pairs of socks, coffee mugs, or small item assortments, printed inside and out.
• Folio Mailers Slim-profile mailers for books, documents, catalogs, and skincare products, providing premium unboxing experiences.
• Apparel Mailers Mailers sized for apparel items like shirts, pants, and outfits, crafted from 100% recycled materials with 2-sided printing.
• In-House Graphic & Structural Design Services Graphic and structural design services for custom packaging and display artwork, described as the largest design team in the Northeast. Billed at $125 per hour.
• Digital Printing Services (Barberán Jetmaster 1890) Six-color UV digital printing technology (Barberán Jetmaster 1890) capable of 70,000 sq ft per hour at 360 dpi, featuring CMYK plus orange and violet for extended Pantone color gamut, providing no-plate direct-to-substrate printing.

Quantifiable outcome

• 99%+ up-time at NewCorr corrugator facility
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NewCorr PackagingcoreStrategic or Co-development Partner · 1 January 1991NewCorr Packaging is a sheetfeeder co-op founded in 1991 by six companies, including Abbott-Action's predecessor. It is New England's largest independent sheet feeder with two corrugators under one roof, providing Abbott-Action with stable, high-quality corrugated sheet supply. Abbott-Action maintains ownership interest in NewCorr as part of their vertical integration strategy.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Greif Inc. Global industrial packaging company producing corrugated containers, containerboard, and specialty packaging. Overlaps with Abbott-Action on industrial/shipping corrugated and protection-format packaging, serving similar B2B distributor and manufacturer customers.
• Graphic Packaging Holding Company: Public paperboard packaging manufacturer serving CPG brands with folding cartons, corrugated boxes, and point-of-purchase displays. Directly comparable on custom paperboard packaging and POP displays for CPG customers (food & beverage, beverage alcohol), and competes head-on for the same enterprise brand RFPs that Abbott-Action pursues.
• Pactiv Evergreen: Food and beverage packaging manufacturer producing paperboard cartons, corrugated packaging, and food-service containers. Comparable on food & beverage end-market packaging, custom printing, and sustainability-forward substrates that overlap Abbott-Action's custom packaging for grocery/foodshippers.
• Cascades Inc. North American manufacturer of corrugated packaging, containerboard, and specialty packaging products with strong sustainability credentials. Comparable on corrugated product mix, recycled-fiber sourcing, and FSC/SFI-style sustainability positioning, though operating at significantly larger scale.
• Packaging Corporation of America: Large publicly traded containerboard and corrugated products manufacturer. Overlaps directly with Abbott-Action on custom corrugated boxes, POP displays, and sustainability-forward manufacturing; the relevant point of comparison is its specialty/display converting operations competing for CPG POP spend.
• Pratt Industries: Privately held corrugated packaging manufacturer with vertically integrated paper mills and converting operations. Closely comparable to Abbott-Action on corrugated focus, custom POP displays, sustainability positioning, and private family/founder ownership structure, though Pratt operates at much larger national scale.
• Sonoco Products Company: Diversified global packaging company with paperboard, protective, and rigid/paper-based consumer packaging operations. Directly comparable on custom paperboard and corrugated packaging for CPG end markets, with established customer relationships across food & beverage that overlap Abbott-Action's served customers.

Emerging players

• Great Northern Corporation: Mid-sized specialty converter focused on custom POP displays, signage, in-store activation, and protective packaging. Comparable on the POP display franchise and custom corrugated merchandising displays for CPG brands; smaller scale than Abbott-Action but specialized in the most relevant adjacent niche.

Broad incumbents

• Mondi Group: Global packaging and paper group with corrugated, paper bag, and consumer packaging operations. Comparable product portfolio (corrugated boxes, kraft paper, specialty bags) but operates at multi-continent scale as a top-tier incumbent; serves as a benchmark for what scaled corrugated looks like.
• Smurfit Westrock: World's largest containerboard and corrugated packaging producer following the 2024 combination of Smurfit Kappa and WestRock. Overlaps with Abbott-Action on corrugated boxes, POP displays, and digital printing at much larger scale; represents the dominant incumbent Abbott-Action competes against for national CPG accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AbbottActionPackaging
• Facebookfacebook.com/AbbottAction
• LinkedInlinkedin.com/company/abbott-action
• Instagraminstagram.com/abbottaction

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbott-Action Packaging