Pritty Pearlescent Pigments Co

What Pritty Pearlescent Pigments Co does

Pritty Pearlescent Pigments Co., Ltd. is a privately held Chinese specialty chemical manufacturer founded in 2003 and headquartered at 399 Fu Min Road in Suqian Economic Development Zone, Jiangsu Province. The company produces pearlescent and special-effect pigments built on three substrate platforms — natural mica, synthetic mica (fluorphlogopite), and glass flake (including borosilicate) — coated with metal oxides such as TiO2 and iron oxide using multi-layer coating technology. Its portfolio is organized into three trade-marked lines: IRIDESIUM for interior applications (decorative paints, plastics, printing inks, textiles, synthetic leather), NACREIUM for exterior/weather-resistant applications (automotive coatings, powder coatings, coil coatings, construction coatings) with chrome-free surface treatment validated to Q-U-V 2000-hour and 6-year Miami weathering, and CLAREIUM for cosmetics and personal care. Flagship and proprietary SKUs include GOLD RUSH (multi-coated 24K Solar Gold effect, which Pritty claims to be the world's largest producer of), TechnoGrey (FDA-compliant aluminum substitute), Corinthium (FDA-compliant bronze substitute), Ruby Red (nano-grade synthetic mica with 98.6% color saturation and ΔE ≤ 0.8), and StarBurst (borosilicate sparkle launched end-2024).

The business operates a sales-led, B2B industrial model with no consumer-facing brand, no public pricing, and revenue generated through quote-based multi-year supply contracts. Go-to-market is executed through a worldwide distributor network exporting to more than 60 countries across six continents, supported by an in-house commercial team led by Sales Director and shareholder Wendy Yin, Export Manager Alex Gao, four Regional Sales Managers, and a Commercial Support and Technical Support function. The end-customer base is horizontal, spanning decorative paints, plastics, wallpaper, powder coatings, automotive paints, textiles, leather, printing inks, and cosmetics, with regulatory credentials (FDA 21 CFR 170.39 and 175.300, EU REACH, EU RoHS including 2023/2055 microplastics compliance, EU EN 71-3, EU 2017/752, ISO 9001) qualifying products for cosmetics, food-contact, toy, and exterior architectural and automotive uses. Pritty reports no external funding, no parent company, and no disclosed revenue or headcount beyond a stated 51-100 employee range.

Name

Pritty Pearlescent Pigments Co

Legal name

Pritty Pearlescent Pigments Co., Ltd.

Website

https://prittypigments.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Pritty Pearlescent Pigments Co is a Chinese specialty chemical manufacturer founded in 2003 that produces pearlescent and special-effect pigments for decorative paints, plastics, cosmetics, automotive coatings, printing inks, and textiles, exporting through distributors to over 60 countries.

Ownership category

akta.pro rank

Product category

Specialty Pigments

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD), Color Matching, Tinting & Colorant Systems (IMAEAHAL), Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF)

Keywords

• Pearlescent pigments
• Special effect pigments
• Cosmetic colorants
• Industrial coating pigments
• Mica-based pigments

Headquarters

HQ city

Suqian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pearlescent Pigment Manufacturing and Sales: Pritty manufactures and sells pearlescent pigments across three product lines (IRIDESIUM for interior, NACREIUM for exterior, CLAREIUM for cosmetics) serving industries including decorative paints, plastics, wallpapers, powder coating, automotive paints, textile, leather, printing inks, and cosmetics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pritty Pearlescent Pigments manufactures and sells pearlescent (interference and effect) pigments built on natural mica, synthetic mica (fluorphlogopite) and glass flake substrates coated with metal oxides. The company sells three branded product lines: IRIDESIUM for interior applications (paints, plastics, printing inks and textiles), NACREIUM for exterior weather-resistant coatings, and CLAREIUM for cosmetic and personal care products, and serves industrial brand customers and distributors worldwide.

Product overview

Pritty Pearlescent Pigments Co is a specialty chemical manufacturer offering pearlescent and special effect pigments. The company operates three core product lines: IRIDESIUM (interior applications including decorative paint, plastics, printing inks, textiles, and synthetic leather), NACREIUM (exterior/weather-resistant applications for automotive coatings, powder coatings, and construction coatings), and CLAREIUM (cosmetic and personal care products). The portfolio spans over 10 color families with various substrates including Natural Mica, Synthetic Mica (Fluorphlogopite), and Glass Flake. Key flagship products include Gold Rush (24K Solar Gold effect using multi-coating technology), TechnoGrey (FDA-compliant aluminum substitute), and Corinthium (FDA-compliant bronze substitute). The company offers products across particle sizes from <15μm to 1000μm and in Economical, Regular, and Premium quality tiers.

Differentiator

Problem solved

Functional benefit

Brands

• IRIDESIUM: Interior Line Pearlescent Pigment product line for decorative paint, plastics, printing ink, textile, synthetic leather applications
• NACREIUM
• CLAREIUM

Products and services

• IRIDESIUM Interior Pearlescent Pigment Line Pearlescent pigment product line designed for interior applications including decorative paints, plastics, printing inks and textiles. Sold to industrial coatings, plastics, masterbatch, ink and textile manufacturers seeking effect pigments for indoor end uses.
• NACREIUM Exterior Weather-Resistant Pearlescent Pigment Line Pearlescent pigment product line engineered for exterior coatings and weatherable applications, with chrome-free surface treatment to meet REACH and RoHS requirements. Sold to industrial coatings manufacturers producing outdoor architectural, automotive and powder coatings.
• CLAREIUM Cosmetic and Personal Care Pearlescent Pigment Line Pearlescent pigment product line developed specifically for cosmetic and personal care applications, including makeup, lip products, nail polish, eye shadow and skincare. Formulated to comply with FDA 21 CFR 170.39 and FDA 21 CFR 175.300, and sold to cosmetic brand manufacturers and contract formulators.
• Gold Rush Pearlescent Pigment Flagship gold-effect pearlescent pigment using Pritty's proprietary multi-coating technology, available in a range of particle sizes. Sold to industrial coatings and effect pigment customers as a distinctive gold-interference product within the IRIDESIUM portfolio.
• TechnoGrey Pearlescent Pigment Mineral-based silver-grey pearlescent pigment developed as a substitute for traditional aluminum pigments, eliminating oxidation and heavy-metal concerns. Sold to coatings and plastics customers seeking aluminum-like metallic effects with improved stability and regulatory profile.
• Corinthium Pearlescent Pigment Mineral-based bronze-effect pearlescent pigment developed as a substitute for traditional bronze pigments, avoiding oxidation and heavy-metal content. Sold to coatings, plastics and ink manufacturers seeking bronze-like metallic effects with improved stability.
• StarBurst Cosmetic Pearlescent Pigment New pearlescent pigment launched end of 2024, built on British Borosilicate substrate and offered in six interference colors as part of the CLAREIUM cosmetic and personal care portfolio. Sold to cosmetics brand manufacturers seeking distinctive interference effects in a compliant mineral-based pigment system.

Quantifiable outcome

• Ruby Red achieves 98.6% ultra-high color saturation with color difference ΔE ≤ 0.8
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sun Chemical (DIC Group): One of the world's largest pigment suppliers, offering pearlescent and metallic effect pigments into printing inks, coatings, and cosmetics—overlapping with Pritty's printing inks, decorative paint, and cosmetic pigment applications.
• Merck KGaA (Performance Materials / EMD Electronics): Global specialty chemicals leader with the broadest pearlescent and effect pigment portfolio (Iriodin, Colorstream, Xirallic) serving the same coatings, plastics, printing inks, and cosmetics markets Pritty targets with IRIDESIUM, NACREIUM, and CLAREIUM.
• BASF (Effect Pigments): Major chemical incumbent supplying effect pigments, including Paliocrom and metal-effect pigments, to automotive, industrial coatings, and plastics customers—directly competing with Pritty's NACREIUM and IRIDESIUM lines.
• DIC Corporation: Japanese specialty chemicals group with a global pigments and effect pigments business serving printing inks, coatings, plastics, and cosmetics—directly competing in Pritty's core pearlescent pigment end-markets.

Direct peers

• Koel Colours: Indian manufacturer of pearlescent pigments and effect pigments serving coatings, plastics, printing inks, and cosmetics—a directly comparable mid-sized specialist competing for the same export markets as Pritty.
• Lansco Colors: US-based specialty pigment supplier offering effect and pearlescent pigments into coatings, plastics, and inks, providing a comparable mid-sized competitor serving similar industrial end-customers as Pritty.
• CQV (Color Quality Venture): Korean manufacturer specializing in pearlescent and interference pigments for cosmetics, plastics, coatings, and inks, with a similar substrate-based product architecture and FDA-compliant cosmetic line analogous to Pritty's CLAREIUM and IRIDESIUM ranges.
• Kobo Products: Specialty supplier of pigments and treated powders for cosmetics and personal care, with a pearlescent and effect pigment portfolio overlapping Pritty's CLAREIUM cosmetic line in eye shadow, lipstick, and nail polish formulations.
• Nihon Koken Kogyo (NKK): Japanese manufacturer specializing in pearlescent pigments based on natural and synthetic mica substrates, serving cosmetics, automotive coatings, and plastics—analogous substrate technology and FDA-grade cosmetic offerings to Pritty.
• Sudarshan Chemical Industries: Indian pigment producer with effect and pearlescent pigment offerings for coatings, plastics, inks, and cosmetics; comparable to Pritty as a regional Asian specialty manufacturer with global distribution ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jiangsu-pritty-pearl-pigment-co.-ltd.

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pritty Pearlescent Pigments Co