Name

Genoray America

Legal name

Genoray America Inc.

Website

https://genorayamerica.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical and Medical Instrument Manufacturing (339112), Dental Equipment and Supplies Manufacturing (339114), Medical Equipment and Supplies Manufacturing (3391)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843)

akta.pro primary industry

X-ray & Fluoroscopy Systems (HLAHABAA)

akta.pro secondary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

Keywords

• Medical imaging equipment
• Dental X-ray systems
• C-arm fluoroscopy
• Veterinary imaging devices
• Mammography systems

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Imaging Hardware Sales: Sale of C-Arm systems, mammography equipment, and medical imaging devices to healthcare facilities. One-time capital equipment purchases with typically long sales cycles for enterprise healthcare customers.
2. Dental Imaging Equipment Sales: Sale of dental CBCT, panoramic X-ray, intraoral sensors, and portable dental X-ray systems to dental practices and clinics.
3. Veterinary Imaging Device Sales: Sale of veterinary C-Arm, portable X-ray, and intraoral imaging systems to veterinary clinics and animal hospitals.
4. R&D Services: 72 cases of R&D performance including government, external, and self-funded research projects
5. Service and Support: Customer support, remote assistance, regular maintenance services, and SCD (Smart Connected Device) IoT-based maintenance programs
6. Parts and Accessories: E-commerce sale of replacement parts, batteries, accessories for dental and medical imaging equipment through the Genoray parts store

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Genoray America designs, manufactures, and distributes medical and dental X-ray imaging equipment, including C-Arm fluoroscopy systems, digital mammography systems, dental CBCT and panoramic X-ray systems, intraoral sensors, and a dedicated veterinary imaging line. The company sells capital imaging hardware to hospitals, clinics, dental practices, and veterinary offices, supported by proprietary imaging software (ZENIS, THEIA, TRIANA, SMARTMAM). It also operates a direct e-commerce channel for replacement parts and accessories in the US market.

Product overview

Genoray America offers a comprehensive portfolio of medical and dental X-ray imaging devices, organized across three core divisions: Medical (C-Arms and Mammography), Dental Imaging, and Veterinary. The Medical division includes five C-Arm systems (BELLIGER ACE, OSCAR 15, OSCAR Prime, OSCAR Classic, ZEN-7000) ranging from entry-level to premium flat panel detector models, plus three mammography systems (HESTIA DBT, DMX-600, MX-600). The Dental division features panoramic/cephalometric systems (PAPAYA 3D Premium, PAPAYA 3D Plus, PAPAYA Plus), CBCT systems (GT300), intraoral sensors (GIX-1), CR scanners (GENX-CR), and portable X-ray systems (ZEN-PX4, ZEN-PX2, DVAS). The Veterinary division mirrors the medical line with dedicated C-Arms (VETERA ACE, FD, PRIME, Classic, Turbo) and portable X-ray solutions (VETERA PX, PE, DM). All product lines are supported by proprietary software including ZENIS (C-Arms), VENUS/SMARTMAM (Mammography), TRIANA/THEIA (Dental), and PORTVIEW (Intraoral/Veterinary). Genoray is the only company in Korea with both medical and dental X-ray product lineups, with 75% international sales across 80+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• VETERA: Veterinary imaging product line including C-arm systems, handheld X-ray, and intraoral sensors
• ZENIS
• TRIANA
• SMARTMAM
• THEIA
• PortView
• SMARF

Products and services

• BELLIGER ACE All-in-one mobile C-Arm with flat panel detector (FPD), 3.2kW HFG, 860mm free space, 27-inch 4K/FHD monitor, CMOS/TFT FPD, and DSA capability, intended for hospitals and surgical centers performing fluoroscopy-guided procedures.
• OSCAR 15 C-Arm system with 15kW HFG and rotating tube, 770mm free space, 150-degree orbital rotation, and DSA, designed for hospitals and interventional imaging use.
• OSCAR Prime Flat panel detector C-Arm with 180-degree dynamic orbital rotation, 775mm free space, auto/virtual collimation, and DSA, marketed to hospitals and surgical centers.
• OSCAR Classic C-Arm with 5.3kW HFG, 155-degree dynamic orbital rotation, active air cooling, 780mm free space, and 10.4-inch touch screen, targeting hospitals and clinics.
• ZEN-7000 Image intensifier C-Arm with 9/12-inch image intensifier options, 15kW HFG, 135-degree orbital rotation, 780mm free space, and DSA, sold to hospitals and clinics.
• HESTIA Digital breast tomosynthesis (DBT/3D) mammography system with 24x30cm TFT flat panel detector, 8.0kW HFG, tungsten target, iso-centric gantry, and synthetic 2D capability for breast imaging centers and hospitals.
• DMX-600 Full field digital mammography system with flat panel detector (17x24cm/24x30cm), ASP auto positioning, AEC automatic exposure control, and SMARTMAM software for breast imaging centers.
• MX-600 Analog mammography system with intuitive touch panel interface, 7-inch LCD touch panel, and radiation safety features for breast imaging centers and hospitals.
• GT300 Dental CBCT system with multiple FOV settings from 5x5 to 20x11, auto positioning, panoramic, cephalometric, and bitewing modes for dental practices and clinics.
• PAPAYA 3D Premium Advanced 4-in-1 dental X-ray imaging system with large FOV CT (23cmx14cm/23cmx24cm), 7.7-second fast scan, one-shot cephalometric, and smart metal artifact reduction for dental practices and oral surgery centers.
• PAPAYA 3D Plus 4-in-1 dental X-ray imaging system with free FOV options, ultra-fast cephalometric, CUST implant diagnosis, and SMARF metal artifact reduction for dental clinics and orthodontists.
• PAPAYA Plus 2-in-1 dental X-ray imaging system combining panoramic and cephalometric modes with multiple scan options including standard, orthogonal, bitewing, TMJ, and sinus for dental practices.
• DVAS Standard dental X-ray system with 0.4mm focal spot, color LED status indicator, touch screen interface, and wall mount and movable type options for dental offices.
• ZEN-PX4 All-in-one portable dental X-ray system with direct I/O sensor connection, 2.4-inch IPS LCD display, WiFi connectivity, and mobile app support for dental practices and mobile dentistry.
• ZEN-PX4 Vet Veterinary version of portable X-ray system with 1.6kg weight, 400-scan battery capacity per full charge, direct I/O sensor connection, and mobile app for veterinary clinics and animal hospitals.
• ZEN-PX2 Portable dental X-ray system with 0.5T lead shielding, preset exposure times, and steady-seller design for dental clinics and mobile dentistry.
• GENX-CR Dental CR scanner with 3.5lb lightweight design, touchscreen interface, 500-image internal memory, and support for 4 types of image plates (sizes 0-3) for dental practices.
• GIX-1 Intraoral sensor with ergonomic rounded design, USB 2.0 interface, multiple size options, and IP67 waterproof/dustproof rating for dental practices.
• VETERA ACE All-in-one mobile C-Arm for animals with 20x20cm CMOS or 21x21cm TFT FPD, 1,080mm SID, 150-degree orbital rotation, 15.6-inch touchscreen, and DSA for veterinary clinics and animal hospitals.
• VETERA FD Veterinary C-arm with 300x300mm flat panel detector and 800mm procedure space for animal hospitals and veterinary specialty practices.
• VETERA PRIME Veterinary C-arm with 260x260mm flat panel detector and 860mm procedure space for veterinary clinics.
• VETERA Classic Veterinary C-arm with animal-specific DSA, 800mm procedure space, and dose tailored to animal size for veterinary practices.
• VETERA Turbo Veterinary C-arm system with compact design, dose selection options, 739mm procedure space, and veterinary-focused software for animal hospitals.
• VETERA PX Veterinary portable X-ray with direct connection sensor capability, mobile app (PortView), and dedicated software for veterinary clinics and mobile veterinary services.
• VETERA PE All-in-one handheld veterinary X-ray system with 0.4mm focal spot, 70kV tube voltage, mobile app control, and smart update capability for veterinary clinics and mobile veterinary services.
• VETERA DM Mobile type standard X-ray for animals with 0.4mm focal spot, touchscreen interface, and automatic exposure adjustment based on animal size for veterinary clinics.
• Replacement Parts and Accessories Store E-commerce storefront selling replacement parts and accessories for dental and medical imaging equipment (batteries, backscatter shields, power chargers, tripods, hand switches, long cones) directly to US customers with free shipping to mainland USA.

Quantifiable outcome

• Products used in more than 80 countries worldwide
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Genoray America Inc.coreStrategic or Co-development Partner · 1 January 2009Established in 2009 as the US subsidiary of Genoray Co., Ltd. Handles sales, customer service, and support for the North American market. Located in Anaheim, CA with additional offices in Suwanee, GA and Fort Lee, NJ.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carestream Health: Medical and dental X-ray imaging company producing DR, CR, panoramic, and CBCT systems that overlap with Genoray's medical and dental imaging portfolios across global hospital and dental channels.
• Hologic: U.S. women's health imaging leader in mammography (including DBT) where Genoray's HESTIA and DMX-600 directly compete; also broader medical imaging exposure that overlaps Genoray's positioning.
• Dentsply Sirona: Global dental equipment and imaging company offering intraoral sensors, panoramic, and 3D imaging that competes with Genoray's dental X-ray portfolio, with a much larger global sales/service network.
• Planmeca: Finnish dental equipment manufacturer offering panoramic, cephalometric, CBCT, and intraoral imaging — directly competing with Genoray's PAPAYA and GT300 product lines in dental practices worldwide.
• VATECH: Korean dental and medical X-ray/CBCT manufacturer that competes head-to-head with Genoray in dental CBCT, panoramic, and intraoral imaging, particularly across Asia and emerging markets. Both companies share the Korean mid-tier dental imaging positioning.

Broad incumbents

• Siemens Healthineers: Broad medical imaging incumbent (C-arms, mammography, CT, MRI) that overlaps with Genoray's medical portfolio as part of a much larger hospital-focused portfolio with established tier-1 relationships.
• GE HealthCare: Global medical imaging incumbent offering C-arms, mammography, CT, MRI, and ultrasound — competes with Genoray across its medical division as part of a much broader portfolio with larger R&D budgets and installed bases.
• Fujifilm Healthcare: Medical imaging and X-ray systems provider (DR, mammography, portable X-ray) that competes with Genoray's medical and dental imaging offerings as part of a broader healthcare and imaging portfolio.
• Philips Healthcare: Diversified health technology and imaging incumbent competing with Genoray in C-arms and mammography as part of a broader diagnostic and treatment portfolio with deep global hospital relationships.

Emerging players

• Mindray: Chinese medical device manufacturer expanding globally in patient monitoring, ultrasound, and imaging — overlapping with Genoray in portable/handheld X-ray and veterinary/dental imaging at aggressive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChdsv19c_b6Oa8-y6S1Aoyg/featured
• Facebookfacebook.com/GenorayAmerica
• LinkedInlinkedin.com/company/genoray-america-inc.
• Instagraminstagram.com/genorayamerica
• Xx.com/genorayamerica

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genoray America