Senior Living L'amore

What Senior Living L'amore does

Senior Living L'amore (椿萱茂 / Chunxuanmao) is a Beijing-headquartered, Sino-Ocean Group (HK:03377)-affiliated premium senior living operator in China, founded in 2012. The company runs 30+ chain facilities spanning 12 cities across five metropolitan clusters — Beijing, Tianjin, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Wuhan, Suzhou, Qinhuangdao, Shijiazhuang, and Kunming — with 11,000+ beds and 2,200+ professional caregivers serving 16,000+ residents cumulatively since inception. The core offering comprises three product lines covering the full senior care lifecycle: CLRC (Continuing Life Retirement Community) for active independent seniors, CB (Care Building) for assisted living, and CBN (Care Based Nursing) for skilled nursing and hospice, with flagship "dementia care" stores in six cities anchoring its specialty segment.

The technology stack combines the proprietary WeCaring health management platform (jointly developed with 悦享数字 / JoyDigit in June 2019) and a HarmonyOS/OpenHarmony-based IoT ecosystem deployed first at the Shenzhen Longgang facility (April 2026), integrating 4D imaging radar, millimeter-wave vital sign monitors, AI fall detection, and smart home automation. The 忆路同行 (Memory Journey) trademarked dementia care methodology — built on exclusive Validation Training Institute authorization secured in 2016 — is the company's domain-specialization differentiator, complemented by an AI moxibustion robot, smart dietary systems, and a 1,000+-person trained caregiver force.

The business model operates multiple revenue streams: (a) recurring monthly subscription fees for institutional residency across CLRC/CB/CBN tiers; (b) professional services including full-cycle entrusted management for governments and real estate developers; (c) light-asset expansion via the 椿萱蕙 (Chunxuanhui) brand licensing franchise launched December 2024; (d) home-based Internet+ eldercare services via the 幸福椿萱茂 WeChat mini-program; (e) health tourism (康养旅居) across Qinhuangdao, Shijiazhuang, Kunming, and Sanya; and (f) government contract slots such as 33% policy-guaranteed beds at Longgang. Customers span individual affluent seniors and their families, state-owned enterprise retired cadres under the 国务院国资委 cooperation signed October 2020, and eligible Hong Kong seniors admitted under the Guangdong Residential Care Service Plan. Pricing is quote-based on care level, room type, and service package and is not publicly disclosed.

Name

Senior Living L'amore

Legal name

远洋养老运营管理有限公司

Website

https://chunxuanmao.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Senior Living L'amore (椿萱茂) is a Sino-Ocean Group-affiliated premium senior living operator in China running 30+ facilities across 12 cities, offering full-lifecycle CLRC, assisted living, and skilled nursing services built around proprietary dementia care methodology and HarmonyOS-based smart elderly care technology.

Ownership category

akta.pro rank

Product category

Senior Living & Elderly Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Luxury / High-End CCRCs (HLADAEAI), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), For-Profit / Investor-Owned CCRCs (HLADAEAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior living services
• Elderly care facilities
• Memory care services
• Assisted living community
• Medical nursing care

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Institutional Senior Living Services: Monthly residency fees charged to seniors residing in CLRC communities, CB elderly apartments, and CBN nursing homes. Revenue based on care level, room type, and service package selected. Core revenue stream from 30+ chain facilities across 12 cities.
2. Entrusted Management Services: Consulting, construction advisory, operational management, and talent training services provided to government and real estate developer partners. Full-cycle elderly care solutions from investment decisions to operations.
3. Short-term Care Services: Temporary/respite care services for seniors with阶段性照料 needs including post-hospitalization recovery, family caregiver breaks, and seasonal care.
4. 康养旅居 (Health Tourism): Travel-style senior living experiences across different cities where 椿萱茂 facilities are located, offering flexible touring and immersion experiences.
5. Home Care Services: Internet+ based remote professional service guidance for home-based elderly, including health monitoring intervention and health knowledge delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

椿萱茂 (Senior Living L'amore) operates more than 30 chain senior living facilities across 12 Chinese cities, providing three integrated product lines — CLRC (Continuing Life Retirement Community) for active seniors, CB (Care Building) senior apartments for assisted/independent living, and CBN (Care Based Nursing) medical nursing homes for skilled and end-of-life care. The brand also runs the proprietary 忆路同行 (Memory Journey) dementia care program, a WeCaring smart health management platform, home-based Internet+ elderly care, short-term respite services, and health tourism. The company is a subsidiary of Hong Kong-listed Sino-Ocean Group (HK:03377).

Product overview

椿萱茂 operates as an integrated high-end senior living platform offering three product lines — CLRC长者社区 (Continuing Life Retirement Community), CB老年公寓 (Care Building), and CBN护理院 (Care Based Nursing) — spanning the full spectrum of senior living from active independent living to medical nursing care. The platform is supported by seven core service offerings: home and community services, health elderly care, medical nursing, short-term care, health tourism, and daytime care. Key proprietary systems include the WeCaring健康管理平台 (jointly developed with 悦享数字) for integrated health data management and the 忆路同行 dementia care brand built on international validation therapy. The platform also operates the 椿萱蕙 franchise sub-brand for branded partnerships, and manages the 建外第二社区卫生服务中心 as an integrated medical-healthcare facility. Facilities are deployed across 12 cities in 5 metropolitan areas with 30+ locations and 11,000+ beds. A key technology differentiator is the HarmonyOS-based smart elderly care IoT ecosystem deployed at flagship facilities, enabling unified device connectivity, AI-powered health monitoring, fall detection, and environmental automation.

Differentiator

Problem solved

Functional benefit

Brands

• 忆路同行 (Memory Journey): 失智照护子品牌，提供包括认可疗法在内的专业失智照护服务，涵盖疗愈性环境、就餐体验、身心健康管理、投入生活和家属/照料者支援五大指导方案
• 椿萱茂·珉湾长者社区
• 椿萱茂·璟湾长者社区
• 椿萱茂·虹湾长者社区
• 椿萱茂·和园长者社区
• 椿萱蕙

Products and services

• CLRC Continuing Life Retirement Community (CLRC长者社区) Continuing Life Retirement Communities serving active and independently living seniors. Provides home and community services including health monitoring, lifestyle activities, and shared community living, focused on maintaining vitality and social engagement.
• CB Care Building Senior Apartments (CB老年公寓) Senior apartment model for independently living, health-promoting, and assisted-living seniors. Provides comprehensive health elderly care including health management, daily living care, dementia care, lifestyle activities, concierge services, housekeeping, scientific nutrition, and recreational management.
• CBN Care Based Nursing Homes (CBN护理院) Medical nursing institutions providing long-term care, rehabilitation, and hospice services for bedridden patients, late-stage palliative care recipients, chronic disease patients, and seniors requiring extended nursing care. Delivers medical care, rehabilitation promotion, and end-of-life care.
• 忆路同行 Memory Journey Dementia Care Program Proprietary dementia care brand and methodology built on international validation therapy, music therapy, horticultural therapy and other non-pharmacological interventions. Delivers five guiding programs (therapeutic environment, dining experience, holistic health management, life engagement, family/caregiver support) for dementia residents. First national dementia care training base recognized in 2023.
• WeCaring Health Management Platform (WeCaring健康管理平台) Proprietary elderly care informatization and health management platform integrating smart monitoring devices, nursing terminals, and management systems. Provides health data aggregation, risk assessment, intervention guidance, and dynamic tracking for personalized closed-loop health management. Licensed to 50+ industry partners.
• 椿萱茂·龙岗区养老护理院 (Longgang District Elderly Care Nursing Home) 350-bed integrated nursing facility in Shenzhen's Longgang District operating under a public-construction-private-operation model. Brand's first HarmonyOS-based smart elderly care demonstration store, equipped with 4D imaging radar fall detection, millimeter-wave vital sign monitoring, and the WeCaring health management platform. Receives active, semi-active, assisted-living, and dementia residents.
• 椿萱蕙 Brand Licensing Program Light-asset franchise/licensing sub-brand enabling regional partners to deliver 椿萱茂-standard elderly care services under the 椿萱蕙 brand. Includes 椿萱蕙·裕华城投福美康养中心 and 椿萱蕙·裕馨康养社区 in Shijiazhuang, and 康旅健康|雲頤园·椿萱蕙 in Kunming.
• Home-Based Elderly Care Services (居家康养服务) Internet+ home-based elderly care services for seniors living at home, providing remote professional service guidance, health monitoring intervention, and health knowledge delivery. Includes the 幸福椿萱茂 mini-program and the 我的椿萱茂 health management app (launched March 2020).
• Health Tourism Services (康养旅居) Travel-style senior living experiences across different cities where 椿萱茂 facilities are located, including Qinhuangdao (Beidaihe), Kunming (Yunnan), and Sanya destinations. Offers flexible touring and immersion experiences combining accommodation, dining, medical support, and local cultural activities.
• Entrusted Management Services (委托管理) Full-cycle B2B consulting, construction advisory, operational management, and talent training services provided to government agencies and real estate developer partners. Provides full-cycle elderly care solutions from investment decisions through operations.
• Community Health Service Center (朝阳区建外第二社区卫生服务中心) Non-profit medical institution under Chaoyang District Health Commission, managed by 椿萱茂 since May 2021. Medical insurance designated provider offering general practice, internal medicine, TCM, rehabilitation, family doctor contracting, chronic disease management, free health checkups for seniors 65+, and women's and children's health services.
• 我的椿萱茂 (My Chunxuanmao) Health Management App Health management mobile application providing mobile health tracking, service access, and management services for in-facility residents and their families.
• 幸福椿萱茂 WeChat Mini-Program WeChat mini-program that integrates Internet+ and healthy elderly care, providing comprehensive service access for in-facility residents' families and home-based clients including service booking, health information, and remote care guidance.
• 互联网+健康养老 Integrated Smart Elderly Care Service Upgraded integrated smart elderly care service launched in January 2024, combining intelligent services with health management to deliver Internet+ based personalized elderly care solutions across facilities and at home.

Quantifiable outcome

• Effective health management can reduce 70% of related complications and 42% of mortality rates for chronic disease patients
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 云南省健康产业发展集团 (Yunnan Health Industry Development Group)coreOEM/ Whitelabel/ Licensing Partner · 1 September 2025轻资产战略合作 for '云甘美·悦养园城' project rebranded as '康旅健康 | 雲頤园·椿萱蕙'. Expanding brand presence in Yunnan Province through partnership.
• 石家庄裕华城投/福美实业 (Shijiazhuang Yuhua City Investment/Fumei Industry)coreOEM/ Whitelabel/ Licensing Partner · 1 December 2024椿萱蕙 brand authorization and management service agreement for Shijiazhuang Yuhua District affordable elderly care project and health activity center. First external licensing of 椿萱蕙 brand.
• 广东省居家养老服务协会minorStrategic or Co-development Partner · 1 April 2024Personnel training cooperation agreement for elderly care service talent development in Guangdong Province.
• 中国中医科学院广安门医院 (Guang'anmen Hospital, China Academy of Chinese Medical Sciences)coreStrategic or Co-development Partner · 1 January 2024Research collaboration on non-pharmacological Traditional Chinese Medicine interventions in dementia care.升级为科研合作单位 for '轻中度阿尔茨海默病患者精神行为障碍中医康复方案循证评价及机制研究'课题, bridging Western dementia care with TCM approaches.
• 香港九龙乐善堂 (Hong Kong Lok Sin Tong)minorStrategic or Co-development Partner · 1 August 2023Bay Area residential care service cooperation memorandum signed. Research and advancement of elderly care service cooperation in Greater Bay Area for Hong Kong elders.
• 中国人寿北京分公司 (China Life Beijing Branch)minorStrategic or Co-development Partner · 1 November 2021Insurance + elderly care service case development. Strategic cooperation for integrated senior living and insurance products. Cooperation renewed December 2024.
• 北京老年医院minorStrategic or Co-development Partner · 1 May 2021Remote medical collaboration with 椿萱茂(北京西山)老年公寓. Medical support partnership for senior living facilities.
• 国务院国资委纺织离退休干部局minorStrategic or Co-development Partner · 1 October 2020Strategic cooperation agreement for providing quality elderly care services for retired cadres of state-owned enterprises. Includes training, lectures, fellowship activities, and volunteer services.
• 悦享数字 (Yuè Xiǎng Shùzì)coreTechnology or Integration · 1 June 2019Joint development of WeCaring smart elderly care information platform, enabling digital management of senior living operations and health monitoring.
• Validation Training Institute (VTI)coreStrategic or Co-development Partner · 1 May 2016椿萱茂 became the only authorized training and certification institution (AVO) for Validation Therapy Institute in China. Provides validation therapy certification training for dementia care professionals.
• Meridian Senior Living (MSL)coreStrategic or Co-development Partner · 1 January 2015Partnership with US leading dementia care operator.引进音乐疗法、园艺疗法等国际先进失智照护理念. In 2018, 椿萱茂 acquired 40% equity stake in MeriStar Group's subsidiary Meridian Senior Living through investment.
• Columbia Pacific Management (CPM) / Emeritus Corp.coreStrategic or Co-development Partner · 1 August 2013Joint investment and operation of first 椿萱茂 facility. CPM and Emeritus brought international senior living operational expertise and standards to China, establishing 椿萱茂 as pioneer in high-end elderly care. Emeritus's MOMENTS IN TIME dementia care system was introduced to China through this partnership.

Scale indicators10 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Longfor Chunshanshu (龙湖椿山万树): Senior care brand of major Chinese real estate developer Longfor Group, operating CCRC-style senior living communities in Tier 1 cities. Directly comparable structure: developer-backed, full-spectrum senior care, urban tier-1 city focus with premium positioning.
• Sunrise Senior Living: US-headquartered international senior living operator with deep expertise in memory care and assisted living. Comparable in dementia-care specialization and operational methodology, historically the inspiration for Chunxuanmao's dementia programs via Meridian Senior Living partnership.
• Vanke Suiyuan Jiashu (万科随园嘉树): Real-estate-backed CCRC operator under Vanke Group operating in Tier 1 Chinese cities. Directly comparable given the developer-led, real estate parent ownership model and focus on continuing-care retirement communities for affluent Chinese seniors.
• Taikang Community (泰康之家): One of China's largest CCRC operators, owned by Taikang Insurance Group, offering a full-spectrum Continuing Care Retirement Community model across Tier 1 Chinese cities (Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, etc.). Direct competitor in the high-end institutional senior care segment with comparable CLRC-style products and large bed capacity.
• Qinhe Yuan (亲和源): Early Chinese senior living chain with a membership-based CCRC-style operating model, headquartered in Shanghai with multi-city expansion. Comparable as an independent Chinese senior living operator targeting affluent elderly with multi-level care products.
• Yincheng Senior Care (银城康养): Nanjing-headquartered Chinese senior care operator with a multi-facility network spanning assisted living, dementia care, and skilled nursing. Comparable in product breadth and operating model across multiple Chinese cities.

Emerging players

• Meridian Senior Living: US-based senior living operator in which Chunxuanmao acquired a 40% equity stake in 2018; collaboration partnership for dementia care methodologies. Comparable as a senior living operating partner with shared dementia care expertise.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with broad independent living, assisted living, and memory care portfolios. Provides public-market comparable for senior living operating economics, occupancy, and fee structures relevant to assess Chunxuanmao's premium positioning.
• China Vanke Elderly Care / Yanshan Health (中国人寿养老养生): Insurance-backed senior care and health platform under major Chinese state-linked insurers (e.g., China Life insurance + elderly care collaborations). Comparable as a capital-heavy incumbent integrating insurance with senior care service delivery in China.
• Atria Senior Living: Major US-based senior living operator with assisted living and memory care specialty. Comparable operating model with multi-facility footprint and focus on dementia/acuity-tier care relevant to benchmark against Chunxuanmao's full-spectrum product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living L'amore